Rascasse Audience Intelligence

Wild Kratts Audience in United States

A data profile of the people who buy, follow and care about Wild Kratts in United States — modelled from more than twelve digital signal sources. Wild Kratts has an estimated audience of 2,546,151 people in United States.

#184among TV series in United States#614among Movie / TV Show / Series in United States#1689in Movies & TV

The average Wild Kratts fan in United States is 37.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Zoboomafoo, Go, Diego, Go!, Caillou, with strongest over-indexing on Zoboomafoo (241.52× the country average).

Demographically, the Wild Kratts audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wild Kratts fan in United States is more female, around 37.0 years old, with strong Family Orientation tendencies and a notable affinity for Zoboomafoo.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wild Kratts profile in United States.

Audience size
2.5M
in United States
Gender
72.0%♀
28.0% male
Age
37.0
average years
Country rank
#11764
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wild Kratts viewers

72.0% are female, 28.0% are male, average age 37.0.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for Wild Kratts audience in United States
MetricValue
Female72.0%
Male28.0%
Average age37.0
Estimated audience size2,546,151
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Wild Kratts audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3926%
40-4914%
50+16%
Fig. 04

Worldwide distribution

70.2%

of the worldwide Wild Kratts audience comes from United States.

Worldwide audience distribution share by country for Wild Kratts
CountryShare
United States70.2%
Canada4.7%
Germany2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wild Kratts audience in United States is strongest.

Fig. 05

Top regions by affinity

Wild Kratts fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.29×
02Texas~300K1.24×
03Oklahoma~40K1.23×
04South Carolina~50K1.21×
05Alaska~7K1.21×
06Idaho~20K1.19×
07Mississippi~30K1.18×
08Georgia~90K1.16×
09North Carolina~90K1.16×
10Minnesota~40K1.15×
11Nebraska~10K1.14×
12North Dakota~6K1.14×
13Arkansas~20K1.13×
14Alabama~40K1.12×
15Louisiana~40K1.12×
16Missouri~50K1.11×
17Vermont~5K1.11×
18Indiana~50K1.09×
19Iowa~20K1.09×
20Michigan~70K1.05×
21Tennessee~60K1.05×
22Virginia~70K1.04×
23Wisconsin~40K1.04×
24Kentucky~30K1.04×
25Kansas~20K1.03×
26Montana~7K1.03×
27Florida~200K1.02×
28Washington~50K1.02×
29South Dakota~6K1.02×
30Ohio~80K0.99×
31Connecticut~30K0.98×
32Illinois~80K0.94×
33Oregon~30K0.94×
34New Hampshire~10K0.94×
35Pennsylvania~80K0.91×
36Arizona~50K0.90×
37Massachusetts~50K0.90×
38Maine~8K0.90×
39Hawaii~10K0.88×
40California~200K0.87×
41Maryland~40K0.87×
42West Virginia~10K0.85×
43New Mexico~10K0.84×
44Colorado~30K0.82×
45Rhode Island~7K0.80×
46New York~100K0.77×
47New Jersey~50K0.73×
48Nevada~20K0.70×
49Washington, District of Columbia~5K0.69×
50Delaware~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Wild Kratts, United States
0.68×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wild Kratts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wild Kratts audience
#·InterestCategoryAffinity×
01ZoboomafooMovies & TV241.52×
02SciGirlsMovies & TV154.22×
03Go, Diego, Go!Movies & TV112.81×
04Peg + CatMovies & TV76.26×
05Team UmizoomiMovies & TV63.15×
06Playhouse DisneyMovies & TV58.64×
07Handy MannyMovies & TV49.95×
08Super Why!Movies & TV47.09×
09CaillouMovies & TV45.67×
10Dinosaur TrainMovies & TV44.41×
11Doc McStuffinsMovies & TV39.03×
12Daniel Tiger's NeighborhoodMovies & TV32.01×
13Yo Gabba Gabba!Movies & TV31.71×
14Flushed AwayMovies & TV29.99×
15Little EinsteinsMovies & TV26.07×
16Bubble GuppiesMovies & TV24.18×
17Penguins of MadagascarMovies & TV22.66×
18Sofia the FirstMovies & TV18.37×
19Shark TaleMovies & TV16.72×
20Curious George (TV series)Movies & TV13.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wild Kratts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wild Kratts audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.60×
Community OrientationOPEN1.58×
MindfulnessBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wild Kratts audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Pet OwnershipJOY0.94×
PatriotismCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wild Kratts have in United States?

Wild Kratts has an estimated audience of 2,546,151 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Wild Kratts viewers?

72.0% of Wild Kratts fans are female, 28.0% are male, with an average age of 37.0 years.

03

Which brands do Wild Kratts fans like most?

Wild Kratts fans show strongest brand affinity for Zoboomafoo (241.52×), Go, Diego, Go! (112.81×), and Caillou (45.67×) over the country average.

04

Where do Wild Kratts fans live in United States?

Wild Kratts fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wild Kratts fans also like?

Beyond Wild Kratts itself, the audience over-indexes on Go, Diego, Go! (112.81×), Caillou (45.67×), Team Umizoomi (63.15×), and Super Why! (47.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Wild Kratts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wild Kratts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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