Rascasse Audience Intelligence

Flaconi Target Market in Germany

A data profile of the people who buy, follow and care about Flaconi in Germany — modelled from more than twelve digital signal sources. Flaconi has an estimated audience of 2,296,611 people in Germany.

#7among Beauty in Germany#350among Brand in Germany#114in Shopping

The average Flaconi fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include PARFUMDREAMS, Onet.pl, Breuninger, with strongest over-indexing on PARFUMDREAMS (104.73× the country average).

Demographically, the Flaconi audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Sustainability, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Flaconi fan in Germany is more female, around 35.9 years old, with strong Sustainability tendencies and a notable affinity for PARFUMDREAMS.

Category: Shopping · Type: Brand · Subtype: Beauty

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flaconi profile in Germany.

Audience size
2.3M
in Germany
Gender
86.4%♀
13.6% male
Age
35.9
average years
Country rank
#2906
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Flaconi

86.4% are female, 13.6% are male, average age 35.9.

Fig. 02

Gender split

86.4%
Female
13.6%
Male
Demographic split for Flaconi audience in Germany
MetricValue
Female86.4%
Male13.6%
Average age35.9
Estimated audience size2,296,611
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Flaconi audience in Germany
Age bracketShare%
16-1923%
20-2925%
30-3923%
40-4919%
50+10%
Fig. 04

Worldwide distribution

82.1%

of the worldwide Flaconi audience comes from Germany.

Worldwide audience distribution share by country for Flaconi
CountryShare
Germany82.1%
Poland6.0%
Austria3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flaconi audience in Germany is strongest.

Fig. 05

Top regions by affinity

Flaconi customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~600K1.21×
02Rheinland-Pfalz~100K1.12×
03Baden-Württemberg~300K1.10×
04Bayern~400K1.06×
05Sachsen-Anhalt~60K1.05×
06Niedersachsen~200K1.03×
07Hessen~200K1.00×
08Saarland~30K0.99×
09Schleswig-Holstein~80K0.97×
10Brandenburg~70K0.97×
11Hamburg~50K0.97×
12Bremen~20K0.96×
13Berlin~100K0.94×
14Thüringen~50K0.92×
15Mecklenburg-Vorpommern~40K0.87×
16Sachsen~90K0.83×
Fig. 06

Affinity by region

Affinity by region — Flaconi, Germany
0.83×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flaconi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flaconi audience
#·InterestCategoryAffinity×
01PARFUMDREAMSShopping104.73×
02Charlie PuthMusic & Radio40.08×
03Dorothy PerkinsFashion & Accessoires36.26×
04ATP World Tour Masters 1000Sports32.50×
05Stadt-Parfümerie PieperShopping26.94×
06Anastasia Beverly HillsBeauty & Wellness24.22×
07Müller DrogeriemarktShopping21.08×
08Jeffree StarBeauty & Wellness21.03×
09Onet.plNews20.00×
10US Open (tennis)Sports10.52×
11BreuningerFashion & Accessoires9.14×
12Department storeShopping8.72×
13PharmacyBusiness & Career8.67×
14Ralph LaurenFashion & Accessoires8.57×
15Kelly OsbourneMusic & Radio7.83×
16Self-awarenessHealth6.29×
17RossmannShopping4.99×
18LeatherFashion & Accessoires4.71×
19PrimarkShopping3.27×
20AirbnbTravel & Leisure2.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flaconi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flaconi audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.06×
Career OrientationPOWER1.95×
Design AffinityPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flaconi audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.64×
Need for SecurityCONSERVATISM0.73×
PatriotismCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Flaconi's target market in Germany?

Flaconi's target market in Germany covers an estimated 2,296,611 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Flaconi customers?

86.4% of the Flaconi audience are female, 13.6% are male, with an average age of 35.9 years.

03

Which brands do Flaconi fans like most?

Flaconi fans show strongest brand affinity for PARFUMDREAMS (104.73×), Onet.pl (20×), and Breuninger (9.14×) over the country average.

04

Where do Flaconi fans live in Germany?

Flaconi fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Flaconi fans also like?

Beyond Flaconi itself, the audience over-indexes on Onet.pl (20×), Breuninger (9.14×), Pharmacy (8.67×), and Stadt-Parfümerie Pieper (26.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Flaconi audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Flaconi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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