Rascasse Audience Intelligence

York Audience in United States

A data profile of the people who buy, follow and care about York in United States — modelled from more than twelve digital signal sources. York has an estimated audience of 1,985,566 people in United States.

#206among City in United States#1121among POI in United States#1118in Travel & Leisure

The average York fan in United States is 43.1 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New York, California.

Top brand affinities include Croquette, Planet Fitness, Google Images, with strongest over-indexing on Croquette (184.55× the country average).

Demographically, the York audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical York fan in United States is more female, around 43.1 years old, with strong Family Orientation tendencies and a notable affinity for Croquette.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the York profile in United States.

Audience size
2M
in United States
Gender
59.5%♀
40.5% male
Age
43.1
average years
Country rank
#14318
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of York fans

59.5% are female, 40.5% are male, average age 43.1.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for York audience in United States
MetricValue
Female59.5%
Male40.5%
Average age43.1
Estimated audience size1,985,566
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the York audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3918%
40-4922%
50+31%
Fig. 04

Worldwide distribution

30.5%

of the worldwide York audience comes from United States.

Worldwide audience distribution share by country for York
CountryShare
United Kingdom35.3%
United States30.5%
India4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the York audience in United States is strongest.

Fig. 05

Top regions by affinity

York fans by region: top regions in United States
#RegionReachAffinity×
01Maine~50K7.35×
02Nebraska~60K5.66×
03Pennsylvania~200K3.26×
04New Hampshire~20K2.99×
05Maryland~60K1.80×
06South Carolina~50K1.65×
07New York~100K1.23×
08Vermont~4K1.10×
09Washington, District of Columbia~6K0.98×
10North Carolina~60K0.97×
11Montana~5K0.94×
12Massachusetts~40K0.93×
13Delaware~5K0.86×
14Michigan~40K0.81×
15New Jersey~40K0.79×
16Virginia~40K0.78×
17Connecticut~20K0.76×
18Illinois~50K0.72×
19Wisconsin~20K0.72×
20Louisiana~20K0.71×
21Washington~30K0.68×
22Oregon~20K0.67×
23Kansas~10K0.67×
24Rhode Island~4K0.67×
25South Dakota~3K0.67×
26North Dakota~3K0.67×
27Utah~10K0.66×
28West Virginia~6K0.66×
29Indiana~20K0.65×
30Alabama~20K0.65×
31Iowa~10K0.64×
32Mississippi~10K0.64×
33Alaska~3K0.64×
34Florida~80K0.62×
35Missouri~20K0.62×
36California~100K0.60×
37Colorado~20K0.60×
38Idaho~6K0.60×
39Oklahoma~10K0.59×
40Arizona~20K0.57×
41Tennessee~20K0.57×
42Arkansas~9K0.57×
43Georgia~30K0.56×
44Ohio~30K0.56×
45Minnesota~20K0.56×
46Kentucky~10K0.53×
47Texas~90K0.51×
48New Mexico~5K0.51×
49Nevada~9K0.48×
50Hawaii~4K0.48×
Fig. 06

Affinity by region

Affinity by region — York, United States
0.48×1.00×7.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the York audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for York audience
#·InterestCategoryAffinity×
01CroquetteFood & Beverages184.55×
02Z GallerieArts & Culture28.33×
03Pedigree PetfoodsShopping12.19×
04Google ImagesInternet & Social Media8.87×
05PopcornFood & Beverages7.08×
06Bengal catPets & Animals5.33×
07Doberman PinscherPets & Animals4.69×
08Black catPets & Animals4.65×
09Siamese catPets & Animals4.56×
10QVCMovies & TV4.08×
11RottweilerPets & Animals3.88×
12American Pit Bull TerrierPets & Animals3.78×
13Diaper bagKids & Family3.39×
14FedExBusiness & Career3.30×
15French BulldogPets & Animals3.24×
16BulldogPets & Animals3.20×
17Planet FitnessSports3.13×
18Discount storesShopping2.58×
19Mortgage loansBusiness & Career2.31×
20PinterestInternet & Social Media2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the York audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by York audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.71×
IndulgenceJOY2.33×
Pet OwnershipJOY2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by York audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
Risk AppetiteTHRILL0.82×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does York have in United States?

York has an estimated audience of 1,985,566 people in United States, concentrated in Pennsylvania and New York.

02

What is the gender split and age of York fans?

59.5% of York fans are female, 40.5% are male, with an average age of 43.1 years.

03

Which brands do York fans like most?

York fans show strongest brand affinity for Croquette (184.55×), Planet Fitness (3.13×), and Google Images (8.87×) over the country average.

04

Where do York fans live in United States?

York fans in United States are most concentrated in Pennsylvania (reach ~200K), New York (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do York fans also like?

Beyond York itself, the audience over-indexes on Planet Fitness (3.13×), Google Images (8.87×), Pinterest (2.29×), and Z Gallerie (28.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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