A data profile of the people who buy, follow and care about Caudalie in France — modelled from more than twelve digital signal sources. Caudalie has an estimated audience of 2,308,118 people in France.
The average Caudalie fan in France is 39.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Nouvelle-Aquitaine, Auvergne-Rhône-Alpes.
Top brand affinities include Stradivarius, Blake Lively, Lily Collins, with strongest over-indexing on Stradivarius (9.69× the country average).
Demographically, the Caudalie audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Individualism, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Caudalie fan in France is more female, around 39.4 years old, with strong Individualism tendencies and a notable affinity for Stradivarius.
The key figures that characterise the Caudalie profile in France.
86.2% are female, 13.8% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 86.2% |
| Male | 13.8% |
| Average age | 39.4 |
| Estimated audience size | 2,308,118 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Caudalie audience comes from France.
| Country | Share |
|---|---|
| France | 17.1% |
| United States | 15.6% |
| Italy | 9.7% |
Where the Caudalie audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nouvelle-Aquitaine | ~300K | 1.42× | |
| 02 | Île-de-France | ~500K | 1.11× | |
| 03 | Centre-Val de Loire | ~90K | 1.08× | |
| 04 | Pays de la Loire | ~100K | 1.04× | |
| 05 | Auvergne-Rhône-Alpes | ~300K | 1.02× | |
| 06 | Hauts-de-France | ~200K | 1.01× | |
| 07 | Occitanie | ~200K | 1.00× | |
| 08 | Grand Est | ~200K | 1.00× | |
| 09 | Bourgogne-Franche-Comté | ~90K | 0.97× | |
| 10 | Brittany | ~100K | 0.90× | |
| 11 | Provence-Alpes-Côte d'Azur | ~200K | 0.89× | |
| 12 | Normandy | ~100K | 0.89× | |
| 13 | Corsica | ~8K | 0.70× |
The strongest cross-interests of the Caudalie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zoë Kravitz | Movies & TV | 22.87× | ||
| 02 | Lily Collins | Movies & TV | 20.83× | ||
| 03 | Adriana Lima | Fashion & Accessoires | 20.63× | ||
| 04 | Blake Lively | Movies & TV | 20.03× | ||
| 05 | triumph | Fashion & Accessoires | 16.06× | ||
| 06 | Amal Clooney | Politics & Society | 14.47× | ||
| 07 | Dua Lipa | Music & Radio | 12.03× | ||
| 08 | Emma Watson | Movies & TV | 10.74× | ||
| 09 | Taylor Swift | Music & Radio | 10.70× | ||
| 10 | Oysho | Fashion & Accessoires | 10.37× | ||
| 11 | Stradivarius | Shopping | 9.69× | ||
| 12 | Calzedonia | Fashion & Accessoires | 9.33× | ||
| 13 | Hosiery | Fashion & Accessoires | 9.01× | ||
| 14 | Flea market | Home & Garden | 8.95× | ||
| 15 | Millie Bobby Brown | Movies & TV | 8.84× | ||
| 16 | Pimkie | Shopping | 8.14× | ||
| 17 | Rituals | Beauty & Wellness | 7.45× | ||
| 18 | Skyscanner | Travel & Leisure | 7.03× | ||
| 19 | Primark | Shopping | 5.37× | ||
| 20 | EasyJet | Travel & Leisure | 4.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.15× | |
| Price Sensitivity | PREMIUM | 2.08× | |
| Design Affinity | PREMIUM | 1.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.45× | |
| Need for Security | CONSERVATISM | 0.70× | |
| Spirituality | BALANCE | 0.76× |
Caudalie's target market in France covers an estimated 2,308,118 people, concentrated in Île-de-France and Nouvelle-Aquitaine.
86.2% of the Caudalie audience are female, 13.8% are male, with an average age of 39.4 years.
Caudalie fans show strongest brand affinity for Stradivarius (9.69×), Blake Lively (20.03×), and Lily Collins (20.83×) over the country average.
Caudalie fans in France are most concentrated in Île-de-France (reach ~500K), Nouvelle-Aquitaine (reach ~300K), and Auvergne-Rhône-Alpes (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Caudalie itself, the audience over-indexes on Blake Lively (20.03×), Lily Collins (20.83×), Primark (5.37×), and Rituals (7.45×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Caudalie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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