Athlete Audience in United States
Athlete has an estimated audience of 3,277,526 people in United States. 43.6% are female, 56.4% are male, average age 39.1. Top brand affinities: Tezz, The Devil's Rejects, Israel, Stay at Home Mum, Winemaking.
Top brand affinities include Tezz, The Devil's Rejects, Israel, with strongest over-indexing on Tezz (20× the country average). Demographically, the Athlete audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Athlete fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 39.1 |
| Estimated audience size | 3,277,526 |
Audience persona
The typical Athlete fan in United States is more male, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Tezz.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tezz | 20× | Movies & TV |
| The Devil's Rejects | 20× | Movies & TV |
| Israel | 3.17× | Travel & Leisure |
| Stay at Home Mum | 13.45× | Kids & Family |
| Winemaking | 4.2× | Food & Beverages |
| Celtic mythology | 8.65× | Arts & Culture |
| Elsword | 14.37× | Games |
| Guy Fieri | 3.39× | Movies & TV |
| John Havlicek | 13.43× | Sports |
| Jesse Plemons | 2.9× | Movies & TV |
| Isometric exercise | 7.37× | Sports |
| Staycation | 2.63× | Home & Garden |
| Gungor | 32.24× | Music & Radio |
| JibJab | 4.42× | Internet & Social Media |
| Hypatia | 10.81× | Politics & Society |
| Queens College, City University of New York | 4.89× | Business & Career |
| REC TEC Grills | 12.43× | Sports |
| Google Photos | 1.61× | Technology & Electronics |
| Nebraska Cornhuskers football | 2.26× | Sports |
| Home Delivery | 1.86× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.52 |
| Risk Appetite | THRILL | 1.95 |
| Tradition | CONSERVATISM | 1.75 |
| Urban Lifestyle | OPEN | 1.69 |
| Patriotism | CONSERVATISM | 1.35 |
| LGBTQ+ Identity | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 64.4% |
| United States | 13.6% |
| Brazil | 5.7% |
See Athlete audiences in other countries
More Pop audiences in United States
- Taylor Swift (46,907,635)
- Sabrina Carpenter (23,789,369)
- Ariana Grande (21,756,380)
- Michael Jackson (18,020,221)
- Justin Bieber (15,203,238)
How to read this data
Audience size is the estimated number of people in United States who actively search for Athlete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.