Rascasse Audience Intelligence

Universal Studios Hollywood Target Market in United States

Universal Studios Hollywood has an estimated audience of 7.5M people in United States.

#516among brands in United States#401in Travel & Leisure

The average Universal Studios Hollywood fan in United States is 34.4 years old, more female, and lives primarily in California.

Most fans live in California, Arizona, Nevada.

Top affinities include SeaWorld San Diego, Minnie Mouse, Zootopia, with strongest over-indexing on SeaWorld San Diego (15.37× the country average).

Demographically, the Universal Studios Hollywood audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.

The typical Universal Studios Hollywood fan in United States is more female, around 34.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for SeaWorld San Diego.

Category: Travel & Leisure · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
7.5M
in United States
Gender
75.0%♀
25.0% male
Age
34.4
average years
Country rank
#4673
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Universal Studios Hollywood

75.0% are female, 25.0% are male, average age 34.4.

Fig. 02

Gender split

75.0%
Female
25.0%
Male
Demographic split for Universal Studios Hollywood audience in United States
MetricValue
Female75.0%
Male25.0%
Average age34.4
Estimated audience size7.5M
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Universal Studios Hollywood audience in United States
Age bracketShare%
16-2430%
25-3425%
35-4421%
45-5416%
55+8%
Fig. 04

Worldwide distribution

75.6%

of the worldwide Universal Studios Hollywood audience comes from United States.

Worldwide audience distribution share by country for Universal Studios Hollywood
CountryShare
United States75.6%
United Kingdom2.6%
Brazil2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Universal Studios Hollywood customers by region in United States
#RegionReachAffinity×
01California~5.5M15.57×
02Nevada~500K6.63×
03Arizona~900K5.10×
04Hawaii~50K1.42×
05Utah~90K1.26×
06New Mexico~60K1.26×
07Washington~200K1.15×
08Oregon~100K1.04×
09Idaho~40K0.92×
10Alaska~10K0.73×
11Colorado~90K0.72×
12Texas~400K0.69×
13Wyoming~8K0.61×
14Montana~10K0.58×
15Illinois~200K0.56×
16Florida~300K0.53×
17Nebraska~20K0.51×
18Kansas~30K0.49×
19North Dakota~9K0.49×
20Oklahoma~40K0.48×
21South Dakota~10K0.48×
22Minnesota~60K0.47×
23Washington, District of Columbia~7K0.47×
24New York~200K0.44×
25New Jersey~90K0.44×
26Massachusetts~70K0.42×
27Missouri~60K0.42×
28Virginia~80K0.41×
29Arkansas~30K0.40×
30Rhode Island~9K0.40×
31Maryland~50K0.39×
32Iowa~30K0.39×
33Delaware~9K0.39×
34Wisconsin~50K0.38×
35Louisiana~40K0.38×
36Indiana~60K0.37×
37Connecticut~30K0.37×
38New Hampshire~10K0.37×
39Tennessee~60K0.35×
40Georgia~90K0.34×
41Mississippi~20K0.34×
42Maine~10K0.34×
43Pennsylvania~100K0.33×
44Michigan~70K0.33×
45Ohio~80K0.32×
46Kentucky~30K0.32×
47West Virginia~10K0.31×
48North Carolina~70K0.30×
49Alabama~30K0.29×
50South Carolina~30K0.28×
Fig. 06

Affinity by region

Affinity by region — Universal Studios Hollywood, United States
0.28×1.00×15.57×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Universal Studios Hollywood audience vs. the country average
#·InterestCategoryAffinity×
01SeaWorld San DiegoTravel & Leisure15.37×
02Minnie MouseMovies & TV15.23×
03ZootopiaMovies & TV14.00×
04America's Test KitchenFood & Beverages13.61×
05Universal Studios FloridaTravel & Leisure11.83×
06Knott's Berry FarmTravel & Leisure11.30×
07Khan AcademyBusiness & Career10.41×
08Once Upon a Time (TV series)Movies & TV10.35×
09Cold Stone CreameryFood & Beverages10.22×
10This Is Us (TV series)Movies & TV10.20×
11Jane the VirginMovies & TV10.08×
12Panda ExpressFood & Beverages9.74×
13CinnabonFood & Beverages9.59×
14Full HouseMovies & TV9.22×
15My Little PonyKids & Family8.74×
16Forrest GumpMovies & TV8.45×
17Jude LawMovies & TV8.19×
18Universal OrlandoTravel & Leisure7.11×
19MonstersMovies & TV6.31×
20Taco BellFood & Beverages2.22×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Universal Studios Hollywood audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Universal Studios Hollywood audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.39×
ExtroversionTHRILL1.35×
Community OrientationOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Universal Studios Hollywood audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
SustainabilityBALANCE0.86×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Travel & Leisure audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Universal Studios Hollywood over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/universal-studios-hollywood-45015” · Methodology