Universal Studios Hollywood Audience in United States

Universal Studios Hollywood logo

Universal Studios Hollywood has an estimated audience of 7,346,628 people in United States. 75.0% are female, 25.0% are male, average age 33.7. Top regions: California, Arizona, Nevada. Top brand affinities: Meals on Wheels, JDM Cars, Justice, Home construction, Nationality.

The average Universal Studios Hollywood fan in United States is 33.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Arizona, Nevada. Top brand affinities include Meals on Wheels, JDM Cars, Justice, with strongest over-indexing on Meals on Wheels (18.73× the country average). Demographically, the Universal Studios Hollywood audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Universal Studios Hollywood fans

Demographic split for Universal Studios Hollywood audience in United States
MetricValue
Female75.0%
Male25.0%
Average age33.7
Estimated audience size7,346,628

Audience persona

The typical Universal Studios Hollywood fan in United States is more female, around 33.7 years old, with strong Extroversion tendencies and a notable affinity for Meals on Wheels.

Top regions in United States

Top regions ranked by reach for Universal Studios Hollywood in United States
RegionReachAffinity
California5,509,97114.89×
Arizona804,2675.36×
Nevada519,1517.31×
Texas476,4800.75×
Florida240,0080.48×
New York176,5400.43×
Washington166,1661.13×
Illinois144,1460.59×
Oregon86,7591.03×
New Jersey84,5340.45×
Colorado81,8840.71×
Utah81,3821.24×
Pennsylvania81,1510.33×
Georgia73,4520.32×
Virginia71,5470.4×
Ohio69,4020.31×
North Carolina64,1790.29×
Michigan64,0060.33×
Massachusetts60,7700.42×
Minnesota50,6920.48×
Tennessee50,6620.34×
Missouri49,4410.42×
Maryland48,3730.38×
Indiana47,9880.36×
New Mexico45,9461.25×
Hawaii42,5041.35×
Wisconsin42,1320.38×
Oklahoma39,9610.49×
Louisiana35,1830.37×
Idaho32,6150.89×
South Carolina27,0360.24×
Connecticut26,7800.36×
Kansas26,7030.46×
Kentucky26,6690.29×
Alabama25,3040.25×
Arkansas23,4750.39×
Iowa22,4430.37×
Nebraska17,6010.48×
Mississippi17,1610.28×
Montana10,8830.53×
Washington, District of Columbia9,5970.43×
Alaska9,1750.58×
New Hampshire8,6500.3×
Rhode Island7,3860.32×
West Virginia6,7850.2×
South Dakota6,6420.39×
Maine6,3970.24×
Delaware6,2830.31×
North Dakota5,9320.39×
Wyoming5,1490.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Universal Studios Hollywood audience
BrandAffinityCategory
Meals on Wheels18.73×Food & Beverages
JDM Cars22.41×Cars & Mobility
Justice3.09×Politics & Society
Home construction1.54×Home & Garden
Nationality2.17×Politics & Society
Figure painting (hobby)5.49×Arts & Culture
Fairy godmother6.72×Literature
Hampton University9.02×Business & Career
Home staging3.91×Home & Garden
Saxophone technique15.65×Music & Radio
Goop3.65×Internet & Social Media
San Pellegrino4.73×Food & Beverages
Google Photos1.6×Technology & Electronics
Regional styles of Mexican music1.81×Music & Radio
Haarlem33.2×Travel & Leisure
Vocal harmony2.76×Music & Radio
Mothercare1.92×Kids & Family
UK garage3×Music & Radio
Grinch2.15×Movies & TV
Panama1.93×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Universal Studios Hollywood audience
TraitClusterScore
ExtroversionTHRILL1.6
Urban LifestyleOPEN1.31
TravellingTHRILL1.21
Community OrientationOPEN1.12
Early Adopter MentalityPOWER1.1
MindfulnessBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for Universal Studios Hollywood
CountryShare
United States75.4%
United Kingdom2.7%
Brazil2.4%

See Universal Studios Hollywood audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Universal Studios Hollywood have in United States?

Universal Studios Hollywood has an estimated audience of 7,346,628 people in United States, concentrated in California and Arizona.

What is the gender split and age of Universal Studios Hollywood fans?

75.0% of Universal Studios Hollywood fans are female, 25.0% are male, with an average age of 33.7 years.

Which brands do Universal Studios Hollywood fans like most?

Universal Studios Hollywood fans show strongest brand affinity for Meals on Wheels (18.73×), JDM Cars (22.41×), and Justice (3.09×) over the country average.

Where do Universal Studios Hollywood fans live in United States?

Universal Studios Hollywood fans in United States are most concentrated in California (reach 5,509,971), Arizona (reach 804,267), and Nevada (reach 519,151). These three regions account for the largest share of the active audience.

What other brands do Universal Studios Hollywood fans also like?

Beyond Universal Studios Hollywood itself, the audience over-indexes on JDM Cars (22.41×), Justice (3.09×), Home construction (1.54×), and Nationality (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Universal Studios Hollywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.