Rascasse Audience Intelligence

Disney's Animal Kingdom Target Market in United States

A data profile of the people who buy, follow and care about Disney's Animal Kingdom in United States — modelled from more than twelve digital signal sources. Disney's Animal Kingdom has an estimated audience of 5,599,350 people in United States.

#624among Brand in United States#513in Travel & Leisure

The average Disney's Animal Kingdom fan in United States is 34.9 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Harry Potter, Disneyland Resort, Superman, with strongest over-indexing on Harry Potter (2.34× the country average).

Demographically, the Disney's Animal Kingdom audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Disney's Animal Kingdom fan in United States is more female, around 34.9 years old, with strong Pet Ownership tendencies and a notable affinity for Harry Potter.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Disney's Animal Kingdom profile in United States.

Audience size
5.6M
in United States
Gender
72.5%♀
27.5% male
Age
34.9
average years
Country rank
#6054
Brand in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Disney's Animal Kingdom

72.5% are female, 27.5% are male, average age 34.9.

Fig. 02

Gender split

72.5%
Female
27.5%
Male
Demographic split for Disney's Animal Kingdom audience in United States
MetricValue
Female72.5%
Male27.5%
Average age34.9
Estimated audience size5,599,350
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Disney's Animal Kingdom audience in United States
Age bracketShare%
16-1928%
20-2924%
30-3920%
40-4916%
50+12%
Fig. 04

Worldwide distribution

75.5%

of the worldwide Disney's Animal Kingdom audience comes from United States.

Worldwide audience distribution share by country for Disney's Animal Kingdom
CountryShare
United States75.5%
Brazil8.1%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Disney's Animal Kingdom audience in United States is strongest.

Fig. 05

Top regions by affinity

Disney's Animal Kingdom customers by region in United States
#RegionReachAffinity×
01Florida~4M14.40×
02New Hampshire~20K1.10×
03Georgia~200K1.00×
04Connecticut~60K1.00×
05New Jersey~100K0.98×
06South Carolina~80K0.98×
07Maine~20K0.95×
08Rhode Island~20K0.94×
09Massachusetts~100K0.93×
10North Carolina~200K0.90×
11Delaware~10K0.88×
12Louisiana~60K0.86×
13Pennsylvania~200K0.85×
14Kentucky~60K0.85×
15Tennessee~100K0.84×
16New York~300K0.81×
17Alabama~60K0.81×
18Michigan~100K0.80×
19Indiana~80K0.80×
20Maryland~80K0.80×
21West Virginia~20K0.80×
22Vermont~8K0.80×
23Virginia~100K0.79×
24Ohio~100K0.78×
25Mississippi~40K0.77×
26North Dakota~9K0.77×
27Wisconsin~60K0.76×
28Illinois~100K0.75×
29Iowa~30K0.71×
30Texas~300K0.70×
31Utah~40K0.70×
32Missouri~60K0.68×
33Arkansas~30K0.68×
34Idaho~20K0.68×
35Hawaii~20K0.67×
36South Dakota~9K0.67×
37Alaska~8K0.67×
38Minnesota~50K0.66×
39Colorado~60K0.64×
40Nebraska~20K0.64×
41California~400K0.63×
42Kansas~30K0.63×
43Oklahoma~40K0.62×
44Nevada~30K0.62×
45Washington, District of Columbia~10K0.62×
46Arizona~70K0.61×
47Montana~10K0.61×
48Washington~70K0.59×
49New Mexico~20K0.59×
50Oregon~40K0.56×
Fig. 06

Affinity by region

Affinity by region — Disney's Animal Kingdom, United States
0.56×1.00×14.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Disney's Animal Kingdom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Disney's Animal Kingdom audience
#·InterestCategoryAffinity×
01Disney California AdventureTravel & Leisure5.67×
02Hercules (2014 film)Movies & TV5.15×
03Universal Studios FloridaTravel & Leisure4.94×
04Disneyland ResortTravel & Leisure4.71×
05Disneyland ParisTravel & Leisure4.57×
06Universal StudiosMovies & TV3.93×
07Disney StoreShopping3.72×
08Universal OrlandoTravel & Leisure3.60×
09Unique GiftsShopping2.91×
10Spirit HalloweenKids & Family2.89×
11BarbieMovies & TV2.83×
12Harry PotterMovies & TV2.34×
13Home decorating ideasHome & Garden2.20×
14Home DesignHome & Garden2.11×
15GodzillaMovies & TV2.09×
16ChildbirthKids & Family1.93×
17DisneylandTravel & Leisure1.77×
18Theme parksTravel & Leisure1.60×
19SupermanMovies & TV1.52×
20KPop Demon HuntersMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Disney's Animal Kingdom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Disney's Animal Kingdom audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.33×
Design AffinityPREMIUM1.21×
MindfulnessBALANCE1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Disney's Animal Kingdom audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
TraditionCONSERVATISM0.70×
Career OrientationPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Disney's Animal Kingdom's target market in United States?

Disney's Animal Kingdom's target market in United States covers an estimated 5,599,350 people, concentrated in Florida and California.

02

What is the gender split and age of Disney's Animal Kingdom customers?

72.5% of the Disney's Animal Kingdom audience are female, 27.5% are male, with an average age of 34.9 years.

03

Which brands do Disney's Animal Kingdom fans like most?

Disney's Animal Kingdom fans show strongest brand affinity for Harry Potter (2.34×), Disneyland Resort (4.71×), and Superman (1.52×) over the country average.

04

Where do Disney's Animal Kingdom fans live in United States?

Disney's Animal Kingdom fans in United States are most concentrated in Florida (reach ~4M), California (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Disney's Animal Kingdom fans also like?

Beyond Disney's Animal Kingdom itself, the audience over-indexes on Disneyland Resort (4.71×), Superman (1.52×), Spirit Halloween (2.89×), and Barbie (2.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Disney's Animal Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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