Florence and the Machine Audience in United States

Florence and the Machine logo

Florence and the Machine has an estimated audience of 1,200,505 people in United States. 64.4% are female, 35.6% are male, average age 30.3. Top regions: California, Texas, Florida. Top brand affinities: Stars, Greyhounds, Benson Boone, Dillon, Self Esteem.

The average Florence and the Machine fan in United States is 30.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Stars, Greyhounds, Benson Boone, with strongest over-indexing on Stars (17.97× the country average). Demographically, the Florence and the Machine audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Florence and the Machine fans

Demographic split for Florence and the Machine audience in United States
MetricValue
Female64.4%
Male35.6%
Average age30.3
Estimated audience size1,200,505

Audience persona

The typical Florence and the Machine fan in United States is more female, around 30.3 years old, with strong Tradition tendencies and a notable affinity for Stars.

Top regions in United States

Top regions ranked by reach for Florence and the Machine in United States
RegionReachAffinity
California125,5520.95×
Texas83,4450.81×
Florida81,4411×
New York70,1581.05×
Pennsylvania46,4161.15×
Illinois45,0411.13×
Ohio39,4501.07×
North Carolina36,6401.01×
Michigan33,8021.08×
Massachusetts33,3101.41×
Virginia32,6261.12×
Georgia30,3090.82×
Washington29,7461.24×
New Jersey27,9210.91×
Tennessee22,6160.94×
Colorado22,5781.19×
Missouri21,8071.13×
Indiana20,9960.96×
Arizona20,6100.84×
Wisconsin19,0571.06×
Maryland18,8380.91×
Minnesota17,8751.04×
Oregon17,4541.27×
South Carolina14,6780.81×
Alabama14,5110.87×
Kentucky14,4970.96×
Louisiana13,4430.87×
Connecticut13,2001.1×
Oklahoma12,3220.92×
Utah11,4551.07×
Kansas9,6131.02×
Iowa9,4150.95×
Arkansas8,4350.85×
Nevada8,3790.72×
New Hampshire6,3771.35×
New Mexico6,1191.02×
Mississippi5,9840.61×
Maine5,8271.35×
Idaho5,5960.93×
Nebraska5,1820.86×
Washington, District of Columbia5,0831.41×
West Virginia4,4790.8×
Rhode Island4,4281.16×
Montana3,4951.05×
Hawaii3,4280.66×
Vermont3,0281.44×
Delaware2,9570.89×
Alaska2,5961.01×
South Dakota2,0790.75×
North Dakota1,9140.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Florence and the Machine audience
BrandAffinityCategory
Stars17.97×Music & Radio
Greyhounds12.46×Music & Radio
Benson Boone12.21×Music & Radio
Dillon23.54×Music & Radio
Self Esteem29.67×Music & Radio
Cardinals10.63×Music & Radio
Rob Reiner5.77×Movies & TV
Hozier (musician)23×Music & Radio
Harry Potter3.6×Movies & TV
Bahamas13.11×Music & Radio
Blossoms19.38×Music & Radio
Sia20.77×Music & Radio
Google Flights5.24×Travel & Leisure
Catherine O'Hara6.21×Movies & TV
Euphoria2.47×Movies & TV
Beetlejuice4.35×Movies & TV
Lana Del Rey12×Music & Radio
Grizzly Bear (band)18.9×Music & Radio
Lily Allen14.12×Music & Radio
Lake13.06×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Florence and the Machine audience
TraitClusterScore
TraditionCONSERVATISM2.1
LGBTQ+ IdentityOPEN1.96
SustainabilityBALANCE1.95
ExtroversionTHRILL1.62
Early Adopter MentalityPOWER1.46
Community OrientationOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for Florence and the Machine
CountryShare
United States31.8%
United Kingdom19.6%
Germany6.6%

See Florence and the Machine audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Florence and the Machine have in United States?

Florence and the Machine has an estimated audience of 1,200,505 people in United States, concentrated in California and Texas.

What is the gender split and age of Florence and the Machine fans?

64.4% of Florence and the Machine fans are female, 35.6% are male, with an average age of 30.3 years.

Which brands do Florence and the Machine fans like most?

Florence and the Machine fans show strongest brand affinity for Stars (17.97×), Greyhounds (12.46×), and Benson Boone (12.21×) over the country average.

Where do Florence and the Machine fans live in United States?

Florence and the Machine fans in United States are most concentrated in California (reach 125,552), Texas (reach 83,445), and Florida (reach 81,441). These three regions account for the largest share of the active audience.

What other brands do Florence and the Machine fans also like?

Beyond Florence and the Machine itself, the audience over-indexes on Greyhounds (12.46×), Benson Boone (12.21×), Dillon (23.54×), and Self Esteem (29.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Florence and the Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.