Shoes Audience in France
Shoes has an estimated audience of 18,832,875 people in France. 61.4% are female, 38.6% are male, average age 42.3. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities: Sneakers (footwear), New Balance, Foot Locker, Bershka, Balenciaga.
The average Shoes fan in France is 42.3 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities include Sneakers (footwear), New Balance, Foot Locker, with strongest over-indexing on Sneakers (footwear) (1.53× the country average). Demographically, the Shoes audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster
Demographics of Shoes fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 42.3 |
| Estimated audience size | 18,832,875 |
Audience persona
The typical Shoes fan in France is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Sneakers (footwear).
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 5,565,635 | 1.65× |
| Auvergne-Rhône-Alpes | 2,417,913 | 1.09× |
| Provence-Alpes-Côte d'Azur | 2,336,108 | 1.67× |
| Occitanie | 1,770,849 | 1.09× |
| Hauts-de-France | 1,559,038 | 0.94× |
| Grand Est | 1,401,296 | 0.92× |
| Nouvelle-Aquitaine | 1,358,113 | 0.82× |
| Pays de la Loire | 843,329 | 0.81× |
| Brittany | 801,862 | 0.87× |
| Normandy | 796,015 | 0.87× |
| Centre-Val de Loire | 552,266 | 0.78× |
| Bourgogne-Franche-Comté | 549,225 | 0.72× |
| Corsica | 72,131 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sneakers (footwear) | 1.53× | Fashion & Accessoires |
| New Balance | 1.53× | Fashion & Accessoires |
| Foot Locker | 1.63× | Shopping |
| Bershka | 1.53× | Shopping |
| Balenciaga | 1.53× | Fashion & Accessoires |
| Millie Bobby Brown | 1.59× | Movies & TV |
| Party dress | 1.52× | Fashion & Accessoires |
| Sportswear (fashion) | 1.69× | Fashion & Accessoires |
| Ugg boots | 1.51× | Fashion & Accessoires |
| Under Armour | 1.61× | Fashion & Accessoires |
| Puma | 1.83× | Fashion & Accessoires |
| Nike+ | 1.59× | Sports |
| Converse | 1.62× | Fashion & Accessoires |
| Carhartt | 1.56× | Fashion & Accessoires |
| Kenzo | 1.57× | Fashion & Accessoires |
| Oysho | 1.56× | Fashion & Accessoires |
| Comme des Garçons | 1.54× | Fashion & Accessoires |
| Supreme | 1.54× | Fashion & Accessoires |
| Bottega Veneta | 1.54× | Fashion & Accessoires |
| Miu Miu | 1.63× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 10.63 |
| Mindfulness | BALANCE | 1.88 |
| Community Orientation | OPEN | 1.6 |
| Indulgence | JOY | 1.48 |
| Luxury Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.7% |
| Italy | 4.6% |
See Shoes audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Shoes have in France?
Shoes has an estimated audience of 18,832,875 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Shoes fans?
61.4% of Shoes fans are female, 38.6% are male, with an average age of 42.3 years.
Which brands do Shoes fans like most?
Shoes fans show strongest brand affinity for Sneakers (footwear) (1.53×), New Balance (1.53×), and Foot Locker (1.63×) over the country average.
Where do Shoes fans live in France?
Shoes fans in France are most concentrated in Île-de-France (reach 5,565,635), Auvergne-Rhône-Alpes (reach 2,417,913), and Provence-Alpes-Côte d'Azur (reach 2,336,108). These three regions account for the largest share of the active audience.
What other brands do Shoes fans also like?
Beyond Shoes itself, the audience over-indexes on New Balance (1.53×), Foot Locker (1.63×), Bershka (1.53×), and Balenciaga (1.53×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.