Rascasse Audience Intelligence

Alvin and the Chipmunks (film) Audience in United States

A data profile of the people who buy, follow and care about Alvin and the Chipmunks (film) in United States — modelled from more than twelve digital signal sources. Alvin and the Chipmunks (film) has an estimated audience of 3,171,671 people in United States.

#438among Movie / TV Show / Series in United States#1250in Movies & TV

The average Alvin and the Chipmunks (film) fan in United States is 29.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alvin and the Chipmunks, Ice Age (franchise), Monsters, with strongest over-indexing on Alvin and the Chipmunks (109.25× the country average).

Demographically, the Alvin and the Chipmunks (film) audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alvin and the Chipmunks (film) fan in United States is more female, around 29.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Alvin and the Chipmunks.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alvin and the Chipmunks (film) profile in United States.

Audience size
3.2M
in United States
Gender
63.5%♀
36.5% male
Age
29.3
average years
Country rank
#9820
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alvin and the Chipmunks (film) viewers

63.5% are female, 36.5% are male, average age 29.3.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Alvin and the Chipmunks (film) audience in United States
MetricValue
Female63.5%
Male36.5%
Average age29.3
Estimated audience size3,171,671
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Alvin and the Chipmunks (film) audience in United States
Age bracketShare%
16-1955%
20-2914%
30-3912%
40-4910%
50+9%
Fig. 04

Worldwide distribution

53.4%

of the worldwide Alvin and the Chipmunks (film) audience comes from United States.

Worldwide audience distribution share by country for Alvin and the Chipmunks (film)
CountryShare
United States53.4%
United Kingdom10.8%
Italy6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alvin and the Chipmunks (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Alvin and the Chipmunks (film) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~400K1.28×
02Arizona~80K1.26×
03California~400K1.23×
04Alabama~50K1.19×
05Arkansas~30K1.18×
06Oklahoma~40K1.17×
07Mississippi~30K1.17×
08Georgia~100K1.16×
09Louisiana~50K1.16×
10Utah~30K1.16×
11Kentucky~50K1.14×
12New Mexico~20K1.14×
13Nevada~40K1.12×
14Illinois~100K1.11×
15Indiana~70K1.11×
16North Carolina~100K1.08×
17Tennessee~70K1.06×
18Nebraska~20K1.05×
19Michigan~90K1.04×
20Kansas~30K1.04×
21Ohio~100K1.02×
22Maryland~60K1.02×
23South Carolina~50K1.02×
24West Virginia~20K1.02×
25Missouri~50K1.01×
26Connecticut~30K1.01×
27Iowa~30K1.01×
28Idaho~20K1.01×
29New Jersey~80K0.99×
30Florida~200K0.98×
31Pennsylvania~100K0.98×
32New York~200K0.94×
33Washington~60K0.94×
34North Dakota~6K0.94×
35Virginia~70K0.93×
36Colorado~50K0.92×
37Wisconsin~50K0.92×
38Rhode Island~10K0.92×
39Minnesota~40K0.91×
40Massachusetts~60K0.90×
41Hawaii~10K0.90×
42South Dakota~7K0.90×
43Delaware~8K0.88×
44Oregon~30K0.87×
45Alaska~6K0.87×
46Montana~7K0.75×
47Washington, District of Columbia~7K0.73×
48New Hampshire~9K0.72×
49Vermont~4K0.71×
50Maine~8K0.70×
Fig. 06

Affinity by region

Affinity by region — Alvin and the Chipmunks (film), United States
0.70×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alvin and the Chipmunks (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alvin and the Chipmunks (film) audience
#·InterestCategoryAffinity×
01Ice Age (franchise)Movies & TV127.41×
02Alvin and the ChipmunksMusic & Radio109.25×
03BambiMovies & TV67.08×
04Kung Fu PandaMovies & TV51.77×
05MonstersMovies & TV35.14×
06Volkswagen PoloCars & Mobility31.72×
07ShrekMovies & TV26.07×
08Finding NemoMovies & TV23.99×
09ZootopiaMovies & TV23.64×
10Space JamMovies & TV22.17×
11Bella ThorneMovies & TV20.08×
12Meet the RobinsonsMovies & TV20.00×
13Night at the MuseumMovies & TV20.00×
14Michael CeraMovies & TV18.75×
15WALL-EMovies & TV14.02×
16Pirates of the Caribbean (film series)Movies & TV11.12×
17Anne HathawayMovies & TV9.58×
18Pizza HutFood & Beverages4.38×
19Domino's PizzaFood & Beverages4.04×
20SubwayFood & Beverages4.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alvin and the Chipmunks (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alvin and the Chipmunks (film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.38×
Family OrientationCONSERVATISM1.95×
SpiritualityBALANCE1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alvin and the Chipmunks (film) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.61×
Design AffinityPREMIUM0.63×
Healthy LifestyleBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alvin and the Chipmunks (film) have in United States?

Alvin and the Chipmunks (film) has an estimated audience of 3,171,671 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Alvin and the Chipmunks (film) viewers?

63.5% of Alvin and the Chipmunks (film) fans are female, 36.5% are male, with an average age of 29.3 years.

03

Which brands do Alvin and the Chipmunks (film) fans like most?

Alvin and the Chipmunks (film) fans show strongest brand affinity for Alvin and the Chipmunks (109.25×), Ice Age (franchise) (127.41×), and Monsters (35.14×) over the country average.

04

Where do Alvin and the Chipmunks (film) fans live in United States?

Alvin and the Chipmunks (film) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Alvin and the Chipmunks (film) fans also like?

Beyond Alvin and the Chipmunks (film) itself, the audience over-indexes on Ice Age (franchise) (127.41×), Monsters (35.14×), Bambi (67.08×), and Kung Fu Panda (51.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Alvin and the Chipmunks (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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