Rascasse Audience Intelligence

Emma Watson Audience in United States

A data profile of the people who buy, follow and care about Emma Watson in United States — modelled from more than twelve digital signal sources. Emma Watson has an estimated audience of 7,827,022 people in United States.

#114among Actor Actress or TV Star in United States#327among Person in United States#375in Movies & TV

The average Emma Watson fan in United States is 33.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Harry Potter, Brittany Snow, Hercules (2014 film), with strongest over-indexing on Harry Potter (8.24× the country average).

Demographically, the Emma Watson audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Emma Watson fan in United States is more female, around 33.6 years old, with strong Patriotism tendencies and a notable affinity for Harry Potter.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emma Watson profile in United States.

Audience size
7.8M
in United States
Gender
61.3%♀
38.7% male
Age
33.6
average years
Country rank
#4528
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emma Watson fans

61.3% are female, 38.7% are male, average age 33.6.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Emma Watson audience in United States
MetricValue
Female61.3%
Male38.7%
Average age33.6
Estimated audience size7,827,022
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Emma Watson audience in United States
Age bracketShare%
16-1932%
20-2926%
30-3917%
40-4914%
50+11%
Fig. 04

Worldwide distribution

22.3%

of the worldwide Emma Watson audience comes from United States.

Worldwide audience distribution share by country for Emma Watson
CountryShare
United States22.3%
United Kingdom7.2%
India6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emma Watson audience in United States is strongest.

Fig. 05

Top regions by affinity

Emma Watson fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.51×
02Idaho~50K1.27×
03Washington~200K1.17×
04Montana~30K1.13×
05Colorado~100K1.11×
06New Hampshire~30K1.11×
07Oregon~100K1.10×
08Alaska~20K1.09×
09Oklahoma~100K1.08×
10Indiana~200K1.07×
11Missouri~100K1.06×
12Arizona~200K1.05×
13Massachusetts~200K1.05×
14Iowa~70K1.05×
15Nebraska~40K1.05×
16Maine~30K1.05×
17California~900K1.03×
18Virginia~200K1.03×
19Wisconsin~100K1.03×
20Michigan~200K1.02×
21Kansas~60K1.02×
22Minnesota~100K1.01×
23Tennessee~200K1.00×
24Kentucky~100K1.00×
25Vermont~10K1.00×
26Texas~700K0.99×
27Pennsylvania~300K0.98×
28Illinois~300K0.98×
29Ohio~200K0.97×
30Connecticut~80K0.97×
31Arkansas~60K0.97×
32West Virginia~40K0.96×
33North Carolina~200K0.95×
34New Jersey~200K0.95×
35Nevada~70K0.95×
36New Mexico~40K0.95×
37Rhode Island~20K0.95×
38New York~400K0.94×
39South Dakota~20K0.94×
40North Dakota~20K0.93×
41Georgia~200K0.90×
42Alabama~100K0.90×
43Hawaii~30K0.90×
44Florida~500K0.89×
45Maryland~100K0.88×
46Washington, District of Columbia~20K0.83×
47South Carolina~100K0.82×
48Delaware~20K0.80×
49Louisiana~80K0.79×
50Mississippi~50K0.78×
Fig. 06

Affinity by region

Affinity by region — Emma Watson, United States
0.78×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emma Watson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emma Watson audience
#·InterestCategoryAffinity×
01Iceberg (fashion house)Fashion & Accessoires48.70×
02Stagecoach Theatre ArtsArts & Culture48.37×
03Emily BrowningMovies & TV27.89×
04Tom FeltonMovies & TV27.59×
05Bonnie WrightMovies & TV27.09×
06The Giver (film)Movies & TV24.52×
07Rachel WeiszMovies & TV20.67×
08Hercules (2014 film)Movies & TV20.50×
09Maze Runner (film series)Movies & TV17.00×
10Brittany SnowMovies & TV16.61×
11Arielle KebbelMovies & TV15.58×
12Elle FanningMovies & TV13.95×
13Miles TellerMovies & TV13.52×
14Amanda SeyfriedMovies & TV12.04×
15Dakota FanningMovies & TV10.69×
16Melissa RauchMovies & TV8.43×
17Harry PotterMovies & TV8.24×
18GodzillaMovies & TV6.71×
19Scooby-DooMovies & TV5.57×
20PeacemakerMovies & TV5.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emma Watson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emma Watson audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.47×
TraditionCONSERVATISM1.46×
ExtroversionTHRILL1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emma Watson audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
DIY MentalityTHRILL0.91×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Emma Watson have in United States?

Emma Watson has an estimated audience of 7,827,022 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Emma Watson fans?

61.3% of Emma Watson fans are female, 38.7% are male, with an average age of 33.6 years.

03

Which brands do Emma Watson fans like most?

Emma Watson fans show strongest brand affinity for Harry Potter (8.24×), Brittany Snow (16.61×), and Hercules (2014 film) (20.5×) over the country average.

04

Where do Emma Watson fans live in United States?

Emma Watson fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Emma Watson fans also like?

Beyond Emma Watson itself, the audience over-indexes on Brittany Snow (16.61×), Hercules (2014 film) (20.5×), Tom Felton (27.59×), and Rachel Weisz (20.67×) compared to the United States average.

Appendix

Explore more audiences

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See Emma Watson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Emma Watson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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