A data profile of the people who buy, follow and care about R.E.M. in Japan — modelled from more than twelve digital signal sources. R.E.M. has an estimated audience of 236,386 people in Japan.
R.E.M. has an estimated audience of 236,386 people in Japan. 59.3% are female, 40.7% are male, average age 27.1. Top brand affinities: Squid, Seaside, Dio (band), Peter Gabriel, The Stranglers.
Top brand affinities include Squid, Seaside, Dio (band), with strongest over-indexing on Squid (210.96× the country average).
Demographically, the R.E.M. audience skews more female with an average age of 27.1, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical R.E.M. fan in Japan is more female, around 27.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Squid.
The key figures that characterise the R.E.M. profile in Japan.
59.3% are female, 40.7% are male, average age 27.1.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 27.1 |
| Estimated audience size | 236,386 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 63% | |
| 20-29 | 13% | |
| 30-39 | 9% | |
| 40-49 | 10% | |
| 50+ | 5% |
of the worldwide R.E.M. audience comes from Japan.
| Country | Share |
|---|---|
| United States | 17.0% |
| Canada | 13.2% |
| Brazil | 7.1% |
The strongest cross-interests of the R.E.M. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cold Chisel | Music & Radio | 639.87× | ||
| 02 | Midnight Oil | Music & Radio | 508.40× | ||
| 03 | The Stranglers | Music & Radio | 415.88× | ||
| 04 | Peter Gabriel | Music & Radio | 401.92× | ||
| 05 | Billy Idol | Music & Radio | 286.52× | ||
| 06 | 1927 | Music & Radio | 269.86× | ||
| 07 | Seaside | Games | 267.12× | ||
| 08 | Smart Fit | Sports | 262.41× | ||
| 09 | Starter | Brand | 258.44× | ||
| 10 | Texas blues | Music & Radio | 228.60× | ||
| 11 | Mall Plaza | Shopping | 222.24× | ||
| 12 | Squid | Music & Radio | 210.96× | ||
| 13 | Iggy Pop | Music & Radio | 146.14× | ||
| 14 | International University of Business Agriculture and Technology | Business & Career | 138.18× | ||
| 15 | Poison (American band) | Music & Radio | 105.94× | ||
| 16 | Institute for Integrative Nutrition | Business & Career | 105.11× | ||
| 17 | Heavy Rain | Games | 90.61× | ||
| 18 | Dio (band) | Music & Radio | 79.30× | ||
| 19 | Oral-B | Beauty & Wellness | 73.68× | ||
| 20 | Prayers | Music & Radio | 50.36× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.05× | |
| Urban Lifestyle | OPEN | 1.83× | |
| Tradition | CONSERVATISM | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.78× | |
| Patriotism | CONSERVATISM | 1.17× | |
| Creativity | OPEN | 1.25× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Japan who actively search for R.E.M.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Japan. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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