Jeffree Star Audience in Germany

Jeffree Star has an estimated audience of 378,217 people in Germany. 75.6% are female, 24.4% are male, average age 28.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Millie Bobby Brown, YouTube Music, Euphoria, Alexander Zverev, Harry Styles.
The average Jeffree Star fan in Germany is 28.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Millie Bobby Brown, YouTube Music, Euphoria, with strongest over-indexing on Millie Bobby Brown (41.61× the country average). Demographically, the Jeffree Star audience skews more female with an average age of 28.6, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Singer-songwriter
Demographics of Jeffree Star fans
| Metric | Value |
|---|---|
| Female | 75.6% |
| Male | 24.4% |
| Average age | 28.6 |
| Estimated audience size | 378,217 |
Audience persona
The typical Jeffree Star fan in Germany is more female, around 28.6 years old, with strong Sustainability tendencies and a notable affinity for Millie Bobby Brown.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,236 | 1.15× |
| Bayern | 65,137 | 1.07× |
| Baden-Württemberg | 56,042 | 1.09× |
| Hessen | 36,703 | 1.27× |
| Niedersachsen | 34,848 | 0.95× |
| Berlin | 26,006 | 1.54× |
| Rheinland-Pfalz | 20,014 | 1.06× |
| Sachsen | 16,090 | 0.87× |
| Schleswig-Holstein | 12,359 | 0.91× |
| Hamburg | 11,014 | 1.29× |
| Brandenburg | 10,256 | 0.87× |
| Sachsen-Anhalt | 7,087 | 0.72× |
| Thüringen | 6,595 | 0.68× |
| Mecklenburg-Vorpommern | 4,633 | 0.64× |
| Bremen | 3,609 | 1.12× |
| Saarland | 3,578 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Millie Bobby Brown | 41.61× | Movies & TV |
| YouTube Music | 32.61× | Internet & Social Media |
| Euphoria | 12.01× | Movies & TV |
| Alexander Zverev | 20.17× | Sports |
| Harry Styles | 33.65× | Music & Radio |
| Angelina Jolie | 28.38× | Movies & TV |
| Natalie Portman | 32.36× | Movies & TV |
| Taylor Swift | 16.54× | Music & Radio |
| Flaconi | 21.03× | Shopping |
| PARFUMDREAMS | 27.03× | Shopping |
| Ariana Grande | 16.62× | Music & Radio |
| Billie Eilish | 17.45× | Music & Radio |
| Zendaya | 21.55× | Movies & TV |
| Narciso Rodriguez | 29.99× | Fashion & Accessoires |
| Amal Clooney | 29.53× | Politics & Society |
| Emma Watson | 16.48× | Movies & TV |
| Selena Gomez | 16.69× | Movies & TV |
| Breuninger | 7.67× | Fashion & Accessoires |
| Ryder Cup | 25.32× | Sports |
| Gaten Matarazzo | 21.32× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.93 |
| LGBTQ+ Identity | OPEN | 1.77 |
| Price Sensitivity | PREMIUM | 1.51 |
| Mindfulness | BALANCE | 1.48 |
| Extroversion | THRILL | 1.41 |
| DIY Mentality | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.6% |
| United Kingdom | 9.1% |
| Germany | 5.3% |
See Jeffree Star audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Jeffree Star have in Germany?
Jeffree Star has an estimated audience of 378,217 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jeffree Star fans?
75.6% of Jeffree Star fans are female, 24.4% are male, with an average age of 28.6 years.
Which brands do Jeffree Star fans like most?
Jeffree Star fans show strongest brand affinity for Millie Bobby Brown (41.61×), YouTube Music (32.61×), and Euphoria (12.01×) over the country average.
Where do Jeffree Star fans live in Germany?
Jeffree Star fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,236), Bayern (reach 65,137), and Baden-Württemberg (reach 56,042). These three regions account for the largest share of the active audience.
What other brands do Jeffree Star fans also like?
Beyond Jeffree Star itself, the audience over-indexes on YouTube Music (32.61×), Euphoria (12.01×), Alexander Zverev (20.17×), and Harry Styles (33.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jeffree Star. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.