Rascasse Audience Intelligence

Rango (2011 film) Audience in United States

A data profile of the people who buy, follow and care about Rango (2011 film) in United States — modelled from more than twelve digital signal sources. Rango (2011 film) has an estimated audience of 1,670,730 people in United States.

#57among Animation in United States#1068among Movie / TV Show / Series in United States#2657in Movies & TV

The average Rango (2011 film) fan in United States is 30.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Rummikub, Home Alone, Mrs. Doubtfire, with strongest over-indexing on Rummikub (866.55× the country average).

Demographically, the Rango (2011 film) audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rango (2011 film) fan in United States is more female, around 30.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Rummikub.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rango (2011 film) profile in United States.

Audience size
1.7M
in United States
Gender
55.3%♀
44.7% male
Age
30.8
average years
Country rank
#16367
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rango (2011 film) viewers

55.3% are female, 44.7% are male, average age 30.8.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Rango (2011 film) audience in United States
MetricValue
Female55.3%
Male44.7%
Average age30.8
Estimated audience size1,670,730
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Rango (2011 film) audience in United States
Age bracketShare%
16-1950%
20-2914%
30-3913%
40-4911%
50+11%
Fig. 04

Worldwide distribution

23.7%

of the worldwide Rango (2011 film) audience comes from United States.

Worldwide audience distribution share by country for Rango (2011 film)
CountryShare
United States23.7%
Brazil15.9%
Mexico9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rango (2011 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Rango (2011 film) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~10K1.66×
02Utah~20K1.54×
03Texas~200K1.47×
04Arizona~50K1.45×
05Oklahoma~20K1.35×
06Arkansas~20K1.27×
07Idaho~10K1.26×
08Nevada~20K1.18×
09Montana~5K1.17×
10Wyoming~3K1.17×
11Kansas~10K1.14×
12California~200K1.13×
13Colorado~30K1.12×
14Louisiana~20K1.12×
15Mississippi~20K1.12×
16Virginia~40K1.11×
17Alabama~20K1.10×
18Georgia~50K1.09×
19Tennessee~40K1.09×
20Oregon~20K1.06×
21Florida~100K1.02×
22Kentucky~20K1.02×
23North Carolina~50K1.01×
24Washington~30K1.00×
25Alaska~3K1.00×
26Missouri~30K0.99×
27South Carolina~20K0.99×
28Nebraska~8K0.99×
29South Dakota~4K0.99×
30North Dakota~3K0.99×
31Indiana~30K0.98×
32West Virginia~7K0.94×
33Iowa~10K0.91×
34Hawaii~6K0.86×
35Ohio~40K0.82×
36Illinois~40K0.81×
37Maryland~20K0.81×
38Wisconsin~20K0.78×
39Washington, District of Columbia~4K0.78×
40Pennsylvania~40K0.77×
41Michigan~30K0.77×
42Delaware~3K0.76×
43Maine~4K0.74×
44Rhode Island~4K0.73×
45Minnesota~20K0.72×
46Connecticut~10K0.71×
47New Hampshire~5K0.71×
48Massachusetts~20K0.70×
49New York~60K0.68×
50New Jersey~30K0.63×
Fig. 06

Affinity by region

Affinity by region — Rango (2011 film), United States
0.63×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rango (2011 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rango (2011 film) audience
#·InterestCategoryAffinity×
01RummikubGames866.55×
02Mrs. DoubtfireMovies & TV90.51×
03Home AloneMovies & TV88.43×
04Exploding KittensGames81.24×
05The GooniesMovies & TV53.78×
06The Sound of MusicMusic & Radio52.26×
07Candy LandGames48.44×
08Kung Fu PandaMovies & TV34.95×
09QVCMovies & TV31.76×
10MonstersMovies & TV26.45×
11Cedar PointTravel & Leisure23.05×
12Busch GardensTravel & Leisure22.91×
13SeaWorld San DiegoTravel & Leisure21.18×
14ShrekMovies & TV19.19×
15The Big LebowskiMovies & TV18.87×
16Finding NemoMovies & TV18.26×
17Seth GreenMovies & TV18.08×
18TangledMovies & TV17.95×
19Ratatouille (film)Movies & TV12.67×
20Robert PattinsonMovies & TV11.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rango (2011 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rango (2011 film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.87×
SpiritualityBALANCE1.55×
Quality AwarenessPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rango (2011 film) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
Healthy LifestyleBALANCE0.78×
Early Adopter MentalityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rango (2011 film) have in United States?

Rango (2011 film) has an estimated audience of 1,670,730 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Rango (2011 film) viewers?

55.3% of Rango (2011 film) fans are female, 44.7% are male, with an average age of 30.8 years.

03

Which brands do Rango (2011 film) fans like most?

Rango (2011 film) fans show strongest brand affinity for Rummikub (866.55×), Home Alone (88.43×), and Mrs. Doubtfire (90.51×) over the country average.

04

Where do Rango (2011 film) fans live in United States?

Rango (2011 film) fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rango (2011 film) fans also like?

Beyond Rango (2011 film) itself, the audience over-indexes on Home Alone (88.43×), Mrs. Doubtfire (90.51×), QVC (31.76×), and The Goonies (53.78×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rango (2011 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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