Rascasse Audience Intelligence

Chewy Target Market in United States

A data profile of the people who buy, follow and care about Chewy in United States — modelled from more than twelve digital signal sources. Chewy has an estimated audience of 28,357,505 people in United States.

#2among Pet shop in United States#104among Brand in United States#51in Shopping

The average Chewy fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Loyalty program, Deal of the day, Do it yourself (DIY), with strongest over-indexing on Loyalty program (9.03× the country average).

Demographically, the Chewy audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chewy fan in United States is more female, around 35.0 years old, with strong Pet Ownership tendencies and a notable affinity for Loyalty program.

Category: Shopping · Type: Brand · Subtype: Pet shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chewy profile in United States.

Audience size
28.4M
in United States
Gender
66.8%♀
33.2% male
Age
35.0
average years
Country rank
#1013
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chewy

66.8% are female, 33.2% are male, average age 35.0.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for Chewy audience in United States
MetricValue
Female66.8%
Male33.2%
Average age35.0
Estimated audience size28,357,505
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Chewy audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3916%
40-4916%
50+15%
Fig. 04

Worldwide distribution

96.5%

of the worldwide Chewy audience comes from United States.

Worldwide audience distribution share by country for Chewy
CountryShare
United States96.5%
Canada0.6%
Japan0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chewy audience in United States is strongest.

Fig. 05

Top regions by affinity

Chewy customers by region in United States
#RegionReachAffinity×
01Maine~200K2.09×
02Vermont~100K1.95×
03West Virginia~200K1.74×
04New Hampshire~200K1.71×
05Pennsylvania~1.5M1.54×
06Connecticut~400K1.26×
07Rhode Island~100K1.26×
08Ohio~1M1.20×
09Massachusetts~600K1.16×
10Wisconsin~500K1.16×
11Montana~90K1.15×
12Kentucky~400K1.14×
13Delaware~90K1.13×
14Oregon~400K1.12×
15Michigan~800K1.11×
16Indiana~600K1.10×
17North Carolina~900K1.07×
18South Carolina~400K1.07×
19Tennessee~600K1.05×
20Iowa~200K1.03×
21Virginia~700K1.02×
22Missouri~500K1.02×
23Florida~2M1.01×
24Idaho~100K1.01×
25New York~1.5M1.00×
26Wyoming~40K0.99×
27Washington~500K0.96×
28Maryland~500K0.96×
29Colorado~400K0.96×
30New Jersey~700K0.95×
31Arizona~500K0.95×
32Minnesota~400K0.94×
33Kansas~200K0.94×
34Nebraska~100K0.94×
35Alabama~300K0.88×
36Arkansas~200K0.86×
37Illinois~800K0.84×
38North Dakota~50K0.83×
39Oklahoma~300K0.81×
40New Mexico~100K0.80×
41South Dakota~50K0.79×
42Nevada~200K0.76×
43Georgia~600K0.75×
44Louisiana~300K0.70×
45California~2M0.69×
46Mississippi~200K0.69×
47Texas~1.5M0.61×
48Utah~100K0.58×
49Washington, District of Columbia~40K0.53×
50Hawaii~10K0.12×
Fig. 06

Affinity by region

Affinity by region — Chewy, United States
0.12×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chewy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chewy audience
#·InterestCategoryAffinity×
01Loyalty programShopping9.03×
02Slim-fit pantsFashion & Accessoires5.71×
03Deal of the dayShopping5.15×
04PandoraFashion & Accessoires4.71×
05Formal wearFashion & Accessoires3.57×
06GrouponInternet & Social Media3.40×
07Millie Bobby BrownMovies & TV3.37×
08Cyber MondayShopping3.00×
09Pet foodPets & Animals2.97×
10Natural skin careBeauty & Wellness2.56×
11Do it yourself (DIY)Home & Garden2.35×
12Pet storePets & Animals2.20×
13SunglassesFashion & Accessoires2.00×
14Local foodFood & Beverages1.93×
15Black Friday (shopping)Shopping1.87×
16SupermanMovies & TV1.83×
17Harry PotterMovies & TV1.80×
18Taylor SwiftMusic & Radio1.65×
19Luxury goodsFashion & Accessoires1.63×
20TikTokInternet & Social Media1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chewy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chewy audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.91×
Price SensitivityPREMIUM1.78×
Design AffinityPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chewy audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.83×
PatriotismCONSERVATISM0.88×
Quality AwarenessPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chewy's target market in United States?

Chewy's target market in United States covers an estimated 28,357,505 people, concentrated in California and Florida.

02

What is the gender split and age of Chewy customers?

66.8% of the Chewy audience are female, 33.2% are male, with an average age of 35.0 years.

03

Which brands do Chewy fans like most?

Chewy fans show strongest brand affinity for Loyalty program (9.03×), Deal of the day (5.15×), and Do it yourself (DIY) (2.35×) over the country average.

04

Where do Chewy fans live in United States?

Chewy fans in United States are most concentrated in California (reach ~2M), Florida (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Chewy fans also like?

Beyond Chewy itself, the audience over-indexes on Deal of the day (5.15×), Do it yourself (DIY) (2.35×), Superman (1.83×), and Pet food (2.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pet shop audiences in United States

See Chewy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chewy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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