Rascasse Audience Intelligence

Big Hero 6 (film) Audience in United States

A data profile of the people who buy, follow and care about Big Hero 6 (film) in United States — modelled from more than twelve digital signal sources. Big Hero 6 (film) has an estimated audience of 1,854,356 people in United States.

#51among Animation in United States#945among Movie / TV Show / Series in United States#2391in Movies & TV

The average Big Hero 6 (film) fan in United States is 35.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dumbo, Meet the Robinsons, Megamind, with strongest over-indexing on Dumbo (121.02× the country average).

Demographically, the Big Hero 6 (film) audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big Hero 6 (film) fan in United States is more female, around 35.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Dumbo.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big Hero 6 (film) profile in United States.

Audience size
1.9M
in United States
Gender
57.4%♀
42.6% male
Age
35.6
average years
Country rank
#15119
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big Hero 6 (film) viewers

57.4% are female, 42.6% are male, average age 35.6.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Big Hero 6 (film) audience in United States
MetricValue
Female57.4%
Male42.6%
Average age35.6
Estimated audience size1,854,356
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Big Hero 6 (film) audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3920%
40-4915%
50+15%
Fig. 04

Worldwide distribution

34.7%

of the worldwide Big Hero 6 (film) audience comes from United States.

Worldwide audience distribution share by country for Big Hero 6 (film)
CountryShare
United States34.7%
United Kingdom5.1%
India4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big Hero 6 (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Big Hero 6 (film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.54×
02Idaho~10K1.31×
03California~300K1.30×
04Texas~200K1.24×
05Oklahoma~20K1.22×
06Arizona~50K1.21×
07New Mexico~10K1.21×
08Hawaii~9K1.14×
09Washington~40K1.12×
10Vermont~4K1.11×
11Nevada~20K1.10×
12Kansas~20K1.08×
13Indiana~40K1.07×
14Oregon~20K1.06×
15Alaska~4K1.06×
16Missouri~30K1.05×
17Nebraska~10K1.05×
18Colorado~30K1.04×
19Iowa~20K1.02×
20South Dakota~4K1.02×
21Georgia~60K1.01×
22Arkansas~20K1.01×
23Illinois~60K1.00×
24Tennessee~40K0.99×
25Michigan~50K0.98×
26Kentucky~20K0.98×
27Florida~100K0.97×
28North Dakota~4K0.97×
29Ohio~50K0.96×
30Montana~5K0.96×
31North Carolina~50K0.95×
32Virginia~40K0.94×
33Louisiana~20K0.94×
34Wisconsin~30K0.93×
35Maryland~30K0.91×
36Alabama~20K0.91×
37Pennsylvania~60K0.90×
38Minnesota~20K0.90×
39Mississippi~10K0.89×
40West Virginia~8K0.88×
41Delaware~4K0.88×
42New Hampshire~6K0.86×
43New Jersey~40K0.84×
44Massachusetts~30K0.84×
45South Carolina~20K0.84×
46Connecticut~20K0.83×
47New York~80K0.81×
48Maine~5K0.81×
49Rhode Island~5K0.77×
50Washington, District of Columbia~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Big Hero 6 (film), United States
0.70×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big Hero 6 (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big Hero 6 (film) audience
#·InterestCategoryAffinity×
01Meet the RobinsonsMovies & TV131.31×
02DumboMovies & TV121.02×
03MegamindMovies & TV102.10×
04Wreck-It RalphMovies & TV71.22×
05BambiMovies & TV70.58×
06ZootopiaMovies & TV67.39×
07Night at the MuseumMovies & TV57.94×
08Monsters UniversityBusiness & Career56.63×
09Freddy vs. JasonMovies & TV56.08×
10Pocahontas (1995 film)Movies & TV55.78×
11WALL-EMovies & TV48.16×
12Ratatouille (film)Movies & TV43.26×
13The Princess and the FrogMovies & TV42.13×
14Kung Fu PandaMovies & TV30.74×
15MonstersMovies & TV25.95×
16Mulan (1998 film)Movies & TV21.23×
17TangledMovies & TV19.17×
18Toy Story (franchise)Movies & TV17.78×
19ShrekMovies & TV12.90×
20ArrowMovies & TV9.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big Hero 6 (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big Hero 6 (film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.75×
Urban LifestyleOPEN1.48×
IndulgenceJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big Hero 6 (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
DIY MentalityTHRILL0.65×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big Hero 6 (film) have in United States?

Big Hero 6 (film) has an estimated audience of 1,854,356 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Big Hero 6 (film) viewers?

57.4% of Big Hero 6 (film) fans are female, 42.6% are male, with an average age of 35.6 years.

03

Which brands do Big Hero 6 (film) fans like most?

Big Hero 6 (film) fans show strongest brand affinity for Dumbo (121.02×), Meet the Robinsons (131.31×), and Megamind (102.1×) over the country average.

04

Where do Big Hero 6 (film) fans live in United States?

Big Hero 6 (film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Big Hero 6 (film) fans also like?

Beyond Big Hero 6 (film) itself, the audience over-indexes on Meet the Robinsons (131.31×), Megamind (102.1×), Zootopia (67.39×), and Wreck-It Ralph (71.22×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Big Hero 6 (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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