Alvin and the Chipmunks (film) Audience in United States

Alvin and the Chipmunks (film) logo

Alvin and the Chipmunks (film) has an estimated audience of 3,276,494 people in United States. 63.5% are female, 36.5% are male, average age 29.3. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Gran Torino, Empresarios, FaithGateway, Combat sport.

The average Alvin and the Chipmunks (film) fan in United States is 29.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Gran Torino, Empresarios, with strongest over-indexing on Nationality (8.24× the country average). Demographically, the Alvin and the Chipmunks (film) audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Family Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Alvin and the Chipmunks (film) fans

Demographic split for Alvin and the Chipmunks (film) audience in United States
MetricValue
Female63.5%
Male36.5%
Average age29.3
Estimated audience size3,276,494

Audience persona

The typical Alvin and the Chipmunks (film) fan in United States is more female, around 29.3 years old, with strong Family Orientation tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Alvin and the Chipmunks (film) in United States
RegionReachAffinity
California470,8421.31×
Texas378,5431.34×
Florida228,7091.03×
New York183,6251×
Illinois126,1301.16×
Georgia123,1521.22×
North Carolina111,3201.13×
Pennsylvania108,0680.98×
Ohio103,4491.02×
Michigan91,8531.07×
Arizona86,9321.3×
New Jersey86,2191.03×
Virginia74,2520.93×
Tennessee70,7491.08×
Indiana67,8491.13×
Washington64,2390.98×
Massachusetts58,8650.91×
Maryland58,7621.04×
Missouri55,1161.04×
Alabama51,3561.12×
South Carolina50,5261.02×
Colorado48,7700.94×
Louisiana48,4281.15×
Kentucky45,4861.11×
Wisconsin44,8180.91×
Oklahoma43,4171.19×
Minnesota43,3720.92×
Nevada36,6371.16×
Utah34,4681.17×
Connecticut33,2361.01×
Oregon32,7360.87×
Arkansas30,8171.14×
Mississippi30,2891.12×
Kansas26,9991.05×
Iowa26,6730.99×
New Mexico18,4471.12×
Nebraska16,4721×
Idaho16,3300.99×
West Virginia14,6890.96×
Hawaii12,8930.92×
Rhode Island9,3030.89×
New Hampshire8,9060.69×
Maine7,7890.66×
Delaware7,5490.84×
Washington, District of Columbia7,1890.73×
Montana6,4230.71×
South Dakota6,3070.83×
North Dakota5,7720.86×
Alaska5,4870.78×
Vermont3,7810.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alvin and the Chipmunks (film) audience
BrandAffinityCategory
Nationality8.24×Politics & Society
Gran Torino17.9×Movies & TV
Empresarios29.59×Politics & Society
FaithGateway51.89×Literature
Combat sport2.44×Sports
Home construction1.94×Home & Garden
Electrolyte6.14×Health
Voter registration6.05×Politics & Society
Panama4.52×Travel & Leisure
Elsword17.27×Games
Mortgage insurance4.73×Business & Career
Arnold Palmer6.53×Sports
IPM19.43×
Might and Magic III: Isles of Terra128.07×Games
Hongik University11.22×Business & Career
Keirin20×Sports
Jeep Jamboree20×Cars & Mobility
Assassin's Creed II5.97×Games
Racing2.09×Cars & Mobility
Grinch3.11×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alvin and the Chipmunks (film) audience
TraitClusterScore
Family OrientationCONSERVATISM1.67
SpiritualityBALANCE1.55
Convenience OrientationPREMIUM1.43
Pet OwnershipJOY1.4
LGBTQ+ IdentityOPEN1.38
ExtroversionTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Alvin and the Chipmunks (film)
CountryShare
United States56.4%
United Kingdom11.4%
Australia5.6%

See Alvin and the Chipmunks (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Alvin and the Chipmunks (film) have in United States?

Alvin and the Chipmunks (film) has an estimated audience of 3,276,494 people in United States, concentrated in California and Texas.

What is the gender split and age of Alvin and the Chipmunks (film) fans?

63.5% of Alvin and the Chipmunks (film) fans are female, 36.5% are male, with an average age of 29.3 years.

Which brands do Alvin and the Chipmunks (film) fans like most?

Alvin and the Chipmunks (film) fans show strongest brand affinity for Nationality (8.24×), Gran Torino (17.9×), and Empresarios (29.59×) over the country average.

Where do Alvin and the Chipmunks (film) fans live in United States?

Alvin and the Chipmunks (film) fans in United States are most concentrated in California (reach 470,842), Texas (reach 378,543), and Florida (reach 228,709). These three regions account for the largest share of the active audience.

What other brands do Alvin and the Chipmunks (film) fans also like?

Beyond Alvin and the Chipmunks (film) itself, the audience over-indexes on Gran Torino (17.9×), Empresarios (29.59×), FaithGateway (51.89×), and Combat sport (2.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alvin and the Chipmunks (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.