Shopkins Audience in United States

Shopkins logo

Shopkins has an estimated audience of 820,105 people in United States. 78.4% are female, 21.6% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: FAO Schwarz, toy story, Curious George (TV series), Findus, Bicep.

The average Shopkins fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include FAO Schwarz, toy story, Curious George (TV series), with strongest over-indexing on FAO Schwarz (219× the country average). Demographically, the Shopkins audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Software

Demographics of Shopkins fans

Demographic split for Shopkins audience in United States
MetricValue
Female78.4%
Male21.6%
Average age38.5
Estimated audience size820,105

Audience persona

The typical Shopkins fan in United States is more female, around 38.5 years old, with strong Tradition tendencies and a notable affinity for FAO Schwarz.

Top regions in United States

Top regions ranked by reach for Shopkins in United States
RegionReachAffinity
California138,8901.54×
Texas105,0701.49×
Florida62,5531.13×
New York49,4791.08×
Illinois35,2121.29×
Pennsylvania30,2331.09×
Georgia28,0561.11×
North Carolina25,7381.04×
New Jersey24,9371.2×
Ohio24,7580.98×
Michigan21,5111×
Arizona19,5211.17×
Virginia19,2210.96×
Washington17,8721.09×
Indiana17,5711.17×
Tennessee17,2851.05×
Massachusetts15,7040.97×
Maryland14,0461×
Missouri12,3510.93×
South Carolina11,5190.93×
Colorado11,1850.87×
Kentucky11,1831.09×
Wisconsin11,0190.89×
Minnesota10,5880.9×
Louisiana10,5281×
Oklahoma10,4161.14×
Nevada10,0941.27×
Alabama10,0870.88×
Oregon9,6101.02×
Connecticut8,6001.05×
Utah7,9951.09×
Arkansas7,3721.09×
Kansas6,8281.06×
Iowa6,6170.98×
Mississippi5,5490.82×
West Virginia5,1431.35×
New Mexico5,0641.23×
Nebraska4,2401.03×
Idaho4,0790.99×
Hawaii3,3010.94×
New Hampshire2,7550.85×
Rhode Island2,5950.99×
Maine2,2520.77×
Delaware2,0030.89×
Washington, District of Columbia1,4520.59×
Montana1,3970.61×
North Dakota1,3930.83×
South Dakota1,3870.73×
Alaska1,1530.66×
Vermont8000.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shopkins audience
BrandAffinityCategory
FAO Schwarz219×Shopping
toy story68.47×Movies & TV
Curious George (TV series)75.84×Movies & TV
Findus636.29×Food & Beverages
Bicep95.63×Music & Radio
DuckTales161.44×Movies & TV
Caillou45.1×Movies & TV
Godzilla11.61×Movies & TV
The Lion Guard123.04×Movies & TV
All Dogs Go to Heaven54.46×Movies & TV
Rob Lynch636.29×Music & Radio
The Powerpuff Girls62.34×Movies & TV
ABC Kids (US)94.39×Kids & Family
Universal Studios Japan68.63×Travel & Leisure
Daniel Tiger's Neighborhood40.3×Movies & TV
Discovery Kids64×Movies & TV
OUTDOOR ADVENTURE20×Games
Infinix Mobile163.31×Technology & Electronics
Arthur (TV series)36.03×Movies & TV
My Little Pony19.2×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shopkins audience
TraitClusterScore
TraditionCONSERVATISM2.05
ExtroversionTHRILL1.9
Need for SecurityCONSERVATISM1.86
Family OrientationCONSERVATISM1.69
Community OrientationOPEN1.63
Convenience OrientationPREMIUM1.62

Worldwide distribution

Worldwide audience distribution share by country for Shopkins
CountryShare
United States46.5%
Brazil6.7%
United Kingdom5.5%

See Shopkins audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Shopkins have in United States?

Shopkins has an estimated audience of 820,105 people in United States, concentrated in California and Texas.

What is the gender split and age of Shopkins fans?

78.4% of Shopkins fans are female, 21.6% are male, with an average age of 38.5 years.

Which brands do Shopkins fans like most?

Shopkins fans show strongest brand affinity for FAO Schwarz (219×), toy story (68.47×), and Curious George (TV series) (75.84×) over the country average.

Where do Shopkins fans live in United States?

Shopkins fans in United States are most concentrated in California (reach 138,890), Texas (reach 105,070), and Florida (reach 62,553). These three regions account for the largest share of the active audience.

What other brands do Shopkins fans also like?

Beyond Shopkins itself, the audience over-indexes on toy story (68.47×), Curious George (TV series) (75.84×), Findus (636.29×), and Bicep (95.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shopkins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.