A data profile of the people who buy, follow and care about Shoes in United Kingdom — modelled from more than twelve digital signal sources. Shoes has an estimated audience of 25,824,945 people in United Kingdom.
The average Shoes fan in United Kingdom is 43.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Stussy, Puma, Lena Dunham, with strongest over-indexing on Stussy (1.58× the country average).
Demographically, the Shoes audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Shoes fan in United Kingdom is more female, around 43.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Stussy.
The key figures that characterise the Shoes profile in United Kingdom.
63.4% are female, 36.6% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 43.3 |
| Estimated audience size | 25,824,945 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Shoes audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.7% |
| Italy | 4.6% |
Where the Shoes audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~3M | 1.29× | |
| 02 | Northern Ireland | ~1M | 1.25× | |
| 03 | England | ~19M | 1.13× | |
| 04 | Wales | ~1.5M | 0.89× | |
| 05 | West Midlands | ~900K | 0.79× | |
| 06 | Yorkshire and the Humber | ~1.5M | 0.77× | |
| 07 | North East | ~700K | 0.65× | |
| 08 | East of England | ~1.5M | 0.62× | |
| 09 | South East | ~2M | 0.52× | |
| 10 | South West | ~1M | 0.46× | |
| 11 | East Midlands | ~800K | 0.45× | |
| 12 | North West | ~800K | 0.28× |
The strongest cross-interests of the Shoes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charizma | Fashion & Accessoires | 2.36× | ||
| 02 | Dillard's | Fashion & Accessoires | 1.86× | ||
| 03 | Falabella (retail store) | Fashion & Accessoires | 1.79× | ||
| 04 | Lena Dunham | Movies & TV | 1.71× | ||
| 05 | Yeezy | Fashion & Accessoires | 1.69× | ||
| 06 | Reebok Classic | Fashion & Accessoires | 1.68× | ||
| 07 | Uruguay national football team | Sports | 1.68× | ||
| 08 | hannah montana | Movies & TV | 1.67× | ||
| 09 | Miami Open (tennis) | Sports | 1.67× | ||
| 10 | Mexico national football team | Sports | 1.67× | ||
| 11 | Coco Mademoiselle | Beauty & Wellness | 1.63× | ||
| 12 | Müller (company) | Food & Beverages | 1.60× | ||
| 13 | Stussy | Fashion & Accessoires | 1.58× | ||
| 14 | Puma | Fashion & Accessoires | 1.57× | ||
| 15 | Olivier Giroud | Sports | 1.56× | ||
| 16 | Egypt national football team | Sports | 1.56× | ||
| 17 | Netherlands national football team | Sports | 1.54× | ||
| 18 | Nike+ | Sports | 1.51× | ||
| 19 | Céline | Fashion & Accessoires | 1.50× | ||
| 20 | Serge Lutens | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.01× | |
| Early Adopter Mentality | POWER | 1.00× | |
| DIY Mentality | THRILL | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.66× | |
| Patriotism | CONSERVATISM | 0.66× | |
| Spirituality | BALANCE | 0.69× |
Shoes has an estimated audience of 25,824,945 people in United Kingdom, concentrated in England and Scotland.
63.4% of Shoes fans are female, 36.6% are male, with an average age of 43.3 years.
Shoes fans show strongest brand affinity for Stussy (1.58×), Puma (1.57×), and Lena Dunham (1.71×) over the country average.
Shoes fans in United Kingdom are most concentrated in England (reach ~19M), Scotland (reach ~3M), and South East (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Shoes itself, the audience over-indexes on Puma (1.57×), Lena Dunham (1.71×), Céline (1.5×), and Yeezy (1.69×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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