A data profile of the people who buy, follow and care about Pimkie in France — modelled from more than twelve digital signal sources. Pimkie has an estimated audience of 3,224,252 people in France.
The average Pimkie fan in France is 37.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Cloud Atlas (film), Gémo, Cache Cache, with strongest over-indexing on Cloud Atlas (film) (128.19× the country average).
Demographically, the Pimkie audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Pimkie fan in France is more female, around 37.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Cloud Atlas (film).
The key figures that characterise the Pimkie profile in France.
73.6% are female, 26.4% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 37.6 |
| Estimated audience size | 3,224,252 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Pimkie audience comes from France.
| Country | Share |
|---|---|
| France | 75.7% |
| Germany | 3.7% |
| Belgium | 3.6% |
Where the Pimkie audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~400K | 1.44× | |
| 02 | Pays de la Loire | ~200K | 1.27× | |
| 03 | Normandy | ~200K | 1.18× | |
| 04 | Bourgogne-Franche-Comté | ~100K | 1.17× | |
| 05 | Brittany | ~200K | 1.16× | |
| 06 | Grand Est | ~300K | 1.08× | |
| 07 | Auvergne-Rhône-Alpes | ~400K | 1.03× | |
| 08 | Occitanie | ~200K | 0.90× | |
| 09 | Nouvelle-Aquitaine | ~200K | 0.86× | |
| 10 | Île-de-France | ~500K | 0.81× | |
| 11 | Centre-Val de Loire | ~90K | 0.79× | |
| 12 | Provence-Alpes-Côte d'Azur | ~200K | 0.69× | |
| 13 | Corsica | ~10K | 0.66× |
The strongest cross-interests of the Pimkie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cloud Atlas (film) | Movies & TV | 128.19× | ||
| 02 | Jennyfer | Fashion & Accessoires | 13.88× | ||
| 03 | Cache Cache | Fashion & Accessoires | 11.54× | ||
| 04 | Pull&Bear | Fashion & Accessoires | 11.08× | ||
| 05 | Gémo | Fashion & Accessoires | 10.46× | ||
| 06 | Stradivarius | Shopping | 6.37× | ||
| 07 | Promod | Fashion & Accessoires | 5.56× | ||
| 08 | HEMA | Shopping | 5.20× | ||
| 09 | Spartoo | Shopping | 5.15× | ||
| 10 | Sarenza | Fashion & Accessoires | 3.90× | ||
| 11 | Yves Rocher (company) | Beauty & Wellness | 3.74× | ||
| 12 | Skirt | Fashion & Accessoires | 3.04× | ||
| 13 | Primark | Shopping | 3.00× | ||
| 14 | Girl | Kids & Family | 2.85× | ||
| 15 | Uniqlo | Shopping | 2.68× | ||
| 16 | Men's clothing | Fashion & Accessoires | 2.42× | ||
| 17 | Conforama | Home & Garden | 2.26× | ||
| 18 | Intersport | Shopping | 2.21× | ||
| 19 | Etam | Fashion & Accessoires | 2.07× | ||
| 20 | Woman | Kids & Family | 1.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.61× | |
| Extroversion | THRILL | 1.46× | |
| Creativity | OPEN | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Travelling | THRILL | 0.73× |
Pimkie's target market in France covers an estimated 3,224,252 people, concentrated in Île-de-France and Hauts-de-France.
73.6% of the Pimkie audience are female, 26.4% are male, with an average age of 37.6 years.
Pimkie fans show strongest brand affinity for Cloud Atlas (film) (128.19×), Gémo (10.46×), and Cache Cache (11.54×) over the country average.
Pimkie fans in France are most concentrated in Île-de-France (reach ~500K), Hauts-de-France (reach ~400K), and Auvergne-Rhône-Alpes (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Pimkie itself, the audience over-indexes on Gémo (10.46×), Cache Cache (11.54×), Pull&Bear (11.08×), and Promod (5.56×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Pimkie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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