Rascasse Audience Intelligence

Disneyland Audience in United States

A data profile of the people who buy, follow and care about Disneyland in United States — modelled from more than twelve digital signal sources. Disneyland has an estimated audience of 40,577,224 people in United States.

#2among Theme park in United States#21among POI in United States#42in Travel & Leisure

The average Disneyland fan in United States is 34.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Arizona.

Top brand affinities include Mickey Mouse Clubhouse, Beauty, Harry Potter, with strongest over-indexing on Mickey Mouse Clubhouse (11.87× the country average).

Demographically, the Disneyland audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Disneyland fan in United States is more female, around 34.3 years old, with strong Extroversion tendencies and a notable affinity for Mickey Mouse Clubhouse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Disneyland profile in United States.

Audience size
40.6M
in United States
Gender
65.1%♀
34.9% male
Age
34.3
average years
Country rank
#559
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Disneyland fans

65.1% are female, 34.9% are male, average age 34.3.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Disneyland audience in United States
MetricValue
Female65.1%
Male34.9%
Average age34.3
Estimated audience size40,577,224
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Disneyland audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3918%
40-4915%
50+12%
Fig. 04

Worldwide distribution

30.3%

of the worldwide Disneyland audience comes from United States.

Worldwide audience distribution share by country for Disneyland
CountryShare
United States30.3%
Japan18.0%
China7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Disneyland audience in United States is strongest.

Fig. 05

Top regions by affinity

Disneyland fans by region: top regions in United States
#RegionReachAffinity×
01California~28M6.61×
02Nevada~1.5M3.66×
03Arizona~3M3.52×
04Utah~1M3.07×
05Hawaii~400K2.40×
06Oregon~1M2.36×
07New Mexico~400K2.05×
08Washington~1.5M1.98×
09Idaho~400K1.94×
10Alaska~100K1.19×
11Colorado~700K1.12×
12Montana~100K0.96×
13Wyoming~60K0.94×
14Texas~3M0.85×
15Illinois~900K0.70×
16Oklahoma~300K0.70×
17Nebraska~100K0.69×
18Kansas~200K0.65×
19North Dakota~50K0.63×
20Louisiana~300K0.62×
21South Dakota~60K0.60×
22Missouri~400K0.57×
23Arkansas~200K0.56×
24Minnesota~300K0.55×
25Iowa~200K0.55×
26Florida~1.5M0.54×
27Indiana~400K0.52×
28Tennessee~400K0.51×
29Alabama~300K0.51×
30Wisconsin~300K0.50×
31Kentucky~300K0.49×
32Mississippi~200K0.49×
33Ohio~600K0.48×
34Georgia~600K0.48×
35New York~1M0.47×
36Virginia~500K0.47×
37Maryland~300K0.47×
38Washington, District of Columbia~60K0.47×
39New Jersey~500K0.46×
40Massachusetts~400K0.46×
41Michigan~500K0.45×
42Rhode Island~60K0.45×
43Pennsylvania~600K0.44×
44North Carolina~500K0.43×
45Connecticut~200K0.43×
46South Carolina~200K0.41×
47Delaware~50K0.41×
48West Virginia~70K0.40×
49New Hampshire~60K0.39×
50Maine~50K0.36×
Fig. 06

Affinity by region

Affinity by region — Disneyland, United States
0.36×1.00×6.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Disneyland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Disneyland audience
#·InterestCategoryAffinity×
01Mickey Mouse ClubhouseMovies & TV11.87×
02Joan CusackMovies & TV5.89×
03spiderman moviesMovies & TV4.60×
04Sabrina CarpenterMusic & Radio2.24×
05Millie Bobby BrownMovies & TV2.18×
06BarbieMovies & TV2.04×
07Music schoolMusic & Radio2.02×
08Self-loveHealth1.91×
09Stranger ThingsMovies & TV1.85×
10Acoustic guitarMusic & Radio1.79×
11Infant clothingKids & Family1.69×
12Anime conventionLiterature1.69×
13ChewyShopping1.67×
14Hair ExtensionsBeauty & Wellness1.65×
15Harry PotterMovies & TV1.62×
16Theme parksTravel & Leisure1.55×
17ULTA BeautyBeauty & Wellness1.54×
18LivemusicMusic & Radio1.54×
19ToddlerKids & Family1.52×
20BeautyBeauty & Wellness1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Disneyland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Disneyland audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.19×
CreativityOPEN1.17×
Pet OwnershipJOY1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Disneyland audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
Career OrientationPOWER0.73×
Need for SecurityCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Disneyland have in United States?

Disneyland has an estimated audience of 40,577,224 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Disneyland fans?

65.1% of Disneyland fans are female, 34.9% are male, with an average age of 34.3 years.

03

Which brands do Disneyland fans like most?

Disneyland fans show strongest brand affinity for Mickey Mouse Clubhouse (11.87×), Beauty (1.5×), and Harry Potter (1.62×) over the country average.

04

Where do Disneyland fans live in United States?

Disneyland fans in United States are most concentrated in California (reach ~28M), Texas (reach ~3M), and Arizona (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Disneyland fans also like?

Beyond Disneyland itself, the audience over-indexes on Beauty (1.5×), Harry Potter (1.62×), Self-love (1.91×), and Joan Cusack (5.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Theme park audiences in United States

See Disneyland audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Disneyland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →