Rascasse Audience Intelligence

Disney Store Target Market in United States

A data profile of the people who buy, follow and care about Disney Store in United States — modelled from more than twelve digital signal sources. Disney Store has an estimated audience of 9,646,319 people in United States.

#1among Toys shop in United States#382among Brand in United States#108in Shopping

The average Disney Store fan in United States is 32.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include MLB.com, Jonah Hill, Monsters, with strongest over-indexing on MLB.com (8.4× the country average).

Demographically, the Disney Store audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Disney Store fan in United States is more female, around 32.1 years old, with strong Extroversion tendencies and a notable affinity for MLB.com.

Category: Shopping · Type: Brand · Subtype: Toys shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Disney Store profile in United States.

Audience size
9.6M
in United States
Gender
71.8%♀
28.2% male
Age
32.1
average years
Country rank
#3713
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Disney Store

71.8% are female, 28.2% are male, average age 32.1.

Fig. 02

Gender split

71.8%
Female
28.2%
Male
Demographic split for Disney Store audience in United States
MetricValue
Female71.8%
Male28.2%
Average age32.1
Estimated audience size9,646,319
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Disney Store audience in United States
Age bracketShare%
16-1938%
20-2923%
30-3917%
40-4913%
50+9%
Fig. 04

Worldwide distribution

36.5%

of the worldwide Disney Store audience comes from United States.

Worldwide audience distribution share by country for Disney Store
CountryShare
United States36.5%
Japan28.2%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Disney Store audience in United States is strongest.

Fig. 05

Top regions by affinity

Disney Store customers by region in United States
#RegionReachAffinity×
01California~3M2.66×
02Florida~1.5M1.97×
03Nevada~200K1.92×
04New York~900K1.65×
05Arizona~300K1.45×
06Hawaii~60K1.45×
07Utah~100K1.37×
08New Jersey~300K1.32×
09Pennsylvania~400K1.26×
10West Virginia~50K1.20×
11Rhode Island~30K1.14×
12New Hampshire~40K1.13×
13Kentucky~100K1.11×
14Indiana~200K1.09×
15Ohio~300K1.07×
16Illinois~300K1.06×
17Tennessee~200K1.06×
18New Mexico~50K1.06×
19Delaware~30K1.06×
20Connecticut~100K1.03×
21Texas~800K1.02×
22Washington~200K1.00×
23Oregon~100K1.00×
24Massachusetts~200K0.97×
25South Carolina~100K0.96×
26Louisiana~100K0.94×
27Idaho~40K0.89×
28Virginia~200K0.88×
29Wisconsin~100K0.88×
30Maine~30K0.87×
31Colorado~100K0.84×
32North Carolina~200K0.83×
33Michigan~200K0.83×
34Maryland~100K0.83×
35Missouri~100K0.82×
36Alabama~100K0.82×
37Oklahoma~90K0.82×
38Georgia~200K0.78×
39Arkansas~60K0.70×
40Mississippi~50K0.69×
41Alaska~10K0.68×
42Nebraska~30K0.67×
43Kansas~50K0.65×
44North Dakota~10K0.65×
45Iowa~50K0.64×
46Vermont~10K0.64×
47Minnesota~90K0.62×
48Montana~20K0.58×
49South Dakota~10K0.57×
50Washington, District of Columbia~10K0.43×
Fig. 06

Affinity by region

Affinity by region — Disney Store, United States
0.43×1.00×2.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Disney Store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Disney Store audience
#·InterestCategoryAffinity×
01Disneyland Hotel (Paris)Travel & Leisure24.11×
02Michael CeraMovies & TV15.89×
03Jonah HillMovies & TV14.75×
04WALL-EMovies & TV13.02×
05Toy Story (franchise)Movies & TV11.69×
06Disneyland ParisTravel & Leisure10.93×
07Steve BuscemiMovies & TV10.69×
08Seth RogenMovies & TV10.11×
09MonstersMovies & TV10.05×
10Disney's Animal KingdomTravel & Leisure8.85×
11MLB.comSports8.40×
12Disneyland ResortTravel & Leisure7.05×
13DisneylandTravel & Leisure3.83×
14Walt Disney WorldTravel & Leisure3.12×
15Harry PotterMovies & TV2.68×
16GiftShopping2.39×
17ChildKids & Family2.32×
18SupermanMovies & TV2.09×
19Food and drinkFood & Beverages1.70×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Disney Store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Disney Store audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.40×
Design AffinityPREMIUM1.35×
IndividualismJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Disney Store audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
Need for SecurityCONSERVATISM0.84×
Career OrientationPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Disney Store's target market in United States?

Disney Store's target market in United States covers an estimated 9,646,319 people, concentrated in California and Florida.

02

What is the gender split and age of Disney Store customers?

71.8% of the Disney Store audience are female, 28.2% are male, with an average age of 32.1 years.

03

Which brands do Disney Store fans like most?

Disney Store fans show strongest brand affinity for MLB.com (8.4×), Jonah Hill (14.75×), and Monsters (10.05×) over the country average.

04

Where do Disney Store fans live in United States?

Disney Store fans in United States are most concentrated in California (reach ~3M), Florida (reach ~1.5M), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Disney Store fans also like?

Beyond Disney Store itself, the audience over-indexes on Jonah Hill (14.75×), Monsters (10.05×), Disneyland Paris (10.93×), and Toy Story (franchise) (11.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Toys shop audiences in United States

See Disney Store audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Disney Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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