Rascasse Audience Intelligence

Florence and the Machine Audience in United States

A data profile of the people who buy, follow and care about Florence and the Machine in United States — modelled from more than twelve digital signal sources. Florence and the Machine has an estimated audience of 1,565,176 people in United States.

#193among Band in United States#3420among Person in United States#2057in Music & Radio

The average Florence and the Machine fan in United States is 30.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Stars, Greyhounds, Dillon, with strongest over-indexing on Stars (17.97× the country average).

Demographically, the Florence and the Machine audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Design Affinity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Florence and the Machine fan in United States is more female, around 30.3 years old, with strong Design Affinity tendencies and a notable affinity for Stars.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Florence and the Machine profile in United States.

Audience size
1.6M
in United States
Gender
64.4%♀
35.6% male
Age
30.3
average years
Country rank
#17199
Person in United States
Fig. 01

Search interest · 12-month trend

+331%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Florence and the Machine fans

64.4% are female, 35.6% are male, average age 30.3.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Florence and the Machine audience in United States
MetricValue
Female64.4%
Male35.6%
Average age30.3
Estimated audience size1,565,176
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Florence and the Machine audience in United States
Age bracketShare%
16-1949%
20-2920%
30-3912%
40-4910%
50+10%
Fig. 04

Worldwide distribution

35.1%

of the worldwide Florence and the Machine audience comes from United States.

Worldwide audience distribution share by country for Florence and the Machine
CountryShare
United States35.1%
United Kingdom17.4%
Germany9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Florence and the Machine audience in United States is strongest.

Fig. 05

Top regions by affinity

Florence and the Machine fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K1.73×
02Oregon~20K1.70×
03Vermont~3K1.58×
04Washington~40K1.46×
05Massachusetts~30K1.43×
06Maine~6K1.43×
07Minnesota~20K1.41×
08New Hampshire~6K1.34×
09New York~80K1.26×
10Pennsylvania~50K1.25×
11Illinois~50K1.20×
12Rhode Island~4K1.12×
13Michigan~30K1.11×
14Connecticut~10K1.09×
15Colorado~20K1.07×
16Virginia~30K1.06×
17Tennessee~30K1.04×
18Wisconsin~20K1.04×
19Alaska~3K1.02×
20Arizona~20K1.00×
21Missouri~20K1.00×
22New Jersey~30K0.99×
23Ohio~40K0.98×
24Montana~3K0.97×
25Maryland~20K0.96×
26Delaware~3K0.95×
27Florida~80K0.93×
28California~100K0.92×
29Kentucky~10K0.92×
30Utah~10K0.92×
31Kansas~9K0.92×
32Indiana~20K0.91×
33Iowa~9K0.90×
34New Mexico~5K0.88×
35North Carolina~30K0.87×
36Idaho~5K0.87×
37Oklahoma~10K0.84×
38North Dakota~2K0.84×
39Texas~80K0.82×
40Georgia~30K0.82×
41West Virginia~5K0.82×
42South Dakota~2K0.80×
43Nebraska~5K0.79×
44Louisiana~10K0.78×
45Arkansas~8K0.76×
46Alabama~10K0.75×
47South Carolina~10K0.72×
48Nevada~8K0.66×
49Hawaii~3K0.63×
50Mississippi~6K0.60×
Fig. 06

Affinity by region

Affinity by region — Florence and the Machine, United States
0.60×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Florence and the Machine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Florence and the Machine audience
#·InterestCategoryAffinity×
01Self EsteemMusic & Radio29.67×
02TelekinesisMusic & Radio25.83×
03DillonMusic & Radio23.54×
04Hozier (musician)Music & Radio23.00×
05SiaMusic & Radio20.77×
06BlossomsMusic & Radio19.38×
07Grizzly Bear (band)Music & Radio18.90×
08StarsMusic & Radio17.97×
09PassengerMusic & Radio16.57×
10Lily AllenMusic & Radio14.12×
11Hayley WilliamsMusic & Radio13.30×
12BahamasMusic & Radio13.11×
13LakeMusic & Radio13.06×
14GreyhoundsMusic & Radio12.46×
15Benson BooneMusic & Radio12.21×
16CardinalsMusic & Radio10.63×
17Catherine O'HaraMovies & TV6.21×
18Rob ReinerMovies & TV5.77×
19Google FlightsTravel & Leisure5.24×
20Harry PotterMovies & TV3.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Florence and the Machine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Florence and the Machine audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.03×
ExtroversionTHRILL1.86×
SustainabilityBALANCE1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Florence and the Machine audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.85×
PatriotismCONSERVATISM0.86×
Risk AppetiteTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Florence and the Machine have in United States?

Florence and the Machine has an estimated audience of 1,565,176 people in United States, concentrated in California and New York.

02

What is the gender split and age of Florence and the Machine fans?

64.4% of Florence and the Machine fans are female, 35.6% are male, with an average age of 30.3 years.

03

Which brands do Florence and the Machine fans like most?

Florence and the Machine fans show strongest brand affinity for Stars (17.97×), Greyhounds (12.46×), and Dillon (23.54×) over the country average.

04

Where do Florence and the Machine fans live in United States?

Florence and the Machine fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Florence and the Machine fans also like?

Beyond Florence and the Machine itself, the audience over-indexes on Greyhounds (12.46×), Dillon (23.54×), Cardinals (10.63×), and Benson Boone (12.21×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Florence and the Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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