Rascasse Audience Intelligence

Doc McStuffins Audience in United States

A data profile of the people who buy, follow and care about Doc McStuffins in United States — modelled from more than twelve digital signal sources. Doc McStuffins has an estimated audience of 1,264,192 people in United States.

#380among TV series in United States#1421among Movie / TV Show / Series in United States#3455in Movies & TV

The average Doc McStuffins fan in United States is 38.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Yo Gabba Gabba!, Super Why!, Liv and Maddie, with strongest over-indexing on Yo Gabba Gabba! (65.45× the country average).

Demographically, the Doc McStuffins audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Doc McStuffins fan in United States is more female, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Yo Gabba Gabba!.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Doc McStuffins profile in United States.

Audience size
1.3M
in United States
Gender
71.5%♀
28.5% male
Age
38.1
average years
Country rank
#20092
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Doc McStuffins viewers

71.5% are female, 28.5% are male, average age 38.1.

Fig. 02

Gender split

71.5%
Female
28.5%
Male
Demographic split for Doc McStuffins audience in United States
MetricValue
Female71.5%
Male28.5%
Average age38.1
Estimated audience size1,264,192
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Doc McStuffins audience in United States
Age bracketShare%
16-1914%
20-2926%
30-3927%
40-4920%
50+13%
Fig. 04

Worldwide distribution

46.9%

of the worldwide Doc McStuffins audience comes from United States.

Worldwide audience distribution share by country for Doc McStuffins
CountryShare
United States46.9%
Mexico8.1%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Doc McStuffins audience in United States is strongest.

Fig. 05

Top regions by affinity

Doc McStuffins fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K2.05×
02Louisiana~30K1.77×
03Alabama~30K1.59×
04Georgia~60K1.54×
05South Carolina~30K1.50×
06North Carolina~50K1.32×
07Kentucky~20K1.25×
08Arkansas~10K1.25×
09Tennessee~30K1.24×
10Maryland~30K1.24×
11Ohio~50K1.21×
12West Virginia~7K1.21×
13Texas~100K1.16×
14Indiana~30K1.15×
15Delaware~4K1.15×
16Michigan~40K1.13×
17Missouri~20K1.12×
18Virginia~30K1.10×
19Pennsylvania~50K1.08×
20Florida~90K1.06×
21Oklahoma~10K1.04×
22Connecticut~10K1.03×
23New Jersey~30K1.02×
24Illinois~40K1.01×
25New York~70K0.98×
26Kansas~10K0.94×
27Wyoming~2K0.93×
28Iowa~10K0.92×
29Rhode Island~4K0.92×
30Massachusetts~20K0.87×
31Wisconsin~20K0.87×
32Nebraska~6K0.87×
33North Dakota~2K0.85×
34California~100K0.83×
35Nevada~10K0.83×
36Washington, District of Columbia~3K0.81×
37Arizona~20K0.79×
38South Dakota~2K0.79×
39New Hampshire~4K0.75×
40Minnesota~10K0.74×
41Utah~9K0.74×
42Hawaii~4K0.74×
43Maine~3K0.74×
44Oregon~10K0.73×
45Washington~20K0.72×
46New Mexico~5K0.71×
47Idaho~5K0.71×
48Alaska~2K0.69×
49Colorado~10K0.68×
50Montana~2K0.66×
Fig. 06

Affinity by region

Affinity by region — Doc McStuffins, United States
0.66×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Doc McStuffins audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Doc McStuffins audience
#·InterestCategoryAffinity×
01Liv and MaddieMovies & TV77.00×
02Super Why!Movies & TV73.10×
03Teen Beach MovieMovies & TV71.85×
04Austin & AllyMovies & TV66.37×
05Yo Gabba Gabba!Movies & TV65.45×
06Jessie (TV series)Movies & TV57.45×
07Little EinsteinsMovies & TV53.73×
08Daniel Tiger's NeighborhoodMovies & TV53.68×
09Team UmizoomiMovies & TV51.25×
10Bob the BuilderMovies & TV50.13×
11Sofia the FirstMovies & TV50.03×
12The BackyardigansMovies & TV48.64×
13Go, Diego, Go!Movies & TV46.56×
14Dog with a BlogMovies & TV43.42×
15CaillouMovies & TV42.00×
16Slime (toy)Kids & Family35.78×
17The WigglesMusic & Radio35.25×
18Bubble GuppiesMovies & TV33.19×
19Wild KrattsMovies & TV26.38×
20Mickey Mouse ClubhouseMovies & TV24.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Doc McStuffins audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Doc McStuffins audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.34×
Family OrientationCONSERVATISM1.32×
Social Media UsageJOY1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Doc McStuffins audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.90×
Sports ActivityPOWER0.91×
Career OrientationPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Doc McStuffins have in United States?

Doc McStuffins has an estimated audience of 1,264,192 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Doc McStuffins viewers?

71.5% of Doc McStuffins fans are female, 28.5% are male, with an average age of 38.1 years.

03

Which brands do Doc McStuffins fans like most?

Doc McStuffins fans show strongest brand affinity for Yo Gabba Gabba! (65.45×), Super Why! (73.1×), and Liv and Maddie (77×) over the country average.

04

Where do Doc McStuffins fans live in United States?

Doc McStuffins fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Doc McStuffins fans also like?

Beyond Doc McStuffins itself, the audience over-indexes on Super Why! (73.1×), Liv and Maddie (77×), Teen Beach Movie (71.85×), and Sofia the First (50.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Doc McStuffins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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