Zootopia Audience in United States

Zootopia logo

Zootopia has an estimated audience of 6,634,434 people in United States. 54.6% are female, 45.4% are male, average age 33.0. Top regions: California, Texas, Florida. Top brand affinities: Beauty & the Beast (2012 TV series), Wreck-It Ralph, Tron: Legacy, The Incredibles, Ratatouille (film).

The average Zootopia fan in United States is 33.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beauty & the Beast (2012 TV series), Wreck-It Ralph, Tron: Legacy, with strongest over-indexing on Beauty & the Beast (2012 TV series) (195.69× the country average). Demographically, the Zootopia audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Zootopia fans

Demographic split for Zootopia audience in United States
MetricValue
Female54.6%
Male45.4%
Average age33.0
Estimated audience size6,634,434

Audience persona

The typical Zootopia fan in United States is balanced, around 33.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Beauty & the Beast (2012 TV series).

Top regions in United States

Top regions ranked by reach for Zootopia in United States
RegionReachAffinity
California920,1101.26×
Texas686,0791.2×
Florida469,5111.05×
New York319,2300.86×
Illinois231,3191.05×
Pennsylvania216,9960.97×
Ohio202,0440.99×
Georgia201,2220.98×
North Carolina199,6061×
Michigan182,8151.05×
Arizona154,3041.14×
Virginia150,4810.93×
New Jersey149,8530.89×
Washington143,4001.08×
Indiana139,2801.15×
Tennessee139,1471.05×
Massachusetts117,9950.9×
Missouri116,9661.09×
Colorado111,4791.07×
Wisconsin102,1741.02×
Maryland101,4530.89×
South Carolina96,5660.97×
Minnesota96,0761.01×
Oklahoma89,8641.22×
Kentucky88,4401.06×
Alabama83,9150.91×
Utah82,7651.39×
Oregon81,5971.07×
Louisiana78,7960.92×
Nevada70,8451.1×
Iowa59,1621.08×
Connecticut58,0900.87×
Arkansas57,4031.05×
Kansas54,5281.04×
Mississippi49,5460.91×
Idaho40,1081.21×
New Mexico36,3831.09×
Nebraska35,0431.05×
West Virginia28,4630.92×
Hawaii27,3410.96×
New Hampshire21,7850.83×
Maine19,6480.83×
Montana18,4331×
Rhode Island17,0430.81×
Delaware15,0230.82×
South Dakota14,3200.93×
Alaska13,5080.95×
Washington, District of Columbia13,4070.67×
North Dakota12,8680.94×
Vermont9,3060.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zootopia audience
BrandAffinityCategory
Beauty & the Beast (2012 TV series)195.69×Movies & TV
Wreck-It Ralph143.18×Movies & TV
Tron: Legacy103.12×Movies & TV
The Incredibles98.21×Movies & TV
Ratatouille (film)67.68×Movies & TV
Toys (film)68.75×Movies & TV
Alan Tudyk74.53×Movies & TV
Moana (2016 film)57.89×Movies & TV
How to Train Your Dragon (film)34.6×Movies & TV
WALL-E67.72×Movies & TV
Kung Fu Panda73.67×Movies & TV
Dumbo60.46×Movies & TV
Scooby-Doo18.1×Movies & TV
Toy Story 382.23×Movies & TV
Snow White and the Seven Dwarfs (1937 film)82.57×Movies & TV
Masha and the Bear103.9×Movies & TV
Lady and the Tramp81.93×Movies & TV
The Aristocats161.96×Music & Radio
The Jungle Book (1967 film)118.8×Movies & TV
Big Hero 6 (film)67.39×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zootopia audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.84
Community OrientationOPEN1.65
ExtroversionTHRILL1.62
Pet OwnershipJOY1.48
Early Adopter MentalityPOWER1.31
TraditionCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Zootopia
CountryShare
United States28.4%
Brazil8.1%
France4.9%

See Zootopia audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Zootopia have in United States?

Zootopia has an estimated audience of 6,634,434 people in United States, concentrated in California and Texas.

What is the gender split and age of Zootopia fans?

54.6% of Zootopia fans are female, 45.4% are male, with an average age of 33.0 years.

Which brands do Zootopia fans like most?

Zootopia fans show strongest brand affinity for Beauty & the Beast (2012 TV series) (195.69×), Wreck-It Ralph (143.18×), and Tron: Legacy (103.12×) over the country average.

Where do Zootopia fans live in United States?

Zootopia fans in United States are most concentrated in California (reach 920,110), Texas (reach 686,079), and Florida (reach 469,511). These three regions account for the largest share of the active audience.

What other brands do Zootopia fans also like?

Beyond Zootopia itself, the audience over-indexes on Wreck-It Ralph (143.18×), Tron: Legacy (103.12×), The Incredibles (98.21×), and Ratatouille (film) (67.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zootopia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.