Doc McStuffins Audience in United States

Doc McStuffins logo

Doc McStuffins has an estimated audience of 1,290,482 people in United States. 71.5% are female, 28.5% are male, average age 38.1. Top regions: Texas, California, Florida. Top brand affinities: Yo Gabba Gabba!, Super Why!, Liv and Maddie, Sofia the First, Caillou.

The average Doc McStuffins fan in United States is 38.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Yo Gabba Gabba!, Super Why!, Liv and Maddie, with strongest over-indexing on Yo Gabba Gabba! (65.45× the country average). Demographically, the Doc McStuffins audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Doc McStuffins fans

Demographic split for Doc McStuffins audience in United States
MetricValue
Female71.5%
Male28.5%
Average age38.1
Estimated audience size1,290,482

Audience persona

The typical Doc McStuffins fan in United States is more female, around 38.1 years old, with strong Family Orientation tendencies and a notable affinity for Yo Gabba Gabba!.

Top regions in United States

Top regions ranked by reach for Doc McStuffins in United States
RegionReachAffinity
Texas128,5541.16×
California112,9980.8×
Florida99,6861.14×
New York74,8271.04×
Georgia65,7361.65×
North Carolina54,8401.41×
Ohio49,8511.25×
Pennsylvania46,6991.07×
Illinois45,1571.05×
Michigan39,8721.18×
Virginia35,2471.12×
Tennessee34,5111.33×
New Jersey34,3261.05×
South Carolina32,1361.66×
Louisiana31,7501.91×
Alabama29,8651.66×
Maryland28,7641.3×
Indiana27,3801.16×
Mississippi23,9942.26×
Missouri23,7471.14×
Massachusetts20,4050.8×
Kentucky18,9131.17×
Arizona18,7490.71×
Washington17,2590.67×
Wisconsin16,0610.83×
Oklahoma15,0161.05×
Connecticut13,4641.04×
Arkansas13,4561.27×
Minnesota13,2370.72×
Colorado13,0920.64×
Oregon10,8410.73×
Nevada10,2010.82×
Iowa9,3770.88×
Kansas9,1410.9×
Utah7,5810.66×
West Virginia6,8401.14×
Nebraska5,0070.77×
New Mexico4,1300.64×
Delaware4,1291.16×
Idaho3,9230.61×
Hawaii3,8220.69×
Rhode Island3,6750.89×
New Hampshire3,3150.65×
Maine3,1500.68×
Washington, District of Columbia3,0770.79×
South Dakota1,9670.66×
Montana1,9250.54×
North Dakota1,8370.69×
Wyoming1,6270.85×
Vermont1,2900.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Doc McStuffins audience
BrandAffinityCategory
Yo Gabba Gabba!65.45×Movies & TV
Super Why!73.1×Movies & TV
Liv and Maddie77×Movies & TV
Sofia the First50.03×Movies & TV
Caillou42×Movies & TV
Bob the Builder50.13×Movies & TV
Daniel Tiger's Neighborhood53.68×Movies & TV
Austin & Ally66.37×Movies & TV
Little Einsteins53.73×Movies & TV
Team Umizoomi51.25×Movies & TV
Bubble Guppies33.19×Movies & TV
Mickey Mouse Clubhouse24.68×Movies & TV
The Backyardigans48.64×Movies & TV
Wild Kratts26.38×Movies & TV
Jessie (TV series)57.45×Movies & TV
The Wiggles35.25×Music & Radio
Slime (toy)35.78×Kids & Family
Dog with a Blog43.42×Movies & TV
Blue Heelers24.52×Fashion & Accessoires
Go, Diego, Go!46.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Doc McStuffins audience
TraitClusterScore
Family OrientationCONSERVATISM1.47
ExtroversionTHRILL1.43
LGBTQ+ IdentityOPEN1.4
Community OrientationOPEN1.31
IndulgenceJOY1.31
Design AffinityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Doc McStuffins
CountryShare
United States52.5%
United Kingdom6.0%
Mexico4.7%

See Doc McStuffins audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Doc McStuffins have in United States?

Doc McStuffins has an estimated audience of 1,290,482 people in United States, concentrated in Texas and California.

What is the gender split and age of Doc McStuffins fans?

71.5% of Doc McStuffins fans are female, 28.5% are male, with an average age of 38.1 years.

Which brands do Doc McStuffins fans like most?

Doc McStuffins fans show strongest brand affinity for Yo Gabba Gabba! (65.45×), Super Why! (73.1×), and Liv and Maddie (77×) over the country average.

Where do Doc McStuffins fans live in United States?

Doc McStuffins fans in United States are most concentrated in Texas (reach 128,554), California (reach 112,998), and Florida (reach 99,686). These three regions account for the largest share of the active audience.

What other brands do Doc McStuffins fans also like?

Beyond Doc McStuffins itself, the audience over-indexes on Super Why! (73.1×), Liv and Maddie (77×), Sofia the First (50.03×), and Caillou (42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Doc McStuffins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.