Rascasse Audience Intelligence

Bambi Audience in United States

A data profile of the people who buy, follow and care about Bambi in United States — modelled from more than twelve digital signal sources. Bambi has an estimated audience of 1,270,276 people in United States.

#79among Animation in United States#1414among Movie / TV Show / Series in United States#3445in Movies & TV

The average Bambi fan in United States is 34.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dumbo, Meet the Robinsons, Chicken Little (2005 film), with strongest over-indexing on Dumbo (124.97× the country average).

Demographically, the Bambi audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bambi fan in United States is balanced, around 34.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Dumbo.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bambi profile in United States.

Audience size
1.3M
in United States
Gender
52.8%♀
47.2% male
Age
34.8
average years
Country rank
#20027
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bambi viewers

52.8% are female, 47.2% are male, average age 34.8.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Bambi audience in United States
MetricValue
Female52.8%
Male47.2%
Average age34.8
Estimated audience size1,270,276
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Bambi audience in United States
Age bracketShare%
16-1933%
20-2919%
30-3918%
40-4917%
50+13%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Bambi audience comes from United States.

Worldwide audience distribution share by country for Bambi
CountryShare
United States14.6%
Japan7.5%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bambi audience in United States is strongest.

Fig. 05

Top regions by affinity

Bambi fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.29×
02Texas~100K1.23×
03Mississippi~10K1.20×
04Georgia~50K1.15×
05North Carolina~40K1.14×
06Louisiana~20K1.14×
07Arkansas~10K1.13×
08Florida~100K1.12×
09Alabama~20K1.10×
10New York~80K1.09×
11Oklahoma~20K1.09×
12Utah~10K1.08×
13Nevada~10K1.07×
14Pennsylvania~50K1.05×
15Kentucky~20K1.05×
16New Mexico~7K1.05×
17New Jersey~30K1.04×
18Virginia~30K1.03×
19Arizona~30K1.03×
20Oregon~10K1.02×
21Idaho~7K1.02×
22West Virginia~6K1.02×
23Illinois~40K1.01×
24Washington~30K1.01×
25Tennessee~30K1.00×
26Maryland~20K0.99×
27Hawaii~5K0.99×
28Ohio~40K0.98×
29Michigan~30K0.98×
30South Carolina~20K0.98×
31Missouri~20K0.97×
32Montana~3K0.97×
33Alaska~3K0.97×
34Indiana~20K0.96×
35Kansas~10K0.96×
36Massachusetts~20K0.94×
37Wisconsin~20K0.94×
38Connecticut~10K0.94×
39Minnesota~20K0.92×
40Maine~4K0.92×
41Iowa~10K0.91×
42Rhode Island~4K0.91×
43Delaware~3K0.91×
44Colorado~20K0.89×
45Nebraska~6K0.89×
46North Dakota~2K0.89×
47South Dakota~3K0.88×
48Washington, District of Columbia~3K0.87×
49New Hampshire~4K0.82×
50Vermont~2K0.82×
Fig. 06

Affinity by region

Affinity by region — Bambi, United States
0.82×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bambi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bambi audience
#·InterestCategoryAffinity×
01Chip 'n Dale Rescue RangersMovies & TV261.54×
02DumboMovies & TV124.97×
03Brother BearMovies & TV118.56×
04Tarzan (1999 film)Movies & TV110.86×
05Robin Hood (1973 film)Movies & TV105.07×
06Chicken Little (2005 film)Movies & TV96.46×
07Meet the RobinsonsMovies & TV93.44×
08Bolt (2008 film)Movies & TV91.22×
09Lady and the TrampMovies & TV89.86×
10The Emperor's New GrooveMovies & TV84.77×
11Big Hero 6 (film)Movies & TV70.58×
12Alvin and the Chipmunks (film)Movies & TV67.08×
13Treasure PlanetMovies & TV62.52×
14MegamindMovies & TV59.95×
15Pinocchio (1940 film)Movies & TV58.69×
16WALL-EMovies & TV53.79×
17Caitriona BalfeFashion & Accessoires50.45×
18Pocahontas (1995 film)Movies & TV49.92×
19Ratatouille (film)Movies & TV45.60×
20Brave (2012 film)Movies & TV28.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bambi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bambi audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.54×
Pet OwnershipJOY1.19×
ExtroversionTHRILL1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bambi audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.75×
Need for SecurityCONSERVATISM0.75×
PatriotismCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bambi have in United States?

Bambi has an estimated audience of 1,270,276 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bambi viewers?

52.8% of Bambi fans are female, 47.2% are male, with an average age of 34.8 years.

03

Which brands do Bambi fans like most?

Bambi fans show strongest brand affinity for Dumbo (124.97×), Meet the Robinsons (93.44×), and Chicken Little (2005 film) (96.46×) over the country average.

04

Where do Bambi fans live in United States?

Bambi fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bambi fans also like?

Beyond Bambi itself, the audience over-indexes on Meet the Robinsons (93.44×), Chicken Little (2005 film) (96.46×), Chip 'n Dale Rescue Rangers (261.54×), and Megamind (59.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bambi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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