Shoes Audience in United Kingdom
Shoes has an estimated audience of 25,824,945 people in United Kingdom. 63.4% are female, 36.6% are male, average age 43.3. Top regions: England, Scotland, South East. Top brand affinities: Nike+, Stussy, Puma, Céline, Lena Dunham.
The average Shoes fan in United Kingdom is 43.3 years old, more female, and lives primarily in England. The audience is concentrated in England, Scotland, South East. Top brand affinities include Nike+, Stussy, Puma, with strongest over-indexing on Nike+ (1.51× the country average). Demographically, the Shoes audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster
Demographics of Shoes fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 43.3 |
| Estimated audience size | 25,824,945 |
Audience persona
The typical Shoes fan in United Kingdom is more female, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Nike+.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 19,368,709 | 1.13× |
| Scotland | 3,002,233 | 1.29× |
| South East | 1,797,522 | 0.52× |
| Yorkshire and the Humber | 1,583,446 | 0.76× |
| East of England | 1,449,099 | 0.61× |
| Wales | 1,305,407 | 0.89× |
| Northern Ireland | 996,180 | 1.25× |
| South West | 953,242 | 0.45× |
| West Midlands | 876,745 | 0.79× |
| East Midlands | 782,585 | 0.43× |
| North West | 722,711 | 0.26× |
| North East | 641,360 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nike+ | 1.51× | Sports |
| Stussy | 1.58× | Fashion & Accessoires |
| Puma | 1.57× | Fashion & Accessoires |
| Céline | 1.5× | Fashion & Accessoires |
| Lena Dunham | 1.71× | Movies & TV |
| Yeezy | 1.69× | Fashion & Accessoires |
| hannah montana | 1.67× | Movies & TV |
| Netherlands national football team | 1.54× | Sports |
| Müller (company) | 1.6× | Food & Beverages |
| Miami Open (tennis) | 1.67× | Sports |
| Mexico national football team | 1.67× | Sports |
| Olivier Giroud | 1.56× | Sports |
| Reebok Classic | 1.68× | Fashion & Accessoires |
| Egypt national football team | 1.56× | Sports |
| Coco Mademoiselle | 1.63× | Beauty & Wellness |
| Kohl's | 1.77× | Shopping |
| Falabella (retail store) | 1.79× | Fashion & Accessoires |
| Uruguay national football team | 1.68× | Sports |
| Serge Lutens | 1.5× | Beauty & Wellness |
| Matas (drug store) | 1.74× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.47 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Convenience Orientation | PREMIUM | 1.36 |
| Luxury Orientation | PREMIUM | 1.33 |
| Indulgence | JOY | 1.3 |
| Price Sensitivity | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.7% |
| Italy | 4.6% |
See Shoes audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Shoes have in United Kingdom?
Shoes has an estimated audience of 25,824,945 people in United Kingdom, concentrated in England and Scotland.
What is the gender split and age of Shoes fans?
63.4% of Shoes fans are female, 36.6% are male, with an average age of 43.3 years.
Which brands do Shoes fans like most?
Shoes fans show strongest brand affinity for Nike+ (1.51×), Stussy (1.58×), and Puma (1.57×) over the country average.
Where do Shoes fans live in United Kingdom?
Shoes fans in United Kingdom are most concentrated in England (reach 19,368,709), Scotland (reach 3,002,233), and South East (reach 1,797,522). These three regions account for the largest share of the active audience.
What other brands do Shoes fans also like?
Beyond Shoes itself, the audience over-indexes on Stussy (1.58×), Puma (1.57×), Céline (1.5×), and Lena Dunham (1.71×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.