Emma Watson Audience in Germany

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Emma Watson has an estimated audience of 2,390,623 people in Germany. 63.2% are female, 36.8% are male, average age 31.0. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Harry Potter, The Wizarding World of Harry Potter (Universal Orlando Resort), Ralph Fiennes, Imelda Staunton, Jim Broadbent.

The average Emma Watson fan in Germany is 31.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Harry Potter, The Wizarding World of Harry Potter (Universal Orlando Resort), Ralph Fiennes, with strongest over-indexing on Harry Potter (8.72× the country average). Demographically, the Emma Watson audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Emma Watson fans

Demographic split for Emma Watson audience in Germany
MetricValue
Female63.2%
Male36.8%
Average age31.0
Estimated audience size2,390,623

Audience persona

The typical Emma Watson fan in Germany is more female, around 31.0 years old, with strong Sustainability tendencies and a notable affinity for Harry Potter.

Top regions in Germany

Top regions ranked by reach for Emma Watson in Germany
RegionReachAffinity
Bayern434,1251.13×
Baden-Württemberg358,4501.1×
Nordrhein-Westfalen326,2730.62×
Niedersachsen258,4041.11×
Hessen202,4511.11×
Rheinland-Pfalz129,7111.08×
Sachsen125,0761.07×
Berlin114,1991.07×
Schleswig-Holstein91,0821.06×
Brandenburg70,6720.95×
Thüringen63,1381.04×
Sachsen-Anhalt58,1340.94×
Hamburg54,9261.02×
Mecklenburg-Vorpommern42,1400.92×
Saarland26,7480.91×
Bremen17,6850.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Emma Watson audience
BrandAffinityCategory
Harry Potter8.72×Movies & TV
The Wizarding World of Harry Potter (Universal Orlando Resort)24.06×Travel & Leisure
Ralph Fiennes21.58×Movies & TV
Imelda Staunton44.67×Movies & TV
Jim Broadbent43.33×Movies & TV
Harry Potter and the Chamber of Secrets42.16×Movies & TV
Maggie Smith19.01×Movies & TV
Gary Oldman18.1×Movies & TV
Helena Bonham Carter17.73×Movies & TV
Harry Potter and the Goblet of Fire51.54×Movies & TV
Millie Bobby Brown6.09×Movies & TV
Harry Potter and the Prisoner of Azkaban54.03×Literature
Jennifer Lawrence8.64×Movies & TV
Harry Potter and the Half-Blood Prince54.92×Movies & TV
Rubeus Hagrid40.6×Movies & TV
Joey King14.68×Movies & TV
Michael Gambon18.26×Movies & TV
Daniel Radcliffe9.9×Movies & TV
Jacob Elordi7.3×Movies & TV
Everwood7.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Emma Watson audience
TraitClusterScore
SustainabilityBALANCE1.71
LGBTQ+ IdentityOPEN1.29
CreativityOPEN1.29
Healthy LifestyleBALANCE1.14
Design AffinityPREMIUM1.14
Early Adopter MentalityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Emma Watson
CountryShare
United States22.7%
United Kingdom7.4%
India6.9%

See Emma Watson audiences in other countries

More Actor Actress or TV Star audiences in Germany

Frequently asked questions

How many fans does Emma Watson have in Germany?

Emma Watson has an estimated audience of 2,390,623 people in Germany, concentrated in Bayern and Baden-Württemberg.

What is the gender split and age of Emma Watson fans?

63.2% of Emma Watson fans are female, 36.8% are male, with an average age of 31.0 years.

Which brands do Emma Watson fans like most?

Emma Watson fans show strongest brand affinity for Harry Potter (8.72×), The Wizarding World of Harry Potter (Universal Orlando Resort) (24.06×), and Ralph Fiennes (21.58×) over the country average.

Where do Emma Watson fans live in Germany?

Emma Watson fans in Germany are most concentrated in Bayern (reach 434,125), Baden-Württemberg (reach 358,450), and Nordrhein-Westfalen (reach 326,273). These three regions account for the largest share of the active audience.

What other brands do Emma Watson fans also like?

Beyond Emma Watson itself, the audience over-indexes on The Wizarding World of Harry Potter (Universal Orlando Resort) (24.06×), Ralph Fiennes (21.58×), Imelda Staunton (44.67×), and Jim Broadbent (43.33×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Emma Watson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.