Rascasse Audience Intelligence

Universal Studios Florida Target Market in United States

Universal Studios Florida has an estimated audience of 4.6M people in United States.

#794among brands in United States#610in Travel & Leisure

The average Universal Studios Florida fan in United States is 39.5 years old, more female, and lives primarily in Florida.

Most fans live in Florida, Texas, Illinois.

Top affinities include University of the Fraser Valley, Islands of Adventure, Universal Studios Hollywood, with strongest over-indexing on University of the Fraser Valley (21.36× the country average).

Demographically, the Universal Studios Florida audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

The typical Universal Studios Florida fan in United States is more female, around 39.5 years old, with strong Family Orientation tendencies and a notable affinity for University of the Fraser Valley.

Category: Travel & Leisure · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.6M
in United States
Gender
60.6%♀
39.4% male
Age
39.5
average years
Country rank
#7146
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Universal Studios Florida

60.6% are female, 39.4% are male, average age 39.5.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Universal Studios Florida audience in United States
MetricValue
Female60.6%
Male39.4%
Average age39.5
Estimated audience size4.6M
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Universal Studios Florida audience in United States
Age bracketShare%
16-2420%
25-3420%
35-4421%
45-5421%
55+18%
Fig. 04

Worldwide distribution

70.6%

of the worldwide Universal Studios Florida audience comes from United States.

Worldwide audience distribution share by country for Universal Studios Florida
CountryShare
United States70.6%
Brazil5.3%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Universal Studios Florida customers by region in United States
#RegionReachAffinity×
01Florida~3.5M13.62×
02Illinois~200K1.30×
03Texas~400K1.20×
04Delaware~20K1.20×
05Indiana~100K1.16×
06Wisconsin~90K1.12×
07Pennsylvania~200K1.09×
08New Jersey~100K1.09×
09Michigan~100K1.08×
10Utah~40K0.98×
11Georgia~100K0.95×
12Rhode Island~10K0.95×
13Louisiana~60K0.93×
14Maine~20K0.92×
15Nebraska~20K0.89×
16New Hampshire~20K0.89×
17Arkansas~40K0.88×
18Iowa~40K0.87×
19North Dakota~9K0.85×
20Massachusetts~80K0.84×
21Missouri~70K0.83×
22Virginia~90K0.80×
23South Carolina~60K0.80×
24Connecticut~40K0.78×
25South Dakota~9K0.78×
26New York~200K0.77×
27Maryland~60K0.77×
28Ohio~100K0.76×
29Oklahoma~40K0.76×
30Mississippi~30K0.76×
31Tennessee~70K0.75×
32Kentucky~50K0.75×
33North Carolina~100K0.74×
34Minnesota~60K0.72×
35Alabama~50K0.72×
36Colorado~50K0.70×
37Kansas~30K0.70×
38West Virginia~20K0.68×
39Vermont~6K0.68×
40New Mexico~20K0.65×
41Idaho~20K0.65×
42Alaska~6K0.61×
43Washington, District of Columbia~5K0.58×
44Montana~8K0.56×
45Washington~60K0.53×
46Hawaii~10K0.51×
47Nevada~20K0.46×
48Arizona~40K0.43×
49Oregon~20K0.42×
50California~200K0.36×
Fig. 06

Affinity by region

Affinity by region — Universal Studios Florida, United States
0.36×1.00×13.62×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Universal Studios Florida audience vs. the country average
#·InterestCategoryAffinity×
01University of the Fraser ValleyBusiness & Career21.36×
02Islands of AdventureTravel & Leisure17.39×
03Universal Studios HollywoodTravel & Leisure11.83×
04The Wizarding World of Harry Potter (Universal Orlando Resort)Travel & Leisure11.62×
05Universal StudiosMovies & TV11.41×
06Disney's Animal KingdomTravel & Leisure9.93×
07Stitch!Movies & TV6.53×
08Orlando, FloridaTravel & Leisure4.93×
09Harry PotterMovies & TV3.71×
10DisneylandTravel & Leisure3.05×
11Theme parksTravel & Leisure2.83×
12FloridaTravel & Leisure2.25×
13American AirlinesTravel & Leisure2.11×
14AirbnbTravel & Leisure2.10×
15HolidayTravel & Leisure2.04×
16FoodFood & Beverages1.65×
17FIFA World Cup 2026Sports1.60×
18Current eventsArts & Culture1.54×
19FamilyKids & Family1.53×
20PhotographyArts & Culture1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Universal Studios Florida audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Universal Studios Florida audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.77×
Price SensitivityPREMIUM1.52×
DIY MentalityTHRILL1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Universal Studios Florida audience vs. the country average · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.03×
Pet OwnershipJOY1.07×
SustainabilityBALANCE1.09×
0×1.00× baseline2×
Appendix

Explore more audiences

More Travel & Leisure audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Universal Studios Florida over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/universal-studios-florida-45014” · Methodology