Rascasse Audience Intelligence

toy story Audience in United States

A data profile of the people who buy, follow and care about toy story in United States — modelled from more than twelve digital signal sources. toy story has an estimated audience of 5,798,301 people in United States.

#15among Animation in United States#162among Movie / TV Show / Series in United States#550in Movies & TV

The average toy story fan in United States is 30.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Da Nang, Hostess, Shopkins, with strongest over-indexing on Da Nang (98.94× the country average).

Demographically, the toy story audience skews more female with an average age of 30.0, and over-indexes on personality traits such as Pet Ownership, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical toy story fan in United States is more female, around 30.0 years old, with strong Pet Ownership tendencies and a notable affinity for Da Nang.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the toy story profile in United States.

Audience size
5.8M
in United States
Gender
59.2%♀
40.8% male
Age
30.0
average years
Country rank
#5863
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+202%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of toy story viewers

59.2% are female, 40.8% are male, average age 30.0.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for toy story audience in United States
MetricValue
Female59.2%
Male40.8%
Average age30.0
Estimated audience size5,798,301
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the toy story audience in United States
Age bracketShare%
16-1945%
20-2924%
30-3915%
40-4911%
50+6%
Fig. 04

Worldwide distribution

30.2%

of the worldwide toy story audience comes from United States.

Worldwide audience distribution share by country for toy story
CountryShare
United States30.2%
Brazil11.2%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the toy story audience in United States is strongest.

Fig. 05

Top regions by affinity

toy story fans by region: top regions in United States
#RegionReachAffinity×
01Texas~500K1.35×
02Arizona~100K1.31×
03California~600K1.27×
04New Mexico~30K1.26×
05Oklahoma~60K1.21×
06Nevada~50K1.20×
07Utah~50K1.18×
08Indiana~90K1.15×
09Louisiana~60K1.12×
10Kentucky~60K1.12×
11West Virginia~20K1.12×
12Arkansas~40K1.11×
13Illinois~200K1.10×
14Tennessee~100K1.10×
15Nebraska~20K1.10×
16Mississippi~40K1.09×
17Alabama~60K1.06×
18Missouri~70K1.05×
19Kansas~40K1.04×
20Florida~300K1.03×
21Ohio~100K1.03×
22Pennsylvania~200K1.02×
23Georgia~100K1.01×
24New Jersey~100K0.99×
25Idaho~20K0.99×
26Michigan~100K0.98×
27Oregon~50K0.97×
28North Carolina~100K0.96×
29Washington~80K0.96×
30South Carolina~60K0.96×
31Connecticut~40K0.96×
32Iowa~30K0.96×
33New York~200K0.94×
34Colorado~60K0.94×
35Wisconsin~60K0.94×
36North Dakota~8K0.94×
37Rhode Island~10K0.93×
38South Dakota~9K0.93×
39Massachusetts~80K0.91×
40Maryland~70K0.90×
41Minnesota~60K0.90×
42Virginia~90K0.89×
43New Hampshire~20K0.88×
44Alaska~8K0.88×
45Montana~10K0.86×
46Delaware~10K0.85×
47Wyoming~5K0.83×
48Maine~10K0.80×
49Hawaii~10K0.79×
50Washington, District of Columbia~8K0.62×
Fig. 06

Affinity by region

Affinity by region — toy story, United States
0.62×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the toy story audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for toy story audience
#·InterestCategoryAffinity×
01Andrés IniestaSports134.52×
02HostessPolitics & Society114.25×
03Da NangTravel & Leisure98.94×
04ShopkinsKids & Family68.47×
05Monsters UniversityBusiness & Career53.93×
06HanoiTravel & Leisure41.14×
07James HetfieldMusic & Radio26.87×
08D&RTechnology & Electronics26.07×
09Stitch!Movies & TV18.35×
10Toy Story (franchise)Movies & TV17.23×
11WALL-EMovies & TV15.28×
12Natasha LyonneMovies & TV13.45×
13MonstersMovies & TV13.04×
14Hors d'oeuvreFood & Beverages12.46×
15ShrekMovies & TV11.06×
16ZootopiaMovies & TV10.74×
17Scooby-DooMovies & TV8.27×
18HorticultureHome & Garden7.18×
19VegetableFood & Beverages5.91×
20High schoolBusiness & Career4.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the toy story audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by toy story audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.33×
IndulgenceJOY1.29×
Early Adopter MentalityPOWER1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by toy story audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
TraditionCONSERVATISM0.74×
Need for SecurityCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does toy story have in United States?

toy story has an estimated audience of 5,798,301 people in United States, concentrated in California and Texas.

02

What is the gender split and age of toy story viewers?

59.2% of toy story fans are female, 40.8% are male, with an average age of 30.0 years.

03

Which brands do toy story fans like most?

toy story fans show strongest brand affinity for Da Nang (98.94×), Hostess (114.25×), and Shopkins (68.47×) over the country average.

04

Where do toy story fans live in United States?

toy story fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do toy story fans also like?

Beyond toy story itself, the audience over-indexes on Hostess (114.25×), Shopkins (68.47×), Hanoi (41.14×), and Andrés Iniesta (134.52×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for toy story. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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