PetSmart Audience in United States

PetSmart logo

PetSmart has an estimated audience of 9,693,320 people in United States. 64.2% are female, 35.8% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Dog health, British Shorthair, Pomeranian (dog), Pet store, Cat play and toys.

The average PetSmart fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog health, British Shorthair, Pomeranian (dog), with strongest over-indexing on Dog health (5.6× the country average). Demographically, the PetSmart audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Pet shop

Demographics of PetSmart fans

Demographic split for PetSmart audience in United States
MetricValue
Female64.2%
Male35.8%
Average age37.1
Estimated audience size9,693,320

Audience persona

The typical PetSmart fan in United States is more female, around 37.1 years old, with strong Pet Ownership tendencies and a notable affinity for Dog health.

Top regions in United States

Top regions ranked by reach for PetSmart in United States
RegionReachAffinity
California1,120,1231.05×
Texas1,095,3131.31×
Florida723,2421.1×
North Carolina412,9771.42×
Pennsylvania377,8061.16×
New York371,6390.69×
Georgia358,7121.2×
Illinois343,7851.06×
Ohio318,6181.07×
Virginia308,0621.3×
Arizona274,5781.39×
New Jersey253,8411.03×
Tennessee246,9571.27×
Michigan246,2590.97×
Indiana205,3281.16×
Colorado204,8791.34×
Maryland204,4181.23×
South Carolina187,5251.29×
Missouri181,2611.16×
Washington179,3040.92×
Massachusetts154,5840.81×
Minnesota148,5271.07×
Louisiana144,8981.16×
Oklahoma142,7021.33×
Alabama138,6461.02×
Wisconsin126,4740.87×
Kentucky119,3800.98×
Oregon106,1070.95×
Nevada98,7671.05×
Utah88,7521.02×
Kansas80,2221.05×
Arkansas77,6990.97×
Iowa76,1580.95×
Mississippi75,2970.94×
Connecticut69,0370.71×
New Mexico64,6351.33×
Nebraska53,9331.11×
West Virginia40,7470.9×
Idaho39,2290.81×
New Hampshire37,3530.98×
Montana27,1631.01×
Maine26,1620.75×
Rhode Island25,2580.82×
Delaware25,2010.94×
Hawaii24,4670.59×
South Dakota18,8340.84×
Washington, District of Columbia17,1750.59×
North Dakota14,9860.75×
Alaska12,9640.63×
Vermont9,2010.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PetSmart audience
BrandAffinityCategory
Dog health5.6×Pets & Animals
British Shorthair7.67×Pets & Animals
Pomeranian (dog)5×Pets & Animals
Pet store4.19×Pets & Animals
Cat play and toys5.48×Pets & Animals
Dog harness4.38×Pets & Animals
Dog collar4.27×Pets & Animals
Petco3.88×Shopping
Cat food4.19×Pets & Animals
Obedience school10.21×Pets & Animals
Dog food3.34×Pets & Animals
Shelter Dogs4.94×Pets & Animals
Rescue dog4.43×Pets & Animals
Pet food2.91×Pets & Animals
Border Collie4.76×Pets & Animals
Persian cat5.21×Pets & Animals
Outdoor recreation1.52×Sports
Samoyed (dog)6.03×Pets & Animals
Chihuahua (dog)3.51×Pets & Animals
French Bulldog3.31×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PetSmart audience
TraitClusterScore
Pet OwnershipJOY1.87
DIY MentalityTHRILL1.36
Design AffinityPREMIUM1.35
LGBTQ+ IdentityOPEN1.3
SustainabilityBALANCE1.26
Luxury OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for PetSmart
CountryShare
United States85.9%
Canada10.5%
Puerto Rico1.2%

See PetSmart audiences in other countries

More Pet shop audiences in United States

Frequently asked questions

How many fans does PetSmart have in United States?

PetSmart has an estimated audience of 9,693,320 people in United States, concentrated in California and Texas.

What is the gender split and age of PetSmart fans?

64.2% of PetSmart fans are female, 35.8% are male, with an average age of 37.1 years.

Which brands do PetSmart fans like most?

PetSmart fans show strongest brand affinity for Dog health (5.6×), British Shorthair (7.67×), and Pomeranian (dog) (5×) over the country average.

Where do PetSmart fans live in United States?

PetSmart fans in United States are most concentrated in California (reach 1,120,123), Texas (reach 1,095,313), and Florida (reach 723,242). These three regions account for the largest share of the active audience.

What other brands do PetSmart fans also like?

Beyond PetSmart itself, the audience over-indexes on British Shorthair (7.67×), Pomeranian (dog) (5×), Pet store (4.19×), and Cat play and toys (5.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PetSmart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.