York Audience in United States

York logo

York has an estimated audience of 1,985,566 people in United States. 59.5% are female, 40.5% are male, average age 43.1. Top regions: Pennsylvania, New York, California. Top brand affinities: Keinemusik, Home equity, JDSU, Home staging, Mothercare.

The average York fan in United States is 43.1 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, California. Top brand affinities include Keinemusik, Home equity, JDSU, with strongest over-indexing on Keinemusik (25.11× the country average). Demographically, the York audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Pet Ownership, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of York fans

Demographic split for York audience in United States
MetricValue
Female59.5%
Male40.5%
Average age43.1
Estimated audience size1,985,566

Audience persona

The typical York fan in United States is more female, around 43.1 years old, with strong Pet Ownership tendencies and a notable affinity for Keinemusik.

Top regions in United States

Top regions ranked by reach for York in United States
RegionReachAffinity
Pennsylvania172,1272.57×
New York171,2331.54×
California150,0060.69×
Texas107,7610.63×
Florida100,8760.75×
Maryland69,3092.03×
Illinois58,9820.89×
North Carolina55,6110.93×
Michigan53,2231.03×
New Jersey47,8670.95×
South Carolina46,9761.57×
Virginia46,0610.95×
Massachusetts44,8341.15×
Georgia41,6510.68×
Ohio40,0130.65×
Nebraska37,4123.76×
Washington33,7180.85×
Maine29,9594.21×
Arizona27,8510.69×
Indiana27,3890.76×
Tennessee24,6540.62×
Missouri23,9010.75×
Wisconsin23,1230.77×
Colorado23,0450.74×
Minnesota19,3800.68×
Oregon18,7810.83×
Alabama18,5950.67×
Connecticut18,3690.92×
New Hampshire17,2202.2×
Oklahoma15,0840.68×
Kentucky13,9830.56×
Utah13,9390.78×
Louisiana12,9900.51×
Iowa11,9660.73×
Kansas11,5310.74×
Arkansas10,3070.63×
Nevada10,2090.53×
Mississippi9,4730.58×
Washington, District of Columbia7,0821.19×
Idaho6,2580.63×
West Virginia6,1960.67×
New Mexico5,3230.53×
Delaware5,0640.92×
Montana4,7810.87×
Vermont4,6111.32×
Rhode Island4,5620.72×
Hawaii4,1600.49×
South Dakota2,7000.59×
Alaska2,5580.6×
North Dakota2,1760.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for York audience
BrandAffinityCategory
Keinemusik25.11×Music & Radio
Home equity1.5×Home & Garden
JDSU2.21×Business & Career
Home staging3.57×Home & Garden
Mothercare2.13×Kids & Family
Nebraska Cornhuskers football2.04×Sports
Go Go's6.16×Music & Radio
Charlamagne Tha God4.74×Movies & TV
Corona (band)2.83×Music & Radio
Google Analytics2.07×Internet & Social Media
Grammarly1.97×Business & Career
Jeep Wagoneer2.36×Cars & Mobility
Vicky Kaushal5.65×Movies & TV
Women's empowerment1.62×Politics & Society
Hebe2.39×Home & Garden
Stay at Home Mum4.71×Kids & Family
Kento Yamazaki3.88×Movies & TV
Nipsey Hussle2.04×Music & Radio
Janitor2.21×Home & Garden
Meals on Wheels1.96×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by York audience
TraitClusterScore
Pet OwnershipJOY2.12
Family OrientationCONSERVATISM1.88
IndulgenceJOY1.7
Price SensitivityPREMIUM1.66
LGBTQ+ IdentityOPEN1.61
Design AffinityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for York
CountryShare
United Kingdom35.4%
United States30.6%
India4.8%

See York audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does York have in United States?

York has an estimated audience of 1,985,566 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of York fans?

59.5% of York fans are female, 40.5% are male, with an average age of 43.1 years.

Which brands do York fans like most?

York fans show strongest brand affinity for Keinemusik (25.11×), Home equity (1.5×), and JDSU (2.21×) over the country average.

Where do York fans live in United States?

York fans in United States are most concentrated in Pennsylvania (reach 172,127), New York (reach 171,233), and California (reach 150,006). These three regions account for the largest share of the active audience.

What other brands do York fans also like?

Beyond York itself, the audience over-indexes on Home equity (1.5×), JDSU (2.21×), Home staging (3.57×), and Mothercare (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.