Rascasse Audience Intelligence

Caillou Audience in United States

A data profile of the people who buy, follow and care about Caillou in United States — modelled from more than twelve digital signal sources. Caillou has an estimated audience of 2,265,169 people in United States.

#42among Animation in United States#734among Movie / TV Show / Series in United States#1924in Movies & TV

The average Caillou fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wild Kratts, Little Einsteins, Coin (department store), with strongest over-indexing on Wild Kratts (105.05× the country average).

Demographically, the Caillou audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Caillou fan in United States is more female, around 40.3 years old, with strong Mindfulness tendencies and a notable affinity for Wild Kratts.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caillou profile in United States.

Audience size
2.3M
in United States
Gender
74.9%♀
25.1% male
Age
40.3
average years
Country rank
#12883
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Caillou viewers

74.9% are female, 25.1% are male, average age 40.3.

Fig. 02

Gender split

74.9%
Female
25.1%
Male
Demographic split for Caillou audience in United States
MetricValue
Female74.9%
Male25.1%
Average age40.3
Estimated audience size2,265,169
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Caillou audience in United States
Age bracketShare%
16-1916%
20-2921%
30-3922%
40-4919%
50+23%
Fig. 04

Worldwide distribution

33.5%

of the worldwide Caillou audience comes from United States.

Worldwide audience distribution share by country for Caillou
CountryShare
United States33.5%
Brazil7.4%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caillou audience in United States is strongest.

Fig. 05

Top regions by affinity

Caillou fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~40K1.34×
02Mississippi~30K1.34×
03Georgia~90K1.26×
04Texas~200K1.22×
05Alabama~40K1.18×
06Delaware~8K1.18×
07Illinois~90K1.17×
08North Carolina~80K1.15×
09Indiana~50K1.15×
10Kentucky~30K1.14×
11South Carolina~40K1.13×
12Pennsylvania~90K1.09×
13Tennessee~50K1.09×
14Arkansas~20K1.09×
15California~300K1.08×
16Maryland~40K1.08×
17Arizona~50K1.07×
18Massachusetts~50K1.07×
19Oklahoma~30K1.07×
20New Jersey~60K1.06×
21Virginia~60K1.05×
22Utah~20K1.04×
23Michigan~60K1.02×
24West Virginia~10K1.02×
25Ohio~70K1.01×
26Florida~200K1.00×
27Missouri~40K1.00×
28Connecticut~20K1.00×
29Nebraska~10K1.00×
30New York~100K0.99×
31Nevada~20K0.98×
32New Mexico~10K0.97×
33Rhode Island~7K0.95×
34Maine~8K0.94×
35Minnesota~30K0.93×
36Iowa~20K0.93×
37Hawaii~9K0.92×
38Kansas~20K0.91×
39Washington~40K0.88×
40North Dakota~4K0.87×
41Wisconsin~30K0.86×
42Idaho~10K0.86×
43Washington, District of Columbia~6K0.85×
44New Hampshire~8K0.84×
45South Dakota~5K0.84×
46Alaska~4K0.82×
47Colorado~30K0.79×
48Oregon~20K0.78×
49Vermont~3K0.76×
50Montana~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Caillou, United States
0.68×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caillou audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caillou audience
#·InterestCategoryAffinity×
01The OctonautsMovies & TV119.51×
02Powell's BooksShopping116.45×
03Peg + CatMovies & TV112.64×
04Wild KrattsMovies & TV105.05×
05Go, Diego, Go!Movies & TV104.37×
06Little EinsteinsMovies & TV88.18×
07Team UmizoomiMovies & TV86.67×
08Coin (department store)Shopping82.64×
09Daniel Tiger's NeighborhoodMovies & TV53.97×
10Elysium (film)Movies & TV52.81×
11shaun whiteSports45.68×
12Yo Gabba Gabba!Movies & TV36.65×
13Doc McStuffinsMovies & TV35.44×
14ShopkinsKids & Family34.27×
15Muppet BabiesMovies & TV28.20×
16Curious George (TV series)Movies & TV27.50×
17Wind RoseMusic & Radio23.89×
18Books-A-MillionLiterature21.46×
19Lamar OdomSports11.49×
20Social networking serviceTechnology & Electronics3.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caillou audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caillou audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.82×
ExtroversionTHRILL1.70×
Pet OwnershipJOY1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caillou audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.70×
Need for SecurityCONSERVATISM0.70×
Career OrientationPOWER0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Caillou have in United States?

Caillou has an estimated audience of 2,265,169 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Caillou viewers?

74.9% of Caillou fans are female, 25.1% are male, with an average age of 40.3 years.

03

Which brands do Caillou fans like most?

Caillou fans show strongest brand affinity for Wild Kratts (105.05×), Little Einsteins (88.18×), and Coin (department store) (82.64×) over the country average.

04

Where do Caillou fans live in United States?

Caillou fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Caillou fans also like?

Beyond Caillou itself, the audience over-indexes on Little Einsteins (88.18×), Coin (department store) (82.64×), Team Umizoomi (86.67×), and Powell's Books (116.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in United States

See Caillou audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Caillou. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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