Rango (2011 film) Audience in United States

Rango (2011 film) logo

Rango (2011 film) has an estimated audience of 1,629,792 people in United States. 55.3% are female, 44.7% are male, average age 30.8. Top regions: Texas, California, Florida. Top brand affinities: Kamal Heer, Nationality, Fairy godmother, Historic site, Home equity.

The average Rango (2011 film) fan in United States is 30.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Kamal Heer, Nationality, Fairy godmother, with strongest over-indexing on Kamal Heer (1043.31× the country average). Demographically, the Rango (2011 film) audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Luxury Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Rango (2011 film) fans

Demographic split for Rango (2011 film) audience in United States
MetricValue
Female55.3%
Male44.7%
Average age30.8
Estimated audience size1,629,792

Audience persona

The typical Rango (2011 film) fan in United States is more female, around 30.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Kamal Heer.

Top regions in United States

Top regions ranked by reach for Rango (2011 film) in United States
RegionReachAffinity
Texas223,1491.59×
California209,6921.17×
Florida122,4811.11×
New York64,5700.71×
Georgia57,8091.15×
North Carolina52,8861.08×
Arizona49,4061.48×
Illinois46,9020.86×
Virginia46,2541.17×
Pennsylvania43,8150.8×
Ohio41,4200.82×
Tennessee36,5571.12×
Michigan34,3850.81×
Washington33,9341.04×
Colorado29,9301.17×
Indiana29,7151×
New Jersey27,2350.66×
Missouri25,6300.98×
South Carolina25,0171.02×
Alabama24,6021.08×
Oklahoma24,0631.33×
Louisiana23,2731.11×
Maryland23,2060.83×
Massachusetts22,8400.71×
Utah22,4881.54×
Kentucky20,5591.01×
Oregon20,1761.08×
Nevada19,0971.21×
Wisconsin19,0170.78×
Minnesota16,9910.73×
Arkansas16,7641.25×
Kansas15,2401.19×
Mississippi14,0011.04×
New Mexico13,6461.67×
Iowa11,6770.87×
Connecticut11,5380.71×
Idaho9,9771.22×
Nebraska7,9060.97×
West Virginia7,0690.93×
Hawaii6,0580.86×
Montana4,8821.08×
New Hampshire4,2440.66×
Maine4,2290.72×
Washington, District of Columbia3,9990.82×
Rhode Island3,6580.71×
South Dakota3,4590.92×
Delaware3,1090.69×
Alaska3,0920.89×
North Dakota2,9970.9×
Wyoming2,6831.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rango (2011 film) audience
BrandAffinityCategory
Kamal Heer1043.31×Music & Radio
Nationality10×Politics & Society
Fairy godmother20.49×Literature
Historic site5.62×Arts & Culture
Home equity1.91×Home & Garden
Alaska1.59×Travel & Leisure
Vocal harmony3.23×Music & Radio
Jingoism1.54×Politics & Society
Pendleton, Oregon11.03×Travel & Leisure
Google Photos1.63×Technology & Electronics
Goop3.5×Internet & Social Media
edureka23.53×Business & Career
Grinch2.44×Movies & TV
Governor of Michigan4.37×Politics & Society
KSTP-TV4.2×Movies & TV
Casely3.49×Shopping
Panama2.01×Travel & Leisure
Arnold Palmer3.19×Sports
Mathcore4.1×Music & Radio
Home staging2.67×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rango (2011 film) audience
TraitClusterScore
Luxury OrientationPREMIUM2.97
MindfulnessBALANCE1.51
TraditionCONSERVATISM1.39
Risk AppetiteTHRILL1.37
Community OrientationOPEN1.22
SpiritualityBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Rango (2011 film)
CountryShare
United States23.8%
Brazil16.3%
Mexico9.4%

See Rango (2011 film) audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Rango (2011 film) have in United States?

Rango (2011 film) has an estimated audience of 1,629,792 people in United States, concentrated in Texas and California.

What is the gender split and age of Rango (2011 film) fans?

55.3% of Rango (2011 film) fans are female, 44.7% are male, with an average age of 30.8 years.

Which brands do Rango (2011 film) fans like most?

Rango (2011 film) fans show strongest brand affinity for Kamal Heer (1043.31×), Nationality (10×), and Fairy godmother (20.49×) over the country average.

Where do Rango (2011 film) fans live in United States?

Rango (2011 film) fans in United States are most concentrated in Texas (reach 223,149), California (reach 209,692), and Florida (reach 122,481). These three regions account for the largest share of the active audience.

What other brands do Rango (2011 film) fans also like?

Beyond Rango (2011 film) itself, the audience over-indexes on Nationality (10×), Fairy godmother (20.49×), Historic site (5.62×), and Home equity (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rango (2011 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.