Chewy Audience in United States

Chewy has an estimated audience of 29,692,299 people in United States. 62.4% are female, 37.6% are male, average age 38.3. Top regions: California, Florida, New York. Top brand affinities: PSV Eindhoven, Do it yourself (DIY), Capital One, Google Maps, Loyalty program.

The average Chewy fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include PSV Eindhoven, Do it yourself (DIY), Capital One, with strongest over-indexing on PSV Eindhoven (97.44× the country average). Demographically, the Chewy audience skews more female with an average age of 38.3, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Pet shop

Demographics of Chewy fans

Demographic split for Chewy audience in United States
MetricValue
Female62.4%
Male37.6%
Average age38.3
Estimated audience size29,692,299

Audience persona

The typical Chewy fan in United States is more female, around 38.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Chewy in United States
RegionReachAffinity
California2,331,7890.71×
Florida2,085,3971.04×
New York1,764,8171.06×
Texas1,667,4430.65×
Pennsylvania1,609,4911.61×
Ohio1,135,6931.24×
North Carolina1,002,3191.12×
Michigan897,6401.16×
Illinois884,0670.89×
Virginia758,5771.05×
New Jersey743,1740.98×
Georgia718,5290.79×
Massachusetts691,4401.18×
Tennessee641,8251.08×
Indiana620,8751.14×
Arizona583,3820.96×
Washington574,0090.96×
Wisconsin516,6461.16×
Missouri498,2281.04×
Maryland498,0220.98×
South Carolina484,1201.08×
Colorado460,2570.98×
Kentucky430,0861.16×
Minnesota397,4160.93×
Connecticut383,3661.29×
Oregon380,3671.12×
Alabama359,8270.87×
Louisiana268,9490.7×
Oklahoma266,0790.81×
Iowa250,6421.02×
West Virginia229,3711.66×
Kansas220,4180.94×
Nevada218,5970.76×
Maine214,7802.02×
Arkansas209,4070.86×
New Hampshire194,0131.66×
Mississippi164,9740.67×
Utah155,9030.59×
Idaho142,5580.96×
Nebraska139,4890.94×
Rhode Island115,9131.23×
New Mexico114,8410.77×
Vermont95,4421.83×
Montana91,3461.11×
Delaware89,9231.1×
South Dakota50,0030.73×
North Dakota47,6110.78×
Washington, District of Columbia46,9220.53×
Wyoming39,5690.9×
Hawaii12,5910.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chewy audience
BrandAffinityCategory
PSV Eindhoven97.44×Sports
Do it yourself (DIY)2.54×Home & Garden
Capital One2.63×Business & Career
Google Maps2.43×Internet & Social Media
Loyalty program5.29×Shopping
Pet food2.69×Pets & Animals
Superman1.54×Movies & TV
Harry Potter1.92×Movies & TV
Indeed.com2.15×Business & Career
Deal of the day3.08×Shopping
Kia Sportage10.69×Cars & Mobility
Hobby Lobby1.97×Home & Garden
Streetwear2.41×Fashion & Accessoires
Google News2.72×News
Kendra Scott4.79×Fashion & Accessoires
Millie Bobby Brown3.03×Movies & TV
Art exhibition2.97×Arts & Culture
Aldi1.68×Shopping
Minecraft3.74×Games
Scooby-Doo2.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chewy audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.91
Pet OwnershipJOY1.57
Luxury OrientationPREMIUM1.48
Design AffinityPREMIUM1.36
DIY MentalityTHRILL1.34
SustainabilityBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Chewy
CountryShare
United States96.6%
Canada0.6%
Japan0.3%

See Chewy audiences in other countries

More Pet shop audiences in United States

Frequently asked questions

How many fans does Chewy have in United States?

Chewy has an estimated audience of 29,692,299 people in United States, concentrated in California and Florida.

What is the gender split and age of Chewy fans?

62.4% of Chewy fans are female, 37.6% are male, with an average age of 38.3 years.

Which brands do Chewy fans like most?

Chewy fans show strongest brand affinity for PSV Eindhoven (97.44×), Do it yourself (DIY) (2.54×), and Capital One (2.63×) over the country average.

Where do Chewy fans live in United States?

Chewy fans in United States are most concentrated in California (reach 2,331,789), Florida (reach 2,085,397), and New York (reach 1,764,817). These three regions account for the largest share of the active audience.

What other brands do Chewy fans also like?

Beyond Chewy itself, the audience over-indexes on Do it yourself (DIY) (2.54×), Capital One (2.63×), Google Maps (2.43×), and Loyalty program (5.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chewy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.