Rascasse Audience Intelligence

Sofia the First Audience in United States

A data profile of the people who buy, follow and care about Sofia the First in United States — modelled from more than twelve digital signal sources. Sofia the First has an estimated audience of 1,792,690 people in United States.

#265among TV series in United States#976among Movie / TV Show / Series in United States#2461in Movies & TV

The average Sofia the First fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Polly Pocket, Care Bears, VTech, with strongest over-indexing on Polly Pocket (91.7× the country average).

Demographically, the Sofia the First audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sofia the First fan in United States is more female, around 34.8 years old, with strong Need for Security tendencies and a notable affinity for Polly Pocket.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sofia the First profile in United States.

Audience size
1.8M
in United States
Gender
57.1%♀
42.9% male
Age
34.8
average years
Country rank
#15508
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sofia the First viewers

57.1% are female, 42.9% are male, average age 34.8.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Sofia the First audience in United States
MetricValue
Female57.1%
Male42.9%
Average age34.8
Estimated audience size1,792,690
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Sofia the First audience in United States
Age bracketShare%
16-1923%
20-2926%
30-3927%
40-4916%
50+7%
Fig. 04

Worldwide distribution

28.0%

of the worldwide Sofia the First audience comes from United States.

Worldwide audience distribution share by country for Sofia the First
CountryShare
United States28.0%
Mexico5.8%
Peru4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sofia the First audience in United States is strongest.

Fig. 05

Top regions by affinity

Sofia the First fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.32×
02Georgia~60K1.19×
03Kentucky~30K1.19×
04Texas~200K1.18×
05Louisiana~30K1.17×
06Alabama~30K1.12×
07West Virginia~9K1.11×
08Florida~100K1.10×
09North Carolina~60K1.10×
10New Jersey~50K1.10×
11Virginia~50K1.10×
12Pennsylvania~60K1.09×
13Connecticut~20K1.09×
14Indiana~30K1.08×
15California~200K1.07×
16Maryland~30K1.07×
17Arkansas~10K1.07×
18Oklahoma~20K1.06×
19South Carolina~30K1.05×
20Idaho~9K1.05×
21Tennessee~30K1.04×
22Mississippi~10K1.04×
23Arizona~40K1.02×
24Missouri~30K1.02×
25Kansas~10K1.02×
26Delaware~5K1.02×
27Ohio~50K1.01×
28Michigan~40K1.01×
29Illinois~60K1.00×
30Nebraska~8K1.00×
31New York~90K0.99×
32Massachusetts~30K0.99×
33Iowa~10K0.98×
34Washington~30K0.97×
35Nevada~20K0.97×
36Rhode Island~5K0.95×
37Hawaii~7K0.94×
38New Hampshire~6K0.94×
39Minnesota~20K0.92×
40South Dakota~4K0.92×
41Oregon~20K0.90×
42North Dakota~3K0.90×
43Colorado~20K0.87×
44Alaska~3K0.87×
45Wisconsin~20K0.86×
46New Mexico~7K0.86×
47Montana~4K0.85×
48Maine~5K0.83×
49Vermont~2K0.76×
50Washington, District of Columbia~3K0.69×
Fig. 06

Affinity by region

Affinity by region — Sofia the First, United States
0.69×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sofia the First audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sofia the First audience
#·InterestCategoryAffinity×
01VTechKids & Family94.91×
02Polly PocketKids & Family91.70×
03Rio 2Movies & TV91.64×
04Care BearsKids & Family72.72×
05Doc McStuffinsMovies & TV50.03×
06Bubble GuppiesMovies & TV49.54×
07Little TikesKids & Family42.12×
08Mickey Mouse ClubhouseMovies & TV35.64×
09Wild KrattsMovies & TV18.37×
10Sonic the Hedgehog (series)Games18.28×
11Toy Story (franchise)Movies & TV17.94×
12Tom and JerryMovies & TV17.31×
13Anne HathawayMovies & TV14.52×
14Sesame StreetKids & Family14.46×
15Emma WatsonMovies & TV14.25×
16Cate BlanchettMovies & TV13.10×
17PBS KidsMovies & TV12.32×
18Phil CollinsMusic & Radio9.59×
19Disney StoreShopping7.56×
20Britney SpearsMusic & Radio4.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sofia the First audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sofia the First audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.25×
SpiritualityBALANCE1.73×
IndulgenceJOY1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sofia the First audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
DIY MentalityTHRILL0.64×
SustainabilityBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sofia the First have in United States?

Sofia the First has an estimated audience of 1,792,690 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sofia the First viewers?

57.1% of Sofia the First fans are female, 42.9% are male, with an average age of 34.8 years.

03

Which brands do Sofia the First fans like most?

Sofia the First fans show strongest brand affinity for Polly Pocket (91.7×), Care Bears (72.72×), and VTech (94.91×) over the country average.

04

Where do Sofia the First fans live in United States?

Sofia the First fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sofia the First fans also like?

Beyond Sofia the First itself, the audience over-indexes on Care Bears (72.72×), VTech (94.91×), Bubble Guppies (49.54×), and Rio 2 (91.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Sofia the First audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sofia the First. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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