Big Hero 6 (film) Audience in United States

Big Hero 6 (film) logo

Big Hero 6 (film) has an estimated audience of 1,843,290 people in United States. 57.4% are female, 42.6% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Gran Torino, Hongik University, Keirin, Grinch, Vocal harmony.

The average Big Hero 6 (film) fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gran Torino, Hongik University, Keirin, with strongest over-indexing on Gran Torino (23.46× the country average). Demographically, the Big Hero 6 (film) audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Big Hero 6 (film) fans

Demographic split for Big Hero 6 (film) audience in United States
MetricValue
Female57.4%
Male42.6%
Average age35.6
Estimated audience size1,843,290

Audience persona

The typical Big Hero 6 (film) fan in United States is more female, around 35.6 years old, with strong Extroversion tendencies and a notable affinity for Gran Torino.

Top regions in United States

Top regions ranked by reach for Big Hero 6 (film) in United States
RegionReachAffinity
California276,5921.36×
Texas203,4021.28×
Florida127,8201.02×
New York90,2800.88×
Illinois63,0031.03×
Georgia57,5891.01×
Pennsylvania57,5760.93×
North Carolina56,3291.02×
Ohio55,3170.97×
Michigan48,5161.01×
Arizona44,9791.2×
Virginia43,0010.96×
Washington42,9961.16×
New Jersey42,1150.9×
Tennessee37,4341.01×
Indiana37,0581.1×
Massachusetts31,6960.87×
Colorado31,1891.07×
Missouri30,7271.03×
Maryland28,8550.91×
Utah25,9541.57×
Wisconsin25,7580.93×
Oklahoma24,5751.2×
Minnesota24,1920.92×
Oregon23,2891.1×
Kentucky22,8580.99×
South Carolina22,8380.82×
Alabama22,7680.88×
Louisiana21,6980.91×
Nevada19,6341.1×
Connecticut15,5660.84×
Iowa15,1771×
Kansas14,9711.03×
Arkansas14,7820.97×
Mississippi13,0450.86×
Idaho12,3301.33×
New Mexico10,4961.14×
Nebraska9,4871.03×
Hawaii9,0801.15×
West Virginia7,2620.85×
New Hampshire6,1720.85×
Maine5,0900.77×
Montana4,6680.91×
Rhode Island4,2990.73×
Delaware4,2740.84×
South Dakota3,9080.92×
Washington, District of Columbia3,8770.7×
Vermont3,8271.18×
Alaska3,5270.89×
North Dakota3,4680.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big Hero 6 (film) audience
BrandAffinityCategory
Gran Torino23.46×Movies & TV
Hongik University35.95×Business & Career
Keirin49.17×Sports
Grinch8.29×Movies & TV
Vocal harmony7.97×Music & Radio
Dog breed2.04×Pets & Animals
Combat sport2.13×Sports
Home construction1.74×Home & Garden
Goop6.26×Internet & Social Media
Wok7.18×Food & Beverages
Temple Grandin8.14×Literature
Nationality2.03×Politics & Society
Coba37.15×Travel & Leisure
Justice2.52×Politics & Society
Monogram3.32×Home & Garden
Natural rubber1.7×Cars & Mobility
Historic site3.38×Arts & Culture
Empresarios10.74×Politics & Society
Bank account1.87×Business & Career
Nebraska1.96×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big Hero 6 (film) audience
TraitClusterScore
ExtroversionTHRILL1.58
Early Adopter MentalityPOWER1.48
Urban LifestyleOPEN1.33
LGBTQ+ IdentityOPEN1.32
IndulgenceJOY1.27
TraditionCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Big Hero 6 (film)
CountryShare
United States35.9%
India5.2%
United Kingdom5.2%

See Big Hero 6 (film) audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Big Hero 6 (film) have in United States?

Big Hero 6 (film) has an estimated audience of 1,843,290 people in United States, concentrated in California and Texas.

What is the gender split and age of Big Hero 6 (film) fans?

57.4% of Big Hero 6 (film) fans are female, 42.6% are male, with an average age of 35.6 years.

Which brands do Big Hero 6 (film) fans like most?

Big Hero 6 (film) fans show strongest brand affinity for Gran Torino (23.46×), Hongik University (35.95×), and Keirin (49.17×) over the country average.

Where do Big Hero 6 (film) fans live in United States?

Big Hero 6 (film) fans in United States are most concentrated in California (reach 276,592), Texas (reach 203,402), and Florida (reach 127,820). These three regions account for the largest share of the active audience.

What other brands do Big Hero 6 (film) fans also like?

Beyond Big Hero 6 (film) itself, the audience over-indexes on Hongik University (35.95×), Keirin (49.17×), Grinch (8.29×), and Vocal harmony (7.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Hero 6 (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.