York Audience in United States

York logo

York has an estimated audience of 1,985,566 people in United States. 59.5% are female, 40.5% are male, average age 43.1. Top regions: Pennsylvania, New York, California. Top brand affinities: Croquette, Autism Awareness, Diabetes mellitus awareness, PSV Eindhoven, Microblogging.

The average York fan in United States is 43.1 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, California. Top brand affinities include Croquette, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Croquette (152× the country average). Demographically, the York audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Pet Ownership, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of York fans

Demographic split for York audience in United States
MetricValue
Female59.5%
Male40.5%
Average age43.1
Estimated audience size1,985,566

Audience persona

The typical York fan in United States is more female, around 43.1 years old, with strong Pet Ownership tendencies and a notable affinity for Croquette.

Top regions in United States

Top regions ranked by reach for York in United States
RegionReachAffinity
Pennsylvania172,1272.57×
New York171,2331.54×
California150,0060.69×
Texas107,7610.63×
Florida100,8760.75×
Maryland69,3092.03×
Illinois58,9820.89×
North Carolina55,6110.93×
Michigan53,2231.03×
New Jersey47,8670.95×
South Carolina46,9761.57×
Virginia46,0610.95×
Massachusetts44,8341.15×
Georgia41,6510.68×
Ohio40,0130.65×
Nebraska37,4123.76×
Washington33,7180.85×
Maine29,9594.21×
Arizona27,8510.69×
Indiana27,3890.76×
Tennessee24,6540.62×
Missouri23,9010.75×
Wisconsin23,1230.77×
Colorado23,0450.74×
Minnesota19,3800.68×
Oregon18,7810.83×
Alabama18,5950.67×
Connecticut18,3690.92×
New Hampshire17,2202.2×
Oklahoma15,0840.68×
Kentucky13,9830.56×
Utah13,9390.78×
Louisiana12,9900.51×
Iowa11,9660.73×
Kansas11,5310.74×
Arkansas10,3070.63×
Nevada10,2090.53×
Mississippi9,4730.58×
Washington, District of Columbia7,0821.19×
Idaho6,2580.63×
West Virginia6,1960.67×
New Mexico5,3230.53×
Delaware5,0640.92×
Montana4,7810.87×
Vermont4,6111.32×
Rhode Island4,5620.72×
Hawaii4,1600.49×
South Dakota2,7000.59×
Alaska2,5580.6×
North Dakota2,1760.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for York audience
BrandAffinityCategory
Croquette152×Food & Beverages
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
PSV Eindhoven52.59×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness3.94×Sports
Google Images8.95×Internet & Social Media
Diaper bag4.94×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
Hobby Lobby2.63×Home & Garden
Popcorn7.51×Food & Beverages
Doberman Pinscher5.08×Pets & Animals
Metaphysics3.54×Business & Career
Aldi2.34×Shopping
Z Gallerie25.11×Arts & Culture
Black cat4.74×Pets & Animals
FC Bayern Munich3.97×Sports
Smart & Final8.95×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by York audience
TraitClusterScore
Pet OwnershipJOY2.12
Family OrientationCONSERVATISM1.88
IndulgenceJOY1.7
Price SensitivityPREMIUM1.66
LGBTQ+ IdentityOPEN1.61
Design AffinityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for York
CountryShare
United Kingdom35.4%
United States30.6%
India4.8%

See York audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does York have in United States?

York has an estimated audience of 1,985,566 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of York fans?

59.5% of York fans are female, 40.5% are male, with an average age of 43.1 years.

Which brands do York fans like most?

York fans show strongest brand affinity for Croquette (152×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do York fans live in United States?

York fans in United States are most concentrated in Pennsylvania (reach 172,127), New York (reach 171,233), and California (reach 150,006). These three regions account for the largest share of the active audience.

What other brands do York fans also like?

Beyond York itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), PSV Eindhoven (52.59×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.