Home Alone Audience in United States

Home Alone logo

Home Alone has an estimated audience of 6,621,882 people in United States. 70.1% are female, 29.9% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Rango (2011 film), John Hughes (filmmaker), Phineas and Ferb, White Chicks, Chris Farley.

The average Home Alone fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rango (2011 film), John Hughes (filmmaker), Phineas and Ferb, with strongest over-indexing on Rango (2011 film) (88.43× the country average). Demographically, the Home Alone audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Social Media Usage, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Home Alone fans

Demographic split for Home Alone audience in United States
MetricValue
Female70.1%
Male29.9%
Average age41.6
Estimated audience size6,621,882

Audience persona

The typical Home Alone fan in United States is more female, around 41.6 years old, with strong Social Media Usage tendencies and a notable affinity for Rango (2011 film).

Top regions in United States

Top regions ranked by reach for Home Alone in United States
RegionReachAffinity
California719,5720.99×
Texas613,5521.08×
Florida401,8200.9×
New York352,1990.95×
Illinois279,2971.27×
Pennsylvania239,9461.08×
Ohio216,9051.06×
North Carolina207,1751.04×
Georgia206,5811.01×
Michigan200,4781.16×
New Jersey187,4111.11×
Virginia154,1850.96×
Tennessee149,6841.13×
Arizona147,0341.09×
Indiana145,8291.21×
Washington124,0290.93×
Missouri122,0391.14×
Massachusetts121,0980.93×
Wisconsin109,1471.1×
Maryland104,2420.92×
South Carolina101,7141.02×
Alabama101,2051.09×
Colorado98,4140.94×
Minnesota97,3211.03×
Kentucky95,1841.15×
Louisiana85,1931×
Oklahoma78,4901.07×
Connecticut69,5471.05×
Oregon69,4720.92×
Utah65,4351.1×
Arkansas60,8751.12×
Iowa60,8551.12×
Nevada58,0530.91×
Mississippi57,8691.06×
Kansas55,7841.07×
New Mexico34,1811.03×
Idaho34,0771.03×
Nebraska33,0531×
West Virginia32,9801.07×
New Hampshire25,5290.98×
Maine20,9600.88×
Rhode Island20,4480.97×
Hawaii19,7000.69×
Delaware16,2960.89×
Montana15,6320.85×
South Dakota15,1200.99×
Washington, District of Columbia13,9060.7×
North Dakota12,4150.91×
Alaska11,3580.8×
Vermont8,8870.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home Alone audience
BrandAffinityCategory
Rango (2011 film)88.43×Movies & TV
John Hughes (filmmaker)55.51×Movies & TV
Phineas and Ferb27.47×Movies & TV
White Chicks24.07×Movies & TV
Chris Farley24.26×Movies & TV
Malcolm in the Middle20.54×Movies & TV
Hungry Hungry Hippos93.13×Food & Beverages
Scary Movie15.13×Movies & TV
Mel Brooks17.39×Movies & TV
DeviantArt8.76×Internet & Social Media
Victorious22.51×Movies & TV
Chevy Chase15.15×Movies & TV
Rummikub87.05×Games
Rey Mysterio23.45×Sports
Blazing Saddles27×Movies & TV
School of Rock19.67×Movies & TV
Shrek12.52×Movies & TV
Friends3.43×Movies & TV
Dan Aykroyd19.1×Movies & TV
Jumanji17.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home Alone audience
TraitClusterScore
Social Media UsageJOY1.39
ExtroversionTHRILL1.36
IndulgenceJOY1.34
Family OrientationCONSERVATISM1.32
Urban LifestyleOPEN1.25
Price SensitivityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Home Alone
CountryShare
United States47.2%
United Kingdom14.0%
Canada5.2%

See Home Alone audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Home Alone have in United States?

Home Alone has an estimated audience of 6,621,882 people in United States, concentrated in California and Texas.

What is the gender split and age of Home Alone fans?

70.1% of Home Alone fans are female, 29.9% are male, with an average age of 41.6 years.

Which brands do Home Alone fans like most?

Home Alone fans show strongest brand affinity for Rango (2011 film) (88.43×), John Hughes (filmmaker) (55.51×), and Phineas and Ferb (27.47×) over the country average.

Where do Home Alone fans live in United States?

Home Alone fans in United States are most concentrated in California (reach 719,572), Texas (reach 613,552), and Florida (reach 401,820). These three regions account for the largest share of the active audience.

What other brands do Home Alone fans also like?

Beyond Home Alone itself, the audience over-indexes on John Hughes (filmmaker) (55.51×), Phineas and Ferb (27.47×), White Chicks (24.07×), and Chris Farley (24.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Alone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.