Rascasse Audience Intelligence

Athlete Audience in United States

A data profile of the people who buy, follow and care about Athlete in United States — modelled from more than twelve digital signal sources. Athlete has an estimated audience of 13,347,495 people in United States.

#7among Pop in United States#96among Person in United States#183in Music & Radio

The average Athlete fan in United States is 38.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Washington.

Top brand affinities include Placebo (band), The Hives, James Blunt, with strongest over-indexing on Placebo (band) (163.47× the country average).

Demographically, the Athlete audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Athlete fan in United States is balanced, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Placebo (band).

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Athlete profile in United States.

Audience size
13.3M
in United States
Gender
53.2%♀
46.8% male
Age
38.4
average years
Country rank
#2658
Person in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Athlete fans

53.2% are female, 46.8% are male, average age 38.4.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Athlete audience in United States
MetricValue
Female53.2%
Male46.8%
Average age38.4
Estimated audience size13,347,495
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Athlete audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3925%
40-4922%
50+15%
Fig. 04

Worldwide distribution

36.5%

of the worldwide Athlete audience comes from United States.

Worldwide audience distribution share by country for Athlete
CountryShare
United States36.5%
Spain34.8%
Brazil7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Athlete audience in United States is strongest.

Fig. 05

Top regions by affinity

Athlete fans by region: top regions in United States
#RegionReachAffinity×
01Washington~900K3.01×
02Nevada~400K2.54×
03California~4M2.32×
04Texas~2M1.51×
05Idaho~100K1.39×
06Oregon~200K1.27×
07Montana~50K1.26×
08Wisconsin~300K1.14×
09Illinois~500K1.09×
10Arizona~300K1.09×
11Pennsylvania~500K1.03×
12Maryland~300K1.01×
13New Jersey~400K1.00×
14Alaska~30K1.00×
15Ohio~400K0.97×
16Massachusetts~300K0.97×
17Nebraska~70K0.97×
18Delaware~40K0.97×
19Michigan~400K0.96×
20Connecticut~100K0.96×
21Louisiana~200K0.95×
22South Dakota~30K0.93×
23Missouri~200K0.92×
24Rhode Island~40K0.92×
25New York~800K0.91×
26North Dakota~30K0.89×
27Iowa~100K0.88×
28Washington, District of Columbia~40K0.88×
29Hawaii~60K0.87×
30Kansas~100K0.85×
31Indiana~200K0.82×
32Minnesota~200K0.81×
33Mississippi~100K0.81×
34New Hampshire~50K0.81×
35Maine~40K0.79×
36New Mexico~60K0.78×
37Vermont~20K0.77×
38North Carolina~300K0.76×
39Kentucky~100K0.76×
40Colorado~200K0.75×
41Georgia~300K0.74×
42Virginia~300K0.74×
43Oklahoma~100K0.73×
44Tennessee~200K0.72×
45West Virginia~50K0.71×
46Alabama~100K0.70×
47Utah~90K0.70×
48Florida~700K0.69×
49South Carolina~200K0.69×
50Arkansas~80K0.69×
Fig. 06

Affinity by region

Affinity by region — Athlete, United States
0.69×1.00×3.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Athlete audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Athlete audience
#·InterestCategoryAffinity×
01Placebo (band)Music & Radio163.47×
02James BluntMusic & Radio74.60×
03The HivesMusic & Radio58.12×
04DMAXMovies & TV55.42×
05Bloc PartyMusic & Radio51.98×
06Liam GallagherMusic & Radio47.61×
07Damon AlbarnMusic & Radio39.73×
08Noel GallagherMusic & Radio39.45×
09Blue OctoberMusic & Radio32.85×
10Julian CasablancasMusic & Radio25.43×
11Isabel Van GelderMusic & Radio25.21×
12MobyMusic & Radio24.59×
13Thirty Seconds to MarsMusic & Radio22.43×
14The KillsMusic & Radio22.19×
15Oasis (band)Music & Radio21.14×
16R.E.M.Music & Radio20.07×
17Muse (band)Music & Radio16.17×
18Military pressSports15.51×
19Chris MartinMusic & Radio15.06×
20Jack WhiteMovies & TV12.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Athlete audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Athlete audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.25×
Urban LifestyleOPEN1.70×
TraditionCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Athlete audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
Healthy LifestyleBALANCE0.86×
Quality AwarenessPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Athlete have in United States?

Athlete has an estimated audience of 13,347,495 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Athlete fans?

53.2% of Athlete fans are female, 46.8% are male, with an average age of 38.4 years.

03

Which brands do Athlete fans like most?

Athlete fans show strongest brand affinity for Placebo (band) (163.47×), The Hives (58.12×), and James Blunt (74.6×) over the country average.

04

Where do Athlete fans live in United States?

Athlete fans in United States are most concentrated in California (reach ~4M), Texas (reach ~2M), and Washington (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Athlete fans also like?

Beyond Athlete itself, the audience over-indexes on The Hives (58.12×), James Blunt (74.6×), Liam Gallagher (47.61×), and Damon Albarn (39.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See Athlete audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Athlete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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