Alvin and the Chipmunks (film) Audience in United States

Alvin and the Chipmunks (film) has an estimated audience of 3,276,494 people in United States. 63.5% are female, 36.5% are male, average age 29.3. Top regions: California, Texas, Florida. Top brand affinities: Alvin and the Chipmunks, Ice Age (franchise), Bambi, Shrek, Kung Fu Panda.

The average Alvin and the Chipmunks (film) fan in United States is 29.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alvin and the Chipmunks, Ice Age (franchise), Bambi, with strongest over-indexing on Alvin and the Chipmunks (128.07× the country average). Demographically, the Alvin and the Chipmunks (film) audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Family Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Alvin and the Chipmunks (film) fans

Demographic split for Alvin and the Chipmunks (film) audience in United States
MetricValue
Female63.5%
Male36.5%
Average age29.3
Estimated audience size3,276,494

Audience persona

The typical Alvin and the Chipmunks (film) fan in United States is more female, around 29.3 years old, with strong Family Orientation tendencies and a notable affinity for Alvin and the Chipmunks.

Top regions in United States

Top regions ranked by reach for Alvin and the Chipmunks (film) in United States
RegionReachAffinity
California470,8421.31×
Texas378,5431.34×
Florida228,7091.03×
New York183,6251×
Illinois126,1301.16×
Georgia123,1521.22×
North Carolina111,3201.13×
Pennsylvania108,0680.98×
Ohio103,4491.02×
Michigan91,8531.07×
Arizona86,9321.3×
New Jersey86,2191.03×
Virginia74,2520.93×
Tennessee70,7491.08×
Indiana67,8491.13×
Washington64,2390.98×
Massachusetts58,8650.91×
Maryland58,7621.04×
Missouri55,1161.04×
Alabama51,3561.12×
South Carolina50,5261.02×
Colorado48,7700.94×
Louisiana48,4281.15×
Kentucky45,4861.11×
Wisconsin44,8180.91×
Oklahoma43,4171.19×
Minnesota43,3720.92×
Nevada36,6371.16×
Utah34,4681.17×
Connecticut33,2361.01×
Oregon32,7360.87×
Arkansas30,8171.14×
Mississippi30,2891.12×
Kansas26,9991.05×
Iowa26,6730.99×
New Mexico18,4471.12×
Nebraska16,4721×
Idaho16,3300.99×
West Virginia14,6890.96×
Hawaii12,8930.92×
Rhode Island9,3030.89×
New Hampshire8,9060.69×
Maine7,7890.66×
Delaware7,5490.84×
Washington, District of Columbia7,1890.73×
Montana6,4230.71×
South Dakota6,3070.83×
North Dakota5,7720.86×
Alaska5,4870.78×
Vermont3,7810.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alvin and the Chipmunks (film) audience
BrandAffinityCategory
Alvin and the Chipmunks128.07×Music & Radio
Ice Age (franchise)85.14×Movies & TV
Bambi80.31×Movies & TV
Shrek33.09×Movies & TV
Kung Fu Panda59.04×Movies & TV
Monsters40.44×Movies & TV
Zootopia28.85×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Finding Nemo29.03×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Meet the Robinsons20×Movies & TV
Bella Thorne16.73×Movies & TV
Pirates of the Caribbean (film series)13.57×Movies & TV
Night at the Museum20×Movies & TV
Caitriona Balfe20×Fashion & Accessoires
Tulip21.99×Home & Garden
Kia Sportage17.27×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alvin and the Chipmunks (film) audience
TraitClusterScore
Family OrientationCONSERVATISM1.67
SpiritualityBALANCE1.55
Convenience OrientationPREMIUM1.43
Pet OwnershipJOY1.4
LGBTQ+ IdentityOPEN1.38
ExtroversionTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Alvin and the Chipmunks (film)
CountryShare
United States56.4%
United Kingdom11.4%
Australia5.6%

See Alvin and the Chipmunks (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Alvin and the Chipmunks (film) have in United States?

Alvin and the Chipmunks (film) has an estimated audience of 3,276,494 people in United States, concentrated in California and Texas.

What is the gender split and age of Alvin and the Chipmunks (film) fans?

63.5% of Alvin and the Chipmunks (film) fans are female, 36.5% are male, with an average age of 29.3 years.

Which brands do Alvin and the Chipmunks (film) fans like most?

Alvin and the Chipmunks (film) fans show strongest brand affinity for Alvin and the Chipmunks (128.07×), Ice Age (franchise) (85.14×), and Bambi (80.31×) over the country average.

Where do Alvin and the Chipmunks (film) fans live in United States?

Alvin and the Chipmunks (film) fans in United States are most concentrated in California (reach 470,842), Texas (reach 378,543), and Florida (reach 228,709). These three regions account for the largest share of the active audience.

What other brands do Alvin and the Chipmunks (film) fans also like?

Beyond Alvin and the Chipmunks (film) itself, the audience over-indexes on Ice Age (franchise) (85.14×), Bambi (80.31×), Shrek (33.09×), and Kung Fu Panda (59.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alvin and the Chipmunks (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.