Disneyland Audience in United States

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Disneyland has an estimated audience of 40,577,224 people in United States. 65.1% are female, 34.9% are male, average age 34.3. Top regions: California, Arizona, Texas. Top brand affinities: Mickey Mouse Clubhouse, Beauty, Harry Potter, Self-love, Sabrina Carpenter.

The average Disneyland fan in United States is 34.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Mickey Mouse Clubhouse, Beauty, Harry Potter, with strongest over-indexing on Mickey Mouse Clubhouse (11.87× the country average). Demographically, the Disneyland audience skews more female with an average age of 34.3, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of Disneyland fans

Demographic split for Disneyland audience in United States
MetricValue
Female65.1%
Male34.9%
Average age34.3
Estimated audience size40,577,224

Audience persona

The typical Disneyland fan in United States is more female, around 34.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mickey Mouse Clubhouse.

Top regions in United States

Top regions ranked by reach for Disneyland in United States
RegionReachAffinity
California27,630,0006.8×
Arizona3,076,1083.71×
Texas3,053,4340.88×
Washington1,664,6372.05×
Florida1,570,7130.57×
Nevada1,462,2263.73×
Oregon1,118,4742.4×
Utah1,101,2973.03×
New York1,096,1930.48×
Illinois1,024,7720.76×
Colorado729,2641.14×
Georgia618,9230.5×
Pennsylvania599,5410.44×
Ohio594,1030.48×
North Carolina528,7180.43×
New Jersey487,6000.47×
Michigan477,5280.45×
Virginia470,8960.48×
Hawaii416,8882.39×
Tennessee415,2260.51×
New Mexico405,2231.99×
Indiana380,8800.51×
Massachusetts378,2440.47×
Idaho375,8701.85×
Missouri364,4920.56×
Maryland329,5660.47×
Minnesota313,2860.54×
Louisiana310,5160.59×
Oklahoma308,9100.69×
Wisconsin291,7890.48×
Alabama289,6960.51×
South Carolina243,3940.4×
Kentucky241,5230.47×
Kansas202,7400.63×
Arkansas176,8890.53×
Iowa173,5950.52×
Connecticut169,4710.42×
Mississippi153,6800.46×
Nebraska133,9410.66×
Montana101,8560.9×
Alaska99,5931.15×
West Virginia65,8810.35×
New Hampshire58,4760.37×
Washington, District of Columbia54,8670.45×
Rhode Island54,6490.42×
Wyoming51,5530.86×
South Dakota51,3040.55×
Maine47,9250.33×
North Dakota46,7900.56×
Delaware40,9460.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Disneyland audience
BrandAffinityCategory
Mickey Mouse Clubhouse11.87×Movies & TV
Beauty1.5×Beauty & Wellness
Harry Potter1.62×Movies & TV
Self-love1.91×Health
Sabrina Carpenter2.24×Music & Radio
Theme parks1.55×Travel & Leisure
Stranger Things1.85×Movies & TV
Barbie2.04×Movies & TV
Millie Bobby Brown2.18×Movies & TV
Acoustic guitar1.79×Music & Radio
Toddler1.52×Kids & Family
ULTA Beauty1.54×Beauty & Wellness
Chewy1.67×Shopping
Livemusic1.54×Music & Radio
Joan Cusack5.89×Movies & TV
Infant clothing1.69×Kids & Family
Hair Extensions1.65×Beauty & Wellness
Music school2.02×Music & Radio
Anime convention1.69×Literature
Makeup Tutorials1.83×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Disneyland audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.44
Design AffinityPREMIUM1.37
Social Media UsageJOY1.28
SustainabilityBALANCE1.27
Pet OwnershipJOY1.27
Early Adopter MentalityPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for Disneyland
CountryShare
United States30.4%
Japan18.1%
China7.9%

See Disneyland audiences in other countries

More Theme park audiences in United States

Frequently asked questions

How many fans does Disneyland have in United States?

Disneyland has an estimated audience of 40,577,224 people in United States, concentrated in California and Arizona.

What is the gender split and age of Disneyland fans?

65.1% of Disneyland fans are female, 34.9% are male, with an average age of 34.3 years.

Which brands do Disneyland fans like most?

Disneyland fans show strongest brand affinity for Mickey Mouse Clubhouse (11.87×), Beauty (1.5×), and Harry Potter (1.62×) over the country average.

Where do Disneyland fans live in United States?

Disneyland fans in United States are most concentrated in California (reach 27,630,000), Arizona (reach 3,076,108), and Texas (reach 3,053,434). These three regions account for the largest share of the active audience.

What other brands do Disneyland fans also like?

Beyond Disneyland itself, the audience over-indexes on Beauty (1.5×), Harry Potter (1.62×), Self-love (1.91×), and Sabrina Carpenter (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Disneyland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.