Rascasse Audience Intelligence

Universal Studios Florida Target Market in United States

A data profile of the people who buy, follow and care about Universal Studios Florida in United States — modelled from more than twelve digital signal sources. Universal Studios Florida has an estimated audience of 4,560,320 people in United States.

#746among Brand in United States#610in Travel & Leisure

The average Universal Studios Florida fan in United States is 38.9 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, Illinois.

Top brand affinities include Universal Studios Hollywood, Universal Studios, The Wizarding World of Harry Potter (Universal Orlando Resort), with strongest over-indexing on Universal Studios Hollywood (11.83× the country average).

Demographically, the Universal Studios Florida audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Universal Studios Florida fan in United States is more female, around 38.9 years old, with strong Family Orientation tendencies and a notable affinity for Universal Studios Hollywood.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Universal Studios Florida profile in United States.

Audience size
4.6M
in United States
Gender
60.6%♀
39.4% male
Age
38.9
average years
Country rank
#7229
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Universal Studios Florida

60.6% are female, 39.4% are male, average age 38.9.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Universal Studios Florida audience in United States
MetricValue
Female60.6%
Male39.4%
Average age38.9
Estimated audience size4,560,320
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Universal Studios Florida audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3921%
40-4921%
50+18%
Fig. 04

Worldwide distribution

70.8%

of the worldwide Universal Studios Florida audience comes from United States.

Worldwide audience distribution share by country for Universal Studios Florida
CountryShare
United States70.8%
Brazil5.3%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Universal Studios Florida audience in United States is strongest.

Fig. 05

Top regions by affinity

Universal Studios Florida customers by region in United States
#RegionReachAffinity×
01Florida~3.5M13.62×
02Illinois~200K1.30×
03Texas~500K1.20×
04Delaware~10K1.20×
05Indiana~100K1.16×
06Wisconsin~80K1.12×
07Pennsylvania~200K1.09×
08New Jersey~100K1.09×
09Michigan~100K1.08×
10Utah~40K0.98×
11Georgia~100K0.95×
12Rhode Island~10K0.95×
13Louisiana~50K0.93×
14Maine~10K0.92×
15Nebraska~20K0.89×
16New Hampshire~20K0.89×
17Arkansas~30K0.88×
18Iowa~30K0.87×
19North Dakota~8K0.85×
20Massachusetts~70K0.84×
21Missouri~60K0.83×
22Virginia~90K0.80×
23South Carolina~50K0.80×
24Connecticut~40K0.78×
25South Dakota~8K0.78×
26New York~200K0.77×
27Maryland~60K0.77×
28Ohio~100K0.76×
29Oklahoma~40K0.76×
30Mississippi~30K0.76×
31Tennessee~70K0.75×
32Kentucky~40K0.75×
33North Carolina~100K0.74×
34Minnesota~50K0.72×
35Alabama~40K0.72×
36Colorado~50K0.70×
37Kansas~20K0.70×
38West Virginia~10K0.68×
39Vermont~5K0.68×
40New Mexico~10K0.65×
41Idaho~10K0.65×
42Alaska~6K0.61×
43Washington, District of Columbia~8K0.58×
44Montana~7K0.56×
45Washington~50K0.53×
46Hawaii~10K0.51×
47Nevada~20K0.46×
48Arizona~40K0.43×
49Oregon~20K0.42×
50California~200K0.36×
Fig. 06

Affinity by region

Affinity by region — Universal Studios Florida, United States
0.36×1.00×13.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Universal Studios Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Universal Studios Florida audience
#·InterestCategoryAffinity×
01University of the Fraser ValleyBusiness & Career21.36×
02Islands of AdventureTravel & Leisure17.39×
03Universal Studios HollywoodTravel & Leisure11.83×
04The Wizarding World of Harry Potter (Universal Orlando Resort)Travel & Leisure11.62×
05Universal StudiosMovies & TV11.41×
06Disney's Animal KingdomTravel & Leisure9.93×
07Stitch!Movies & TV6.53×
08Orlando, FloridaTravel & Leisure4.93×
09Harry PotterMovies & TV3.71×
10DisneylandTravel & Leisure3.05×
11Theme parksTravel & Leisure2.83×
12FloridaTravel & Leisure2.25×
13American AirlinesTravel & Leisure2.11×
14AirbnbTravel & Leisure2.10×
15HolidayTravel & Leisure2.04×
16FoodFood & Beverages1.65×
17FIFA World Cup 2026Sports1.60×
18Current eventsArts & Culture1.54×
19FamilyKids & Family1.53×
20PhotographyArts & Culture1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Universal Studios Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Universal Studios Florida audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.77×
Price SensitivityPREMIUM1.52×
DIY MentalityTHRILL1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Universal Studios Florida audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.03×
Pet OwnershipJOY1.07×
SustainabilityBALANCE1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Universal Studios Florida's target market in United States?

Universal Studios Florida's target market in United States covers an estimated 4,560,320 people, concentrated in Florida and Texas.

02

What is the gender split and age of Universal Studios Florida customers?

60.6% of the Universal Studios Florida audience are female, 39.4% are male, with an average age of 38.9 years.

03

Which brands do Universal Studios Florida fans like most?

Universal Studios Florida fans show strongest brand affinity for Universal Studios Hollywood (11.83×), Universal Studios (11.41×), and The Wizarding World of Harry Potter (Universal Orlando Resort) (11.62×) over the country average.

04

Where do Universal Studios Florida fans live in United States?

Universal Studios Florida fans in United States are most concentrated in Florida (reach ~3.5M), Texas (reach ~500K), and Illinois (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Universal Studios Florida fans also like?

Beyond Universal Studios Florida itself, the audience over-indexes on Universal Studios (11.41×), The Wizarding World of Harry Potter (Universal Orlando Resort) (11.62×), Harry Potter (3.71×), and Orlando, Florida (4.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Universal Studios Florida audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Universal Studios Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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