Disney Store Audience in United States

Disney Store logo

Disney Store has an estimated audience of 9,561,867 people in United States. 71.8% are female, 28.2% are male, average age 32.1. Top regions: California, Florida, Texas. Top brand affinities: MLB.com, Jonah Hill, Disneyland Paris, Michael Cera, Disneyland Resort.

The average Disney Store fan in United States is 32.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include MLB.com, Jonah Hill, Disneyland Paris, with strongest over-indexing on MLB.com (8.4× the country average). Demographically, the Disney Store audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Design Affinity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Toys shop

Demographics of Disney Store fans

Demographic split for Disney Store audience in United States
MetricValue
Female71.8%
Male28.2%
Average age32.1
Estimated audience size9,561,867

Audience persona

The typical Disney Store fan in United States is more female, around 32.1 years old, with strong Design Affinity tendencies and a notable affinity for MLB.com.

Top regions in United States

Top regions ranked by reach for Disney Store in United States
RegionReachAffinity
California2,964,7682.82×
Florida1,279,3281.98×
Texas883,4271.07×
New York706,2101.32×
Pennsylvania417,5561.3×
Illinois371,5261.17×
New Jersey329,5521.36×
Ohio320,5271.09×
Arizona288,1791.48×
North Carolina252,6810.88×
Georgia233,0730.79×
Michigan220,7650.88×
Virginia211,0900.91×
Indiana199,0121.14×
Washington198,1491.03×
Tennessee193,8881.01×
Massachusetts191,5281.02×
Nevada172,3271.86×
Maryland141,9360.86×
South Carolina134,9490.94×
Kentucky134,8911.13×
Colorado134,1960.89×
Missouri128,7790.84×
Wisconsin128,6170.89×
Utah119,5661.4×
Louisiana113,2210.92×
Oregon108,7140.99×
Alabama102,8090.77×
Connecticut100,6421.05×
Oklahoma89,2860.84×
Minnesota88,4700.65×
Hawaii59,5041.45×
Arkansas55,7840.71×
Mississippi51,8720.66×
New Mexico51,1681.07×
West Virginia51,0331.15×
Iowa50,3960.64×
Kansas48,6240.65×
New Hampshire43,1101.14×
Idaho40,7340.85×
Rhode Island33,6871.11×
Nebraska31,8230.66×
Maine28,8020.84×
Delaware27,1851.03×
Montana14,1870.53×
Washington, District of Columbia12,0750.42×
Alaska11,8400.58×
North Dakota11,5610.59×
South Dakota10,8930.49×
Vermont10,2040.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Disney Store audience
BrandAffinityCategory
MLB.com8.4×Sports
Jonah Hill14.75×Movies & TV
Disneyland Paris10.93×Travel & Leisure
Michael Cera15.89×Movies & TV
Disneyland Resort7.05×Travel & Leisure
Disneyland Hotel (Paris)24.11×Travel & Leisure
Toy Story (franchise)11.69×Movies & TV
Disneyland3.83×Travel & Leisure
Superman2.09×Movies & TV
Child2.32×Kids & Family
Seth Rogen10.11×Movies & TV
Harry Potter2.68×Movies & TV
Steve Buscemi10.69×Movies & TV
Food and drink1.7×Food & Beverages
Gift2.39×Shopping
Walt Disney World3.12×Travel & Leisure
Scooby-Doo3.71×Movies & TV
Monsters10.05×Movies & TV
Food1.65×Food & Beverages
Disney's Animal Kingdom8.85×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Disney Store audience
TraitClusterScore
Design AffinityPREMIUM1.41
Pet OwnershipJOY1.39
DIY MentalityTHRILL1.39
TraditionCONSERVATISM1.39
ExtroversionTHRILL1.38
Early Adopter MentalityPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for Disney Store
CountryShare
United States36.5%
Japan28.3%
United Kingdom7.2%

See Disney Store audiences in other countries

More Toys shop audiences in United States

Frequently asked questions

How many fans does Disney Store have in United States?

Disney Store has an estimated audience of 9,561,867 people in United States, concentrated in California and Florida.

What is the gender split and age of Disney Store fans?

71.8% of Disney Store fans are female, 28.2% are male, with an average age of 32.1 years.

Which brands do Disney Store fans like most?

Disney Store fans show strongest brand affinity for MLB.com (8.4×), Jonah Hill (14.75×), and Disneyland Paris (10.93×) over the country average.

Where do Disney Store fans live in United States?

Disney Store fans in United States are most concentrated in California (reach 2,964,768), Florida (reach 1,279,328), and Texas (reach 883,427). These three regions account for the largest share of the active audience.

What other brands do Disney Store fans also like?

Beyond Disney Store itself, the audience over-indexes on Jonah Hill (14.75×), Disneyland Paris (10.93×), Michael Cera (15.89×), and Disneyland Resort (7.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Disney Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.