Rascasse Audience Intelligence

Universal Orlando Target Market in United States

A data profile of the people who buy, follow and care about Universal Orlando in United States — modelled from more than twelve digital signal sources. Universal Orlando has an estimated audience of 8,329,169 people in United States.

#432among Brand in United States#366in Travel & Leisure

The average Universal Orlando fan in United States is 35.6 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include 3D computer graphics, SeaWorld Orlando, Universal Studios, with strongest over-indexing on 3D computer graphics (14.35× the country average).

Demographically, the Universal Orlando audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Universal Orlando fan in United States is more female, around 35.6 years old, with strong Family Orientation tendencies and a notable affinity for 3D computer graphics.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Universal Orlando profile in United States.

Audience size
8.3M
in United States
Gender
68.4%♀
31.6% male
Age
35.6
average years
Country rank
#4250
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Universal Orlando

68.4% are female, 31.6% are male, average age 35.6.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Universal Orlando audience in United States
MetricValue
Female68.4%
Male31.6%
Average age35.6
Estimated audience size8,329,169
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Universal Orlando audience in United States
Age bracketShare%
16-1927%
20-2923%
30-3920%
40-4918%
50+12%
Fig. 04

Worldwide distribution

73.6%

of the worldwide Universal Orlando audience comes from United States.

Worldwide audience distribution share by country for Universal Orlando
CountryShare
United States73.6%
United Kingdom8.0%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Universal Orlando audience in United States is strongest.

Fig. 05

Top regions by affinity

Universal Orlando customers by region in United States
#RegionReachAffinity×
01Florida~3M5.26×
02New Hampshire~50K1.45×
03Louisiana~100K1.37×
04Georgia~300K1.21×
05Massachusetts~200K1.20×
06Tennessee~200K1.19×
07Utah~90K1.18×
08Rhode Island~30K1.17×
09Alabama~100K1.15×
10Kentucky~100K1.12×
11Maine~30K1.09×
12South Carolina~100K1.06×
13New Jersey~200K1.05×
14Connecticut~90K1.04×
15Ohio~300K1.03×
16Pennsylvania~300K1.02×
17Wisconsin~100K1.02×
18Mississippi~70K1.02×
19Indiana~200K0.99×
20West Virginia~40K0.98×
21New York~400K0.96×
22Michigan~200K0.94×
23Virginia~200K0.93×
24Arkansas~60K0.93×
25North Carolina~200K0.92×
26Missouri~100K0.92×
27Texas~700K0.91×
28Colorado~100K0.91×
29Delaware~20K0.90×
30Illinois~200K0.87×
31Oklahoma~80K0.87×
32North Dakota~10K0.87×
33Nebraska~40K0.86×
34Idaho~40K0.85×
35Maryland~100K0.84×
36Iowa~60K0.84×
37New Mexico~40K0.84×
38South Dakota~20K0.81×
39Kansas~50K0.79×
40Nevada~60K0.77×
41Vermont~10K0.77×
42Alaska~10K0.76×
43Minnesota~90K0.75×
44Washington, District of Columbia~20K0.70×
45Montana~20K0.69×
46Washington~100K0.67×
47Arizona~100K0.65×
48Hawaii~20K0.61×
49California~500K0.60×
50Oregon~60K0.59×
Fig. 06

Affinity by region

Affinity by region — Universal Orlando, United States
0.59×1.00×5.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Universal Orlando audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Universal Orlando audience
#·InterestCategoryAffinity×
013D computer graphicsTechnology & Electronics14.35×
02SeaWorld OrlandoTravel & Leisure9.57×
03Universal Studios FloridaTravel & Leisure8.89×
04Universal StudiosMovies & TV8.23×
05Mom (TV series)Movies & TV7.20×
06Universal Studios HollywoodTravel & Leisure7.11×
07Sprout (TV network)Movies & TV7.09×
08toy storyMovies & TV5.47×
09The Wizarding World of Harry Potter (Universal Orlando Resort)Travel & Leisure5.09×
10Six FlagsTravel & Leisure4.83×
11Khan AcademyBusiness & Career4.23×
12Disneyland ResortTravel & Leisure3.86×
13Orlando, FloridaTravel & Leisure3.00×
14The Gilded AgeMovies & TV2.38×
15Walt Disney WorldTravel & Leisure2.19×
16Theme parksTravel & Leisure2.03×
17FoodFood & Beverages1.65×
18SupermanMovies & TV1.60×
19Sam's ClubShopping1.54×
20Kohl'sShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Universal Orlando audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Universal Orlando audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.29×
IndulgenceJOY1.26×
TravellingTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Universal Orlando audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.92×
Early Adopter MentalityPOWER0.93×
SustainabilityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Universal Orlando's target market in United States?

Universal Orlando's target market in United States covers an estimated 8,329,169 people, concentrated in Florida and Texas.

02

What is the gender split and age of Universal Orlando customers?

68.4% of the Universal Orlando audience are female, 31.6% are male, with an average age of 35.6 years.

03

Which brands do Universal Orlando fans like most?

Universal Orlando fans show strongest brand affinity for 3D computer graphics (14.35×), SeaWorld Orlando (9.57×), and Universal Studios (8.23×) over the country average.

04

Where do Universal Orlando fans live in United States?

Universal Orlando fans in United States are most concentrated in Florida (reach ~3M), Texas (reach ~700K), and California (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Universal Orlando fans also like?

Beyond Universal Orlando itself, the audience over-indexes on SeaWorld Orlando (9.57×), Universal Studios (8.23×), Food (1.65×), and Universal Studios Hollywood (7.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Universal Orlando audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Universal Orlando. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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