Rascasse Audience Intelligence

Pedigree Petfoods Target Market in United States

A data profile of the people who buy, follow and care about Pedigree Petfoods in United States — modelled from more than twelve digital signal sources. Pedigree Petfoods has an estimated audience of 1,760,262 people in United States.

#5among Pet shop in United States#1614among Brand in United States#279in Shopping

The average Pedigree Petfoods fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include REV'IT!, Matt Smith (actor), Nashville (2012 TV series), with strongest over-indexing on REV'IT! (7311.83× the country average).

Demographically, the Pedigree Petfoods audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pedigree Petfoods fan in United States is more female, around 39.5 years old, with strong Pet Ownership tendencies and a notable affinity for REV'IT!.

Category: Shopping · Type: Brand · Subtype: Pet shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pedigree Petfoods profile in United States.

Audience size
1.8M
in United States
Gender
57.3%♀
42.7% male
Age
39.5
average years
Country rank
#15732
Brand in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pedigree Petfoods

57.3% are female, 42.7% are male, average age 39.5.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Pedigree Petfoods audience in United States
MetricValue
Female57.3%
Male42.7%
Average age39.5
Estimated audience size1,760,262
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Pedigree Petfoods audience in United States
Age bracketShare%
16-1920%
20-2921%
30-3918%
40-4916%
50+25%
Fig. 04

Worldwide distribution

26.4%

of the worldwide Pedigree Petfoods audience comes from United States.

Worldwide audience distribution share by country for Pedigree Petfoods
CountryShare
United States26.4%
India8.9%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pedigree Petfoods audience in United States is strongest.

Fig. 05

Top regions by affinity

Pedigree Petfoods customers by region in United States
#RegionReachAffinity×
01Mississippi~20K1.41×
02California~200K1.25×
03Georgia~60K1.23×
04North Carolina~50K1.22×
05Alabama~20K1.20×
06Indiana~30K1.19×
07Connecticut~20K1.19×
08Louisiana~20K1.18×
09South Carolina~20K1.14×
10Texas~100K1.12×
11New Jersey~40K1.12×
12Illinois~50K1.10×
13Kentucky~20K1.10×
14Oklahoma~20K1.10×
15Florida~100K1.09×
16Arkansas~10K1.09×
17North Dakota~3K1.09×
18New York~90K1.08×
19Arizona~30K1.07×
20Washington, District of Columbia~5K1.07×
21Virginia~40K1.05×
22Massachusetts~30K1.05×
23Kansas~10K1.05×
24Ohio~50K1.03×
25Maryland~30K1.03×
26Missouri~20K1.03×
27Nebraska~7K1.02×
28Pennsylvania~50K1.01×
29Washington~30K1.00×
30Michigan~40K0.98×
31Tennessee~30K0.96×
32South Dakota~3K0.94×
33Nevada~10K0.92×
34Hawaii~6K0.92×
35West Virginia~6K0.91×
36Rhode Island~4K0.91×
37New Mexico~7K0.90×
38Delaware~4K0.90×
39Colorado~20K0.89×
40Oregon~10K0.87×
41Alaska~3K0.87×
42Minnesota~20K0.86×
43Iowa~10K0.86×
44New Hampshire~5K0.86×
45Wisconsin~20K0.85×
46Vermont~2K0.84×
47Idaho~6K0.81×
48Utah~10K0.80×
49Montana~3K0.80×
50Maine~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Pedigree Petfoods, United States
0.79×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pedigree Petfoods audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pedigree Petfoods audience
#·InterestCategoryAffinity×
01REV'IT!Cars & Mobility7311.83×
02Matt Smith (actor)Movies & TV774.19×
03What's Up!Music & Radio18.08×
04CBBC (TV channel)Movies & TV17.03×
05ZomatoFood & Beverages14.45×
06All in the FamilyMovies & TV13.81×
07Sprout (TV network)Movies & TV12.76×
08YorkTravel & Leisure12.19×
09Nashville (2012 TV series)Movies & TV11.58×
10Mom (TV series)Movies & TV11.41×
11LolcatInternet & Social Media10.60×
12Once Upon a Time (TV series)Movies & TV9.31×
13Pet Supplies PlusShopping8.71×
14Little House on the Prairie (TV series)Movies & TV8.18×
15Knott's Berry FarmTravel & Leisure6.65×
16Khan AcademyBusiness & Career5.85×
17The Gilded AgeMovies & TV2.88×
18Sam's ClubShopping1.89×
19AnimalPets & Animals1.70×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pedigree Petfoods audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pedigree Petfoods audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY4.26×
Convenience OrientationPREMIUM1.31×
IndulgenceJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pedigree Petfoods audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
Risk AppetiteTHRILL0.80×
Social Media UsageJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pedigree Petfoods's target market in United States?

Pedigree Petfoods's target market in United States covers an estimated 1,760,262 people, concentrated in California and Texas.

02

What is the gender split and age of Pedigree Petfoods customers?

57.3% of the Pedigree Petfoods audience are female, 42.7% are male, with an average age of 39.5 years.

03

Which brands do Pedigree Petfoods fans like most?

Pedigree Petfoods fans show strongest brand affinity for REV'IT! (7311.83×), Matt Smith (actor) (774.19×), and Nashville (2012 TV series) (11.58×) over the country average.

04

Where do Pedigree Petfoods fans live in United States?

Pedigree Petfoods fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pedigree Petfoods fans also like?

Beyond Pedigree Petfoods itself, the audience over-indexes on Matt Smith (actor) (774.19×), Nashville (2012 TV series) (11.58×), Sprout (TV network) (12.76×), and Mom (TV series) (11.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pet shop audiences in United States

See Pedigree Petfoods audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pedigree Petfoods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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