Rascasse Audience Intelligence

Shopkins Target Market in United States

A data profile of the people who buy, follow and care about Shopkins in United States — modelled from more than twelve digital signal sources. Shopkins has an estimated audience of 962,000 people in United States.

#30among Software in United States#2488among Brand in United States#445in Kids & Family

The average Shopkins fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FAO Schwarz, toy story, Bicep, with strongest over-indexing on FAO Schwarz (219× the country average).

Demographically, the Shopkins audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Extroversion, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shopkins fan in United States is more female, around 38.5 years old, with strong Extroversion tendencies and a notable affinity for FAO Schwarz.

Category: Kids & Family · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shopkins profile in United States.

Audience size
962K
in United States
Gender
78.4%♀
21.6% male
Age
38.5
average years
Country rank
#24307
Brand in United States
Fig. 01

Search interest · 12-month trend

+94%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Shopkins

78.4% are female, 21.6% are male, average age 38.5.

Fig. 02

Gender split

78.4%
Female
21.6%
Male
Demographic split for Shopkins audience in United States
MetricValue
Female78.4%
Male21.6%
Average age38.5
Estimated audience size962,000
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Shopkins audience in United States
Age bracketShare%
16-1916%
20-2924%
30-3925%
40-4918%
50+17%
Fig. 04

Worldwide distribution

49.4%

of the worldwide Shopkins audience comes from United States.

Worldwide audience distribution share by country for Shopkins
CountryShare
United States49.4%
Brazil6.1%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shopkins audience in United States is strongest.

Fig. 05

Top regions by affinity

Shopkins customers by region in United States
#RegionReachAffinity×
01Texas~100K1.61×
02California~100K1.52×
03Arizona~20K1.32×
04Nevada~10K1.26×
05West Virginia~5K1.25×
06Illinois~30K1.24×
07New Mexico~5K1.21×
08Oklahoma~10K1.18×
09Indiana~20K1.16×
10Kentucky~10K1.15×
11New Jersey~20K1.12×
12Nebraska~5K1.10×
13Utah~8K1.09×
14Arkansas~7K1.09×
15Pennsylvania~30K1.08×
16North Carolina~30K1.06×
17Connecticut~9K1.06×
18Georgia~30K1.05×
19Washington~20K1.03×
20Florida~60K1.02×
21Oregon~10K1.02×
22Kansas~7K1.02×
23New York~50K1.01×
24Tennessee~20K1.01×
25Idaho~4K1.01×
26Hawaii~4K1.01×
27Rhode Island~3K1.00×
28Ohio~20K0.98×
29Virginia~20K0.98×
30Delaware~2K0.97×
31Michigan~20K0.96×
32Maryland~10K0.96×
33Iowa~6K0.96×
34Alabama~10K0.95×
35Massachusetts~20K0.94×
36Missouri~10K0.94×
37Louisiana~10K0.93×
38South Carolina~10K0.92×
39North Dakota~2K0.91×
40Minnesota~10K0.88×
41Wisconsin~10K0.87×
42Colorado~10K0.86×
43Mississippi~6K0.85×
44South Dakota~2K0.84×
45New Hampshire~3K0.82×
46Alaska~1K0.80×
47Maine~2K0.77×
48Montana~2K0.71×
49Vermont<1K0.68×
50Washington, District of Columbia~2K0.62×
Fig. 06

Affinity by region

Affinity by region — Shopkins, United States
0.62×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shopkins audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shopkins audience
#·InterestCategoryAffinity×
01FindusFood & Beverages636.29×
02Rob LynchMusic & Radio636.29×
03FAO SchwarzShopping219.00×
04Infinix MobileTechnology & Electronics163.31×
05DuckTalesMovies & TV161.44×
06The Lion GuardMovies & TV123.04×
07Duffy the Disney BearMovies & TV116.52×
08Muppet BabiesMovies & TV98.63×
09BicepMusic & Radio95.63×
10ABC Kids (US)Kids & Family94.39×
11Curious George (TV series)Movies & TV75.84×
12Universal Studios JapanTravel & Leisure68.63×
13toy storyMovies & TV68.47×
14Discovery KidsMovies & TV64.00×
15The Powerpuff GirlsMovies & TV62.34×
16All Dogs Go to HeavenMovies & TV54.46×
17CaillouMovies & TV45.10×
18Arthur (TV series)Movies & TV36.03×
19OUTDOOR ADVENTUREGames20.00×
20GodzillaMovies & TV11.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shopkins audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shopkins audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.72×
Family OrientationCONSERVATISM1.46×
Community OrientationOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shopkins audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.98×
PatriotismCONSERVATISM1.02×
DIY MentalityTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Shopkins's target market in United States?

Shopkins's target market in United States covers an estimated 962,000 people, concentrated in California and Texas.

02

What is the gender split and age of Shopkins customers?

78.4% of the Shopkins audience are female, 21.6% are male, with an average age of 38.5 years.

03

Which brands do Shopkins fans like most?

Shopkins fans show strongest brand affinity for FAO Schwarz (219×), toy story (68.47×), and Bicep (95.63×) over the country average.

04

Where do Shopkins fans live in United States?

Shopkins fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Shopkins fans also like?

Beyond Shopkins itself, the audience over-indexes on toy story (68.47×), Bicep (95.63×), Curious George (TV series) (75.84×), and Findus (636.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See Shopkins audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shopkins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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