Promod Target Market in France
Promod has an estimated audience of 5,741,189 people in France. 91.5% are female, 8.5% are male, average age 40.8. Top regions: Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Norauto, vertbaudet, Yves Rocher (company), Cache Cache, Carrefour City.
The average Promod fan in France is 40.8 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Norauto, vertbaudet, Yves Rocher (company), with strongest over-indexing on Norauto (4.95× the country average). Demographically, the Promod audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Creativity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Customer demographics of Promod
| Metric | Value |
|---|---|
| Female | 91.5% |
| Male | 8.5% |
| Average age | 40.8 |
| Estimated audience size | 5,741,189 |
Audience persona
The typical Promod fan in France is more female, around 40.8 years old, with strong Creativity tendencies and a notable affinity for Norauto.
Promod customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~800K | 0.8× |
| Hauts-de-France | ~800K | 1.51× |
| Auvergne-Rhône-Alpes | ~700K | 0.99× |
| Nouvelle-Aquitaine | ~600K | 1.17× |
| Occitanie | ~500K | 1.07× |
| Grand Est | ~400K | 0.86× |
| Pays de la Loire | ~400K | 1.22× |
| Normandy | ~300K | 1.18× |
| Provence-Alpes-Côte d'Azur | ~300K | 0.73× |
| Brittany | ~300K | 1.1× |
| Bourgogne-Franche-Comté | ~200K | 0.94× |
| Centre-Val de Loire | ~200K | 0.97× |
| Corsica | ~10K | 0.49× |
Top brand affinities of the Promod audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Norauto | 4.95× | Cars & Mobility |
| vertbaudet | 4.26× | Fashion & Accessoires |
| Yves Rocher (company) | 3.58× | Beauty & Wellness |
| Cache Cache | 4.59× | Fashion & Accessoires |
| Carrefour City | 2.5× | Shopping |
| Lingerie | 2.63× | Fashion & Accessoires |
| Boulanger | 2.21× | Shopping |
| Carrefour Market | 3.3× | Shopping |
| Sarenza | 4.02× | Fashion & Accessoires |
| Dresses | 2.14× | Fashion & Accessoires |
| Discount stores | 1.56× | Shopping |
| Woman | 1.86× | Kids & Family |
| Voici | 2.37× | News |
| Shoes | 1.51× | Fashion & Accessoires |
| H&M | 1.98× | Shopping |
| Sephora | 2.05× | Shopping |
| Linens | 2.58× | Home & Garden |
| IKEA | 1.75× | Home & Garden |
| Carrefour | 1.74× | Shopping |
| Rituals | 2.84× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.59 |
| Mindfulness | BALANCE | 1.58 |
| Extroversion | THRILL | 1.57 |
| Individualism | JOY | 1.52 |
| Spirituality | BALANCE | 1.36 |
| Price Sensitivity | PREMIUM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 68.6% |
| Poland | 9.2% |
| Germany | 5.6% |
See Promod audiences in other countries
More Fashion & Accessoires audiences in France
- Boursorama (21,472,131)
- Doctolib (20,809,772)
- Orange (UK) (20,681,782)
- Engie (19,184,022)
- Lidl (14,254,952)
Frequently asked questions
Who is Promod's target market in France?
Promod's target market in France covers an estimated 5,741,189 people, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Promod customers?
91.5% of the Promod audience are female, 8.5% are male, with an average age of 40.8 years.
Which brands do Promod fans like most?
Promod fans show strongest brand affinity for Norauto (4.95×), vertbaudet (4.26×), and Yves Rocher (company) (3.58×) over the country average.
Where do Promod fans live in France?
Promod fans in France are most concentrated in Île-de-France (reach ~800K), Hauts-de-France (reach ~800K), and Auvergne-Rhône-Alpes (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do Promod fans also like?
Beyond Promod itself, the audience over-indexes on vertbaudet (4.26×), Yves Rocher (company) (3.58×), Cache Cache (4.59×), and Carrefour City (2.5×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Promod. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.