Rascasse Audience Intelligence

R.E.M. Audience in United States

Name: R.E.M. — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about R.E.M. in United States — modelled from more than twelve digital signal sources. R.E.M. has an estimated audience of 1,284,668 people in United States.

#232among Band in United States #4176among Person in United States #2453in Music & Radio

The average R.E.M. fan in United States is 40.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Placebo (band), National University of Engineering, Therapy?, with strongest over-indexing on Placebo (band) (119.61× the country average).

Demographically, the R.E.M. audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical R.E.M. fan in United States is more male, around 40.2 years old, with strong Spirituality tendencies and a notable affinity for Placebo (band).

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the R.E.M. profile in United States.

Audience size

1.3M

in United States

Gender

44.6%♀

55.4% male

Age

40.2

average years

Country rank

#19881

Person in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of R.E.M. fans

44.6% are female, 55.4% are male, average age 40.2.

Fig. 02

Gender split

44.6%

Female

55.4%

Male

Demographic split for R.E.M. audience in United States
Metric	Value
Female	44.6%
Male	55.4%
Average age	40.2
Estimated audience size	1,284,668

Fig. 03

Age distribution

Age distribution of the R.E.M. audience in United States
Age bracket	Share	%
16-19		22%
20-29		14%
30-39		17%
40-49		24%
50+		23%

Fig. 04

Worldwide distribution

17.0%

of the worldwide R.E.M. audience comes from United States.

Worldwide audience distribution share by country for R.E.M.
Country	Share
United States	17.0%
Canada	13.2%
Brazil	7.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the R.E.M. audience in United States is strongest.

Fig. 05

Top regions by affinity

R.E.M. fans by region: top regions in United States
#	Region	Reach	×
01	Wisconsin	~60K	3.37×
02	Minnesota	~20K	1.38×
03	West Virginia	~7K	1.16×
04	Iowa	~10K	1.14×
05	Georgia	~40K	1.13×
06	Maine	~5K	1.12×
07	North Dakota	~3K	1.12×
08	Vermont	~2K	1.12×
09	Massachusetts	~30K	1.10×
10	Connecticut	~10K	1.06×
11	New York	~70K	1.02×
12	Pennsylvania	~40K	1.02×
13	Oregon	~10K	1.02×
14	New Hampshire	~5K	1.02×
15	Washington, District of Columbia	~4K	1.01×
16	Illinois	~40K	1.00×
17	Washington	~20K	1.00×
18	Maryland	~20K	1.00×
19	California	~100K	0.99×
20	Nebraska	~6K	0.99×
21	New Jersey	~30K	0.96×
22	Alaska	~3K	0.96×
23	Virginia	~30K	0.95×
24	Rhode Island	~4K	0.95×
25	Arkansas	~10K	0.94×
26	Ohio	~40K	0.93×
27	North Carolina	~30K	0.93×
28	Arizona	~20K	0.93×
29	Mississippi	~9K	0.93×
30	Florida	~80K	0.92×
31	Tennessee	~20K	0.92×
32	Indiana	~20K	0.92×
33	Alabama	~20K	0.91×
34	Kentucky	~10K	0.91×
35	Michigan	~30K	0.90×
36	Colorado	~20K	0.90×
37	Utah	~10K	0.90×
38	New Mexico	~6K	0.90×
39	Texas	~90K	0.88×
40	Missouri	~20K	0.88×
41	Oklahoma	~10K	0.88×
42	Nevada	~10K	0.88×
43	Kansas	~9K	0.88×
44	Hawaii	~5K	0.87×
45	Montana	~3K	0.87×
46	Delaware	~3K	0.87×
47	South Dakota	~2K	0.86×
48	South Carolina	~20K	0.82×
49	Louisiana	~10K	0.82×
50	Idaho	~5K	0.82×

Affinity by region — R.E.M., United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the R.E.M. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for R.E.M. audience
#	Interest	Category	×
01	National University of Engineering	Business & Career	261.60×
02	CN Tower	Travel & Leisure	242.12×
03	Placebo (band)	Music & Radio	119.61×
04	Beck	Music & Radio	40.85×
05	Fuel (band)	Music & Radio	40.83×
06	Bono	Music & Radio	35.22×
07	Incubus (band)	Music & Radio	34.33×
08	Everclear (band)	Music & Radio	30.33×
09	Therapy?	Music & Radio	29.31×
10	Goo Goo Dolls	Music & Radio	28.65×
11	Live	Music & Radio	27.62×
12	Axl Rose	Music & Radio	26.00×
13	Dead Poet Society	Music & Radio	25.11×
14	Athlete	Music & Radio	20.07×
15	Cardinals	Music & Radio	19.85×
16	Genesis (band)	Music & Radio	19.85×
17	Paris Jackson	Movies & TV	17.77×
18	The Godfathers	Music & Radio	15.78×
19	The Beach Boys	Music & Radio	14.60×
20	Diesel	Music & Radio	12.26×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the R.E.M. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by R.E.M. audience · What stands out
Trait	Cluster	Score
Spirituality	BALANCE	1.36×
Patriotism	CONSERVATISM	1.23×
Career Orientation	POWER	1.22×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by R.E.M. audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.93×
Healthy Lifestyle	BALANCE	0.96×
Pet Ownership	JOY	0.98×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does R.E.M. have in United States?

R.E.M. has an estimated audience of 1,284,668 people in United States, concentrated in California and Texas.

What is the gender split and age of R.E.M. fans?

44.6% of R.E.M. fans are female, 55.4% are male, with an average age of 40.2 years.

Which brands do R.E.M. fans like most?

R.E.M. fans show strongest brand affinity for Placebo (band) (119.61×), National University of Engineering (261.6×), and Therapy? (29.31×) over the country average.

Where do R.E.M. fans live in United States?

R.E.M. fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

What other brands do R.E.M. fans also like?

Beyond R.E.M. itself, the audience over-indexes on National University of Engineering (261.6×), Therapy? (29.31×), Athlete (20.07×), and CN Tower (242.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for R.E.M.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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