Rascasse Audience Intelligence

Universal Studios Hollywood Target Market in United States

A data profile of the people who buy, follow and care about Universal Studios Hollywood in United States — modelled from more than twelve digital signal sources. Universal Studios Hollywood has an estimated audience of 7,477,549 people in United States.

#493among Brand in United States#401in Travel & Leisure

The average Universal Studios Hollywood fan in United States is 33.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Arizona, Nevada.

Top brand affinities include Panda Express, Khan Academy, Zootopia, with strongest over-indexing on Panda Express (9.74× the country average).

Demographically, the Universal Studios Hollywood audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Universal Studios Hollywood fan in United States is more female, around 33.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Panda Express.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Universal Studios Hollywood profile in United States.

Audience size
7.5M
in United States
Gender
75.0%♀
25.0% male
Age
33.7
average years
Country rank
#4739
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Universal Studios Hollywood

75.0% are female, 25.0% are male, average age 33.7.

Fig. 02

Gender split

75.0%
Female
25.0%
Male
Demographic split for Universal Studios Hollywood audience in United States
MetricValue
Female75.0%
Male25.0%
Average age33.7
Estimated audience size7,477,549
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Universal Studios Hollywood audience in United States
Age bracketShare%
16-1930%
20-2925%
30-3921%
40-4916%
50+8%
Fig. 04

Worldwide distribution

75.6%

of the worldwide Universal Studios Hollywood audience comes from United States.

Worldwide audience distribution share by country for Universal Studios Hollywood
CountryShare
United States75.6%
United Kingdom2.6%
Brazil2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Universal Studios Hollywood audience in United States is strongest.

Fig. 05

Top regions by affinity

Universal Studios Hollywood customers by region in United States
#RegionReachAffinity×
01California~5.5M15.57×
02Nevada~500K6.63×
03Arizona~800K5.10×
04Hawaii~40K1.42×
05Utah~80K1.26×
06New Mexico~50K1.26×
07Washington~200K1.15×
08Oregon~90K1.04×
09Idaho~30K0.92×
10Alaska~10K0.73×
11Colorado~80K0.72×
12Texas~400K0.69×
13Wyoming~7K0.61×
14Montana~10K0.58×
15Illinois~100K0.56×
16Florida~300K0.53×
17Nebraska~20K0.51×
18Kansas~30K0.49×
19North Dakota~7K0.49×
20Oklahoma~40K0.48×
21South Dakota~8K0.48×
22Minnesota~50K0.47×
23Washington, District of Columbia~10K0.47×
24New York~200K0.44×
25New Jersey~80K0.44×
26Massachusetts~60K0.42×
27Missouri~50K0.42×
28Virginia~70K0.41×
29Arkansas~20K0.40×
30Rhode Island~9K0.40×
31Maryland~50K0.39×
32Iowa~20K0.39×
33Delaware~8K0.39×
34Wisconsin~40K0.38×
35Louisiana~40K0.38×
36Indiana~50K0.37×
37Connecticut~30K0.37×
38New Hampshire~10K0.37×
39Tennessee~50K0.35×
40Georgia~80K0.34×
41Mississippi~20K0.34×
42Maine~9K0.34×
43Pennsylvania~80K0.33×
44Michigan~60K0.33×
45Ohio~70K0.32×
46Kentucky~30K0.32×
47West Virginia~10K0.31×
48North Carolina~70K0.30×
49Alabama~30K0.29×
50South Carolina~30K0.28×
Fig. 06

Affinity by region

Affinity by region — Universal Studios Hollywood, United States
0.28×1.00×15.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Universal Studios Hollywood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Universal Studios Hollywood audience
#·InterestCategoryAffinity×
01SeaWorld San DiegoTravel & Leisure15.37×
02Minnie MouseMovies & TV15.23×
03ZootopiaMovies & TV14.00×
04America's Test KitchenFood & Beverages13.61×
05Universal Studios FloridaTravel & Leisure11.83×
06Knott's Berry FarmTravel & Leisure11.30×
07Khan AcademyBusiness & Career10.41×
08Once Upon a Time (TV series)Movies & TV10.35×
09Cold Stone CreameryFood & Beverages10.22×
10This Is Us (TV series)Movies & TV10.20×
11Jane the VirginMovies & TV10.08×
12Panda ExpressFood & Beverages9.74×
13CinnabonFood & Beverages9.59×
14Full HouseMovies & TV9.22×
15My Little PonyKids & Family8.74×
16Forrest GumpMovies & TV8.45×
17Jude LawMovies & TV8.19×
18Universal OrlandoTravel & Leisure7.11×
19MonstersMovies & TV6.31×
20Taco BellFood & Beverages2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Universal Studios Hollywood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Universal Studios Hollywood audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.39×
ExtroversionTHRILL1.35×
Community OrientationOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Universal Studios Hollywood audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
SustainabilityBALANCE0.86×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Universal Studios Hollywood's target market in United States?

Universal Studios Hollywood's target market in United States covers an estimated 7,477,549 people, concentrated in California and Arizona.

02

What is the gender split and age of Universal Studios Hollywood customers?

75.0% of the Universal Studios Hollywood audience are female, 25.0% are male, with an average age of 33.7 years.

03

Which brands do Universal Studios Hollywood fans like most?

Universal Studios Hollywood fans show strongest brand affinity for Panda Express (9.74×), Khan Academy (10.41×), and Zootopia (14×) over the country average.

04

Where do Universal Studios Hollywood fans live in United States?

Universal Studios Hollywood fans in United States are most concentrated in California (reach ~5.5M), Arizona (reach ~800K), and Nevada (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Universal Studios Hollywood fans also like?

Beyond Universal Studios Hollywood itself, the audience over-indexes on Khan Academy (10.41×), Zootopia (14×), Minnie Mouse (15.23×), and Cold Stone Creamery (10.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Universal Studios Hollywood audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Universal Studios Hollywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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