Los Angeles Audience in United States

Los Angeles logo

Los Angeles has an estimated audience of 66,608,047 people in United States. 54.4% are female, 45.6% are male, average age 40.0. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Honda HR-V, Pre-school playgroup, Hobby Lobby, Houston Astros.

The average Los Angeles fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Honda HR-V, Pre-school playgroup, with strongest over-indexing on Kia Sportage (26.13× the country average). Demographically, the Los Angeles audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Extroversion, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Los Angeles fans

Demographic split for Los Angeles audience in United States
MetricValue
Female54.4%
Male45.6%
Average age40.0
Estimated audience size66,608,047

Audience persona

The typical Los Angeles fan in United States is balanced, around 40.0 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Los Angeles in United States
RegionReachAffinity
California27,189,3093.71×
Texas6,431,9311.12×
New York4,588,4371.23×
Florida4,223,1860.94×
Illinois2,511,3011.13×
Arizona2,116,1541.56×
Georgia2,022,4810.99×
Pennsylvania1,892,5160.84×
Washington1,888,4041.41×
New Jersey1,806,0611.07×
Ohio1,709,1640.83×
North Carolina1,686,5720.84×
Virginia1,594,3060.98×
Michigan1,436,2040.82×
Massachusetts1,411,5511.08×
Nevada1,326,6852.06×
Tennessee1,158,5040.87×
Colorado1,140,0211.09×
Maryland1,080,9480.94×
Oregon1,010,8161.32×
Indiana972,1550.8×
Minnesota901,2120.94×
Missouri869,7490.81×
Alabama818,8720.88×
Louisiana796,3170.93×
Wisconsin785,7020.78×
South Carolina770,2630.77×
Utah635,8481.07×
Kentucky631,6820.76×
Oklahoma624,9100.84×
Connecticut596,6120.89×
Iowa546,5381×
Kansas468,8940.89×
Arkansas452,7800.83×
Mississippi432,8250.79×
New Mexico364,7421.09×
Hawaii359,4031.26×
Idaho305,1410.91×
Nebraska275,3780.82×
Washington, District of Columbia250,4861.25×
West Virginia190,7920.62×
New Hampshire178,5680.68×
Maine167,5550.7×
Rhode Island157,5900.74×
Alaska142,7941×
Montana142,6870.77×
Delaware122,6150.67×
South Dakota108,8250.71×
North Dakota96,0530.7×
Vermont75,3490.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Los Angeles audience
BrandAffinityCategory
Kia Sportage26.13×Cars & Mobility
Honda HR-V17.74×Cars & Mobility
Pre-school playgroup18.75×Kids & Family
Hobby Lobby2.02×Home & Garden
Houston Astros4.08×Sports
Aldi1.9×Shopping
Taco Bell1.92×Food & Beverages
Los Angeles Dodgers3.24×Sports
Best Buy1.8×Shopping
Jeep Grand Cherokee4.92×Cars & Mobility
Livemusic2.38×Music & Radio
MSN1.78×News
Craigslist1.71×Shopping
Staples (Canada)2.09×Business & Career
southwest airlines2.16×Travel & Leisure
Tattoos1.59×Fashion & Accessoires
Lace wig2.17×Beauty & Wellness
Nordstrom rack1.82×Fashion & Accessoires
Hollywood1.69×Travel & Leisure
Eyebrow2.45×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Los Angeles audience
TraitClusterScore
ExtroversionTHRILL1.34
Design AffinityPREMIUM1.34
SustainabilityBALANCE1.17
Price SensitivityPREMIUM1.12
LGBTQ+ IdentityOPEN1.11
IndulgenceJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Los Angeles
CountryShare
United States47.4%
United Kingdom4.4%
China3.6%

See Los Angeles audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Los Angeles have in United States?

Los Angeles has an estimated audience of 66,608,047 people in United States, concentrated in California and Texas.

What is the gender split and age of Los Angeles fans?

54.4% of Los Angeles fans are female, 45.6% are male, with an average age of 40.0 years.

Which brands do Los Angeles fans like most?

Los Angeles fans show strongest brand affinity for Kia Sportage (26.13×), Honda HR-V (17.74×), and Pre-school playgroup (18.75×) over the country average.

Where do Los Angeles fans live in United States?

Los Angeles fans in United States are most concentrated in California (reach 27,189,309), Texas (reach 6,431,931), and New York (reach 4,588,437). These three regions account for the largest share of the active audience.

What other brands do Los Angeles fans also like?

Beyond Los Angeles itself, the audience over-indexes on Honda HR-V (17.74×), Pre-school playgroup (18.75×), Hobby Lobby (2.02×), and Houston Astros (4.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Los Angeles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.