A data profile of the people who buy, follow and care about Ice Age (franchise) in United States — modelled from more than twelve digital signal sources. Ice Age (franchise) has an estimated audience of 2,153,528 people in United States.
The average Ice Age (franchise) fan in United States is 33.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Alvin and the Chipmunks (film), Penguins of Madagascar, Happy Feet Two, with strongest over-indexing on Alvin and the Chipmunks (film) (127.41× the country average).
Demographically, the Ice Age (franchise) audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Convenience Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Ice Age (franchise) fan in United States is more female, around 33.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Alvin and the Chipmunks (film).
The key figures that characterise the Ice Age (franchise) profile in United States.
55.4% are female, 44.6% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 33.6 |
| Estimated audience size | 2,153,528 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 12% |
Where the Ice Age (franchise) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Mexico | ~10K | 1.32× | |
| 02 | Mississippi | ~20K | 1.31× | |
| 03 | Texas | ~200K | 1.27× | |
| 04 | Alaska | ~6K | 1.27× | |
| 05 | Alabama | ~40K | 1.26× | |
| 06 | Arizona | ~50K | 1.24× | |
| 07 | Louisiana | ~30K | 1.18× | |
| 08 | Georgia | ~70K | 1.13× | |
| 09 | California | ~300K | 1.12× | |
| 10 | Utah | ~20K | 1.11× | |
| 11 | Arkansas | ~20K | 1.10× | |
| 12 | Oklahoma | ~30K | 1.09× | |
| 13 | North Carolina | ~70K | 1.07× | |
| 14 | Nevada | ~20K | 1.06× | |
| 15 | Indiana | ~40K | 1.04× | |
| 16 | Illinois | ~70K | 1.03× | |
| 17 | Tennessee | ~40K | 1.03× | |
| 18 | Kentucky | ~30K | 1.03× | |
| 19 | Michigan | ~60K | 1.01× | |
| 20 | South Carolina | ~30K | 1.01× | |
| 21 | Idaho | ~10K | 1.01× | |
| 22 | Florida | ~100K | 1.00× | |
| 23 | Missouri | ~30K | 1.00× | |
| 24 | Kansas | ~20K | 1.00× | |
| 25 | Wisconsin | ~30K | 0.98× | |
| 26 | Montana | ~6K | 0.98× | |
| 27 | Pennsylvania | ~70K | 0.96× | |
| 28 | Washington | ~40K | 0.96× | |
| 29 | Oregon | ~20K | 0.95× | |
| 30 | North Dakota | ~4K | 0.95× | |
| 31 | Wyoming | ~3K | 0.95× | |
| 32 | New York | ~100K | 0.94× | |
| 33 | Colorado | ~30K | 0.94× | |
| 34 | Ohio | ~60K | 0.93× | |
| 35 | Nebraska | ~10K | 0.93× | |
| 36 | New Jersey | ~50K | 0.92× | |
| 37 | Virginia | ~50K | 0.92× | |
| 38 | Maryland | ~30K | 0.92× | |
| 39 | Minnesota | ~30K | 0.92× | |
| 40 | Iowa | ~20K | 0.90× | |
| 41 | West Virginia | ~9K | 0.90× | |
| 42 | South Dakota | ~4K | 0.90× | |
| 43 | Connecticut | ~20K | 0.89× | |
| 44 | Hawaii | ~8K | 0.89× | |
| 45 | Massachusetts | ~40K | 0.86× | |
| 46 | Rhode Island | ~6K | 0.86× | |
| 47 | Delaware | ~5K | 0.86× | |
| 48 | Maine | ~6K | 0.84× | |
| 49 | Washington, District of Columbia | ~5K | 0.83× | |
| 50 | New Hampshire | ~7K | 0.79× |
The strongest cross-interests of the Ice Age (franchise) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Penguins of Madagascar | Movies & TV | 176.31× | ||
| 02 | Happy Feet Two | Movies & TV | 166.14× | ||
| 03 | The Smurfs 2 | Movies & TV | 161.84× | ||
| 04 | Artemis Fowl | Movies & TV | 158.42× | ||
| 05 | Alvin and the Chipmunks (film) | Movies & TV | 127.41× | ||
| 06 | Nowhere Boy | Movies & TV | 115.27× | ||
| 07 | The Lorax (film) | Movies & TV | 88.66× | ||
| 08 | The Sword in the Stone (film) | Movies & TV | 80.38× | ||
| 09 | The Great Mouse Detective | Movies & TV | 73.47× | ||
| 10 | Cry-Baby | Movies & TV | 70.84× | ||
| 11 | Lemony Snicket | Movies & TV | 69.30× | ||
| 12 | Danny Phantom | Movies & TV | 60.85× | ||
| 13 | Hotel Transylvania | Movies & TV | 47.46× | ||
| 14 | Wallace and Gromit | Movies & TV | 46.36× | ||
| 15 | Megamind | Movies & TV | 46.26× | ||
| 16 | Despicable Me (franchise) | Movies & TV | 45.30× | ||
| 17 | Sam Rockwell | Movies & TV | 34.89× | ||
| 18 | Alvin and the Chipmunks | Music & Radio | 21.12× | ||
| 19 | Shrek | Movies & TV | 17.32× | ||
| 20 | Shrek (franchise) | Movies & TV | 16.44× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.51× | |
| Pet Ownership | JOY | 1.15× | |
| Family Orientation | CONSERVATISM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.46× | |
| Risk Appetite | THRILL | 0.65× | |
| Extroversion | THRILL | 0.67× |
Ice Age (franchise) has an estimated audience of 2,153,528 people in United States, concentrated in California and Texas.
55.4% of Ice Age (franchise) fans are female, 44.6% are male, with an average age of 33.6 years.
Ice Age (franchise) fans show strongest brand affinity for Alvin and the Chipmunks (film) (127.41×), Penguins of Madagascar (176.31×), and Happy Feet Two (166.14×) over the country average.
Ice Age (franchise) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Ice Age (franchise) itself, the audience over-indexes on Penguins of Madagascar (176.31×), Happy Feet Two (166.14×), Artemis Fowl (158.42×), and Megamind (46.26×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Ice Age (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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