Athlete Audience in United States
Athlete has an estimated audience of 3,277,526 people in United States. 43.6% are female, 56.4% are male, average age 39.1. Top brand affinities: Placebo (band), Damon Albarn, Liam Gallagher, James Blunt, Julian Casablancas.
Top brand affinities include Placebo (band), Damon Albarn, Liam Gallagher, with strongest over-indexing on Placebo (band) (224.11× the country average). Demographically, the Athlete audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Athlete fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 39.1 |
| Estimated audience size | 3,277,526 |
Audience persona
The typical Athlete fan in United States is more male, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Placebo (band).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Placebo (band) | 224.11× | Music & Radio |
| Damon Albarn | 82.32× | Music & Radio |
| Liam Gallagher | 73.69× | Music & Radio |
| James Blunt | 88.6× | Music & Radio |
| Julian Casablancas | 74.21× | Music & Radio |
| Noel Gallagher | 54.55× | Music & Radio |
| Muse (band) | 20.28× | Music & Radio |
| The Hives | 58.06× | Music & Radio |
| Blue October | 47.05× | Music & Radio |
| DMAX | 79.4× | Movies & TV |
| Oasis (band) | 22.51× | Music & Radio |
| The Cranberries | 24.07× | Music & Radio |
| Natalie Imbruglia | 36.17× | Fashion & Accessoires |
| Thirty Seconds to Mars | 27.08× | Music & Radio |
| R.E.M. | 22.33× | Music & Radio |
| The Kills | 26.72× | Music & Radio |
| Autism Awareness | 6.7× | Health |
| Military press | 14.87× | Sports |
| Kia Sportage | 14.37× | Cars & Mobility |
| Björk | 14.34× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.52 |
| Risk Appetite | THRILL | 1.95 |
| Tradition | CONSERVATISM | 1.75 |
| Urban Lifestyle | OPEN | 1.69 |
| Patriotism | CONSERVATISM | 1.35 |
| LGBTQ+ Identity | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 64.4% |
| United States | 13.6% |
| Brazil | 5.7% |
See Athlete audiences in other countries
More Pop audiences in United States
- Taylor Swift (46,907,635)
- Britney Spears (31,401,373)
- Sabrina Carpenter (23,789,369)
- Ariana Grande (21,756,380)
- Michael Jackson (18,020,221)
How to read this data
Audience size is the estimated number of people in United States who actively search for Athlete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.