Sofia the First Audience in United States

Sofia the First has an estimated audience of 1,683,982 people in United States. 57.1% are female, 42.9% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Polly Pocket, Bubble Guppies, Rio 2, VTech, Phineas and Ferb.

The average Sofia the First fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Polly Pocket, Bubble Guppies, Rio 2, with strongest over-indexing on Polly Pocket (105× the country average). Demographically, the Sofia the First audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Need for Security, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Sofia the First fans

Demographic split for Sofia the First audience in United States
MetricValue
Female57.1%
Male42.9%
Average age34.8
Estimated audience size1,683,982

Audience persona

The typical Sofia the First fan in United States is more female, around 34.8 years old, with strong Need for Security tendencies and a notable affinity for Polly Pocket.

Top regions in United States

Top regions ranked by reach for Sofia the First in United States
RegionReachAffinity
California209,3421.13×
Texas178,6371.23×
Florida139,8381.23×
New York97,9171.04×
Georgia61,5381.19×
Pennsylvania60,8281.07×
Illinois60,0981.07×
North Carolina54,1811.07×
Ohio51,3770.99×
New Jersey49,1731.15×
Virginia45,3141.1×
Michigan44,7901.02×
Tennessee37,4991.11×
Arizona36,3821.06×
Washington34,0411.01×
Indiana33,1561.08×
Maryland32,2641.11×
Massachusetts32,1430.97×
Missouri27,9771.03×
South Carolina26,9541.06×
Louisiana25,3521.17×
Kentucky24,6561.17×
Alabama24,2221.03×
Colorado23,8400.9×
Minnesota23,3320.97×
Wisconsin21,2980.84×
Oklahoma20,0991.07×
Connecticut19,1781.14×
Utah18,8291.25×
Oregon17,6800.92×
Nevada17,1271.05×
Mississippi14,7201.06×
Arkansas13,9371×
Iowa13,7870.99×
Kansas13,1930.99×
Idaho8,5311.01×
West Virginia8,5191.09×
Nebraska7,8690.93×
New Mexico7,1510.85×
Hawaii6,7780.94×
New Hampshire5,9210.89×
Rhode Island4,8200.9×
Delaware4,6331×
Maine4,5770.76×
Montana3,9180.84×
Washington, District of Columbia3,5050.69×
South Dakota3,3790.87×
North Dakota2,9190.84×
Alaska2,7920.78×
Vermont1,8980.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sofia the First audience
BrandAffinityCategory
Polly Pocket105×Kids & Family
Bubble Guppies42.22×Movies & TV
Rio 273.74×Movies & TV
VTech74.69×Kids & Family
Phineas and Ferb23.39×Movies & TV
Toy Story (franchise)21.71×Movies & TV
Little Tikes32.21×Kids & Family
Disneyland Paris11.41×Travel & Leisure
Care Bears25.93×Kids & Family
Mickey Mouse Clubhouse16.27×Movies & TV
PBS Kids11.19×Movies & TV
Superman2.26×Movies & TV
Emma Watson9.02×Movies & TV
Disneyland3.9×Travel & Leisure
Naomi Scott16.83×Movies & TV
Shark Tale16.89×Movies & TV
Disney Princess6.99×Kids & Family
Sesame Street10.48×Kids & Family
Kia Sportage14.68×Cars & Mobility
Jean Paul Gaultier12.13×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sofia the First audience
TraitClusterScore
Need for SecurityCONSERVATISM2.04
ExtroversionTHRILL1.71
LGBTQ+ IdentityOPEN1.61
MindfulnessBALANCE1.52
IndulgenceJOY1.26
CreativityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Sofia the First
CountryShare
United States28.8%
Peru4.7%
United Kingdom4.2%

See Sofia the First audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Sofia the First have in United States?

Sofia the First has an estimated audience of 1,683,982 people in United States, concentrated in California and Texas.

What is the gender split and age of Sofia the First fans?

57.1% of Sofia the First fans are female, 42.9% are male, with an average age of 34.8 years.

Which brands do Sofia the First fans like most?

Sofia the First fans show strongest brand affinity for Polly Pocket (105×), Bubble Guppies (42.22×), and Rio 2 (73.74×) over the country average.

Where do Sofia the First fans live in United States?

Sofia the First fans in United States are most concentrated in California (reach 209,342), Texas (reach 178,637), and Florida (reach 139,838). These three regions account for the largest share of the active audience.

What other brands do Sofia the First fans also like?

Beyond Sofia the First itself, the audience over-indexes on Bubble Guppies (42.22×), Rio 2 (73.74×), VTech (74.69×), and Phineas and Ferb (23.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sofia the First. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.