toy story Audience in United States

toy story has an estimated audience of 4,379,977 people in United States. 59.2% are female, 40.8% are male, average age 30.0. Top regions: California, Texas, Florida. Top brand affinities: Da Nang, Hostess, Kia Sportage, Hanoi, D&R.

The average toy story fan in United States is 30.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Da Nang, Hostess, Kia Sportage, with strongest over-indexing on Da Nang (59.63× the country average). Demographically, the toy story audience skews more female with an average age of 30.0, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of toy story fans

Demographic split for toy story audience in United States
MetricValue
Female59.2%
Male40.8%
Average age30.0
Estimated audience size4,379,977

Audience persona

The typical toy story fan in United States is more female, around 30.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Da Nang.

Top regions in United States

Top regions ranked by reach for toy story in United States
RegionReachAffinity
California623,7871.3×
Texas515,3241.37×
Florida330,8671.12×
New York236,3900.97×
Illinois162,5411.11×
Pennsylvania158,2251.07×
Ohio142,0931.05×
Georgia139,8111.04×
North Carolina130,6060.99×
Michigan115,5251.01×
Arizona115,3911.29×
New Jersey111,0301×
Tennessee96,8131.1×
Virginia96,0190.9×
Indiana90,2451.13×
Washington86,5590.99×
Massachusetts81,3900.94×
Missouri72,1631.02×
Colorado68,7911×
Maryland67,9850.9×
Wisconsin62,6420.95×
Minnesota62,5621×
Alabama62,5591.02×
Louisiana61,6371.09×
Kentucky61,4591.12×
South Carolina61,4060.93×
Oklahoma57,5211.18×
Oregon50,6231.01×
Nevada50,0461.18×
Utah46,7721.19×
Connecticut40,7360.93×
Arkansas37,1251.03×
Mississippi36,0801×
Kansas35,9391.04×
Iowa34,8960.97×
New Mexico26,7421.22×
West Virginia25,3811.24×
Nebraska22,5151.03×
Idaho22,1791.01×
New Hampshire14,7130.85×
Hawaii14,0270.75×
Rhode Island13,8410.99×
Maine12,0770.77×
Montana11,0850.91×
Delaware9,3950.78×
South Dakota8,7650.87×
Washington, District of Columbia8,3620.64×
North Dakota7,7470.86×
Alaska7,0500.75×
Vermont5,1900.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for toy story audience
BrandAffinityCategory
Da Nang59.63×Travel & Leisure
Hostess85.79×Politics & Society
Kia Sportage35.53×Cars & Mobility
Hanoi31.09×Travel & Leisure
D&R23.78×Technology & Electronics
Honda HR-V23.68×Cars & Mobility
Scooby-Doo4.92×Movies & TV
Stitch!9.52×Movies & TV
Andrés Iniesta66.45×Sports
Disneyland Paris10.48×Travel & Leisure
Toy Story (franchise)12.86×Movies & TV
Shrek9.47×Movies & TV
Pre-school playgroup25.88×Kids & Family
Houston Astros6.32×Sports
Zootopia8.85×Movies & TV
Los Angeles Dodgers5.01×Sports
WALL-E13.47×Movies & TV
Monsters10.13×Movies & TV
James Hetfield13.12×Music & Radio
Pretty Little Liars (TV series)8.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by toy story audience
TraitClusterScore
Early Adopter MentalityPOWER1.27
LGBTQ+ IdentityOPEN1.26
Pet OwnershipJOY1.25
Urban LifestyleOPEN1.12
Luxury OrientationPREMIUM1.12
SustainabilityBALANCE1.04

Worldwide distribution

Worldwide audience distribution share by country for toy story
CountryShare
United States27.1%
Brazil11.4%
Mexico6.2%

See toy story audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does toy story have in United States?

toy story has an estimated audience of 4,379,977 people in United States, concentrated in California and Texas.

What is the gender split and age of toy story fans?

59.2% of toy story fans are female, 40.8% are male, with an average age of 30.0 years.

Which brands do toy story fans like most?

toy story fans show strongest brand affinity for Da Nang (59.63×), Hostess (85.79×), and Kia Sportage (35.53×) over the country average.

Where do toy story fans live in United States?

toy story fans in United States are most concentrated in California (reach 623,787), Texas (reach 515,324), and Florida (reach 330,867). These three regions account for the largest share of the active audience.

What other brands do toy story fans also like?

Beyond toy story itself, the audience over-indexes on Hostess (85.79×), Kia Sportage (35.53×), Hanoi (31.09×), and D&R (23.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for toy story. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.