Shoes Audience in Germany
Shoes has an estimated audience of 19,391,777 people in Germany. 62.3% are female, 37.7% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Millie Bobby Brown, Bershka, Birkenstock, Stradivarius, Sportswear (fashion).
The average Shoes fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Millie Bobby Brown, Bershka, Birkenstock, with strongest over-indexing on Millie Bobby Brown (1.53× the country average). Demographically, the Shoes audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Sports Activity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster
Demographics of Shoes fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 39.0 |
| Estimated audience size | 19,391,777 |
Audience persona
The typical Shoes fan in Germany is more female, around 39.0 years old, with strong Sports Activity tendencies and a notable affinity for Millie Bobby Brown.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 4,785,328 | 1.13× |
| Bayern | 3,802,553 | 1.22× |
| Baden-Württemberg | 3,272,882 | 1.24× |
| Niedersachsen | 1,980,432 | 1.05× |
| Hessen | 1,673,456 | 1.13× |
| Rheinland-Pfalz | 1,206,800 | 1.24× |
| Berlin | 825,961 | 0.95× |
| Sachsen | 778,771 | 0.82× |
| Schleswig-Holstein | 672,568 | 0.97× |
| Brandenburg | 561,809 | 0.93× |
| Thüringen | 413,670 | 0.84× |
| Sachsen-Anhalt | 410,204 | 0.82× |
| Hamburg | 409,383 | 0.93× |
| Mecklenburg-Vorpommern | 291,594 | 0.79× |
| Saarland | 247,658 | 1.04× |
| Bremen | 149,654 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Millie Bobby Brown | 1.53× | Movies & TV |
| Bershka | 1.57× | Shopping |
| Birkenstock | 1.51× | Fashion & Accessoires |
| Stradivarius | 1.66× | Shopping |
| Sportswear (fashion) | 1.52× | Fashion & Accessoires |
| Gina Tricot | 1.69× | Fashion & Accessoires |
| Flaconi | 1.57× | Shopping |
| Oysho | 1.66× | Fashion & Accessoires |
| Massimo Dutti | 1.5× | Shopping |
| Harry Styles | 1.52× | Music & Radio |
| Skechers | 1.57× | Fashion & Accessoires |
| Chloé | 1.52× | Fashion & Accessoires |
| WE Fashion | 1.75× | Fashion & Accessoires |
| Comme des Garçons | 1.54× | Fashion & Accessoires |
| PARFUMDREAMS | 1.55× | Shopping |
| Marc Jacobs | 1.56× | Fashion & Accessoires |
| Miu Miu | 1.53× | Fashion & Accessoires |
| Tory Burch | 1.55× | Fashion & Accessoires |
| Steve Madden | 1.87× | Fashion & Accessoires |
| Ugg boots | 1.55× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.09 |
| Creativity | OPEN | 1.07 |
| Design Affinity | PREMIUM | 1.06 |
| Indulgence | JOY | 1.03 |
| Family Orientation | CONSERVATISM | 1.03 |
| Pet Ownership | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.7% |
| Italy | 4.6% |
See Shoes audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Shoes have in Germany?
Shoes has an estimated audience of 19,391,777 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shoes fans?
62.3% of Shoes fans are female, 37.7% are male, with an average age of 39.0 years.
Which brands do Shoes fans like most?
Shoes fans show strongest brand affinity for Millie Bobby Brown (1.53×), Bershka (1.57×), and Birkenstock (1.51×) over the country average.
Where do Shoes fans live in Germany?
Shoes fans in Germany are most concentrated in Nordrhein-Westfalen (reach 4,785,328), Bayern (reach 3,802,553), and Baden-Württemberg (reach 3,272,882). These three regions account for the largest share of the active audience.
What other brands do Shoes fans also like?
Beyond Shoes itself, the audience over-indexes on Bershka (1.57×), Birkenstock (1.51×), Stradivarius (1.66×), and Sportswear (fashion) (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.