A data profile of the people who buy, follow and care about Promod in France — modelled from more than twelve digital signal sources. Promod has an estimated audience of 5,852,778 people in France.
The average Promod fan in France is 40.8 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Norauto, vertbaudet, Yves Rocher (company), with strongest over-indexing on Norauto (4.95× the country average).
Demographically, the Promod audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Creativity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Promod fan in France is more female, around 40.8 years old, with strong Creativity tendencies and a notable affinity for Norauto.
The key figures that characterise the Promod profile in France.
91.5% are female, 8.5% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 91.5% |
| Male | 8.5% |
| Average age | 40.8 |
| Estimated audience size | 5,852,778 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 22% | |
| 30-39 | 26% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Promod audience comes from France.
| Country | Share |
|---|---|
| France | 69.2% |
| Poland | 9.1% |
| Germany | 5.5% |
Where the Promod audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~800K | 1.51× | |
| 02 | Pays de la Loire | ~400K | 1.22× | |
| 03 | Normandy | ~300K | 1.18× | |
| 04 | Nouvelle-Aquitaine | ~600K | 1.17× | |
| 05 | Brittany | ~300K | 1.10× | |
| 06 | Occitanie | ~500K | 1.07× | |
| 07 | Auvergne-Rhône-Alpes | ~700K | 0.99× | |
| 08 | Centre-Val de Loire | ~200K | 0.97× | |
| 09 | Bourgogne-Franche-Comté | ~200K | 0.94× | |
| 10 | Grand Est | ~400K | 0.86× | |
| 11 | Île-de-France | ~800K | 0.80× | |
| 12 | Provence-Alpes-Côte d'Azur | ~300K | 0.73× | |
| 13 | Corsica | ~10K | 0.49× |
The strongest cross-interests of the Promod audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Norauto | Cars & Mobility | 4.95× | ||
| 02 | Cache Cache | Fashion & Accessoires | 4.59× | ||
| 03 | vertbaudet | Fashion & Accessoires | 4.26× | ||
| 04 | Sarenza | Fashion & Accessoires | 4.02× | ||
| 05 | Yves Rocher (company) | Beauty & Wellness | 3.58× | ||
| 06 | Carrefour Market | Shopping | 3.30× | ||
| 07 | Rituals | Beauty & Wellness | 2.84× | ||
| 08 | Lingerie | Fashion & Accessoires | 2.63× | ||
| 09 | Linens | Home & Garden | 2.58× | ||
| 10 | Carrefour City | Shopping | 2.50× | ||
| 11 | Voici | News | 2.37× | ||
| 12 | Boulanger | Shopping | 2.21× | ||
| 13 | Dresses | Fashion & Accessoires | 2.14× | ||
| 14 | Sephora | Shopping | 2.05× | ||
| 15 | Etam | Fashion & Accessoires | 2.02× | ||
| 16 | H&M | Shopping | 1.98× | ||
| 17 | Woman | Kids & Family | 1.86× | ||
| 18 | IKEA | Home & Garden | 1.75× | ||
| 19 | Discount stores | Shopping | 1.56× | ||
| 20 | Shoes | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.59× | |
| Mindfulness | BALANCE | 1.58× | |
| Extroversion | THRILL | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.67× | |
| Patriotism | CONSERVATISM | 0.68× | |
| Need for Security | CONSERVATISM | 0.72× |
Promod's target market in France covers an estimated 5,852,778 people, concentrated in Île-de-France and Hauts-de-France.
91.5% of the Promod audience are female, 8.5% are male, with an average age of 40.8 years.
Promod fans show strongest brand affinity for Norauto (4.95×), vertbaudet (4.26×), and Yves Rocher (company) (3.58×) over the country average.
Promod fans in France are most concentrated in Île-de-France (reach ~800K), Hauts-de-France (reach ~800K), and Auvergne-Rhône-Alpes (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Promod itself, the audience over-indexes on vertbaudet (4.26×), Yves Rocher (company) (3.58×), Cache Cache (4.59×), and Carrefour City (2.5×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Promod. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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