A data profile of the people who buy, follow and care about Pixies in United States — modelled from more than twelve digital signal sources. Pixies has an estimated audience of 883,486 people in United States.
The average Pixies fan in United States is 40.3 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Gyroscope, Therapy?, Diesel, with strongest over-indexing on Gyroscope (178.37× the country average).
Demographically, the Pixies audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Pixies fan in United States is balanced, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Gyroscope.
The key figures that characterise the Pixies profile in United States.
48.2% are female, 51.8% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 40.3 |
| Estimated audience size | 883,486 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 17% |
of the worldwide Pixies audience comes from United States.
| Country | Share |
|---|---|
| United States | 16.7% |
| China | 11.5% |
| United Kingdom | 6.4% |
Where the Pixies audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Massachusetts | ~20K | 1.30× | |
| 02 | Oregon | ~10K | 1.28× | |
| 03 | Montana | ~3K | 1.22× | |
| 04 | Hawaii | ~5K | 1.21× | |
| 05 | Vermont | ~2K | 1.21× | |
| 06 | New Hampshire | ~4K | 1.20× | |
| 07 | Maine | ~4K | 1.15× | |
| 08 | Washington | ~20K | 1.13× | |
| 09 | California | ~100K | 1.09× | |
| 10 | Michigan | ~30K | 1.09× | |
| 11 | Rhode Island | ~3K | 1.09× | |
| 12 | Nebraska | ~5K | 1.07× | |
| 13 | Minnesota | ~10K | 1.06× | |
| 14 | Oklahoma | ~10K | 1.06× | |
| 15 | Arkansas | ~8K | 1.06× | |
| 16 | Washington, District of Columbia | ~3K | 1.06× | |
| 17 | Kentucky | ~10K | 1.05× | |
| 18 | New York | ~50K | 1.04× | |
| 19 | Colorado | ~10K | 1.04× | |
| 20 | Pennsylvania | ~30K | 1.03× | |
| 21 | Illinois | ~30K | 1.02× | |
| 22 | Virginia | ~20K | 1.01× | |
| 23 | Alaska | ~2K | 1.01× | |
| 24 | Maryland | ~20K | 1.00× | |
| 25 | Utah | ~8K | 0.99× | |
| 26 | Missouri | ~10K | 0.98× | |
| 27 | Connecticut | ~9K | 0.98× | |
| 28 | Iowa | ~7K | 0.98× | |
| 29 | Texas | ~80K | 0.97× | |
| 30 | North Carolina | ~30K | 0.97× | |
| 31 | Kansas | ~7K | 0.97× | |
| 32 | Georgia | ~30K | 0.95× | |
| 33 | Wisconsin | ~10K | 0.95× | |
| 34 | Arizona | ~20K | 0.94× | |
| 35 | Idaho | ~4K | 0.94× | |
| 36 | New Mexico | ~4K | 0.93× | |
| 37 | West Virginia | ~4K | 0.93× | |
| 38 | New Jersey | ~20K | 0.92× | |
| 39 | Ohio | ~30K | 0.91× | |
| 40 | Tennessee | ~20K | 0.91× | |
| 41 | Indiana | ~10K | 0.90× | |
| 42 | South Carolina | ~10K | 0.90× | |
| 43 | South Dakota | ~2K | 0.90× | |
| 44 | Louisiana | ~10K | 0.89× | |
| 45 | Nevada | ~8K | 0.88× | |
| 46 | Florida | ~50K | 0.86× | |
| 47 | Alabama | ~10K | 0.86× | |
| 48 | Delaware | ~2K | 0.86× | |
| 49 | North Dakota | ~2K | 0.86× | |
| 50 | Mississippi | ~6K | 0.81× |
The strongest cross-interests of the Pixies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gyroscope | Music & Radio | 178.37× | ||
| 02 | Machine Gun Fellatio | Music & Radio | 178.37× | ||
| 03 | Paul Kelly (Australian musician) | Music & Radio | 155.45× | ||
| 04 | Frank Black | Music & Radio | 115.71× | ||
| 05 | Sonic Youth | Music & Radio | 88.57× | ||
| 06 | The Dictators | Music & Radio | 56.44× | ||
| 07 | Pavement | Music & Radio | 52.85× | ||
| 08 | Therapy? | Music & Radio | 51.48× | ||
| 09 | pronoun | Music & Radio | 49.44× | ||
| 10 | Verizon FiOS | Technology & Electronics | 41.82× | ||
| 11 | Ash (band) | Music & Radio | 36.27× | ||
| 12 | Sex Mex | Music & Radio | 35.36× | ||
| 13 | Diesel | Music & Radio | 35.35× | ||
| 14 | Lake | Music & Radio | 33.86× | ||
| 15 | Nebula | Music & Radio | 28.48× | ||
| 16 | Torchy's Tacos | Food & Beverages | 22.47× | ||
| 17 | Stars | Music & Radio | 20.37× | ||
| 18 | The Godfathers | Music & Radio | 19.46× | ||
| 19 | Cardinals | Music & Radio | 18.52× | ||
| 20 | Athlete | Music & Radio | 15.30× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.65× | |
| Mindfulness | BALANCE | 1.30× | |
| Urban Lifestyle | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.93× | |
| Risk Appetite | THRILL | 0.97× | |
| DIY Mentality | THRILL | 0.97× |
Pixies has an estimated audience of 883,486 people in United States, concentrated in California and Texas.
48.2% of Pixies fans are female, 51.8% are male, with an average age of 40.3 years.
Pixies fans show strongest brand affinity for Gyroscope (178.37×), Therapy? (51.48×), and Diesel (35.35×) over the country average.
Pixies fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Pixies itself, the audience over-indexes on Therapy? (51.48×), Diesel (35.35×), Lake (33.86×), and pronoun (49.44×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Pixies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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