Little Einsteins Audience in United States

Little Einsteins has an estimated audience of 1,243,727 people in United States. 81.0% are female, 19.0% are male, average age 31.0. Top regions: Texas, California, Florida. Top brand affinities: Caillou, Bubble Guppies, Planet Fitness, Kia Sportage, Chat room.

The average Little Einsteins fan in United States is 31.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Caillou, Bubble Guppies, Planet Fitness, with strongest over-indexing on Caillou (88.45× the country average). Demographically, the Little Einsteins audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Little Einsteins fans

Demographic split for Little Einsteins audience in United States
MetricValue
Female81.0%
Male19.0%
Average age31.0
Estimated audience size1,243,727

Audience persona

The typical Little Einsteins fan in United States is more female, around 31.0 years old, with strong Patriotism tendencies and a notable affinity for Caillou.

Top regions in United States

Top regions ranked by reach for Little Einsteins in United States
RegionReachAffinity
Texas154,7051.45×
California130,3310.95×
Florida96,5781.15×
New York75,0401.08×
Georgia49,6861.3×
Ohio46,2601.21×
Pennsylvania43,5751.04×
North Carolina41,5311.11×
Michigan40,6341.25×
Illinois40,2250.97×
New Jersey36,7721.16×
Virginia28,2810.93×
Tennessee28,1481.13×
Maryland27,8101.3×
Washington24,4230.98×
Indiana24,1931.06×
Arizona23,6130.93×
Massachusetts22,8740.93×
Alabama22,6381.3×
Louisiana20,7811.3×
Missouri19,9200.99×
South Carolina18,3970.98×
Wisconsin18,3230.98×
Minnesota17,0130.95×
Connecticut16,3131.31×
Kentucky15,8111.01×
Colorado13,6850.7×
Oklahoma13,2540.96×
Mississippi11,8661.16×
Arkansas11,1691.09×
Nevada10,6360.88×
Oregon10,1990.72×
Utah8,8560.8×
Kansas8,2060.84×
Iowa7,9390.77×
West Virginia6,0961.05×
Rhode Island5,4911.39×
New Mexico5,4200.87×
Hawaii5,2930.99×
Delaware5,2271.52×
Nebraska5,0720.81×
Idaho4,6800.75×
Washington, District of Columbia4,0251.08×
New Hampshire3,4240.7×
Maine3,2710.73×
North Dakota2,9601.16×
South Dakota2,3300.81×
Alaska2,0950.79×
Montana1,9000.55×
Vermont1,1280.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Little Einsteins audience
BrandAffinityCategory
Caillou88.45×Movies & TV
Bubble Guppies24.42×Movies & TV
Planet Fitness4.5×Sports
Kia Sportage20×Cars & Mobility
Chat room7.14×Internet & Social Media
Honda HR-V17.08×Cars & Mobility
Cloth diaper7.17×Kids & Family
Metaphysics3.55×Business & Career
Pre-school playgroup18.9×Kids & Family
Doc McStuffins15.37×Movies & TV
Donald Duck15.09×Movies & TV
Fox News Channel1.54×Movies & TV
Fly fishing3.49×Sports
Bass guitar2.46×Music & Radio
Viral video2.24×Internet & Social Media
Labrador4.61×Pets & Animals
Wild Kratts9.12×Movies & TV
Miniature Schnauzer4.23×Pets & Animals
Hamster10.08×Pets & Animals
Five Below2.59×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Little Einsteins audience
TraitClusterScore
PatriotismCONSERVATISM1.86
SpiritualityBALANCE1.68
Urban LifestyleOPEN1.49
Need for SecurityCONSERVATISM1.35
Quality AwarenessPREMIUM1.32
Risk AppetiteTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Little Einsteins
CountryShare
United States49.8%
United Kingdom5.4%
Spain4.6%

See Little Einsteins audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Little Einsteins have in United States?

Little Einsteins has an estimated audience of 1,243,727 people in United States, concentrated in Texas and California.

What is the gender split and age of Little Einsteins fans?

81.0% of Little Einsteins fans are female, 19.0% are male, with an average age of 31.0 years.

Which brands do Little Einsteins fans like most?

Little Einsteins fans show strongest brand affinity for Caillou (88.45×), Bubble Guppies (24.42×), and Planet Fitness (4.5×) over the country average.

Where do Little Einsteins fans live in United States?

Little Einsteins fans in United States are most concentrated in Texas (reach 154,705), California (reach 130,331), and Florida (reach 96,578). These three regions account for the largest share of the active audience.

What other brands do Little Einsteins fans also like?

Beyond Little Einsteins itself, the audience over-indexes on Bubble Guppies (24.42×), Planet Fitness (4.5×), Kia Sportage (20×), and Chat room (7.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Little Einsteins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.