New York City Audience in United States

New York City logo

New York City has an estimated audience of 93,869,938 people in United States. 55.0% are female, 45.0% are male, average age 41.1. Top regions: New York, California, Texas. Top brand affinities: Rhianna (singer), Modeling agency, Princess Polly, LGBT culture, Luka Dončić.

The average New York City fan in United States is 41.1 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Rhianna (singer), Modeling agency, Princess Polly, with strongest over-indexing on Rhianna (singer) (2.22× the country average). Demographically, the New York City audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of New York City fans

Demographic split for New York City audience in United States
MetricValue
Female55.0%
Male45.0%
Average age41.1
Estimated audience size93,869,938

Audience persona

The typical New York City fan in United States is balanced, around 41.1 years old, with strong Design Affinity tendencies and a notable affinity for Rhianna (singer).

Top regions in United States

Top regions ranked by reach for New York City in United States
RegionReachAffinity
New York14,040,0003.04×
California9,555,7330.93×
Texas7,733,2030.96×
Florida6,101,6330.96×
New Jersey4,409,7341.85×
Pennsylvania4,388,4781.39×
Ohio3,169,2861.1×
Virginia3,123,5791.37×
Illinois3,040,1030.97×
North Carolina3,013,2601.07×
Massachusetts2,911,6951.57×
Georgia2,879,1431×
Michigan2,125,6620.87×
Maryland1,978,5041.23×
Tennessee1,755,2240.93×
Washington1,642,1070.87×
Indiana1,628,5580.95×
Arizona1,505,2510.79×
Connecticut1,463,2401.55×
South Carolina1,281,5690.91×
Colorado1,212,4980.82×
Missouri1,212,4960.8×
Minnesota1,198,9430.89×
Alabama1,086,0910.83×
Wisconsin1,066,2590.76×
Louisiana1,028,1540.85×
Kentucky999,8430.85×
Oregon869,7660.81×
Oklahoma831,5680.8×
Utah743,8690.88×
Arkansas646,3900.84×
Nevada643,5970.71×
Iowa608,2270.79×
Kansas594,4450.8×
Mississippi553,4970.72×
Washington, District of Columbia511,3541.81×
New Hampshire403,0121.09×
Maine385,5101.15×
West Virginia380,0660.87×
New Mexico369,0450.78×
Nebraska362,3280.77×
Rhode Island328,2791.1×
Idaho327,5290.7×
Hawaii278,5010.69×
Delaware263,9241.02×
Vermont224,6751.36×
Montana183,8220.71×
South Dakota146,4400.67×
North Dakota135,1120.7×
Alaska120,9550.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New York City audience
BrandAffinityCategory
Rhianna (singer)2.22×Music & Radio
Modeling agency1.53×Fashion & Accessoires
Princess Polly1.6×Fashion & Accessoires
LGBT culture1.7×Politics & Society
Luka Dončić1.5×Sports
Art Basel2.24×Arts & Culture
Personal luxury car1.51×Cars & Mobility
Hunter × Hunter1.52×Literature
Video editing software1.64×Technology & Electronics
Art Collecting1.55×Arts & Culture
Naruto Uzumaki1.61×Literature
Stage (theatre)1.94×Arts & Culture
Young Thug1.56×Music & Radio
Digital painting1.54×Arts & Culture
Zumiez1.53×Sports
Computer Arts1.81×Technology & Electronics
Playboi Carti1.56×Music & Radio
Future1.55×Music & Radio
Divinatory, esoteric and occult tarot1.5×Health
Met Gala2.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New York City audience
TraitClusterScore
Design AffinityPREMIUM1.41
SustainabilityBALANCE1.22
ExtroversionTHRILL1.19
Early Adopter MentalityPOWER1.18
Healthy LifestyleBALANCE1.17
IndulgenceJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for New York City
CountryShare
United States40.0%
China4.8%
United Kingdom4.6%

See New York City audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does New York City have in United States?

New York City has an estimated audience of 93,869,938 people in United States, concentrated in New York and California.

What is the gender split and age of New York City fans?

55.0% of New York City fans are female, 45.0% are male, with an average age of 41.1 years.

Which brands do New York City fans like most?

New York City fans show strongest brand affinity for Rhianna (singer) (2.22×), Modeling agency (1.53×), and Princess Polly (1.6×) over the country average.

Where do New York City fans live in United States?

New York City fans in United States are most concentrated in New York (reach 14,040,000), California (reach 9,555,733), and Texas (reach 7,733,203). These three regions account for the largest share of the active audience.

What other brands do New York City fans also like?

Beyond New York City itself, the audience over-indexes on Modeling agency (1.53×), Princess Polly (1.6×), LGBT culture (1.7×), and Luka Dončić (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New York City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.