Flaconi Audience in Germany
Flaconi has an estimated audience of 2,524,704 people in Germany. 83.1% are female, 16.9% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: PARFUMDREAMS, Onet.pl, Breuninger, Rossmann, Pharmacy.
The average Flaconi fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include PARFUMDREAMS, Onet.pl, Breuninger, with strongest over-indexing on PARFUMDREAMS (31.85× the country average). Demographically, the Flaconi audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Beauty
Demographics of Flaconi fans
| Metric | Value |
|---|---|
| Female | 83.1% |
| Male | 16.9% |
| Average age | 38.8 |
| Estimated audience size | 2,524,704 |
Audience persona
The typical Flaconi fan in Germany is more female, around 38.8 years old, with strong Sustainability tendencies and a notable affinity for PARFUMDREAMS.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 691,554 | 1.25× |
| Bayern | 424,538 | 1.05× |
| Baden-Württemberg | 408,486 | 1.19× |
| Niedersachsen | 261,073 | 1.06× |
| Hessen | 206,337 | 1.07× |
| Rheinland-Pfalz | 138,614 | 1.1× |
| Berlin | 106,947 | 0.95× |
| Sachsen | 102,810 | 0.83× |
| Schleswig-Holstein | 91,491 | 1.01× |
| Brandenburg | 72,192 | 0.92× |
| Sachsen-Anhalt | 66,544 | 1.02× |
| Thüringen | 56,835 | 0.88× |
| Hamburg | 55,544 | 0.97× |
| Mecklenburg-Vorpommern | 41,063 | 0.85× |
| Saarland | 28,736 | 0.93× |
| Bremen | 19,894 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PARFUMDREAMS | 31.85× | Shopping |
| Onet.pl | 20× | News |
| Breuninger | 8.69× | Fashion & Accessoires |
| Rossmann | 4.91× | Shopping |
| Pharmacy | 6.72× | Business & Career |
| ATP World Tour Masters 1000 | 37.68× | Sports |
| JACK & JONES | 20× | Fashion & Accessoires |
| Department store | 7.16× | Shopping |
| US Open (tennis) | 10.53× | Sports |
| Müller Drogeriemarkt | 24.35× | Shopping |
| Spiegel Online | 2.27× | News |
| Primark | 3.04× | Shopping |
| H&M | 2.31× | Shopping |
| Airbnb | 2.48× | Travel & Leisure |
| Ralph Lauren | 4.55× | Fashion & Accessoires |
| Jeffree Star | 14.68× | Beauty & Wellness |
| Lancôme | 7.31× | Beauty & Wellness |
| Reuse | 7.28× | Home & Garden |
| Kelly Osbourne | 6.37× | Music & Radio |
| TikTok | 1.64× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.8 |
| Creativity | OPEN | 1.55 |
| Healthy Lifestyle | BALANCE | 1.53 |
| Design Affinity | PREMIUM | 1.46 |
| Career Orientation | POWER | 1.45 |
| Mindfulness | BALANCE | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.3% |
| Poland | 4.6% |
| Austria | 3.2% |
See Flaconi audiences in other countries
More Beauty audiences in Germany
- Beauty (29,225,665)
- Rituals (8,692,158)
- Lip (3,233,446)
- Smile (3,191,980)
- Beauty & Fashion (2,749,201)
Frequently asked questions
How many fans does Flaconi have in Germany?
Flaconi has an estimated audience of 2,524,704 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Flaconi fans?
83.1% of Flaconi fans are female, 16.9% are male, with an average age of 38.8 years.
Which brands do Flaconi fans like most?
Flaconi fans show strongest brand affinity for PARFUMDREAMS (31.85×), Onet.pl (20×), and Breuninger (8.69×) over the country average.
Where do Flaconi fans live in Germany?
Flaconi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 691,554), Bayern (reach 424,538), and Baden-Württemberg (reach 408,486). These three regions account for the largest share of the active audience.
What other brands do Flaconi fans also like?
Beyond Flaconi itself, the audience over-indexes on Onet.pl (20×), Breuninger (8.69×), Rossmann (4.91×), and Pharmacy (6.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flaconi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.