Rascasse Audience Intelligence

PetSmart Target Market in United States

A data profile of the people who buy, follow and care about PetSmart in United States — modelled from more than twelve digital signal sources. PetSmart has an estimated audience of 9,739,714 people in United States.

#3among Pet shop in United States#376among Brand in United States#106in Shopping

The average PetSmart fan in United States is 37.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Dog health, British Shorthair, Pomeranian (dog), with strongest over-indexing on Dog health (5.6× the country average).

Demographically, the PetSmart audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PetSmart fan in United States is more female, around 37.1 years old, with strong Pet Ownership tendencies and a notable affinity for Dog health.

Category: Shopping · Type: Brand · Subtype: Pet shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PetSmart profile in United States.

Audience size
9.7M
in United States
Gender
64.2%♀
35.8% male
Age
37.1
average years
Country rank
#3679
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of PetSmart

64.2% are female, 35.8% are male, average age 37.1.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for PetSmart audience in United States
MetricValue
Female64.2%
Male35.8%
Average age37.1
Estimated audience size9,739,714
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the PetSmart audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3917%
40-4918%
50+19%
Fig. 04

Worldwide distribution

85.8%

of the worldwide PetSmart audience comes from United States.

Worldwide audience distribution share by country for PetSmart
CountryShare
United States85.8%
Canada10.4%
Puerto Rico1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PetSmart audience in United States is strongest.

Fig. 05

Top regions by affinity

PetSmart customers by region in United States
#RegionReachAffinity×
01Arizona~300K1.47×
02Colorado~200K1.38×
03New Mexico~70K1.37×
04North Carolina~400K1.35×
05South Carolina~200K1.30×
06Oklahoma~100K1.29×
07Texas~1M1.26×
08Virginia~300K1.26×
09Tennessee~200K1.22×
10Maryland~200K1.22×
11Georgia~400K1.19×
12Missouri~200K1.17×
13Nevada~100K1.13×
14Pennsylvania~400K1.11×
15Louisiana~100K1.11×
16Nebraska~50K1.11×
17Indiana~200K1.10×
18Minnesota~200K1.10×
19Montana~30K1.10×
20Florida~700K1.09×
21Illinois~300K1.04×
22Ohio~300K1.04×
23Alabama~100K1.04×
24Utah~90K1.03×
25Kansas~80K1.03×
26New Jersey~300K1.02×
27New Hampshire~40K1.00×
28Delaware~30K1.00×
29California~1M0.98×
30Kentucky~100K0.98×
31Oregon~100K0.98×
32Arkansas~80K0.96×
33Iowa~80K0.94×
34Michigan~200K0.93×
35Washington~200K0.92×
36Mississippi~70K0.92×
37West Virginia~40K0.92×
38South Dakota~20K0.89×
39Wisconsin~100K0.86×
40Idaho~40K0.84×
41Rhode Island~30K0.82×
42Massachusetts~200K0.81×
43North Dakota~20K0.81×
44Maine~30K0.78×
45Connecticut~70K0.69×
46Alaska~10K0.67×
47New York~400K0.66×
48Washington, District of Columbia~20K0.59×
49Hawaii~20K0.57×
50Vermont~10K0.57×
Fig. 06

Affinity by region

Affinity by region — PetSmart, United States
0.57×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PetSmart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PetSmart audience
#·InterestCategoryAffinity×
01Obedience schoolPets & Animals10.21×
02British ShorthairPets & Animals7.67×
03Samoyed (dog)Pets & Animals6.03×
04Dog healthPets & Animals5.60×
05Cat play and toysPets & Animals5.48×
06Persian catPets & Animals5.21×
07Pomeranian (dog)Pets & Animals5.00×
08Shelter DogsPets & Animals4.94×
09Border ColliePets & Animals4.76×
10Rescue dogPets & Animals4.43×
11Dog harnessPets & Animals4.38×
12Dog collarPets & Animals4.27×
13Pet storePets & Animals4.19×
14Cat foodPets & Animals4.19×
15PetcoShopping3.88×
16Chihuahua (dog)Pets & Animals3.51×
17Dog foodPets & Animals3.34×
18French BulldogPets & Animals3.31×
19Pet foodPets & Animals2.91×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PetSmart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PetSmart audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.61×
Design AffinityPREMIUM1.48×
SustainabilityBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PetSmart audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE1.01×
Need for SecurityCONSERVATISM1.04×
TraditionCONSERVATISM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is PetSmart's target market in United States?

PetSmart's target market in United States covers an estimated 9,739,714 people, concentrated in Texas and California.

02

What is the gender split and age of PetSmart customers?

64.2% of the PetSmart audience are female, 35.8% are male, with an average age of 37.1 years.

03

Which brands do PetSmart fans like most?

PetSmart fans show strongest brand affinity for Dog health (5.6×), British Shorthair (7.67×), and Pomeranian (dog) (5×) over the country average.

04

Where do PetSmart fans live in United States?

PetSmart fans in United States are most concentrated in Texas (reach ~1M), California (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do PetSmart fans also like?

Beyond PetSmart itself, the audience over-indexes on British Shorthair (7.67×), Pomeranian (dog) (5×), Pet store (4.19×), and Cat play and toys (5.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pet shop audiences in United States

See PetSmart audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PetSmart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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