Rascasse Audience Intelligence

Little Einsteins Audience in United States

A data profile of the people who buy, follow and care about Little Einsteins in United States — modelled from more than twelve digital signal sources. Little Einsteins has an estimated audience of 1,234,040 people in United States.

#83among Animation in United States#1457among Movie / TV Show / Series in United States#3534in Movies & TV

The average Little Einsteins fan in United States is 31.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Caillou, Doc McStuffins, Bubble Guppies, with strongest over-indexing on Caillou (88.18× the country average).

Demographically, the Little Einsteins audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Little Einsteins fan in United States is more female, around 31.0 years old, with strong Patriotism tendencies and a notable affinity for Caillou.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Little Einsteins profile in United States.

Audience size
1.2M
in United States
Gender
81.0%♀
19.0% male
Age
31.0
average years
Country rank
#20447
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Little Einsteins viewers

81.0% are female, 19.0% are male, average age 31.0.

Fig. 02

Gender split

81.0%
Female
19.0%
Male
Demographic split for Little Einsteins audience in United States
MetricValue
Female81.0%
Male19.0%
Average age31.0
Estimated audience size1,234,040
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Little Einsteins audience in United States
Age bracketShare%
16-1939%
20-2926%
30-3918%
40-4910%
50+7%
Fig. 04

Worldwide distribution

48.0%

of the worldwide Little Einsteins audience comes from United States.

Worldwide audience distribution share by country for Little Einsteins
CountryShare
United States48.0%
United Kingdom5.5%
Spain4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Little Einsteins audience in United States is strongest.

Fig. 05

Top regions by affinity

Little Einsteins fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~30K1.47×
02Delaware~5K1.39×
03Texas~100K1.31×
04Louisiana~20K1.31×
05Rhode Island~5K1.30×
06Connecticut~20K1.28×
07Mississippi~10K1.26×
08Georgia~50K1.25×
09North Dakota~3K1.24×
10Maryland~30K1.22×
11Ohio~40K1.17×
12Michigan~40K1.14×
13New Jersey~40K1.12×
14Pennsylvania~50K1.11×
15West Virginia~6K1.10×
16Florida~90K1.09×
17Kentucky~20K1.09×
18Oklahoma~10K1.09×
19Tennessee~30K1.08×
20New York~70K1.07×
21Arkansas~10K1.07×
22North Carolina~40K1.06×
23Arizona~30K1.04×
24Hawaii~6K1.04×
25Indiana~20K1.02×
26South Carolina~20K0.99×
27Wisconsin~20K0.97×
28Illinois~40K0.95×
29Washington~20K0.95×
30Missouri~20K0.95×
31Alaska~3K0.95×
32California~100K0.94×
33Nevada~10K0.93×
34Washington, District of Columbia~3K0.92×
35Virginia~30K0.91×
36Massachusetts~20K0.89×
37Kansas~9K0.89×
38Minnesota~20K0.88×
39Nebraska~5K0.87×
40South Dakota~2K0.85×
41New Mexico~5K0.82×
42Utah~9K0.81×
43Wyoming~1K0.80×
44Iowa~8K0.79×
45Idaho~5K0.78×
46Maine~3K0.76×
47Oregon~10K0.75×
48New Hampshire~4K0.74×
49Colorado~10K0.69×
50Montana~2K0.67×
Fig. 06

Affinity by region

Affinity by region — Little Einsteins, United States
0.67×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Little Einsteins audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Little Einsteins audience
#·InterestCategoryAffinity×
01CaillouMovies & TV88.18×
02Doc McStuffinsMovies & TV53.73×
03Bubble GuppiesMovies & TV31.20×
04Wild KrattsMovies & TV26.07×
05Mickey Mouse ClubhouseMovies & TV13.65×
06Berlin WallTravel & Leisure11.17×
07Web serverTechnology & Electronics8.57×
08Summer campKids & Family7.28×
09Cloth diaperKids & Family6.59×
10Chat roomInternet & Social Media6.24×
11Bath and BodyworksShopping3.39×
12Internet celebrityInternet & Social Media3.29×
13SubwayFood & Beverages3.21×
14Pizza HutFood & Beverages2.96×
15Vehicle insuranceCars & Mobility2.92×
16Domino's PizzaFood & Beverages2.77×
17Bass guitarMusic & Radio2.66×
18McDonald'sFood & Beverages2.60×
19Mortgage loansBusiness & Career2.39×
20Planet FitnessSports2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Little Einsteins audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Little Einsteins audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.40×
SpiritualityBALANCE1.79×
Urban LifestyleOPEN1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Little Einsteins audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Sports ActivityPOWER0.72×
DIY MentalityTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Little Einsteins have in United States?

Little Einsteins has an estimated audience of 1,234,040 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Little Einsteins viewers?

81.0% of Little Einsteins fans are female, 19.0% are male, with an average age of 31.0 years.

03

Which brands do Little Einsteins fans like most?

Little Einsteins fans show strongest brand affinity for Caillou (88.18×), Doc McStuffins (53.73×), and Bubble Guppies (31.2×) over the country average.

04

Where do Little Einsteins fans live in United States?

Little Einsteins fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Little Einsteins fans also like?

Beyond Little Einsteins itself, the audience over-indexes on Doc McStuffins (53.73×), Bubble Guppies (31.2×), Wild Kratts (26.07×), and Web server (8.57×) compared to the United States average.

Appendix

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See Little Einsteins audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Little Einsteins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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