Fifth Harmony Audience in United States

Fifth Harmony logo

Fifth Harmony has an estimated audience of 1,416,580 people in United States. 69.0% are female, 31.0% are male, average age 28.5. Top regions: California, Texas, Florida. Top brand affinities: Hailee Steinfeld, Bridgit Mendler, Zara Larsson, Gmail, Big Time Rush.

The average Fifth Harmony fan in United States is 28.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hailee Steinfeld, Bridgit Mendler, Zara Larsson, with strongest over-indexing on Hailee Steinfeld (44.24× the country average). Demographically, the Fifth Harmony audience skews more female with an average age of 28.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Fifth Harmony fans

Demographic split for Fifth Harmony audience in United States
MetricValue
Female69.0%
Male31.0%
Average age28.5
Estimated audience size1,416,580

Audience persona

The typical Fifth Harmony fan in United States is more female, around 28.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hailee Steinfeld.

Top regions in United States

Top regions ranked by reach for Fifth Harmony in United States
RegionReachAffinity
California195,8191.26×
Texas150,9001.24×
Florida104,7501.09×
New York96,5271.22×
Pennsylvania53,2401.12×
Illinois50,5351.07×
Georgia50,4881.16×
North Carolina46,6221.09×
New Jersey45,4671.26×
Ohio41,0490.94×
Virginia37,4231.08×
Michigan36,8440.99×
Arizona33,3681.15×
Massachusetts32,9971.18×
Washington29,9101.05×
Tennessee27,5430.97×
Maryland27,4681.13×
Indiana25,2870.98×
Missouri21,8390.96×
South Carolina21,7771.02×
Alabama20,9741.06×
Colorado20,7260.93×
Louisiana19,4821.07×
Wisconsin19,2570.9×
Minnesota19,0510.94×
Oklahoma17,1061.09×
Kentucky16,8350.95×
Nevada16,8211.23×
Connecticut15,8611.12×
Oregon15,2810.94×
Mississippi13,0521.12×
Utah12,8021.01×
Arkansas11,1440.95×
Kansas10,5340.94×
Iowa9,7930.84×
Hawaii8,2331.35×
New Mexico6,9440.98×
Nebraska6,8750.97×
Idaho6,1490.87×
West Virginia5,6100.85×
New Hampshire4,4710.8×
Washington, District of Columbia4,4241.04×
Rhode Island4,4010.98×
Delaware3,9971.02×
Maine3,8150.75×
Montana2,6680.68×
South Dakota2,5440.78×
Alaska2,5380.84×
North Dakota2,1920.75×
Vermont1,7230.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fifth Harmony audience
BrandAffinityCategory
Hailee Steinfeld44.24×Movies & TV
Bridgit Mendler132.07×Movies & TV
Zara Larsson59.99×Music & Radio
Gmail14.8×Internet & Social Media
Big Time Rush68.6×Movies & TV
Billie Eilish24.72×Music & Radio
Calum Scott106.49×Music & Radio
Q-Tip (musician)124.32×Music & Radio
Lorde44.83×Music & Radio
Florence and the Machine74.35×Music & Radio
Louis Tomlinson67.33×Music & Radio
Naomi Scott52.59×Movies & TV
Leona Lewis103.27×Music & Radio
Nick Jonas35.12×Music & Radio
PartyNextDoor61.79×Music & Radio
Arnold Strongman Classic144.06×Sports
Cody Simpson111.22×Music & Radio
Charlie Puth40.06×Music & Radio
Jessie J71.82×Music & Radio
Cher Lloyd131.47×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fifth Harmony audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.25
Luxury OrientationPREMIUM2.28
Risk AppetiteTHRILL2.06
Early Adopter MentalityPOWER1.42
TraditionCONSERVATISM1.37
Social Media UsageJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Fifth Harmony
CountryShare
United States43.1%
Brazil8.3%
United Kingdom4.9%

See Fifth Harmony audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Fifth Harmony have in United States?

Fifth Harmony has an estimated audience of 1,416,580 people in United States, concentrated in California and Texas.

What is the gender split and age of Fifth Harmony fans?

69.0% of Fifth Harmony fans are female, 31.0% are male, with an average age of 28.5 years.

Which brands do Fifth Harmony fans like most?

Fifth Harmony fans show strongest brand affinity for Hailee Steinfeld (44.24×), Bridgit Mendler (132.07×), and Zara Larsson (59.99×) over the country average.

Where do Fifth Harmony fans live in United States?

Fifth Harmony fans in United States are most concentrated in California (reach 195,819), Texas (reach 150,900), and Florida (reach 104,750). These three regions account for the largest share of the active audience.

What other brands do Fifth Harmony fans also like?

Beyond Fifth Harmony itself, the audience over-indexes on Bridgit Mendler (132.07×), Zara Larsson (59.99×), Gmail (14.8×), and Big Time Rush (68.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fifth Harmony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.