Rascasse Audience Intelligence

Zootopia Audience in United States

A data profile of the people who buy, follow and care about Zootopia in United States — modelled from more than twelve digital signal sources. Zootopia has an estimated audience of 6,661,349 people in United States.

#13among Animation in United States#134among Movie / TV Show / Series in United States#462in Movies & TV

The average Zootopia fan in United States is 33.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beauty & the Beast (2012 TV series), Wreck-It Ralph, The Incredibles, with strongest over-indexing on Beauty & the Beast (2012 TV series) (195.69× the country average).

Demographically, the Zootopia audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Healthy Lifestyle, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zootopia fan in United States is balanced, around 33.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Beauty & the Beast (2012 TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zootopia profile in United States.

Audience size
6.7M
in United States
Gender
54.6%♀
45.4% male
Age
33.0
average years
Country rank
#5231
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zootopia viewers

54.6% are female, 45.4% are male, average age 33.0.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Zootopia audience in United States
MetricValue
Female54.6%
Male45.4%
Average age33.0
Estimated audience size6,661,349
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Zootopia audience in United States
Age bracketShare%
16-1935%
20-2923%
30-3919%
40-4914%
50+9%
Fig. 04

Worldwide distribution

26.6%

of the worldwide Zootopia audience comes from United States.

Worldwide audience distribution share by country for Zootopia
CountryShare
United States26.6%
Brazil7.8%
France5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zootopia audience in United States is strongest.

Fig. 05

Top regions by affinity

Zootopia fans by region: top regions in United States
#RegionReachAffinity×
01Utah~80K1.33×
02California~900K1.27×
03Texas~700K1.22×
04Oklahoma~90K1.18×
05Idaho~40K1.14×
06Arizona~200K1.12×
07New Mexico~40K1.12×
08Indiana~100K1.11×
09Iowa~60K1.09×
10Arkansas~60K1.08×
11Kansas~60K1.08×
12Nebraska~40K1.08×
13Washington~100K1.06×
14Kentucky~90K1.05×
15Oregon~80K1.05×
16Illinois~200K1.04×
17Michigan~200K1.03×
18Missouri~100K1.03×
19Colorado~100K1.03×
20Wisconsin~100K1.03×
21Nevada~70K1.02×
22Georgia~200K1.01×
23Tennessee~100K1.01×
24North Carolina~200K1.00×
25Minnesota~90K0.99×
26Florida~400K0.98×
27Virginia~200K0.98×
28Alaska~10K0.98×
29South Dakota~10K0.97×
30North Dakota~10K0.97×
31Pennsylvania~200K0.96×
32Ohio~200K0.96×
33Hawaii~30K0.96×
34Massachusetts~100K0.95×
35Montana~20K0.95×
36New Jersey~200K0.94×
37Maryland~100K0.94×
38South Carolina~90K0.94×
39Alabama~90K0.94×
40Connecticut~60K0.94×
41Louisiana~80K0.93×
42West Virginia~30K0.91×
43New York~300K0.90×
44Mississippi~50K0.90×
45Delaware~20K0.90×
46New Hampshire~20K0.85×
47Maine~20K0.84×
48Rhode Island~20K0.83×
49Vermont~10K0.83×
50Washington, District of Columbia~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Zootopia, United States
0.72×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zootopia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zootopia audience
#·InterestCategoryAffinity×
01Beauty & the Beast (2012 TV series)Movies & TV195.69×
02The AristocatsMusic & Radio161.96×
03Wreck-It RalphMovies & TV143.18×
04Masha and the BearMovies & TV103.90×
05Tron: LegacyMovies & TV103.12×
06The IncrediblesMovies & TV98.21×
07Snow White and the Seven Dwarfs (1937 film)Movies & TV82.57×
08Toy Story 3Movies & TV82.23×
09Lady and the TrampMovies & TV81.93×
10Alan TudykMovies & TV74.53×
11Kung Fu PandaMovies & TV73.67×
12Toys (film)Movies & TV68.75×
13WALL-EMovies & TV67.72×
14Ratatouille (film)Movies & TV67.68×
15Big Hero 6 (film)Movies & TV67.39×
16DumboMovies & TV60.46×
17Moana (2016 film)Movies & TV57.89×
18MonstersMovies & TV43.24×
19How to Train Your Dragon (film)Movies & TV34.60×
20Scooby-DooMovies & TV18.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zootopia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zootopia audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.75×
ExtroversionTHRILL1.57×
TraditionCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zootopia audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.81×
Sports ActivityPOWER0.89×
Quality AwarenessPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zootopia have in United States?

Zootopia has an estimated audience of 6,661,349 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Zootopia viewers?

54.6% of Zootopia fans are female, 45.4% are male, with an average age of 33.0 years.

03

Which brands do Zootopia fans like most?

Zootopia fans show strongest brand affinity for Beauty & the Beast (2012 TV series) (195.69×), Wreck-It Ralph (143.18×), and The Incredibles (98.21×) over the country average.

04

Where do Zootopia fans live in United States?

Zootopia fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Zootopia fans also like?

Beyond Zootopia itself, the audience over-indexes on Wreck-It Ralph (143.18×), The Incredibles (98.21×), Tron: Legacy (103.12×), and Ratatouille (film) (67.68×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Zootopia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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