Universal Orlando Audience in United States

Universal Orlando logo

Universal Orlando has an estimated audience of 8,358,428 people in United States. 68.4% are female, 31.6% are male, average age 35.6. Top regions: Florida, Texas, California. Top brand affinities: 3D computer graphics, SeaWorld Orlando, Universal Studios, Food, Universal Studios Hollywood.

The average Universal Orlando fan in United States is 35.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include 3D computer graphics, SeaWorld Orlando, Universal Studios, with strongest over-indexing on 3D computer graphics (14.35× the country average). Demographically, the Universal Orlando audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Universal Orlando fans

Demographic split for Universal Orlando audience in United States
MetricValue
Female68.4%
Male31.6%
Average age35.6
Estimated audience size8,358,428

Audience persona

The typical Universal Orlando fan in United States is more female, around 35.6 years old, with strong Luxury Orientation tendencies and a notable affinity for 3D computer graphics.

Top regions in United States

Top regions ranked by reach for Universal Orlando in United States
RegionReachAffinity
Florida3,481,7496.15×
Texas672,8810.94×
California603,1950.66×
New York482,9521.03×
Georgia345,1101.34×
Pennsylvania277,7210.99×
North Carolina252,1321×
Illinois250,2150.9×
Ohio247,4390.96×
New Jersey229,5971.08×
Michigan218,6641×
Massachusetts200,1371.22×
Tennessee192,5261.15×
Virginia183,0450.9×
Indiana148,8800.98×
South Carolina141,1831.12×
Louisiana137,2571.27×
Wisconsin132,8881.06×
Alabama130,8361.12×
Colorado121,0940.92×
Washington116,0560.69×
Missouri114,0330.85×
Maryland111,7480.78×
Kentucky106,6111.02×
Arizona99,9800.59×
Minnesota89,5110.75×
Connecticut82,9250.99×
Utah82,2571.1×
Oklahoma75,3140.81×
Mississippi68,1320.99×
Arkansas60,4620.88×
Nevada59,8020.74×
Oregon57,5870.6×
Iowa53,8340.78×
Kansas49,1790.75×
New Hampshire47,8591.45×
Nebraska34,3080.82×
New Mexico34,1780.82×
Idaho34,1740.82×
Maine33,2751.11×
West Virginia32,4730.83×
Rhode Island30,0291.13×
Hawaii20,9710.58×
Washington, District of Columbia17,0840.68×
Delaware16,1530.7×
Montana13,6450.59×
South Dakota13,5730.7×
North Dakota13,0620.76×
Alaska11,1280.62×
Vermont10,0210.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Universal Orlando audience
BrandAffinityCategory
3D computer graphics14.35×Technology & Electronics
SeaWorld Orlando9.57×Travel & Leisure
Universal Studios8.23×Movies & TV
Food1.65×Food & Beverages
Universal Studios Hollywood7.11×Travel & Leisure
Universal Studios Florida8.89×Travel & Leisure
Superman1.6×Movies & TV
Khan Academy4.23×Business & Career
Orlando, Florida3×Travel & Leisure
Walt Disney World2.19×Travel & Leisure
The Gilded Age2.38×Movies & TV
Theme parks2.03×Travel & Leisure
Disneyland Resort3.86×Travel & Leisure
Mom (TV series)7.2×Movies & TV
The Wizarding World of Harry Potter (Universal Orlando Resort)5.09×Travel & Leisure
Six Flags4.83×Travel & Leisure
Kohl's1.52×Shopping
Sprout (TV network)7.09×Movies & TV
Disneyland1.88×Travel & Leisure
toy story5.47×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Universal Orlando audience
TraitClusterScore
Luxury OrientationPREMIUM1.39
ExtroversionTHRILL1.37
Sports ActivityPOWER1.32
TravellingTHRILL1.26
LGBTQ+ IdentityOPEN1.21
DIY MentalityTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Universal Orlando
CountryShare
United States71.0%
United Kingdom7.7%
Brazil4.7%

See Universal Orlando audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Universal Orlando have in United States?

Universal Orlando has an estimated audience of 8,358,428 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Universal Orlando fans?

68.4% of Universal Orlando fans are female, 31.6% are male, with an average age of 35.6 years.

Which brands do Universal Orlando fans like most?

Universal Orlando fans show strongest brand affinity for 3D computer graphics (14.35×), SeaWorld Orlando (9.57×), and Universal Studios (8.23×) over the country average.

Where do Universal Orlando fans live in United States?

Universal Orlando fans in United States are most concentrated in Florida (reach 3,481,749), Texas (reach 672,881), and California (reach 603,195). These three regions account for the largest share of the active audience.

What other brands do Universal Orlando fans also like?

Beyond Universal Orlando itself, the audience over-indexes on SeaWorld Orlando (9.57×), Universal Studios (8.23×), Food (1.65×), and Universal Studios Hollywood (7.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Universal Orlando. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.