R.E.M. Audience in United States

Name: R.E.M. — United States
Creator: Rascasse
License: https://rascasse.com/terms/

R.E.M. logo

R.E.M. has an estimated audience of 1,234,431 people in United States. 44.6% are female, 55.4% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Placebo (band), National University of Engineering, Athlete, CN Tower, Cardinals.

The average R.E.M. fan in United States is 40.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Placebo (band), National University of Engineering, Athlete, with strongest over-indexing on Placebo (band) (119.61× the country average). Demographically, the R.E.M. audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Tradition, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of R.E.M. fans

Demographic split for R.E.M. audience in United States
Metric	Value
Female	44.6%
Male	55.4%
Average age	40.2
Estimated audience size	1,234,431

Audience persona

The typical R.E.M. fan in United States is more male, around 40.2 years old, with strong Tradition tendencies and a notable affinity for Placebo (band).

Top regions in United States

Top regions ranked by reach for R.E.M. in United States
Region	Reach	Affinity
California	137,020	1.01×
Texas	92,465	0.87×
Florida	76,056	0.91×
New York	74,560	1.08×
Wisconsin	71,672	3.86×
Georgia	43,963	1.16×
Illinois	42,754	1.04×
Pennsylvania	42,713	1.03×
Ohio	36,221	0.95×
North Carolina	34,851	0.94×
New Jersey	29,986	0.96×
Michigan	29,376	0.91×
Virginia	28,556	0.95×
Massachusetts	26,898	1.11×
Washington	24,706	1×
Arizona	24,103	0.96×
Tennessee	22,950	0.93×
Maryland	21,447	1.01×
Indiana	21,026	0.93×
Minnesota	20,329	1.15×
Colorado	17,988	0.92×
Missouri	17,833	0.9×
Alabama	15,899	0.92×
South Carolina	14,958	0.81×
Oregon	14,234	1.01×
Kentucky	14,230	0.92×
Connecticut	13,152	1.06×
Louisiana	12,103	0.76×
Iowa	11,775	1.16×
Oklahoma	11,469	0.84×
Nevada	10,200	0.85×
Utah	9,854	0.89×
Mississippi	8,886	0.87×
Arkansas	8,784	0.86×
Kansas	8,408	0.86×
West Virginia	6,516	1.13×
Nebraska	6,147	0.99×
New Mexico	5,077	0.82×
New Hampshire	4,810	0.99×
Idaho	4,777	0.77×
Maine	4,760	1.08×
Hawaii	4,364	0.82×
Washington, District of Columbia	3,683	0.99×
Rhode Island	3,599	0.92×
Montana	2,797	0.82×
Delaware	2,780	0.82×
North Dakota	2,765	1.09×
Vermont	2,395	1.11×
Alaska	2,257	0.85×
South Dakota	2,239	0.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for R.E.M. audience
Brand	Affinity	Category
Placebo (band)	119.61×	Music & Radio
National University of Engineering	261.6×	Business & Career
Athlete	20.07×	Music & Radio
CN Tower	242.12×	Travel & Leisure
Cardinals	19.85×	Music & Radio
Therapy?	29.31×	Music & Radio
Genesis (band)	19.85×	Music & Radio
Live	27.62×	Music & Radio
Dead Poet Society	25.11×	Music & Radio
Bono	35.22×	Music & Radio
Everclear (band)	30.33×	Music & Radio
Fuel (band)	40.83×	Music & Radio
Goo Goo Dolls	28.65×	Music & Radio
Axl Rose	26×	Music & Radio
Diesel	12.26×	Music & Radio
The Beach Boys	14.6×	Music & Radio
Beck	40.85×	Music & Radio
Incubus (band)	34.33×	Music & Radio
Talking Heads	37.97×	Music & Radio
Creedence Clearwater Revival	28.39×	Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by R.E.M. audience
Trait	Cluster	Score
Tradition	CONSERVATISM	1.33
Early Adopter Mentality	POWER	1.28
Extroversion	THRILL	1.25
Community Orientation	OPEN	1.21
Social Media Usage	JOY	1.2
Mindfulness	BALANCE	1.16

Worldwide distribution

Worldwide audience distribution share by country for R.E.M.
Country	Share
United States	17.1%
Canada	12.5%
Brazil	7.0%

See R.E.M. audiences in other countries

More Band audiences in United States

Fun (39,137,239)
Animal Liberation Orchestra (35,886,708)
Cherryblossom (18,458,000)
MAX (band) (16,907,176)
Hello (band) (15,458,600)

Frequently asked questions

How many fans does R.E.M. have in United States?

R.E.M. has an estimated audience of 1,234,431 people in United States, concentrated in California and Texas.

What is the gender split and age of R.E.M. fans?

44.6% of R.E.M. fans are female, 55.4% are male, with an average age of 40.2 years.

Which brands do R.E.M. fans like most?

R.E.M. fans show strongest brand affinity for Placebo (band) (119.61×), National University of Engineering (261.6×), and Athlete (20.07×) over the country average.

Where do R.E.M. fans live in United States?

R.E.M. fans in United States are most concentrated in California (reach 137,020), Texas (reach 92,465), and Florida (reach 76,056). These three regions account for the largest share of the active audience.

What other brands do R.E.M. fans also like?

Beyond R.E.M. itself, the audience over-indexes on National University of Engineering (261.6×), Athlete (20.07×), CN Tower (242.12×), and Cardinals (19.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for R.E.M.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.