Calum Scott Audience in United States

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Calum Scott has an estimated audience of 710,674 people in United States. 63.4% are female, 36.6% are male, average age 43.6. Top regions: California, Florida, Texas. Top brand affinities: Bridgit Mendler, Hailee Steinfeld, Benson Boone, Zara Larsson, Gmail.

The average Calum Scott fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Bridgit Mendler, Hailee Steinfeld, Benson Boone, with strongest over-indexing on Bridgit Mendler (177.53× the country average). Demographically, the Calum Scott audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Calum Scott fans

Demographic split for Calum Scott audience in United States
MetricValue
Female63.4%
Male36.6%
Average age43.6
Estimated audience size710,674

Audience persona

The typical Calum Scott fan in United States is more female, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for Bridgit Mendler.

Top regions in United States

Top regions ranked by reach for Calum Scott in United States
RegionReachAffinity
California71,1770.91×
Florida50,1621.04×
Texas46,0570.75×
New York41,9091.06×
Pennsylvania30,0871.26×
Ohio21,4560.98×
North Carolina19,1660.9×
Illinois18,7770.79×
Michigan18,6341×
New Jersey18,3441.01×
Georgia18,1270.83×
Washington17,4331.22×
Massachusetts17,3191.24×
Arizona15,6391.08×
Virginia14,6370.85×
Tennessee14,3431.01×
Indiana13,3021.02×
Missouri11,6191.01×
Wisconsin11,1971.05×
Minnesota10,9531.08×
Alabama10,7351.08×
South Carolina10,3320.97×
Colorado9,7850.87×
Kentucky9,3141.05×
Maryland9,2050.75×
Louisiana8,5680.93×
Oregon8,1271×
Oklahoma7,6590.97×
Connecticut7,5241.06×
Utah7,5021.18×
Iowa6,2181.06×
Arkansas6,0021.03×
Nevada5,6040.82×
Mississippi5,1670.88×
Kansas5,1250.92×
Idaho4,1521.17×
New Hampshire3,7641.34×
West Virginia3,6611.11×
Nebraska3,4420.97×
Maine3,3001.3×
Hawaii3,2671.07×
New Mexico2,6030.73×
Rhode Island2,4311.07×
Montana2,1561.09×
Delaware1,8890.96×
Washington, District of Columbia1,6530.77×
South Dakota1,5840.96×
Alaska1,5681.03×
North Dakota1,4701.01×
Vermont1,1050.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Calum Scott audience
BrandAffinityCategory
Bridgit Mendler177.53×Movies & TV
Hailee Steinfeld51.11×Movies & TV
Benson Boone57.99×Music & Radio
Zara Larsson75.9×Music & Radio
Gmail20×Internet & Social Media
Big Time Rush92.75×Movies & TV
Fifth Harmony112.92×Music & Radio
Q-Tip (musician)176.79×Music & Radio
Billie Eilish30.46×Music & Radio
Florence and the Machine105.74×Music & Radio
Leona Lewis145.86×Music & Radio
Lorde56.86×Music & Radio
james arthur159.12×Music & Radio
BANNERS71.84×Music & Radio
Alex Warren44.1×Music & Radio
PartyNextDoor86.57×Music & Radio
Louis Tomlinson85.45×Music & Radio
Cody Simpson153.19×Music & Radio
Nick Jonas43.69×Music & Radio
Jessie J98.03×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Calum Scott audience
TraitClusterScore
SustainabilityBALANCE1.33
DIY MentalityTHRILL1.18
CreativityOPEN1.17
ExtroversionTHRILL1.16
Healthy LifestyleBALANCE1.13
Pet OwnershipJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Calum Scott
CountryShare
Germany23.9%
United States19.0%
United Kingdom16.9%

See Calum Scott audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Calum Scott have in United States?

Calum Scott has an estimated audience of 710,674 people in United States, concentrated in California and Florida.

What is the gender split and age of Calum Scott fans?

63.4% of Calum Scott fans are female, 36.6% are male, with an average age of 43.6 years.

Which brands do Calum Scott fans like most?

Calum Scott fans show strongest brand affinity for Bridgit Mendler (177.53×), Hailee Steinfeld (51.11×), and Benson Boone (57.99×) over the country average.

Where do Calum Scott fans live in United States?

Calum Scott fans in United States are most concentrated in California (reach 71,177), Florida (reach 50,162), and Texas (reach 46,057). These three regions account for the largest share of the active audience.

What other brands do Calum Scott fans also like?

Beyond Calum Scott itself, the audience over-indexes on Hailee Steinfeld (51.11×), Benson Boone (57.99×), Zara Larsson (75.9×), and Gmail (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Calum Scott. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.