Rascasse Audience Intelligence

Los Angeles Audience in United States

A data profile of the people who buy, follow and care about Los Angeles in United States — modelled from more than twelve digital signal sources. Los Angeles has an estimated audience of 66,608,047 people in United States.

#2among City in United States#7among POI in United States#16in Travel & Leisure

The average Los Angeles fan in United States is 40.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pinterest, FedEx, Airbnb, with strongest over-indexing on Pinterest (1.86× the country average).

Demographically, the Los Angeles audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Los Angeles fan in United States is balanced, around 40.0 years old, with strong Sustainability tendencies and a notable affinity for Pinterest.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Los Angeles profile in United States.

Audience size
66.6M
in United States
Gender
54.4%♀
45.6% male
Age
40.0
average years
Country rank
#219
POI in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Los Angeles fans

54.4% are female, 45.6% are male, average age 40.0.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Los Angeles audience in United States
MetricValue
Female54.4%
Male45.6%
Average age40.0
Estimated audience size66,608,047
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Los Angeles audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

47.3%

of the worldwide Los Angeles audience comes from United States.

Worldwide audience distribution share by country for Los Angeles
CountryShare
United States47.3%
United Kingdom4.4%
China3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Los Angeles audience in United States is strongest.

Fig. 05

Top regions by affinity

Los Angeles fans by region: top regions in United States
#RegionReachAffinity×
01California~27M3.71×
02Nevada~1.5M1.99×
03Arizona~2M1.51×
04Washington, District of Columbia~300K1.35×
05Washington~2M1.33×
06New York~4.5M1.23×
07Oregon~900K1.23×
08Hawaii~400K1.23×
09New Mexico~400K1.18×
10Illinois~2.5M1.14×
11Alaska~200K1.12×
12Texas~6.5M1.11×
13Colorado~1M1.11×
14Utah~700K1.11×
15Massachusetts~1.5M1.10×
16Iowa~600K1.05×
17Virginia~1.5M1.00×
18New Jersey~1.5M0.99×
19Idaho~300K0.98×
20Florida~4.5M0.96×
21Georgia~2M0.94×
22Kansas~500K0.93×
23Maryland~1M0.91×
24Alabama~900K0.91×
25Louisiana~800K0.91×
26Tennessee~1M0.90×
27Minnesota~800K0.88×
28Pennsylvania~2M0.87×
29North Carolina~1.5M0.85×
30Missouri~900K0.84×
31Connecticut~600K0.84×
32Indiana~1M0.82×
33Rhode Island~200K0.82×
34Oklahoma~600K0.81×
35Arkansas~400K0.81×
36Mississippi~400K0.80×
37Nebraska~300K0.80×
38South Carolina~800K0.79×
39Ohio~1.5M0.78×
40Michigan~1.5M0.78×
41Maine~200K0.77×
42Montana~100K0.76×
43New Hampshire~200K0.75×
44Wisconsin~700K0.74×
45Kentucky~600K0.73×
46South Dakota~100K0.73×
47North Dakota~100K0.73×
48Vermont~90K0.73×
49West Virginia~200K0.69×
50Delaware~100K0.67×
Fig. 06

Affinity by region

Affinity by region — Los Angeles, United States
0.67×1.00×3.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Los Angeles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Los Angeles audience
#·InterestCategoryAffinity×
01Weather forecastingHome & Garden2.78×
02Anne HathawayMovies & TV2.69×
03FedExBusiness & Career2.62×
04QVCMovies & TV2.40×
05Sustainable energyHome & Garden2.31×
06Renewable energyBusiness & Career2.17×
07Discount storesShopping2.16×
08Car rentalsCars & Mobility2.05×
09Mortgage loansBusiness & Career1.96×
10Shopping mallsShopping1.90×
11Solar energyHome & Garden1.90×
12Vehicle insuranceCars & Mobility1.87×
13PinterestInternet & Social Media1.86×
14TV game showsMovies & TV1.81×
15InnovationBusiness & Career1.77×
16AirbnbTravel & Leisure1.74×
17SubwayFood & Beverages1.61×
18HollywoodTravel & Leisure1.60×
19McDonald'sFood & Beverages1.59×
20IKEAHome & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Los Angeles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Los Angeles audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.34×
Family OrientationCONSERVATISM1.31×
Convenience OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Los Angeles audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.86×
Healthy LifestyleBALANCE0.95×
Pet OwnershipJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Los Angeles have in United States?

Los Angeles has an estimated audience of 66,608,047 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Los Angeles fans?

54.4% of Los Angeles fans are female, 45.6% are male, with an average age of 40.0 years.

03

Which brands do Los Angeles fans like most?

Los Angeles fans show strongest brand affinity for Pinterest (1.86×), FedEx (2.62×), and Airbnb (1.74×) over the country average.

04

Where do Los Angeles fans live in United States?

Los Angeles fans in United States are most concentrated in California (reach ~27M), Texas (reach ~6.5M), and New York (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Los Angeles fans also like?

Beyond Los Angeles itself, the audience over-indexes on FedEx (2.62×), Airbnb (1.74×), Mortgage loans (1.96×), and Discount stores (2.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Los Angeles audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Los Angeles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →