Iceberg (fashion house) Audience in United States

Iceberg (fashion house) has an estimated audience of 528,770 people in United States. 69.3% are female, 30.7% are male, average age 32.5. Top regions: California, Texas, Utah.

The average Iceberg (fashion house) fan in United States is 32.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Utah. Demographically, the Iceberg (fashion house) audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

Category: Fashion & Accessoires · Type: Brand

Demographics of Iceberg (fashion house) fans

Demographic split for Iceberg (fashion house) audience in United States
MetricValue
Female69.3%
Male30.7%
Average age32.5
Estimated audience size528,770

Top regions in United States

Top regions ranked by reach for Iceberg (fashion house) in United States
RegionReachAffinity
California62,3441.07×
Texas45,7231.01×
Utah41,6398.79×
Florida38,8421.09×
New York30,1231.02×
Pennsylvania15,6280.88×
Georgia15,4590.95×
Illinois14,3800.82×
New Jersey14,3291.07×
Washington13,3751.26×
Virginia12,7250.99×
Michigan12,7110.92×
North Carolina12,6320.79×
Ohio12,5180.77×
Massachusetts9,7010.93×
Arizona9,6690.9×
Maryland8,5160.94×
Tennessee8,3420.79×
Indiana7,7460.8×
Colorado7,0420.85×
Missouri7,0170.82×
Minnesota5,9250.78×
Wisconsin5,8440.73×
Louisiana5,7990.85×
South Carolina5,6880.72×
Alabama5,4930.74×
Oregon5,4480.9×
Nevada4,8460.95×
Connecticut4,8210.91×
Kentucky4,7130.71×
Oklahoma4,6190.79×
Iowa3,2140.74×
Kansas3,1420.75×
Arkansas3,0470.7×
Mississippi3,0390.7×
Idaho2,2770.86×
New Mexico1,9140.72×
Nebraska1,8590.7×
West Virginia1,8290.74×
Hawaii1,7880.79×
Alaska1,7301.53×
Washington, District of Columbia1,6561.04×
New Hampshire1,5130.73×
Maine1,3440.71×
Rhode Island1,3150.78×
Montana1,1330.77×
Delaware9590.66×
North Dakota7580.7×
South Dakota6780.56×
Vermont6180.67×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iceberg (fashion house) audience
TraitClusterScore
Early Adopter MentalityPOWER2.47
Quality AwarenessPREMIUM2.18
SpiritualityBALANCE1.79
Design AffinityPREMIUM1.7
Luxury OrientationPREMIUM1.52
IndividualismJOY1.39

Worldwide distribution

Worldwide audience distribution share by country for Iceberg (fashion house)
CountryShare
United States14.1%
Brazil9.0%
China7.8%

See Iceberg (fashion house) audiences in other countries

More Fashion & Accessoires audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Iceberg (fashion house). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.