Rascasse Audience Intelligence

New York City Audience in United States

A data profile of the people who buy, follow and care about New York City in United States — modelled from more than twelve digital signal sources. New York City has an estimated audience of 93,869,938 people in United States.

#1among City in United States#2among POI in United States#4in Travel & Leisure

The average New York City fan in United States is 41.1 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Rhianna (singer), Modeling agency, Princess Polly, with strongest over-indexing on Rhianna (singer) (2.22× the country average).

Demographically, the New York City audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New York City fan in United States is balanced, around 41.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rhianna (singer).

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York City profile in United States.

Audience size
93.9M
in United States
Gender
55.0%♀
45.0% male
Age
41.1
average years
Country rank
#91
POI in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New York City fans

55.0% are female, 45.0% are male, average age 41.1.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for New York City audience in United States
MetricValue
Female55.0%
Male45.0%
Average age41.1
Estimated audience size93,869,938
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the New York City audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

40.0%

of the worldwide New York City audience comes from United States.

Worldwide audience distribution share by country for New York City
CountryShare
United States40.0%
China4.8%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York City audience in United States is strongest.

Fig. 05

Top regions by affinity

New York City fans by region: top regions in United States
#RegionReachAffinity×
01New York~14M2.83×
02New Jersey~4.5M1.93×
03Pennsylvania~4.5M1.47×
04Connecticut~1.5M1.46×
05Massachusetts~2.5M1.41×
06Vermont~200K1.40×
07Virginia~3M1.24×
08Washington, District of Columbia~300K1.22×
09Florida~7.5M1.16×
10New Hampshire~400K1.12×
11Maryland~2M1.10×
12Maine~400K1.09×
13Ohio~3M1.06×
14Delaware~300K1.06×
15Rhode Island~300K1.02×
16Illinois~3M1.00×
17North Carolina~3M0.98×
18South Carolina~1.5M0.98×
19Texas~7.5M0.94×
20Washington~2M0.94×
21California~9.5M0.93×
22Indiana~1.5M0.93×
23Kentucky~1M0.92×
24Oklahoma~1M0.92×
25Kansas~700K0.91×
26Nebraska~400K0.91×
27Georgia~2.5M0.90×
28South Dakota~200K0.89×
29Tennessee~1.5M0.88×
30Utah~700K0.88×
31West Virginia~400K0.88×
32Missouri~1.5M0.86×
33Michigan~2M0.85×
34Minnesota~1M0.85×
35Arkansas~700K0.85×
36North Dakota~200K0.84×
37Colorado~1M0.83×
38Alabama~1M0.83×
39Iowa~600K0.83×
40Wisconsin~1M0.79×
41Oregon~800K0.78×
42Mississippi~600K0.78×
43Louisiana~900K0.77×
44Alaska~200K0.77×
45Montana~200K0.76×
46Arizona~1.5M0.75×
47Nevada~700K0.74×
48Idaho~300K0.74×
49New Mexico~300K0.73×
50Hawaii~300K0.73×
Fig. 06

Affinity by region

Affinity by region — New York City, United States
0.73×1.00×2.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York City audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York City audience
#·InterestCategoryAffinity×
01Art BaselArts & Culture2.24×
02Rhianna (singer)Music & Radio2.22×
03Stage (theatre)Arts & Culture1.94×
04Computer ArtsTechnology & Electronics1.81×
05LGBT culturePolitics & Society1.70×
06Video editing softwareTechnology & Electronics1.64×
07Naruto UzumakiLiterature1.61×
08Princess PollyFashion & Accessoires1.60×
09Young ThugMusic & Radio1.56×
10Playboi CartiMusic & Radio1.56×
11FL StudioTechnology & Electronics1.56×
12Art CollectingArts & Culture1.55×
13FutureMusic & Radio1.55×
14Digital paintingArts & Culture1.54×
15Modeling agencyFashion & Accessoires1.53×
16ZumiezSports1.53×
17Hunter × HunterLiterature1.52×
18Personal luxury carCars & Mobility1.51×
19Luka DončićSports1.50×
20Divinatory, esoteric and occult tarotHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York City audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New York City audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.06×
Luxury OrientationPREMIUM1.00×
Quality AwarenessPREMIUM0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New York City audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.79×
Community OrientationOPEN0.81×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New York City have in United States?

New York City has an estimated audience of 93,869,938 people in United States, concentrated in New York and California.

02

What is the gender split and age of New York City fans?

55.0% of New York City fans are female, 45.0% are male, with an average age of 41.1 years.

03

Which brands do New York City fans like most?

New York City fans show strongest brand affinity for Rhianna (singer) (2.22×), Modeling agency (1.53×), and Princess Polly (1.6×) over the country average.

04

Where do New York City fans live in United States?

New York City fans in United States are most concentrated in New York (reach ~14M), California (reach ~9.5M), and Texas (reach ~7.5M). These three regions account for the largest share of the active audience.

05

What other brands do New York City fans also like?

Beyond New York City itself, the audience over-indexes on Modeling agency (1.53×), Princess Polly (1.6×), Luka Dončić (1.5×), and LGBT culture (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See New York City audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New York City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →