Emma Watson Audience in Germany
A data profile of the people who buy, follow and care about Emma Watson in Germany — modelled from more than twelve digital signal sources. Emma Watson has an estimated audience of 2,348,995 people in Germany.
The average Emma Watson fan in Germany is 31.0 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Harry Potter, The Wizarding World of Harry Potter (Universal Orlando Resort), Ralph Fiennes, with strongest over-indexing on Harry Potter (8.72× the country average).
Demographically, the Emma Watson audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Emma Watson fan in Germany is more female, around 31.0 years old, with strong Sustainability tendencies and a notable affinity for Harry Potter.
At a glance
The key figures that characterise the Emma Watson profile in Germany.
Search interest · 12-month trend
Demographics of Emma Watson fans
63.2% are female, 36.8% are male, average age 31.0.
Gender split
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 31.0 |
| Estimated audience size | 2,348,995 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 26% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 7% |
Worldwide distribution
of the worldwide Emma Watson audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.3% |
| United Kingdom | 7.2% |
| India | 6.8% |
Geography
Where the Emma Watson audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~400K | 1.09× | |
| 02 | Niedersachsen | ~300K | 1.09× | |
| 03 | Hessen | ~200K | 1.07× | |
| 04 | Sachsen | ~100K | 1.07× | |
| 05 | Baden-Württemberg | ~300K | 1.06× | |
| 06 | Rheinland-Pfalz | ~100K | 1.06× | |
| 07 | Berlin | ~100K | 1.05× | |
| 08 | Schleswig-Holstein | ~90K | 1.05× | |
| 09 | Thüringen | ~60K | 1.04× | |
| 10 | Hamburg | ~50K | 1.00× | |
| 11 | Brandenburg | ~70K | 0.98× | |
| 12 | Sachsen-Anhalt | ~60K | 0.95× | |
| 13 | Saarland | ~30K | 0.95× | |
| 14 | Mecklenburg-Vorpommern | ~40K | 0.93× | |
| 15 | Bremen | ~20K | 0.88× | |
| 16 | Nordrhein-Westfalen | ~400K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Emma Watson audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Harry Potter and the Half-Blood Prince | Movies & TV | 54.92× | ||
| 02 | Harry Potter and the Prisoner of Azkaban | Literature | 54.03× | ||
| 03 | Harry Potter and the Goblet of Fire | Movies & TV | 51.54× | ||
| 04 | Imelda Staunton | Movies & TV | 44.67× | ||
| 05 | Jim Broadbent | Movies & TV | 43.33× | ||
| 06 | Harry Potter and the Chamber of Secrets | Movies & TV | 42.16× | ||
| 07 | Rubeus Hagrid | Movies & TV | 40.60× | ||
| 08 | The Wizarding World of Harry Potter (Universal Orlando Resort) | Travel & Leisure | 24.06× | ||
| 09 | Ralph Fiennes | Movies & TV | 21.58× | ||
| 10 | Harry Potter and the Order of the Phoenix (film) | Movies & TV | 20.46× | ||
| 11 | Maggie Smith | Movies & TV | 19.01× | ||
| 12 | Michael Gambon | Movies & TV | 18.26× | ||
| 13 | Gary Oldman | Movies & TV | 18.10× | ||
| 14 | Helena Bonham Carter | Movies & TV | 17.73× | ||
| 15 | Joey King | Movies & TV | 14.68× | ||
| 16 | Harry Potter | Movies & TV | 8.72× | ||
| 17 | Jennifer Lawrence | Movies & TV | 8.64× | ||
| 18 | Everwood | Movies & TV | 7.61× | ||
| 19 | Jacob Elordi | Movies & TV | 7.30× | ||
| 20 | Millie Bobby Brown | Movies & TV | 6.09× |
Personality of the Emma Watson audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.46× | |
| Urban Lifestyle | OPEN | 1.32× | |
| Healthy Lifestyle | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.55× | |
| Individualism | JOY | 0.57× | |
| Need for Security | CONSERVATISM | 0.69× |
Frequently asked questions
How many fans does Emma Watson have in Germany?
Emma Watson has an estimated audience of 2,348,995 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Emma Watson fans?
63.2% of Emma Watson fans are female, 36.8% are male, with an average age of 31.0 years.
Which brands do Emma Watson fans like most?
Emma Watson fans show strongest brand affinity for Harry Potter (8.72×), The Wizarding World of Harry Potter (Universal Orlando Resort) (24.06×), and Ralph Fiennes (21.58×) over the country average.
Where do Emma Watson fans live in Germany?
Emma Watson fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Emma Watson fans also like?
Beyond Emma Watson itself, the audience over-indexes on The Wizarding World of Harry Potter (Universal Orlando Resort) (24.06×), Ralph Fiennes (21.58×), Jim Broadbent (43.33×), and Imelda Staunton (44.67×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Emma Watson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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