Rascasse Audience Intelligence

Jeffree Star Target Market in Germany

A data profile of the people who buy, follow and care about Jeffree Star in Germany — modelled from more than twelve digital signal sources. Jeffree Star has an estimated audience of 372,838 people in Germany.

#1890among Brand in Germany#215in Beauty & Wellness

The average Jeffree Star fan in Germany is 28.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Millie Bobby Brown, YouTube Music, Alexander Zverev, with strongest over-indexing on Millie Bobby Brown (41.61× the country average).

Demographically, the Jeffree Star audience skews more female with an average age of 28.6, and over-indexes on personality traits such as Social Media Usage, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jeffree Star fan in Germany is more female, around 28.6 years old, with strong Social Media Usage tendencies and a notable affinity for Millie Bobby Brown.

Category: Beauty & Wellness · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jeffree Star profile in Germany.

Audience size
373K
in Germany
Gender
75.6%♀
24.4% male
Age
28.6
average years
Country rank
#14839
Brand in Germany
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jeffree Star

75.6% are female, 24.4% are male, average age 28.6.

Fig. 02

Gender split

75.6%
Female
24.4%
Male
Demographic split for Jeffree Star audience in Germany
MetricValue
Female75.6%
Male24.4%
Average age28.6
Estimated audience size372,838
Fig. 03

Age distribution

Ø 28.6
average years
Age distribution of the Jeffree Star audience in Germany
Age bracketShare%
16-1947%
20-2926%
30-3914%
40-499%
50+4%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Jeffree Star audience comes from Germany.

Worldwide audience distribution share by country for Jeffree Star
CountryShare
United States52.3%
United Kingdom9.1%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jeffree Star audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jeffree Star customers by region in Germany
#RegionReachAffinity×
01Berlin~30K1.54×
02Hamburg~10K1.26×
03Hessen~40K1.24×
04Nordrhein-Westfalen~90K1.09×
05Bremen~3K1.07×
06Bayern~60K1.05×
07Baden-Württemberg~50K1.05×
08Rheinland-Pfalz~20K1.03×
09Brandenburg~10K0.98×
10Niedersachsen~30K0.94×
11Saarland~4K0.92×
12Schleswig-Holstein~10K0.90×
13Sachsen~20K0.88×
14Sachsen-Anhalt~8K0.80×
15Thüringen~8K0.78×
16Mecklenburg-Vorpommern~6K0.76×
Fig. 06

Affinity by region

Affinity by region — Jeffree Star, Germany
0.76×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jeffree Star audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jeffree Star audience
#·InterestCategoryAffinity×
01V MagazineFashion & Accessoires42.09×
02Millie Bobby BrownMovies & TV41.61×
03Stadt-Parfümerie PieperShopping37.53×
04Harry StylesMusic & Radio33.65×
05YouTube MusicInternet & Social Media32.61×
06Natalie PortmanMovies & TV32.36×
07Narciso RodriguezFashion & Accessoires29.99×
08Amal ClooneyPolitics & Society29.53×
09Angelina JolieMovies & TV28.38×
10PARFUMDREAMSShopping27.03×
11ZendayaMovies & TV21.55×
12FlaconiShopping21.03×
13Alexander ZverevSports20.17×
14Billie EilishMusic & Radio17.45×
15Ariana GrandeMusic & Radio16.62×
16Taylor SwiftMusic & Radio16.54×
17Emma WatsonMovies & TV16.48×
18Sadie SinkMovies & TV14.48×
19Müller (company)Food & Beverages13.01×
20BreuningerFashion & Accessoires7.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jeffree Star audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jeffree Star audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.65×
TravellingTHRILL1.52×
ExtroversionTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jeffree Star audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.45×
PatriotismCONSERVATISM0.55×
Quality AwarenessPREMIUM0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jeffree Star's target market in Germany?

Jeffree Star's target market in Germany covers an estimated 372,838 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Jeffree Star customers?

75.6% of the Jeffree Star audience are female, 24.4% are male, with an average age of 28.6 years.

03

Which brands do Jeffree Star fans like most?

Jeffree Star fans show strongest brand affinity for Millie Bobby Brown (41.61×), YouTube Music (32.61×), and Alexander Zverev (20.17×) over the country average.

04

Where do Jeffree Star fans live in Germany?

Jeffree Star fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Jeffree Star fans also like?

Beyond Jeffree Star itself, the audience over-indexes on YouTube Music (32.61×), Alexander Zverev (20.17×), Müller (company) (13.01×), and Harry Styles (33.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty & Wellness audiences in Germany

See Jeffree Star audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jeffree Star. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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