Rascasse Audience Intelligence

Fifth Harmony Audience in United States

A data profile of the people who buy, follow and care about Fifth Harmony in United States — modelled from more than twelve digital signal sources. Fifth Harmony has an estimated audience of 1,406,769 people in United States.

#211among Band in United States#3813among Person in United States#2254in Music & Radio

The average Fifth Harmony fan in United States is 28.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bridgit Mendler, Hailee Steinfeld, Zara Larsson, with strongest over-indexing on Bridgit Mendler (132.07× the country average).

Demographically, the Fifth Harmony audience skews more female with an average age of 28.5, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fifth Harmony fan in United States is more female, around 28.5 years old, with strong Social Media Usage tendencies and a notable affinity for Bridgit Mendler.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fifth Harmony profile in United States.

Audience size
1.4M
in United States
Gender
69.0%♀
31.0% male
Age
28.5
average years
Country rank
#18620
Person in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fifth Harmony fans

69.0% are female, 31.0% are male, average age 28.5.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Fifth Harmony audience in United States
MetricValue
Female69.0%
Male31.0%
Average age28.5
Estimated audience size1,406,769
Fig. 03

Age distribution

Ø 28.5
average years
Age distribution of the Fifth Harmony audience in United States
Age bracketShare%
16-1955%
20-2919%
30-3910%
40-499%
50+7%
Fig. 04

Worldwide distribution

43.0%

of the worldwide Fifth Harmony audience comes from United States.

Worldwide audience distribution share by country for Fifth Harmony
CountryShare
United States43.0%
Brazil8.1%
Canada4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fifth Harmony audience in United States is strongest.

Fig. 05

Top regions by affinity

Fifth Harmony fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~8K1.31×
02New Jersey~40K1.23×
03California~200K1.21×
04Utah~20K1.19×
05Massachusetts~30K1.17×
06Texas~100K1.15×
07Nevada~20K1.15×
08Arizona~30K1.13×
09Maryland~30K1.10×
10New York~90K1.09×
11Pennsylvania~50K1.08×
12Georgia~50K1.07×
13Connecticut~20K1.07×
14Illinois~50K1.06×
15Michigan~40K1.06×
16Louisiana~20K1.06×
17Oklahoma~20K1.06×
18Delaware~4K1.06×
19Virginia~40K1.05×
20Florida~100K1.04×
21North Carolina~40K1.04×
22Rhode Island~5K1.04×
23Mississippi~10K1.03×
24Tennessee~30K1.02×
25Ohio~40K1.01×
26Missouri~20K1.00×
27Alabama~20K1.00×
28Kentucky~20K0.99×
29New Mexico~7K0.99×
30Arkansas~10K0.98×
31Kansas~10K0.98×
32Washington, District of Columbia~4K0.98×
33South Carolina~20K0.97×
34Washington~30K0.96×
35Indiana~20K0.96×
36Wisconsin~20K0.96×
37Nebraska~7K0.96×
38Minnesota~20K0.95×
39Idaho~7K0.95×
40Oregon~10K0.91×
41New Hampshire~5K0.91×
42Colorado~20K0.89×
43Iowa~10K0.89×
44West Virginia~6K0.89×
45South Dakota~3K0.88×
46North Dakota~3K0.88×
47Alaska~3K0.87×
48Maine~4K0.84×
49Montana~3K0.82×
50Vermont~2K0.80×
Fig. 06

Affinity by region

Affinity by region — Fifth Harmony, United States
0.80×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fifth Harmony audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fifth Harmony audience
#·InterestCategoryAffinity×
01Arnold Strongman ClassicSports144.06×
02Bridgit MendlerMovies & TV132.07×
03Cher LloydMusic & Radio131.47×
04Q-Tip (musician)Music & Radio124.32×
05Cody SimpsonMusic & Radio111.22×
06Calum ScottMusic & Radio106.49×
07Leona LewisMusic & Radio103.27×
08Florence and the MachineMusic & Radio74.35×
09Big Time RushMovies & TV68.60×
10Louis TomlinsonMusic & Radio67.33×
11PartyNextDoorMusic & Radio61.79×
12Zara LarssonMusic & Radio59.99×
13Naomi ScottMovies & TV52.59×
14LordeMusic & Radio44.83×
15Hailee SteinfeldMovies & TV44.24×
16Kid CudiMusic & Radio40.69×
17Charlie PuthMusic & Radio40.06×
18Nick JonasMusic & Radio35.12×
19Billie EilishMusic & Radio24.72×
20GmailInternet & Social Media14.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fifth Harmony audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fifth Harmony audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.55×
Price SensitivityPREMIUM1.41×
Quality AwarenessPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fifth Harmony audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.95×
SustainabilityBALANCE0.97×
Healthy LifestyleBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fifth Harmony have in United States?

Fifth Harmony has an estimated audience of 1,406,769 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fifth Harmony fans?

69.0% of Fifth Harmony fans are female, 31.0% are male, with an average age of 28.5 years.

03

Which brands do Fifth Harmony fans like most?

Fifth Harmony fans show strongest brand affinity for Bridgit Mendler (132.07×), Hailee Steinfeld (44.24×), and Zara Larsson (59.99×) over the country average.

04

Where do Fifth Harmony fans live in United States?

Fifth Harmony fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Fifth Harmony fans also like?

Beyond Fifth Harmony itself, the audience over-indexes on Hailee Steinfeld (44.24×), Zara Larsson (59.99×), Gmail (14.8×), and Big Time Rush (68.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fifth Harmony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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