Lake Audience in United States

Lake logo

Lake has an estimated audience of 4,283,439 people in United States. 49.0% are female, 51.0% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Cass County, Missouri, Yahoo Sports Fantasy, JibJab, Home construction.

The average Lake fan in United States is 34.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Cass County, Missouri, Yahoo Sports Fantasy, with strongest over-indexing on Dog breed (3.28× the country average). Demographically, the Lake audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Lake fans

Demographic split for Lake audience in United States
MetricValue
Female49.0%
Male51.0%
Average age34.9
Estimated audience size4,283,439

Audience persona

The typical Lake fan in United States is balanced, around 34.9 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Lake in United States
RegionReachAffinity
California628,6001.33×
Texas420,5521.14×
Florida195,7980.68×
Arizona166,6281.91×
New York145,8380.61×
North Carolina136,2421.06×
Illinois133,0050.93×
Washington129,9161.51×
Georgia117,8520.89×
Pennsylvania117,3390.81×
Ohio100,5840.76×
Virginia100,2090.96×
Michigan93,3240.83×
Colorado92,3461.37×
Tennessee83,3650.97×
Oregon80,7121.64×
New Jersey78,7620.72×
Indiana67,5820.86×
Missouri66,8250.97×
South Carolina64,6991×
Oklahoma63,3951.33×
Minnesota62,5811.02×
Wisconsin59,7580.93×
Utah58,0311.51×
Kentucky57,1381.06×
Massachusetts51,1170.61×
Maryland50,0910.68×
Nevada46,2261.12×
Alabama46,2180.77×
Kansas45,4211.35×
New Mexico40,3321.88×
Louisiana39,5560.72×
Arkansas33,9000.96×
Idaho31,8151.48×
Iowa31,2080.88×
Mississippi30,5280.87×
Connecticut26,3690.61×
Nebraska24,6981.15×
Montana17,2181.45×
West Virginia16,9650.85×
South Dakota13,9071.4×
New Hampshire12,0920.72×
Alaska9,6921.06×
North Dakota9,6231.09×
Maine8,7980.57×
Wyoming7,6701.21×
Hawaii7,5240.41×
Washington, District of Columbia7,3210.57×
Vermont7,1190.95×
Rhode Island5,6610.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lake audience
BrandAffinityCategory
Dog breed3.28×Pets & Animals
Cass County, Missouri25.26×Travel & Leisure
Yahoo Sports Fantasy16.07×
JibJab12.92×Internet & Social Media
Home construction2.73×Home & Garden
Elsword27.63×Games
Celtic mythology16.31×Arts & Culture
KiwiCo10.08×Kids & Family
Fantasy Football16.58×Internet & Social Media
Guy Fieri4.9×Movies & TV
Gungor45.11×Music & Radio
Home equity1.99×Home & Garden
Israel2.06×Travel & Leisure
UK garage5.08×Music & Radio
Natural rubber1.73×Cars & Mobility
3D printing1.91×Technology & Electronics
Winemaking3.38×Food & Beverages
Corona (band)4.21×Music & Radio
Home staging3.84×Home & Garden
Nebraska1.95×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lake audience
TraitClusterScore
SustainabilityBALANCE2.04
Early Adopter MentalityPOWER1.56
LGBTQ+ IdentityOPEN1.55
ExtroversionTHRILL1.49
TraditionCONSERVATISM1.47
Urban LifestyleOPEN1.39

Worldwide distribution

Worldwide audience distribution share by country for Lake
CountryShare
United States55.2%
Canada7.4%
India7.1%

See Lake audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Lake have in United States?

Lake has an estimated audience of 4,283,439 people in United States, concentrated in California and Texas.

What is the gender split and age of Lake fans?

49.0% of Lake fans are female, 51.0% are male, with an average age of 34.9 years.

Which brands do Lake fans like most?

Lake fans show strongest brand affinity for Dog breed (3.28×), Cass County, Missouri (25.26×), and Yahoo Sports Fantasy (16.07×) over the country average.

Where do Lake fans live in United States?

Lake fans in United States are most concentrated in California (reach 628,600), Texas (reach 420,552), and Florida (reach 195,798). These three regions account for the largest share of the active audience.

What other brands do Lake fans also like?

Beyond Lake itself, the audience over-indexes on Cass County, Missouri (25.26×), Yahoo Sports Fantasy (16.07×), JibJab (12.92×), and Home construction (2.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.