Rascasse Audience Intelligence

Home Alone Audience in United States

A data profile of the people who buy, follow and care about Home Alone in United States — modelled from more than twelve digital signal sources. Home Alone has an estimated audience of 6,730,980 people in United States.

#7among Comedy in United States#131among Movie / TV Show / Series in United States#458in Movies & TV

The average Home Alone fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rango (2011 film), John Hughes (filmmaker), Phineas and Ferb, with strongest over-indexing on Rango (2011 film) (88.43× the country average).

Demographically, the Home Alone audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Home Alone fan in United States is more female, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Rango (2011 film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home Alone profile in United States.

Audience size
6.7M
in United States
Gender
70.1%♀
29.9% male
Age
41.6
average years
Country rank
#5193
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home Alone viewers

70.1% are female, 29.9% are male, average age 41.6.

Fig. 02

Gender split

70.1%
Female
29.9%
Male
Demographic split for Home Alone audience in United States
MetricValue
Female70.1%
Male29.9%
Average age41.6
Estimated audience size6,730,980
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Home Alone audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3922%
40-4922%
50+25%
Fig. 04

Worldwide distribution

47.1%

of the worldwide Home Alone audience comes from United States.

Worldwide audience distribution share by country for Home Alone
CountryShare
United States47.1%
United Kingdom14.1%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home Alone audience in United States is strongest.

Fig. 05

Top regions by affinity

Home Alone fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~300K1.22×
02Indiana~100K1.15×
03Kentucky~100K1.15×
04Iowa~60K1.14×
05Missouri~100K1.12×
06Alabama~100K1.11×
07Arkansas~60K1.11×
08Tennessee~100K1.10×
09Utah~60K1.10×
10West Virginia~30K1.10×
11Michigan~200K1.09×
12Wisconsin~100K1.09×
13New Jersey~200K1.08×
14Mississippi~60K1.08×
15Arizona~100K1.07×
16Pennsylvania~200K1.06×
17Oklahoma~80K1.06×
18Connecticut~70K1.06×
19Kansas~60K1.06×
20Idaho~40K1.06×
21New Mexico~40K1.06×
22Ohio~200K1.05×
23South Dakota~20K1.04×
24Nebraska~30K1.03×
25Texas~600K1.02×
26South Carolina~100K1.02×
27North Carolina~200K1.01×
28Minnesota~100K1.01×
29New Hampshire~30K1.01×
30Louisiana~90K1.00×
31Georgia~200K0.99×
32Rhode Island~20K0.99×
33North Dakota~10K0.99×
34California~700K0.94×
35Virginia~200K0.94×
36Delaware~20K0.94×
37Maryland~100K0.93×
38Massachusetts~100K0.92×
39New York~300K0.91×
40Colorado~100K0.91×
41Oregon~70K0.91×
42Nevada~60K0.91×
43Maine~20K0.91×
44Washington~100K0.90×
45Alaska~10K0.90×
46Montana~20K0.89×
47Florida~400K0.88×
48Vermont~9K0.82×
49Hawaii~20K0.71×
50Washington, District of Columbia~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Home Alone, United States
0.69×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home Alone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home Alone audience
#·InterestCategoryAffinity×
01Hungry Hungry HipposFood & Beverages93.13×
02Rango (2011 film)Movies & TV88.43×
03RummikubGames87.05×
04John Hughes (filmmaker)Movies & TV55.51×
05Phineas and FerbMovies & TV27.47×
06Blazing SaddlesMovies & TV27.00×
07Chris FarleyMovies & TV24.26×
08White ChicksMovies & TV24.07×
09Rey MysterioSports23.45×
10VictoriousMovies & TV22.51×
11Malcolm in the MiddleMovies & TV20.54×
12School of RockMovies & TV19.67×
13Dan AykroydMovies & TV19.10×
14JumanjiMovies & TV17.83×
15Mel BrooksMovies & TV17.39×
16Chevy ChaseMovies & TV15.15×
17Scary MovieMovies & TV15.13×
18Bill MurrayMovies & TV13.41×
19ShrekMovies & TV12.52×
20DeviantArtInternet & Social Media8.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home Alone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home Alone audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.31×
Price SensitivityPREMIUM1.31×
Quality AwarenessPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home Alone audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.91×
Luxury OrientationPREMIUM0.99×
SustainabilityBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home Alone have in United States?

Home Alone has an estimated audience of 6,730,980 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Home Alone viewers?

70.1% of Home Alone fans are female, 29.9% are male, with an average age of 41.6 years.

03

Which brands do Home Alone fans like most?

Home Alone fans show strongest brand affinity for Rango (2011 film) (88.43×), John Hughes (filmmaker) (55.51×), and Phineas and Ferb (27.47×) over the country average.

04

Where do Home Alone fans live in United States?

Home Alone fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Home Alone fans also like?

Beyond Home Alone itself, the audience over-indexes on John Hughes (filmmaker) (55.51×), Phineas and Ferb (27.47×), Malcolm in the Middle (20.54×), and White Chicks (24.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Comedy audiences in United States

See Home Alone audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Alone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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