Pedigree Petfoods Audience in United States

Pedigree Petfoods logo

Pedigree Petfoods has an estimated audience of 1,455,479 people in United States. 57.3% are female, 42.7% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: REV'IT!, Matt Smith (actor), Nashville (2012 TV series), Sprout (TV network), Khan Academy.

The average Pedigree Petfoods fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include REV'IT!, Matt Smith (actor), Nashville (2012 TV series), with strongest over-indexing on REV'IT! (7311.83× the country average). Demographically, the Pedigree Petfoods audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Pet shop

Demographics of Pedigree Petfoods fans

Demographic split for Pedigree Petfoods audience in United States
MetricValue
Female57.3%
Male42.7%
Average age39.5
Estimated audience size1,455,479

Audience persona

The typical Pedigree Petfoods fan in United States is more female, around 39.5 years old, with strong Family Orientation tendencies and a notable affinity for REV'IT!.

Top regions in United States

Top regions ranked by reach for Pedigree Petfoods in United States
RegionReachAffinity
California214,9481.34×
Texas148,5631.19×
Florida115,7251.17×
New York100,7401.24×
Illinois55,4581.14×
Georgia54,7361.22×
North Carolina50,5071.15×
Pennsylvania49,2731.01×
Ohio42,8500.96×
New Jersey39,9781.08×
Michigan38,1521×
Virginia38,0941.07×
Arizona35,1761.18×
Washington31,2571.07×
Massachusetts30,1331.05×
Indiana29,7741.12×
Tennessee29,4421.01×
Maryland26,7251.07×
Alabama25,2291.24×
South Carolina23,7151.08×
Missouri23,2410.99×
Louisiana22,0941.18×
Colorado20,3720.89×
Kentucky18,9121.04×
Connecticut17,7671.22×
Wisconsin17,7230.81×
Minnesota17,4710.84×
Oklahoma17,0061.05×
Mississippi16,3911.37×
Oregon15,2320.91×
Arkansas13,8581.16×
Nevada13,6370.97×
Kansas12,0241.05×
Utah10,7210.82×
Iowa10,5290.88×
New Mexico6,5160.89×
Nebraska6,1990.85×
West Virginia6,0810.9×
Idaho5,7310.79×
Hawaii5,3780.86×
Washington, District of Columbia5,1051.17×
New Hampshire4,1650.73×
Rhode Island4,0710.88×
Maine3,7470.72×
Delaware3,3250.83×
North Dakota3,0821.03×
Montana2,8820.71×
South Dakota2,5510.76×
Alaska2,3900.77×
Vermont2,0080.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pedigree Petfoods audience
BrandAffinityCategory
REV'IT!7311.83×Cars & Mobility
Matt Smith (actor)774.19×Movies & TV
Nashville (2012 TV series)11.58×Movies & TV
Sprout (TV network)12.76×Movies & TV
Khan Academy5.85×Business & Career
Mom (TV series)11.41×Movies & TV
Pet Supplies Plus8.71×Shopping
Zomato14.45×Food & Beverages
All in the Family13.81×Movies & TV
Once Upon a Time (TV series)9.31×Movies & TV
Outdoor recreation1.52×Sports
The Gilded Age2.88×Movies & TV
York12.19×Travel & Leisure
Animal1.7×Pets & Animals
Lolcat10.6×Internet & Social Media
Little House on the Prairie (TV series)8.18×Movies & TV
CBBC (TV channel)17.03×Movies & TV
Lowe's1.66×Shopping
Tupperware9.28×Home & Garden
YTV (TV channel)17.33×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pedigree Petfoods audience
TraitClusterScore
Family OrientationCONSERVATISM3.34
Urban LifestyleOPEN3.15
LGBTQ+ IdentityOPEN2.5
Luxury OrientationPREMIUM1.9
Pet OwnershipJOY1.78
Risk AppetiteTHRILL1.43

Worldwide distribution

Worldwide audience distribution share by country for Pedigree Petfoods
CountryShare
United States25.4%
India6.7%
Brazil5.6%

See Pedigree Petfoods audiences in other countries

More Pet shop audiences in United States

Frequently asked questions

How many fans does Pedigree Petfoods have in United States?

Pedigree Petfoods has an estimated audience of 1,455,479 people in United States, concentrated in California and Texas.

What is the gender split and age of Pedigree Petfoods fans?

57.3% of Pedigree Petfoods fans are female, 42.7% are male, with an average age of 39.5 years.

Which brands do Pedigree Petfoods fans like most?

Pedigree Petfoods fans show strongest brand affinity for REV'IT! (7311.83×), Matt Smith (actor) (774.19×), and Nashville (2012 TV series) (11.58×) over the country average.

Where do Pedigree Petfoods fans live in United States?

Pedigree Petfoods fans in United States are most concentrated in California (reach 214,948), Texas (reach 148,563), and Florida (reach 115,725). These three regions account for the largest share of the active audience.

What other brands do Pedigree Petfoods fans also like?

Beyond Pedigree Petfoods itself, the audience over-indexes on Matt Smith (actor) (774.19×), Nashville (2012 TV series) (11.58×), Sprout (TV network) (12.76×), and Khan Academy (5.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pedigree Petfoods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.