Rascasse Audience Intelligence

Pinocchio (1940 film) Audience in United States

A data profile of the people who buy, follow and care about Pinocchio (1940 film) in United States — modelled from more than twelve digital signal sources. Pinocchio (1940 film) has an estimated audience of 1,907,183 people in United States.

#912among Movie / TV Show / Series in United States#2330in Movies & TV

The average Pinocchio (1940 film) fan in United States is 37.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dumbo, WALL-E, Ratatouille (film), with strongest over-indexing on Dumbo (55.63× the country average).

Demographically, the Pinocchio (1940 film) audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pinocchio (1940 film) fan in United States is balanced, around 37.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Dumbo.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pinocchio (1940 film) profile in United States.

Audience size
1.9M
in United States
Gender
53.5%♀
46.5% male
Age
37.1
average years
Country rank
#14777
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pinocchio (1940 film) viewers

53.5% are female, 46.5% are male, average age 37.1.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Pinocchio (1940 film) audience in United States
MetricValue
Female53.5%
Male46.5%
Average age37.1
Estimated audience size1,907,183
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Pinocchio (1940 film) audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3921%
40-4916%
50+17%
Fig. 04

Worldwide distribution

26.9%

of the worldwide Pinocchio (1940 film) audience comes from United States.

Worldwide audience distribution share by country for Pinocchio (1940 film)
CountryShare
United States26.9%
Germany12.2%
Italy10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pinocchio (1940 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Pinocchio (1940 film) fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~100K1.50×
02California~300K1.48×
03Nevada~30K1.39×
04Massachusetts~50K1.28×
05Connecticut~20K1.22×
06Arizona~50K1.21×
07Louisiana~30K1.12×
08Texas~200K1.09×
09New York~100K1.09×
10Florida~100K1.08×
11Georgia~70K1.08×
12Oklahoma~20K1.05×
13Oregon~20K1.04×
14Alaska~4K1.04×
15Alabama~30K1.03×
16Utah~20K1.03×
17Colorado~30K1.02×
18West Virginia~9K1.01×
19Hawaii~8K1.01×
20New Jersey~50K1.00×
21New Mexico~10K0.99×
22Illinois~60K0.98×
23Washington~40K0.98×
24Kentucky~20K0.98×
25North Carolina~60K0.97×
26Indiana~30K0.97×
27Maryland~30K0.97×
28Mississippi~20K0.97×
29Michigan~50K0.96×
30Virginia~50K0.96×
31Tennessee~40K0.96×
32New Hampshire~7K0.96×
33Ohio~60K0.95×
34Missouri~30K0.95×
35Rhode Island~6K0.95×
36Idaho~9K0.94×
37Delaware~5K0.94×
38Kansas~10K0.93×
39Arkansas~10K0.92×
40South Carolina~30K0.91×
41Maine~6K0.89×
42North Dakota~4K0.89×
43Iowa~10K0.88×
44Nebraska~9K0.88×
45Minnesota~20K0.87×
46Wisconsin~20K0.85×
47Washington, District of Columbia~5K0.83×
48South Dakota~4K0.82×
49Montana~4K0.81×
50Vermont~3K0.78×
Fig. 06

Affinity by region

Affinity by region — Pinocchio (1940 film), United States
0.78×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pinocchio (1940 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pinocchio (1940 film) audience
#·InterestCategoryAffinity×
01WALL-EMovies & TV60.38×
02BambiMovies & TV58.69×
03DumboMovies & TV55.63×
04Pocahontas (1995 film)Movies & TV52.11×
05Wreck-It RalphMovies & TV50.50×
06Park Shin-hyeMovies & TV44.86×
07Ratatouille (film)Movies & TV40.66×
08A Cinderella StoryMovies & TV38.36×
09The Princess and the FrogMovies & TV31.50×
10Monsters UniversityBusiness & Career30.37×
11Mulan (1998 film)Movies & TV28.15×
12TangledMovies & TV25.98×
13Meet the RobinsonsMovies & TV24.17×
14Toy Story (franchise)Movies & TV23.69×
15Gladiator (2000 film)Movies & TV23.09×
16ZootopiaMovies & TV21.22×
17Mrs. DoubtfireMovies & TV15.67×
18Home AloneMovies & TV11.71×
19SubwayFood & Beverages3.76×
20Pizza HutFood & Beverages3.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pinocchio (1940 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pinocchio (1940 film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.97×
Price SensitivityPREMIUM1.51×
IndulgenceJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pinocchio (1940 film) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.67×
Healthy LifestyleBALANCE0.76×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pinocchio (1940 film) have in United States?

Pinocchio (1940 film) has an estimated audience of 1,907,183 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pinocchio (1940 film) viewers?

53.5% of Pinocchio (1940 film) fans are female, 46.5% are male, with an average age of 37.1 years.

03

Which brands do Pinocchio (1940 film) fans like most?

Pinocchio (1940 film) fans show strongest brand affinity for Dumbo (55.63×), WALL-E (60.38×), and Ratatouille (film) (40.66×) over the country average.

04

Where do Pinocchio (1940 film) fans live in United States?

Pinocchio (1940 film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pinocchio (1940 film) fans also like?

Beyond Pinocchio (1940 film) itself, the audience over-indexes on WALL-E (60.38×), Ratatouille (film) (40.66×), Pocahontas (1995 film) (52.11×), and Wreck-It Ralph (50.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Pinocchio (1940 film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pinocchio (1940 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →