Future Audience in United States
Future has an estimated audience of 4,501,851 people in United States. 42.6% are female, 57.4% are male, average age 29.5. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, Microblogging, Houston Astros.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, with strongest over-indexing on Autism Awareness (14.48× the country average). Demographically, the Future audience skews more male with an average age of 29.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Future fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 29.5 |
| Estimated audience size | 4,501,851 |
Audience persona
The typical Future fan in United States is more male, around 29.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 14.48× | Health |
| Diabetes mellitus awareness | 9.55× | Health |
| Singer-songwriter | 4.44× | Music & Radio |
| Microblogging | 9.81× | Technology & Electronics |
| Houston Astros | 7.17× | Sports |
| Income tax | 10.19× | Business & Career |
| ASAP Rocky | 8.8× | Music & Radio |
| Hair Extensions | 4.24× | Beauty & Wellness |
| Megan Fox | 6.19× | Movies & TV |
| Supreme | 5.91× | Fashion & Accessoires |
| Streetwear | 3.53× | Fashion & Accessoires |
| Spotify | 2.2× | Internet & Social Media |
| Pocoyo | 32.29× | Literature |
| Stussy | 7.83× | Fashion & Accessoires |
| Sneaker collecting | 4.01× | Fashion & Accessoires |
| Nike | 3.18× | Fashion & Accessoires |
| Los Angeles Lakers | 3.25× | Sports |
| Los Angeles Dodgers | 4.43× | Sports |
| Kendrick Lamar | 6.2× | Music & Radio |
| Boston Celtics | 3.69× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.76 |
| Early Adopter Mentality | POWER | 1.63 |
| Luxury Orientation | PREMIUM | 1.3 |
| Social Media Usage | JOY | 1.14 |
| Family Orientation | CONSERVATISM | 1.13 |
| Extroversion | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.4% |
| India | 10.6% |
| Canada | 6.2% |
See Future audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
How to read this data
Audience size is the estimated number of people in United States who actively search for Future. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.