SeaWorld San Diego Audience in United States

SeaWorld San Diego logo

SeaWorld San Diego has an estimated audience of 2,719,284 people in United States. 67.8% are female, 32.2% are male, average age 39.1. Top regions: California, Arizona, Nevada. Top brand affinities: Nashville (2012 TV series), Sprout (TV network), Khan Academy, Mom (TV series), Zomato.

The average SeaWorld San Diego fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Arizona, Nevada. Top brand affinities include Nashville (2012 TV series), Sprout (TV network), Khan Academy, with strongest over-indexing on Nashville (2012 TV series) (27.61× the country average). Demographically, the SeaWorld San Diego audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Extroversion, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of SeaWorld San Diego fans

Demographic split for SeaWorld San Diego audience in United States
MetricValue
Female67.8%
Male32.2%
Average age39.1
Estimated audience size2,719,284

Audience persona

The typical SeaWorld San Diego fan in United States is more female, around 39.1 years old, with strong Extroversion tendencies and a notable affinity for Nashville (2012 TV series).

Top regions in United States

Top regions ranked by reach for SeaWorld San Diego in United States
RegionReachAffinity
California2,039,46413.74×
Arizona342,4406.17×
Nevada123,2274.69×
Texas116,7690.5×
Washington81,6581.5×
Utah57,5422.36×
Florida55,6710.3×
Colorado46,9791.1×
New York42,1650.28×
Oregon37,9881.22×
Illinois37,3000.41×
Virginia24,2080.37×
Idaho23,2651.71×
New Mexico22,8181.67×
Minnesota22,7330.58×
Pennsylvania22,2560.24×
Hawaii21,3911.83×
Ohio20,8950.25×
New Jersey20,0600.29×
Georgia19,2240.23×
North Carolina19,0370.23×
Michigan19,0210.27×
Massachusetts17,9740.34×
Missouri17,0870.39×
Wisconsin16,0570.39×
Tennessee15,1490.28×
Maryland13,4870.29×
Indiana13,2520.27×
Kansas11,1590.52×
Oklahoma11,1180.37×
Iowa10,6690.48×
Louisiana9,1270.26×
Montana8,0941.07×
Alabama7,8640.21×
Arkansas7,4870.33×
South Carolina7,4660.18×
Kentucky7,2940.21×
Connecticut7,0120.26×
Nebraska6,8840.5×
Alaska5,3430.92×
Mississippi4,4740.2×
Wyoming3,6360.9×
North Dakota3,4710.62×
South Dakota3,4170.54×
New Hampshire2,9960.28×
Washington, District of Columbia2,8720.35×
Maine2,1850.22×
Rhode Island1,9130.22×
West Virginia1,7180.14×
Delaware1,2850.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SeaWorld San Diego audience
BrandAffinityCategory
Nashville (2012 TV series)27.61×Movies & TV
Sprout (TV network)30.43×Movies & TV
Khan Academy13.95×Business & Career
Mom (TV series)27.21×Movies & TV
Zomato34.45×Food & Beverages
All in the Family32.92×Movies & TV
Once Upon a Time (TV series)22.21×Movies & TV
Universal Studios Hollywood15.37×Travel & Leisure
Little House on the Prairie (TV series)19.51×Movies & TV
SeaWorld San Antonio33.34×Travel & Leisure
CBBC (TV channel)40.6×Movies & TV
The Gilded Age5.63×Movies & TV
Tupperware22.14×Home & Garden
Six Flags12.91×Travel & Leisure
YTV (TV channel)41.33×Movies & TV
Fox Kids25.05×Kids & Family
This Is Us (TV series)15.57×Movies & TV
Car Toys39.39×Shopping
San Diego Humane Society34.91×Travel & Leisure
Desperate Housewives14.38×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SeaWorld San Diego audience
TraitClusterScore
ExtroversionTHRILL1.34
TravellingTHRILL1.33
Family OrientationCONSERVATISM1.29
Price SensitivityPREMIUM1.24
Urban LifestyleOPEN1.19
Healthy LifestyleBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for SeaWorld San Diego
CountryShare
United States68.4%
United Kingdom3.8%
Brazil3.3%

See SeaWorld San Diego audiences in other countries

More Theme park audiences in United States

Frequently asked questions

How many fans does SeaWorld San Diego have in United States?

SeaWorld San Diego has an estimated audience of 2,719,284 people in United States, concentrated in California and Arizona.

What is the gender split and age of SeaWorld San Diego fans?

67.8% of SeaWorld San Diego fans are female, 32.2% are male, with an average age of 39.1 years.

Which brands do SeaWorld San Diego fans like most?

SeaWorld San Diego fans show strongest brand affinity for Nashville (2012 TV series) (27.61×), Sprout (TV network) (30.43×), and Khan Academy (13.95×) over the country average.

Where do SeaWorld San Diego fans live in United States?

SeaWorld San Diego fans in United States are most concentrated in California (reach 2,039,464), Arizona (reach 342,440), and Nevada (reach 123,227). These three regions account for the largest share of the active audience.

What other brands do SeaWorld San Diego fans also like?

Beyond SeaWorld San Diego itself, the audience over-indexes on Sprout (TV network) (30.43×), Khan Academy (13.95×), Mom (TV series) (27.21×), and Zomato (34.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SeaWorld San Diego. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.