A data profile of the people who buy, follow and care about Therapy? in United States — modelled from more than twelve digital signal sources. Therapy? has an estimated audience of 6,567,692 people in United States.
The average Therapy? fan in United States is 40.4 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Taron Egerton, Natalie Imbruglia, Placebo (band), with strongest over-indexing on Taron Egerton (240.03× the country average).
Demographically, the Therapy? audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Travelling, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Therapy? fan in United States is more male, around 40.4 years old, with strong Travelling tendencies and a notable affinity for Taron Egerton.
The key figures that characterise the Therapy? profile in United States.
44.5% are female, 55.5% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 40.4 |
| Estimated audience size | 6,567,692 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 12% | |
| 30-39 | 31% | |
| 40-49 | 34% | |
| 50+ | 9% |
Where the Therapy? audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nevada | ~80K | 1.25× | |
| 02 | New Mexico | ~40K | 1.24× | |
| 03 | Maryland | ~100K | 1.19× | |
| 04 | Michigan | ~200K | 1.14× | |
| 05 | Minnesota | ~100K | 1.13× | |
| 06 | Georgia | ~200K | 1.12× | |
| 07 | Utah | ~70K | 1.12× | |
| 08 | North Carolina | ~200K | 1.11× | |
| 09 | Mississippi | ~60K | 1.11× | |
| 10 | California | ~800K | 1.10× | |
| 11 | Texas | ~600K | 1.09× | |
| 12 | Louisiana | ~90K | 1.09× | |
| 13 | Kansas | ~60K | 1.08× | |
| 14 | Illinois | ~200K | 1.07× | |
| 15 | Ohio | ~200K | 1.07× | |
| 16 | Virginia | ~200K | 1.07× | |
| 17 | Arizona | ~100K | 1.07× | |
| 18 | Indiana | ~100K | 1.07× | |
| 19 | Arkansas | ~60K | 1.06× | |
| 20 | Washington | ~100K | 1.05× | |
| 21 | Alabama | ~100K | 1.05× | |
| 22 | Oregon | ~80K | 1.05× | |
| 23 | Tennessee | ~100K | 1.04× | |
| 24 | Kentucky | ~80K | 1.04× | |
| 25 | New York | ~400K | 1.02× | |
| 26 | Colorado | ~100K | 1.02× | |
| 27 | Connecticut | ~70K | 1.02× | |
| 28 | New Jersey | ~200K | 1.01× | |
| 29 | Oklahoma | ~70K | 1.00× | |
| 30 | Pennsylvania | ~200K | 0.99× | |
| 31 | Missouri | ~100K | 0.99× | |
| 32 | South Carolina | ~100K | 0.99× | |
| 33 | Nebraska | ~30K | 0.99× | |
| 34 | Delaware | ~20K | 0.99× | |
| 35 | Alaska | ~10K | 0.98× | |
| 36 | North Dakota | ~10K | 0.98× | |
| 37 | Florida | ~400K | 0.97× | |
| 38 | Wisconsin | ~90K | 0.97× | |
| 39 | Iowa | ~50K | 0.96× | |
| 40 | Washington, District of Columbia | ~20K | 0.89× | |
| 41 | Wyoming | ~9K | 0.89× | |
| 42 | Massachusetts | ~100K | 0.88× | |
| 43 | West Virginia | ~30K | 0.88× | |
| 44 | Hawaii | ~20K | 0.88× | |
| 45 | Rhode Island | ~20K | 0.86× | |
| 46 | Maine | ~20K | 0.84× | |
| 47 | Idaho | ~30K | 0.82× | |
| 48 | New Hampshire | ~20K | 0.78× | |
| 49 | South Dakota | ~10K | 0.77× | |
| 50 | Montana | ~10K | 0.72× |
The strongest cross-interests of the Therapy? audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Taron Egerton | Movies & TV | 240.03× | ||
| 02 | Placebo (band) | Music & Radio | 158.44× | ||
| 03 | Natalie Imbruglia | Fashion & Accessoires | 158.18× | ||
| 04 | Liam Gallagher | Music & Radio | 76.94× | ||
| 05 | The Hives | Music & Radio | 74.90× | ||
| 06 | China Airlines | Travel & Leisure | 73.86× | ||
| 07 | Noel Gallagher | Music & Radio | 61.31× | ||
| 08 | INXS | Music & Radio | 55.76× | ||
| 09 | Pixies | Music & Radio | 51.48× | ||
| 10 | Morrissey | Music & Radio | 42.45× | ||
| 11 | Die Antwoord | Music & Radio | 40.71× | ||
| 12 | Soundgarden | Music & Radio | 38.70× | ||
| 13 | Charlie's Angels | Movies & TV | 34.71× | ||
| 14 | Damon Albarn | Music & Radio | 33.81× | ||
| 15 | The Kills | Music & Radio | 32.63× | ||
| 16 | Beck | Music & Radio | 31.50× | ||
| 17 | R.E.M. | Music & Radio | 29.31× | ||
| 18 | Stone Temple Pilots | Music & Radio | 27.25× | ||
| 19 | The Smiths | Music & Radio | 22.62× | ||
| 20 | Genesis (band) | Music & Radio | 16.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.26× | |
| Tradition | CONSERVATISM | 1.95× | |
| Spirituality | BALANCE | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.76× | |
| Quality Awareness | PREMIUM | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Therapy? has an estimated audience of 6,567,692 people in United States, concentrated in California and Texas.
44.5% of Therapy? fans are female, 55.5% are male, with an average age of 40.4 years.
Therapy? fans show strongest brand affinity for Taron Egerton (240.03×), Natalie Imbruglia (158.18×), and Placebo (band) (158.44×) over the country average.
Therapy? fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Therapy? itself, the audience over-indexes on Natalie Imbruglia (158.18×), Placebo (band) (158.44×), The Hives (74.9×), and Liam Gallagher (76.94×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Therapy?. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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