Scooby-Doo (film) Audience in United States

Scooby-Doo (film) logo

Scooby-Doo (film) has an estimated audience of 4,009,343 people in United States. 52.8% are female, 47.2% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Scooby-Doo! Mystery Incorporated, Frosted Flakes, Shark Tale, Flushed Away, Kevin James.

The average Scooby-Doo (film) fan in United States is 37.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Scooby-Doo! Mystery Incorporated, Frosted Flakes, Shark Tale, with strongest over-indexing on Scooby-Doo! Mystery Incorporated (277.63× the country average). Demographically, the Scooby-Doo (film) audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Scooby-Doo (film) fans

Demographic split for Scooby-Doo (film) audience in United States
MetricValue
Female52.8%
Male47.2%
Average age37.1
Estimated audience size4,009,343

Audience persona

The typical Scooby-Doo (film) fan in United States is balanced, around 37.1 years old, with strong Extroversion tendencies and a notable affinity for Scooby-Doo! Mystery Incorporated.

Top regions in United States

Top regions ranked by reach for Scooby-Doo (film) in United States
RegionReachAffinity
California432,2160.98×
Texas389,0631.13×
Florida261,7880.96×
New York196,2130.88×
Illinois143,2911.07×
Ohio137,8401.12×
Pennsylvania136,8571.01×
Georgia125,1131.01×
North Carolina123,8871.03×
Michigan113,7071.08×
New Jersey91,3210.9×
Tennessee89,6981.12×
Virginia89,2820.91×
Indiana86,4771.18×
Arizona80,7030.99×
Washington75,2400.94×
Missouri74,1691.15×
Massachusetts67,2710.85×
South Carolina65,0621.08×
Wisconsin63,7751.06×
Kentucky61,8621.23×
Maryland60,4540.88×
Alabama59,8801.07×
Colorado58,8900.93×
Louisiana55,7861.08×
Minnesota55,3590.96×
Oklahoma53,0081.19×
Oregon45,0450.98×
Utah41,0391.14×
Arkansas40,2041.22×
Nevada36,2350.93×
Mississippi35,5511.08×
Kansas34,5821.09×
Iowa34,4301.04×
Connecticut33,6130.84×
West Virginia22,4481.2×
New Mexico21,5191.07×
Idaho20,8761.04×
Nebraska20,3521.01×
New Hampshire13,0060.82×
Maine12,9300.9×
Alaska11,5411.35×
Hawaii11,4060.66×
Montana9,9920.9×
Rhode Island9,9080.78×
Delaware9,6080.87×
South Dakota8,5410.92×
Washington, District of Columbia8,2840.69×
North Dakota7,2950.89×
Vermont5,8660.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scooby-Doo (film) audience
BrandAffinityCategory
Scooby-Doo! Mystery Incorporated277.63×Movies & TV
Frosted Flakes226.09×Food & Beverages
Shark Tale120.94×Movies & TV
Flushed Away114.29×Movies & TV
Kevin James66.38×Movies & TV
Recess (TV series)87.09×
Boss Corporation89.35×Music & Radio
Megamind44.57×Movies & TV
Courage the Cowardly Dog57.62×Movies & TV
Ice Age (franchise)59.81×Movies & TV
The Amazing World of Gumball81.51×Movies & TV
The Oatmeal180.92×Literature
Air Bud (series)87.81×Movies & TV
Pinky and the Brain61.22×Movies & TV
Phineas and Ferb31.82×Movies & TV
Hotel Transylvania32.67×Movies & TV
Bee Movie49.27×Movies & TV
Canadian Tire43.07×Cars & Mobility
The Lorax (film)102.98×Movies & TV
Ed, Edd n Eddy44.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scooby-Doo (film) audience
TraitClusterScore
ExtroversionTHRILL1.33
LGBTQ+ IdentityOPEN1.32
Risk AppetiteTHRILL1.25
Convenience OrientationPREMIUM1.23
Social Media UsageJOY1.22
TraditionCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Scooby-Doo (film)
CountryShare
United States31.9%
Brazil16.5%
United Kingdom6.2%

See Scooby-Doo (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Scooby-Doo (film) have in United States?

Scooby-Doo (film) has an estimated audience of 4,009,343 people in United States, concentrated in California and Texas.

What is the gender split and age of Scooby-Doo (film) fans?

52.8% of Scooby-Doo (film) fans are female, 47.2% are male, with an average age of 37.1 years.

Which brands do Scooby-Doo (film) fans like most?

Scooby-Doo (film) fans show strongest brand affinity for Scooby-Doo! Mystery Incorporated (277.63×), Frosted Flakes (226.09×), and Shark Tale (120.94×) over the country average.

Where do Scooby-Doo (film) fans live in United States?

Scooby-Doo (film) fans in United States are most concentrated in California (reach 432,216), Texas (reach 389,063), and Florida (reach 261,788). These three regions account for the largest share of the active audience.

What other brands do Scooby-Doo (film) fans also like?

Beyond Scooby-Doo (film) itself, the audience over-indexes on Frosted Flakes (226.09×), Shark Tale (120.94×), Flushed Away (114.29×), and Kevin James (66.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scooby-Doo (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.