Rascasse Audience Intelligence

Scooby-Doo Audience in United States

A data profile of the people who buy, follow and care about Scooby-Doo in United States — modelled from more than twelve digital signal sources. Scooby-Doo has an estimated audience of 30,570,828 people in United States.

#16among Movie / TV Show / Series in United States#69in Movies & TV

The average Scooby-Doo fan in United States is 37.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Frosted Flakes, Shark Tale, Kevin James, with strongest over-indexing on Frosted Flakes (226.09× the country average).

Demographically, the Scooby-Doo audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scooby-Doo fan in United States is balanced, around 37.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Frosted Flakes.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scooby-Doo profile in United States.

Audience size
30.6M
in United States
Gender
52.8%♀
47.2% male
Age
37.1
average years
Country rank
#900
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scooby-Doo viewers

52.8% are female, 47.2% are male, average age 37.1.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Scooby-Doo audience in United States
MetricValue
Female52.8%
Male47.2%
Average age37.1
Estimated audience size30,570,828
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Scooby-Doo audience in United States
Age bracketShare%
16-1929%
20-2918%
30-3915%
40-4919%
50+19%
Fig. 04

Worldwide distribution

42.0%

of the worldwide Scooby-Doo audience comes from United States.

Worldwide audience distribution share by country for Scooby-Doo
CountryShare
United States42.0%
Brazil21.3%
United Kingdom8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scooby-Doo audience in United States is strongest.

Fig. 05

Top regions by affinity

Scooby-Doo fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~100K1.74×
02Kentucky~500K1.26×
03West Virginia~200K1.26×
04Arkansas~300K1.21×
05Oklahoma~500K1.19×
06Indiana~700K1.15×
07Missouri~600K1.13×
08Alabama~500K1.13×
09Utah~300K1.13×
10New Mexico~200K1.12×
11Louisiana~500K1.10×
12Mississippi~300K1.10×
13Ohio~1M1.09×
14Tennessee~700K1.08×
15Kansas~300K1.07×
16Texas~3M1.06×
17Michigan~900K1.06×
18Idaho~200K1.06×
19South Carolina~500K1.05×
20South Dakota~80K1.04×
21Wisconsin~500K1.03×
22Iowa~300K1.03×
23Pennsylvania~1M1.01×
24Arizona~700K1.01×
25Nebraska~200K1.01×
26North Carolina~1M1.00×
27North Dakota~70K0.99×
28Georgia~1M0.98×
29Illinois~1M0.97×
30Minnesota~500K0.94×
31Montana~90K0.94×
32Virginia~800K0.92×
33Maryland~500K0.92×
34Oregon~400K0.92×
35Nevada~300K0.91×
36Maine~100K0.90×
37California~3.5M0.89×
38Florida~2M0.89×
39Colorado~500K0.89×
40Vermont~50K0.88×
41Washington~600K0.87×
42Delaware~80K0.86×
43New Hampshire~100K0.85×
44Connecticut~300K0.84×
45New Jersey~700K0.83×
46New York~1.5M0.82×
47Massachusetts~600K0.82×
48Rhode Island~90K0.82×
49Washington, District of Columbia~70K0.69×
50Hawaii~100K0.68×
Fig. 06

Affinity by region

Affinity by region — Scooby-Doo, United States
0.68×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scooby-Doo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scooby-Doo audience
#·InterestCategoryAffinity×
01Frosted FlakesFood & Beverages226.09×
02Shark TaleMovies & TV120.94×
03Kevin JamesMovies & TV66.38×
04Matilda the MusicalMusic & Radio62.40×
05Pinky and the BrainMovies & TV61.22×
06Ice Age (franchise)Movies & TV59.81×
07Dexter's LaboratoryLiterature45.33×
08MegamindMovies & TV44.57×
09Canadian TireCars & Mobility43.07×
10Hotel TransylvaniaMovies & TV32.67×
11Phineas and FerbMovies & TV31.82×
12Night at the MuseumMovies & TV29.64×
13Looney TunesMovies & TV28.28×
14MonstersMovies & TV18.12×
15Minions (film)Movies & TV16.09×
16Tom and JerryMovies & TV14.69×
17ShrekMovies & TV10.13×
18Made in USABusiness & Career6.80×
19BeetlejuiceMovies & TV5.65×
20SpotifyInternet & Social Media2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scooby-Doo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scooby-Doo audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.02×
Pet OwnershipJOY1.50×
Social Media UsageJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scooby-Doo audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.85×
Convenience OrientationPREMIUM0.88×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scooby-Doo have in United States?

Scooby-Doo has an estimated audience of 30,570,828 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Scooby-Doo viewers?

52.8% of Scooby-Doo fans are female, 47.2% are male, with an average age of 37.1 years.

03

Which brands do Scooby-Doo fans like most?

Scooby-Doo fans show strongest brand affinity for Frosted Flakes (226.09×), Shark Tale (120.94×), and Kevin James (66.38×) over the country average.

04

Where do Scooby-Doo fans live in United States?

Scooby-Doo fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Scooby-Doo fans also like?

Beyond Scooby-Doo itself, the audience over-indexes on Shark Tale (120.94×), Kevin James (66.38×), Megamind (44.57×), and Ice Age (franchise) (59.81×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Scooby-Doo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scooby-Doo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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