Disney's Animal Kingdom Audience in United States

Disney's Animal Kingdom logo

Disney's Animal Kingdom has an estimated audience of 5,664,392 people in United States. 72.5% are female, 27.5% are male, average age 34.9. Top regions: Florida, California, Texas. Top brand affinities: Harry Potter, Superman, Disneyland Resort, Spirit Halloween, Barbie.

The average Disney's Animal Kingdom fan in United States is 34.9 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Harry Potter, Superman, Disneyland Resort, with strongest over-indexing on Harry Potter (2.34× the country average). Demographically, the Disney's Animal Kingdom audience skews more female with an average age of 34.9, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Disney's Animal Kingdom fans

Demographic split for Disney's Animal Kingdom audience in United States
MetricValue
Female72.5%
Male27.5%
Average age34.9
Estimated audience size5,664,392

Audience persona

The typical Disney's Animal Kingdom fan in United States is more female, around 34.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Harry Potter.

Top regions in United States

Top regions ranked by reach for Disney's Animal Kingdom in United States
RegionReachAffinity
Florida4,248,29413.01×
California435,0570.7×
Texas353,4600.73×
New York299,5130.95×
Georgia203,9471.17×
North Carolina167,3960.98×
Pennsylvania166,2310.87×
New Jersey154,9931.08×
Illinois152,5250.81×
Ohio141,5950.81×
Michigan130,9530.88×
Virginia125,6170.91×
Massachusetts118,6511.06×
Tennessee98,5740.87×
South Carolina89,2631.05×
Indiana86,8890.84×
Maryland85,9020.88×
Wisconsin70,1030.82×
Washington69,7540.61×
Connecticut66,6611.17×
Louisiana60,8490.83×
Kentucky60,8200.86×
Missouri60,3450.66×
Arizona59,8890.52×
Colorado59,3720.67×
Minnesota57,3810.71×
Alabama57,2650.72×
Utah38,9780.77×
Oklahoma36,3300.58×
Nevada33,6690.61×
Oregon33,0980.51×
Mississippi32,8710.7×
Iowa31,0510.67×
Arkansas29,4900.63×
New Hampshire27,1251.22×
Kansas24,4900.55×
Maine21,7191.07×
Idaho19,9650.7×
West Virginia18,3290.69×
Rhode Island16,2820.9×
Nebraska15,4340.54×
Hawaii14,6770.6×
New Mexico14,0680.5×
Delaware12,8060.82×
Washington, District of Columbia10,9860.65×
Vermont7,3800.74×
Montana7,2760.46×
South Dakota6,6470.51×
North Dakota6,6200.57×
Alaska5,2390.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Disney's Animal Kingdom audience
BrandAffinityCategory
Harry Potter2.34×Movies & TV
Superman1.52×Movies & TV
Disneyland Resort4.71×Travel & Leisure
Spirit Halloween2.89×Kids & Family
Barbie2.83×Movies & TV
Godzilla2.09×Movies & TV
Disneyland Paris4.57×Travel & Leisure
Childbirth1.93×Kids & Family
Disney California Adventure5.67×Travel & Leisure
Disney Store3.72×Shopping
Beetlejuice1.76×Movies & TV
Disneyland1.77×Travel & Leisure
Theme parks1.6×Travel & Leisure
Yahoo!奇摩名人娛樂1.54×Internet & Social Media
Home Design2.11×Home & Garden
Universal Studios3.93×Movies & TV
Unique Gifts2.91×Shopping
Home decorating ideas2.2×Home & Garden
KPop Demon Hunters1.52×Movies & TV
Universal Studios Florida4.94×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Disney's Animal Kingdom audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.29
Pet OwnershipJOY1.41
DIY MentalityTHRILL1.38
Early Adopter MentalityPOWER1.34
Luxury OrientationPREMIUM1.34
Sports ActivityPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for Disney's Animal Kingdom
CountryShare
United States81.2%
Brazil8.6%
Canada4.4%

See Disney's Animal Kingdom audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Disney's Animal Kingdom have in United States?

Disney's Animal Kingdom has an estimated audience of 5,664,392 people in United States, concentrated in Florida and California.

What is the gender split and age of Disney's Animal Kingdom fans?

72.5% of Disney's Animal Kingdom fans are female, 27.5% are male, with an average age of 34.9 years.

Which brands do Disney's Animal Kingdom fans like most?

Disney's Animal Kingdom fans show strongest brand affinity for Harry Potter (2.34×), Superman (1.52×), and Disneyland Resort (4.71×) over the country average.

Where do Disney's Animal Kingdom fans live in United States?

Disney's Animal Kingdom fans in United States are most concentrated in Florida (reach 4,248,294), California (reach 435,057), and Texas (reach 353,460). These three regions account for the largest share of the active audience.

What other brands do Disney's Animal Kingdom fans also like?

Beyond Disney's Animal Kingdom itself, the audience over-indexes on Superman (1.52×), Disneyland Resort (4.71×), Spirit Halloween (2.89×), and Barbie (2.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Disney's Animal Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.