Sofia the First Audience in United States

Sofia the First logo

Sofia the First has an estimated audience of 1,683,982 people in United States. 57.1% are female, 42.9% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Home staging, Whataburger, Elsword, Saving, Mortgage insurance.

The average Sofia the First fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home staging, Whataburger, Elsword, with strongest over-indexing on Home staging (5.56× the country average). Demographically, the Sofia the First audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Need for Security, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Sofia the First fans

Demographic split for Sofia the First audience in United States
MetricValue
Female57.1%
Male42.9%
Average age34.8
Estimated audience size1,683,982

Audience persona

The typical Sofia the First fan in United States is more female, around 34.8 years old, with strong Need for Security tendencies and a notable affinity for Home staging.

Top regions in United States

Top regions ranked by reach for Sofia the First in United States
RegionReachAffinity
California209,3421.13×
Texas178,6371.23×
Florida139,8381.23×
New York97,9171.04×
Georgia61,5381.19×
Pennsylvania60,8281.07×
Illinois60,0981.07×
North Carolina54,1811.07×
Ohio51,3770.99×
New Jersey49,1731.15×
Virginia45,3141.1×
Michigan44,7901.02×
Tennessee37,4991.11×
Arizona36,3821.06×
Washington34,0411.01×
Indiana33,1561.08×
Maryland32,2641.11×
Massachusetts32,1430.97×
Missouri27,9771.03×
South Carolina26,9541.06×
Louisiana25,3521.17×
Kentucky24,6561.17×
Alabama24,2221.03×
Colorado23,8400.9×
Minnesota23,3320.97×
Wisconsin21,2980.84×
Oklahoma20,0991.07×
Connecticut19,1781.14×
Utah18,8291.25×
Oregon17,6800.92×
Nevada17,1271.05×
Mississippi14,7201.06×
Arkansas13,9371×
Iowa13,7870.99×
Kansas13,1930.99×
Idaho8,5311.01×
West Virginia8,5191.09×
Nebraska7,8690.93×
New Mexico7,1510.85×
Hawaii6,7780.94×
New Hampshire5,9210.89×
Rhode Island4,8200.9×
Delaware4,6331×
Maine4,5770.76×
Montana3,9180.84×
Washington, District of Columbia3,5050.69×
South Dakota3,3790.87×
North Dakota2,9190.84×
Alaska2,7920.78×
Vermont1,8980.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sofia the First audience
BrandAffinityCategory
Home staging5.56×Home & Garden
Whataburger1.7×Food & Beverages
Elsword14.68×Games
Saving2.54×Business & Career
Mortgage insurance3.7×Business & Career
Nationality1.6×Politics & Society
Panama2.67×Travel & Leisure
Lulu 黃路梓茵1.8×Movies & TV
Unique Gifts1.55×Shopping
Ricky Stenhouse, Jr.10.47×Sports
Birthday Gifts1.73×Kids & Family
Assassin's Creed II3.77×Games
Temple Grandin3.85×Literature
Staycation1.55×Home & Garden
Arnold Palmer2.83×Sports
Captain America (1990 film)1.94×Movies & TV
Yeo Jin-goo11.28×Movies & TV
Keeper (password manager)2.61×Technology & Electronics
Women's empowerment1.58×Politics & Society
Corona (band)2.09×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sofia the First audience
TraitClusterScore
Need for SecurityCONSERVATISM2.04
ExtroversionTHRILL1.71
LGBTQ+ IdentityOPEN1.61
MindfulnessBALANCE1.52
IndulgenceJOY1.26
CreativityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Sofia the First
CountryShare
United States28.8%
Peru4.7%
United Kingdom4.2%

See Sofia the First audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Sofia the First have in United States?

Sofia the First has an estimated audience of 1,683,982 people in United States, concentrated in California and Texas.

What is the gender split and age of Sofia the First fans?

57.1% of Sofia the First fans are female, 42.9% are male, with an average age of 34.8 years.

Which brands do Sofia the First fans like most?

Sofia the First fans show strongest brand affinity for Home staging (5.56×), Whataburger (1.7×), and Elsword (14.68×) over the country average.

Where do Sofia the First fans live in United States?

Sofia the First fans in United States are most concentrated in California (reach 209,342), Texas (reach 178,637), and Florida (reach 139,838). These three regions account for the largest share of the active audience.

What other brands do Sofia the First fans also like?

Beyond Sofia the First itself, the audience over-indexes on Whataburger (1.7×), Elsword (14.68×), Saving (2.54×), and Mortgage insurance (3.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sofia the First. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.