Rascasse Audience Intelligence

Lake Audience in United States

A data profile of the people who buy, follow and care about Lake in United States — modelled from more than twelve digital signal sources. Lake has an estimated audience of 4,966,913 people in United States.

#19among Rock in United States#735among Person in United States#596in Music & Radio

The average Lake fan in United States is 35.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include The Hives, Modest Mouse, Bon Iver, with strongest over-indexing on The Hives (57.35× the country average).

Demographically, the Lake audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lake fan in United States is balanced, around 35.8 years old, with strong Sustainability tendencies and a notable affinity for The Hives.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lake profile in United States.

Audience size
5M
in United States
Gender
47.3%♀
52.7% male
Age
35.8
average years
Country rank
#6751
Person in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lake fans

47.3% are female, 52.7% are male, average age 35.8.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Lake audience in United States
MetricValue
Female47.3%
Male52.7%
Average age35.8
Estimated audience size4,966,913
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Lake audience in United States
Age bracketShare%
16-1919%
20-2932%
30-3923%
40-4916%
50+11%
Fig. 04

Worldwide distribution

58.3%

of the worldwide Lake audience comes from United States.

Worldwide audience distribution share by country for Lake
CountryShare
United States58.3%
India6.5%
Canada6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lake audience in United States is strongest.

Fig. 05

Top regions by affinity

Lake fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~20K2.27×
02New Mexico~40K1.68×
03Montana~20K1.58×
04Arizona~200K1.50×
05Oregon~80K1.46×
06Kansas~50K1.42×
07South Dakota~20K1.42×
08Washington~100K1.37×
09Idaho~30K1.36×
10Utah~60K1.32×
11Colorado~100K1.30×
12Alaska~10K1.28×
13Oklahoma~70K1.23×
14Illinois~200K1.22×
15Nebraska~30K1.19×
16Minnesota~80K1.13×
17California~600K1.11×
18North Carolina~200K1.04×
19Mississippi~40K1.03×
20North Dakota~10K1.03×
21Kentucky~60K1.01×
22Texas~400K0.98×
23South Carolina~70K0.96×
24Vermont~8K0.96×
25Virginia~100K0.95×
26Arkansas~40K0.94×
27Missouri~70K0.92×
28Wisconsin~70K0.92×
29Georgia~100K0.91×
30Nevada~40K0.91×
31Michigan~100K0.88×
32Tennessee~80K0.86×
33New Hampshire~20K0.86×
34West Virginia~20K0.85×
35Pennsylvania~100K0.83×
36Indiana~70K0.83×
37Alabama~60K0.81×
38Iowa~30K0.78×
39New Jersey~90K0.75×
40Ohio~100K0.74×
41Louisiana~50K0.73×
42Connecticut~30K0.70×
43Maine~10K0.67×
44Maryland~60K0.65×
45New York~200K0.61×
46Massachusetts~60K0.60×
47Florida~200K0.59×
48Rhode Island~8K0.52×
49Washington, District of Columbia~8K0.51×
50Hawaii~10K0.47×
Fig. 06

Affinity by region

Affinity by region — Lake, United States
0.47×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lake audience
#·InterestCategoryAffinity×
01The KooksMusic & Radio141.09×
02Modest MouseMusic & Radio85.75×
03Bloc PartyMusic & Radio85.53×
04Death Cab for CutieMusic & Radio75.89×
05Two Door Cinema ClubMusic & Radio72.15×
06Bon IverMusic & Radio71.84×
07Portugal. The ManMusic & Radio68.26×
08The HivesMusic & Radio57.35×
09Placebo (band)Music & Radio48.87×
10Vampire WeekendMusic & Radio42.52×
11The KillsMusic & Radio36.28×
12Franz Ferdinand (band)Music & Radio34.72×
13PixiesMusic & Radio33.86×
14Ryan AdamsMusic & Radio29.25×
15Disclosure (band)Music & Radio26.90×
16Goo Goo DollsMusic & Radio19.59×
17MGMTMusic & Radio16.09×
18Jack WhiteMovies & TV15.64×
19BoJack HorsemanMovies & TV15.50×
20Tame ImpalaMusic & Radio14.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lake audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.87×
Urban LifestyleOPEN1.57×
TraditionCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lake audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.67×
Need for SecurityCONSERVATISM0.78×
Family OrientationCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lake have in United States?

Lake has an estimated audience of 4,966,913 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lake fans?

47.3% of Lake fans are female, 52.7% are male, with an average age of 35.8 years.

03

Which brands do Lake fans like most?

Lake fans show strongest brand affinity for The Hives (57.35×), Modest Mouse (85.75×), and Bon Iver (71.84×) over the country average.

04

Where do Lake fans live in United States?

Lake fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Illinois (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lake fans also like?

Beyond Lake itself, the audience over-indexes on Modest Mouse (85.75×), Bon Iver (71.84×), The Kooks (141.09×), and Death Cab for Cutie (75.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in United States

See Lake audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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