Wild Kratts Audience in United States

Wild Kratts logo

Wild Kratts has an estimated audience of 2,609,044 people in United States. 72.0% are female, 28.0% are male, average age 37.0. Top regions: Texas, California, Florida. Top brand affinities: Zoboomafoo, Go, Diego, Go!, Caillou, Team Umizoomi, Super Why!.

The average Wild Kratts fan in United States is 37.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Zoboomafoo, Go, Diego, Go!, Caillou, with strongest over-indexing on Zoboomafoo (241.52× the country average). Demographically, the Wild Kratts audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Wild Kratts fans

Demographic split for Wild Kratts audience in United States
MetricValue
Female72.0%
Male28.0%
Average age37.0
Estimated audience size2,609,044

Audience persona

The typical Wild Kratts fan in United States is more female, around 37.0 years old, with strong Community Orientation tendencies and a notable affinity for Zoboomafoo.

Top regions in United States

Top regions ranked by reach for Wild Kratts in United States
RegionReachAffinity
Texas299,2541.33×
California274,3460.96×
Florida210,8971.19×
New York120,6530.83×
Georgia94,7891.18×
North Carolina88,9161.13×
Illinois88,6831.02×
Ohio79,4510.99×
Pennsylvania75,1690.86×
Michigan70,8541.04×
Virginia62,7920.99×
Washington59,5011.14×
Tennessee57,6891.1×
Indiana51,6351.08×
New Jersey50,7590.76×
Arizona50,1580.94×
South Carolina47,6961.22×
Missouri46,2561.1×
Minnesota44,4191.19×
Massachusetts44,2860.86×
Maryland40,7050.91×
Wisconsin38,2430.97×
Colorado37,0740.9×
Alabama36,5271×
Louisiana35,0731.04×
Oklahoma34,8371.2×
Utah32,8241.4×
Oregon31,3231.05×
Kentucky30,2780.93×
Mississippi25,3871.18×
Iowa24,2201.13×
Connecticut24,0700.92×
Arkansas22,5531.05×
Kansas21,5421.05×
Nevada19,1740.76×
Idaho17,1701.31×
Nebraska14,5681.11×
New Mexico10,6100.81×
West Virginia9,9200.82×
Hawaii9,7460.87×
New Hampshire9,2450.9×
Maine7,5720.81×
Montana7,2651×
Alaska6,3281.13×
Rhode Island6,3110.76×
Washington, District of Columbia5,7280.73×
South Dakota5,6750.94×
North Dakota5,3010.99×
Delaware4,4570.62×
Vermont4,4410.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wild Kratts audience
BrandAffinityCategory
Zoboomafoo241.52×Movies & TV
Go, Diego, Go!112.81×Movies & TV
Caillou45.67×Movies & TV
Team Umizoomi63.15×Movies & TV
Super Why!47.09×Movies & TV
Yo Gabba Gabba!31.71×Movies & TV
Doc McStuffins39.03×Movies & TV
Handy Manny49.95×Movies & TV
Dinosaur Train44.41×Movies & TV
SciGirls154.22×Movies & TV
Flushed Away29.99×Movies & TV
Peg + Cat76.26×Movies & TV
Daniel Tiger's Neighborhood32.01×Movies & TV
Bubble Guppies24.18×Movies & TV
Playhouse Disney58.64×Movies & TV
Little Einsteins26.07×Movies & TV
Curious George (TV series)13.75×Movies & TV
Shark Tale16.72×Movies & TV
Sofia the First18.37×Movies & TV
Penguins of Madagascar22.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wild Kratts audience
TraitClusterScore
Community OrientationOPEN1.55
Family OrientationCONSERVATISM1.31
MindfulnessBALANCE1.26
PatriotismCONSERVATISM1.24
Risk AppetiteTHRILL1.22
CreativityOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Wild Kratts
CountryShare
United States74.2%
Canada2.8%
United Kingdom1.7%

See Wild Kratts audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Wild Kratts have in United States?

Wild Kratts has an estimated audience of 2,609,044 people in United States, concentrated in Texas and California.

What is the gender split and age of Wild Kratts fans?

72.0% of Wild Kratts fans are female, 28.0% are male, with an average age of 37.0 years.

Which brands do Wild Kratts fans like most?

Wild Kratts fans show strongest brand affinity for Zoboomafoo (241.52×), Go, Diego, Go! (112.81×), and Caillou (45.67×) over the country average.

Where do Wild Kratts fans live in United States?

Wild Kratts fans in United States are most concentrated in Texas (reach 299,254), California (reach 274,346), and Florida (reach 210,897). These three regions account for the largest share of the active audience.

What other brands do Wild Kratts fans also like?

Beyond Wild Kratts itself, the audience over-indexes on Go, Diego, Go! (112.81×), Caillou (45.67×), Team Umizoomi (63.15×), and Super Why! (47.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wild Kratts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.