Universal Studios Florida Audience in United States

Universal Studios Florida logo

Universal Studios Florida has an estimated audience of 4,492,859 people in United States. 60.6% are female, 39.4% are male, average age 38.9. Top regions: Florida, Texas, Illinois. Top brand affinities: Harry Potter, Universal Studios Hollywood, Universal Studios, The Wizarding World of Harry Potter (Universal Orlando Resort), Orlando, Florida.

The average Universal Studios Florida fan in United States is 38.9 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Illinois. Top brand affinities include Harry Potter, Universal Studios Hollywood, Universal Studios, with strongest over-indexing on Harry Potter (3.71× the country average). Demographically, the Universal Studios Florida audience skews more female with an average age of 38.9, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Universal Studios Florida fans

Demographic split for Universal Studios Florida audience in United States
MetricValue
Female60.6%
Male39.4%
Average age38.9
Estimated audience size4,492,859

Audience persona

The typical Universal Studios Florida fan in United States is more female, around 38.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Harry Potter.

Top regions in United States

Top regions ranked by reach for Universal Studios Florida in United States
RegionReachAffinity
Florida2,438,3828.02×
Texas560,5061.45×
Illinois229,7571.54×
New York218,8330.87×
Pennsylvania206,1341.36×
California188,1380.38×
New Jersey146,7651.28×
Georgia141,8581.02×
Michigan131,2721.12×
Ohio113,3260.82×
Indiana111,1461.35×
North Carolina110,1340.81×
Virginia91,3090.83×
Wisconsin87,1631.29×
Massachusetts82,9950.94×
Tennessee70,6010.78×
Missouri67,7740.94×
Maryland57,6850.75×
South Carolina56,6530.84×
Colorado55,2390.78×
Louisiana55,1840.95×
Minnesota53,6550.83×
Washington49,9140.55×
Kentucky43,4200.77×
Oklahoma43,0530.86×
Alabama42,6380.68×
Utah42,1351.05×
Arizona38,3350.42×
Connecticut37,5260.83×
Iowa36,7610.99×
Arkansas34,3910.93×
Mississippi28,4570.77×
Kansas25,9270.73×
Nebraska22,1580.98×
Oregon20,7300.4×
Nevada19,7350.45×
Delaware17,7781.43×
New Hampshire16,6370.94×
Maine16,2491.01×
New Mexico15,4260.68×
Rhode Island15,0661.05×
Idaho15,0360.67×
West Virginia13,8320.66×
Hawaii9,2010.48×
South Dakota8,6770.84×
North Dakota8,6350.94×
Washington, District of Columbia7,4700.55×
Montana6,5890.53×
Vermont5,3410.68×
Alaska4,8500.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Universal Studios Florida audience
BrandAffinityCategory
Harry Potter3.71×Movies & TV
Universal Studios Hollywood11.83×Travel & Leisure
Universal Studios11.41×Movies & TV
The Wizarding World of Harry Potter (Universal Orlando Resort)11.62×Travel & Leisure
Orlando, Florida4.93×Travel & Leisure
Disney's Animal Kingdom9.93×Travel & Leisure
Islands of Adventure17.39×Travel & Leisure
Food1.65×Food & Beverages
University of the Fraser Valley21.36×Business & Career
Theme parks2.83×Travel & Leisure
Stitch!6.53×Movies & TV
Disneyland3.05×Travel & Leisure
Florida2.25×Travel & Leisure
Family1.53×Kids & Family
Euphoria1.58×Movies & TV
YouTube1.51×Movies & TV
Photography1.53×Arts & Culture
Airbnb2.1×Travel & Leisure
Holiday2.04×Travel & Leisure
Current events1.54×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Universal Studios Florida audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.28
Pet OwnershipJOY1.61
Community OrientationOPEN1.5
Urban LifestyleOPEN1.43
TravellingTHRILL1.42
Early Adopter MentalityPOWER1.42

Worldwide distribution

Worldwide audience distribution share by country for Universal Studios Florida
CountryShare
United States70.4%
Brazil5.4%
United Kingdom5.3%

See Universal Studios Florida audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Universal Studios Florida have in United States?

Universal Studios Florida has an estimated audience of 4,492,859 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Universal Studios Florida fans?

60.6% of Universal Studios Florida fans are female, 39.4% are male, with an average age of 38.9 years.

Which brands do Universal Studios Florida fans like most?

Universal Studios Florida fans show strongest brand affinity for Harry Potter (3.71×), Universal Studios Hollywood (11.83×), and Universal Studios (11.41×) over the country average.

Where do Universal Studios Florida fans live in United States?

Universal Studios Florida fans in United States are most concentrated in Florida (reach 2,438,382), Texas (reach 560,506), and Illinois (reach 229,757). These three regions account for the largest share of the active audience.

What other brands do Universal Studios Florida fans also like?

Beyond Universal Studios Florida itself, the audience over-indexes on Universal Studios Hollywood (11.83×), Universal Studios (11.41×), The Wizarding World of Harry Potter (Universal Orlando Resort) (11.62×), and Orlando, Florida (4.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Universal Studios Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.