Caillou Audience in United States

Caillou logo

Caillou has an estimated audience of 2,370,945 people in United States. 74.9% are female, 25.1% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Wild Kratts, Little Einsteins, Team Umizoomi, Coin (department store), Powell's Books.

The average Caillou fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wild Kratts, Little Einsteins, Team Umizoomi, with strongest over-indexing on Wild Kratts (105.05× the country average). Demographically, the Caillou audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Caillou fans

Demographic split for Caillou audience in United States
MetricValue
Female74.9%
Male25.1%
Average age40.3
Estimated audience size2,370,945

Audience persona

The typical Caillou fan in United States is more female, around 40.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Wild Kratts.

Top regions in United States

Top regions ranked by reach for Caillou in United States
RegionReachAffinity
California290,1841.11×
Texas256,9551.26×
Florida175,2691.09×
New York134,5961.02×
Illinois95,9051.21×
Georgia93,7371.28×
Pennsylvania89,3571.12×
North Carolina81,5801.14×
Ohio74,6171.02×
New Jersey66,2341.1×
Michigan65,7911.06×
Virginia60,2511.04×
Tennessee54,4701.15×
Massachusetts51,6461.11×
Arizona51,5011.06×
Indiana49,2821.14×
Maryland45,8381.12×
Washington44,6790.94×
Louisiana40,2541.32×
South Carolina39,9041.12×
Missouri38,3141×
Alabama38,0251.15×
Kentucky33,4531.13×
Minnesota32,4130.95×
Colorado30,7570.82×
Wisconsin29,9450.84×
Oklahoma28,9421.1×
Mississippi24,8161.27×
Connecticut24,0141.01×
Nevada23,4781.02×
Utah21,9531.03×
Oregon21,3560.79×
Arkansas20,5571.05×
Iowa18,1270.93×
Kansas16,8770.9×
Nebraska11,6160.98×
New Mexico11,3330.95×
West Virginia10,6870.97×
Idaho10,0220.84×
Hawaii9,0360.89×
Maine8,4170.99×
Delaware7,5351.15×
New Hampshire7,4210.79×
Rhode Island6,6960.89×
Washington, District of Columbia6,2100.87×
South Dakota4,1360.75×
Montana4,1340.63×
North Dakota3,7810.78×
Alaska3,7300.74×
Vermont2,7080.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Caillou audience
BrandAffinityCategory
Wild Kratts105.05×Movies & TV
Little Einsteins88.18×Movies & TV
Team Umizoomi86.67×Movies & TV
Coin (department store)82.64×Shopping
Powell's Books116.45×Shopping
Go, Diego, Go!104.37×Movies & TV
Daniel Tiger's Neighborhood53.97×Movies & TV
Peg + Cat112.64×Movies & TV
shaun white45.68×Sports
Yo Gabba Gabba!36.65×Movies & TV
Curious George (TV series)27.5×Movies & TV
Elysium (film)52.81×Movies & TV
Books-A-Million21.46×Literature
The Octonauts119.51×Movies & TV
Doc McStuffins35.44×Movies & TV
Shopkins34.27×Kids & Family
Social networking service3.34×Technology & Electronics
Audience3.61×Business & Career
DuckTales29.98×Movies & TV
invader zim22.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Caillou audience
TraitClusterScore
Luxury OrientationPREMIUM2.39
Risk AppetiteTHRILL2.21
Community OrientationOPEN1.41
IndulgenceJOY1.34
LGBTQ+ IdentityOPEN1.24
Need for SecurityCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Caillou
CountryShare
United States35.0%
Brazil7.2%
Germany6.7%

See Caillou audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Caillou have in United States?

Caillou has an estimated audience of 2,370,945 people in United States, concentrated in California and Texas.

What is the gender split and age of Caillou fans?

74.9% of Caillou fans are female, 25.1% are male, with an average age of 40.3 years.

Which brands do Caillou fans like most?

Caillou fans show strongest brand affinity for Wild Kratts (105.05×), Little Einsteins (88.18×), and Team Umizoomi (86.67×) over the country average.

Where do Caillou fans live in United States?

Caillou fans in United States are most concentrated in California (reach 290,184), Texas (reach 256,955), and Florida (reach 175,269). These three regions account for the largest share of the active audience.

What other brands do Caillou fans also like?

Beyond Caillou itself, the audience over-indexes on Little Einsteins (88.18×), Team Umizoomi (86.67×), Coin (department store) (82.64×), and Powell's Books (116.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Caillou. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.